Apher Consulting US

One of the popular ways of how companies build long-term relationship with their customers is influencer marketing – a term everyone is familiar with now, which indicates its importance.

But what does it mean in a pandemic world and what will it mean in a post-pandemic world? What changes do we see in this type of marketing and does it pay off for brands to invest in influencer campaigns?

Influencer Marketing during the Pandemic, and in a Post-Pandemic World — Apher Consulting One of the popular ways of how companies build long-term relationship with their customers is influencer marketing – a term everyone is familiar with now, which indicates its importance. But what does it mean in a pandemic world and what will it mean in a post-pandemic world? What changes do we se...

The question is: which platforms should McDonald’s be on vs. Burberry? Goldman Sachs vs. Sephora?

Read our latest blog for a closer look at each social media channel and what kind of businesses should – and should not – invest time and effort in each one.

Which social media platform should you be on? — Apher Consulting As each social media platform has a different user base, the usage and tone behind social media marketing on each channel should vary as well. In fact, many businesses choose to focus on specific social media channels based on their brand personality and products/services provided.

Apher Consulting US updated their website address.

You have to feel empowered for your success to show up, you have to feel abundant for your wealth to find you. You have to feel gratitude to create the life that you want. 🙏🏻

Enormously grateful for how this year started and how is moving forward. 🍀

What are you grateful for today?

For every blog there is a video version on my YouTube channel Branding with Azra 🎥

Brand Management in the Digital Era | Part 1 Branding has gone through a terrific shift in the past couple of years, primarily due to the growth of online & digital marketing and its expansion caused by...

Branding has gone through a terrific shift in the past couple of years, primarily due to the growth of online & digital marketing & its expansion caused by COVID-19.

This time I will make a series of blogs & videos only about this topic of brands in the digital era & challenges they encounter.

Many thanks to my Chief Editor Sabina Gegić who is making my blogs professional & always ensuring consistency in my writing style.

Have you subscribed to my newsletter yet? ☺️

Brand Management in the Digital Era Branding has gone through a terrific shift in the past couple of years, primarily due to the growth of online & digital marketing and its expansion caused by COVID-19. Brands are taking different approaches when it comes to communicating with & selling to customers online. It appears that these new....

Sneak peek 🙊 can’t wait the whole album 😂

“The whole secret of a successful life is to find out what is one’s destiny to do, and then do it.” Henry Ford
I am blessed I determined enough, healthy & capable of doing what I love to do. Visit to find out what☺️
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My 20% of income goes to 😂 (as promised)
Hair:
Photography:
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Your Weekly Newsletter - a 4-Minute Read on Brand Management - https://mailchi.mp/60854322f7f7/your-weekly-newsletter-a-4-minute-read-on-brand-management

My last blog in 2020!

Well-deserved vacation, right?
I am thankful to those who read my blogs, follow my suggestions & I am looking forward to creating more useful content, making new edutainment videos & providing consulting services.

More to announce in 2021! 😍
Make sure to subscribe to my newsletter on my website, that would be the best present to me for 2021! 🙊💖

Wish you the best in the New Year! 🍾

Brand Personality & Tone of Voice Have you ever asked yourself this: if your brand were a celebrity, who would that be? Just few days ago, I was mapping out a Brand Strategy for a completely new brand, which means I started from scratch. What I like about starting something from zero is that you have more room to play with how you w...

My last blog in 2020!

I am thankful for those who read and follow my suggestions and I am looking forward to creating more useful content, making new edutainment videos & providing my consulting services.

More to announce in 2021!! 😍 Make sure to subscribe to my newsletter on my website, that would be the best present to me for 2021. 🙊💖

All the best in the New Year! 🍾

Brand Personality & Tone of Voice Have you ever asked yourself this: if your brand were a celebrity, who would that be? Just few days ago, I was mapping out a Brand Strategy for a completely new brand, which means I started from scratch. What I like about starting something from zero is that you have more room to play with how you w...

(New Blog!) A 3-Minute Read on Strategic Brand Management.

Whenever we think of marketing communications, our first thought is advertising.
Although advertising is often a central element of a marketing communications program, it is neither the only element nor the most important one. You would be surprised how many options there is (it even took a lot of time to make a list) but more importantly there is a simple three-step model for judging the effectiveness of advertising, or any other communication option. Check out which one ☺️

And thanks for reading! Please do comment and ask :)

Marketing Communications Whenever we think of marketing communications, our first thought is advertising. Although advertising is often a central element of a marketing communications program, it is neither the only element nor the most important one. But let's first start with defining what marketing communications are. Ma...

New blog is out! :)

Please leave your comments & suggestions but also enjoy reading!

Influencer Marketing Influencer marketing rose in popularity in the recent years, with reportedly 93% of existing brands using it. Because of this fast-growing trend, Influencer Marketing is among the most promising industries. Last week, I watched ZALORA live on LinkedIn. ZALORA is an online fast-fashion e-commerce com...

NEW Blog!

In one of my previous videos on YT I talked about how to create active & loyalty relationships with customers - the top of the pyramid!

There are 4 usually asked questions from your customers. If you know how to precisely answer these questions and without doubt, you’re on the way to achieve an ultimate customer relationship and strong personal attachment.

Also I need to say how thankful I am for my amazing Chief Editor (would tag her but she's not on social media 😄) who is making my blogs more professional without losing my writing style. 😊

Check it out & subscribe to my newsletter. 😊

Creating Active & Loyalty Relationships with Customers (Brand Resonance Model) To establish a connection between brand and customer, companies usually appeal to the emotions of customers. Companies sometimes try to achieve this by giving the customers a different and/or better experience when using the company’s products compared to the same (or similar) products of other co...

Weekly Content on Strategic Branding - https://mailchi.mp/49c2dc9f28c4/weekly-content-on-strategic-branding

New blog on the website! :)

Don't forget to subscribe 😍

How Low Can You LoGO (Dos & Don'ts of Logo Design) Logos and other brand elements are symbol, package design or a simple sentence that companies use to differentiate their products. It takes 5-7x for people to see your logo to be able to connect your company with it which equals to enhancing the brand awareness. If you want to test does your brand e...

NEW! 🔛 YouTube now!

What comes to your mind when I say Apple? Or maybe BMW, or Coca Cola? What comes to your mind are the associations you have to the brand held in your memory. In other words, it is your perception about the brand and that is called brand image.

In this episode I am explaining 3 main factors to better understand your customers' perceptions that represent important concept when designing marketing programs.

Brand Image | 3 Factors You Should Know What comes to your mind when I say Apple? Or maybe BMW, or Coca Cola? What comes to your mind are the associations you have to the brand held in your memory....

New video on YT soon!
*Brand Image*

Excited about the topic but not thrilled about the editing part 🤦🏼‍♀️ buuut we can’t love everything we do, right? 🤷🏼‍♀️

Good morning everyone! 🌞

Ko je još vrijedan subotom? ☺️
U vrtlogu obaveza, svakodnevne brige, želim vas napomenuti da budete zahvalni. 🙏🏻 Zahvalnost je jedna od najmanje cijenjenih vrlina, ali biti zahvalan znači vidjeti dalje od svojeg ega i biti u stanju preobraziti svaku situaciju u kojoj se nalazimo.

Ako se usmjerimo samo na ono što je negativno u našim životima, zaboravljamo na to da naši životi nisu naši, već da su Božji dar.

Na čemu ste vi zahvalni danas? 💕

➡️➡️➡️

Found an interesting article but very effective in explaining why packaging design matters!

Something to be announced very soon! 😍
If you follow my IG you would know what is it about 🤩

Before that, if you want to get tips on Personal Branding (hint to the announcement 😉) please go to this link & subscribe. 🙌🏻

AZRAbrandingTips