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Your brand is not what you say—it’s what you do

"The foundation of a sustainable, winning brand is your company’s culture, these two seasoned founders say, and not just a clever marketing plan."

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Your brand is not what you say—it’s what you do Brand identity and brand building secrets revealed by two entrepreneurs. Beyond the product, your brand is your reputation.

10 NEW BOOKS COMING OUT THIS WEEK
BY CRIMEREADS

New offerings from the world of crime, mystery, and thrillers.

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10 New Books Coming Out This Week Another week, another batch of books for your TBR pile. Happy reading, folks. * Jean Kwok, The Leftover Woman (William Morrow) “A heart-wrenching examination of transracial adoption and its i…

Create your market by being recognizable but different
BY THOMAS JONAS

"One of the biggest challenges when you’re introducing a breakthrough product is standing out from the crowd. Deciding how to differentiate your brand just the right amount to make it distinctive—but not so much that consumers outright reject it (remember Google Glass?)—is likely the most crucial decision your company will make."

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Create your market by being recognizable but different There is such a thing as being too innovative—here’s how to strike the right balance.

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8-year-old becomes published author |
FOX 2 Detroit

"A Metro Detroit boy looking for ways to make money decided to write a book. Now, "Joey Plays Basketball" is available at bookstores around the country."

https://bit.ly/3VBorVP

8-year-old becomes published author | Flipboard A Metro Detroit boy looking for ways to make money decided to write a book. Now, "Joey Plays Basketball" is available at bookstores around the country.

FANTASY BOOKS FOR PEOPLE WHO DON’T LIKE FANTASY BOOKS | Steph Auteri

"Fantasy has always intimidated me. New worlds. Complex societies. Classes of magic I don’t understand. Unfamiliar, extravagant names making up a cast of characters I can’t possibly keep track of."

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Fantasy Books for People Who Don't Like Fantasy Books If fantasy intimidates you or you think you don't like the genre, give these books a shot and see if they change your mind.

4 reasons why you should read old, classic books | THE LEARNING CURVE

" #1. Read old books to better understand people
One barrier to reading older books is the thought that such works are obsolete. To live your life, you don’t need to understand the intricacies of medieval Chinese warfare, the struggles of the Victorian working class, or the myths of people who honestly thought a giant serpent enveloped the world. But the truth is that older books can still offer us valuable insights into the universal qualities that make us human."

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4 reasons why you should read old, classic books Reading old books might seem like a trivial exercise, but classic books can inform us as much about the present as the past.

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13 SELF EMPLOYMENT IDEAS: GET INSPIRED TO START YOUR BUSINESS
By Jennifer Leach

"Looking for self employment ideas to inspire you to start your business? Being the boss is the dream for many people. You make the decisions, create your work schedule, and run your own company.

It's a path many business owners take, and it can come with many perks, but when you're starting out, the problem is you don't know what kind of small business you want to run. That's where self employment ideas come in!"

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13 Self Employment Ideas: Get Inspired to Start Your Business in 2023 Discover 13 self employment ideas to inspire you to take action and start a business. Get unstuck and figure out your business path.

10 work-from-home jobs that don’t require talking on the phone (and pay up to $80K) | BY CASEY BOND

"The benefits of working from home may be a hot topic of debate among companies, but when it comes to their workers, most are all for it. When people have the chance to work flexibly, 87% of them take it, according to a survey by McKinsey. And that rings true across various demographics, occupations, and geographies."

https://bit.ly/3VrFI3F

10 work-from-home jobs for people who hate talking on the phone From data entry to freelance writing, you can earn a competitive salary without having to pick up the phone.

THE BESTSELLING BOOKS OF THE WEEK, ACCORDING TO ALL THE LISTS | www.bookriot.com

"After a few weeks without any titles making it to all four lists, this week we have two titles that did so. We also have several newcomers, including David Baldacci’s latest psychological thriller, Simply Lies; Never Never by Colleen Hoover (heard of her?) and Tarryn Fisher; and The Wager: A Tale of Shipwreck, Mutiny and Murder by David Grann, whose Killers of the Flower Moon has been a bestseller for years now."

https://bit.ly/42hEHgR

The Bestselling Books of the Week, According to All the Lists The New York Times, Publishers Weekly, Amazon, and Indie Bestsellers all have their own bestseller lists. Here are the combined results.

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How To Become A Book Author When You Already Have A Full-Time Job | Robin Ryan

"Many people want to be an author. Dreams about writing a bestseller dance through their head until they realize what a laborious task this is, especially balancing it with a full-time job. You can’t only focus on the written portion; you must also pay attention to the whole publishing process. You must strategically define your audience, write chapters, listen to editors’ feedback, select an impactful title, and collaborate with copywriters and cover designers.

In addition, you’ll develop a comprehensive marketing plan plus find someone to publish your book. That is is a lot of work particularly when you don’t have the extra 40 hours a week to devote to it. If all that doesn’t overwhelm you, and you still have a burning desire and the drive to undertake this massive project, you can be successful."

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Where are fiction’s real working-class heroes?

Working-class lives are unlikely to be properly represented in fiction if the publishing industry is run by middle-class graduates, says Nick Moss

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Where are fiction’s real working-class heroes? | Letter Letter: Working-class lives are unlikely to be properly represented in fiction if the publishing industry is run by middle-class graduates, says Nick Moss

Real Life: The Journey from Isolation to Openness and Freedom
By Sharon Salzberg

"Real Life is insight meditation teacher and author Sharon Salzberg’s latest installment in her “real” series (previous titles are on happiness, happiness at work, love, and change). Real Life weaves together Buddhist psychology, Salzberg’s own experiences, and insights from other thinkers to help us embrace our daily lives wholeheartedly. In Salzberg’s view, no matter our particular season or struggle, taking steps to ensure an expansive worldview can help free us from habitual patterns and behaviors and put us on the path to living with joy, ease, and, ultimately, liberation."

https://bit.ly/4289QmM

"On Shakespeare. 1630" is a poem written by John Milton, a famous English poet and polemicist. The poem is a tribute to William Shakespeare, whom Milton considered to be the greatest playwright in the English language.

In the poem, Milton praises Shakespeare's poetic genius and his ability to create characters that are both realistic and enduring. He describes Shakespeare as a "sweet swan of Avon" and as someone who had the power to "raise the soul to that supreme degree of passionate delight."

Milton also comments on the limitations of other writers of the time, saying that they are unable to match Shakespeare's ability to capture the human experience. He notes that Shakespeare's work will continue to be admired and studied for generations to come.

Top 3 benefits of owning a website:

1. Increased online presence and visibility: Having a website allows you to establish an online presence and reach a wider audience. This can help you increase your visibility, build credibility, and attract more customers or clients.

2. Enhanced brand image: Your website is a reflection of your brand and can help you create a positive image in the minds of your target audience. A well-designed website that is easy to navigate and provides useful information can enhance your brand image and set you apart from competitors.

3. Greater control over your content and messaging: When you have your own website, you have full control over the content and messaging that is displayed on your site. This means you can ensure that your message is consistent and aligned with your brand, and you can make changes quickly and easily as needed.

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Top 5 Reasons Why You Need a Social Media Manager

1. Expertise in Social Media Strategy: A social media manager has the expertise to create and implement a social media strategy that aligns with your business goals. They can identify the best platforms for your target audience, create content that resonates with them, and help you reach your social media goals.

2. Time Management: Managing social media can be time-consuming. A social media manager can handle the day-to-day tasks such as creating and scheduling posts, responding to comments and messages, and analyzing metrics, allowing you to focus on other aspects of your business.

3. Consistency: Consistency is key when it comes to social media. A social media manager can ensure that your brand message and tone are consistent across all social media channels. They can also create a content calendar and schedule posts in advance, ensuring that you always have a steady stream of content.

4. Analytics and Reporting: A social media manager can analyze your social media metrics and provide reports that show how your social media channels are performing. They can use this data to make informed decisions about your social media strategy and make adjustments as needed.

5. Crisis Management: In the event of a social media crisis, a social media manager can act quickly to contain the situation and protect your brand's reputation. They can respond to negative comments and reviews, address customer concerns, and work to resolve the issue in a professional and timely manner.

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20 Must-Read Books Releasing Summer 2023 By Lizzie Deal

"Whether it’s spent at the pool, on a beach, or just curled up on the couch at home, summer is an ideal time to pick up a new book. Between paperbacks, ebooks, and audiobooks, it’s easy to take reading material with you wherever you are. Plus, it’s good for you—reading a book before bed benefits your physical and mental health.

No matter if you’re an avid reader, in a slump, or trying to make reading a habit, you need some good books to get you started. Here are 20 books releasing in summer 2023 to get excited about."

https://bit.ly/3As0WFb

20 Must-Read Books Releasing Summer 2023 Whether it’s spent at the pool, on a beach, or just curled up on the couch at home, summer is an ideal time to pick up a new book. No matter if you’re an avid reader, in a slump, or trying to make reading a habit, here are 20 books releasing in summer 2023 to get excited about.

Why Do Books are the perfect life companion for creatives
WRITTEN BY: TOM MAY

"Ten years on, this collection of nearly 40 pocket-sized titles can be found in bookstores, along with gallery and museum shops, around the world. They've been translated into multiple languages and published in print, digital and audiobook formats. And their popularity lies in their distinctive ability to take a subject and break it down into bite-sized, easy-to-follow facts, lessons and tips – all packaged up in a fun and attractive way.

Each title is small and beautifully formed, with the same design philosophy running through the entire range. That's thanks, in part, to cover designer James Victore and book designer Wilf Whitty, who've worked with the publisher from the start."

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Why Do Books are the perfect life companion for creatives Why Do Books are the perfect life companion for creatives.

LIKE THAT BESTSELLING NOVEL? READ THIS NONFICTION BOOK | Susie Dumond

"Whether you love them or hate them, bestseller lists capture the attention of the book world. They shape the conversations we have about books, inspire infrequent readers to pick up new titles, and even influence what books publishers choose to promote in the future. Bestselling novels also give readers a chance to discover authors, genres, or topics they might not have delved into otherwise. In this list, I’ve collected eight beloved novels that have made it onto bestseller lists in recent months and matched them with nonfiction books that have similar themes, styles, or settings that might appeal to readers of those novels.

Bestseller lists are notoriously confusing and mysterious. Different platforms often disagree on what books are the most popular, and there’s even a history of buying books onto the list. Book Riot editors put together a weekly post combining the top bestseller lists and analyzing discrepancies and new trends that you might find helpful if you’re interested in popular books. For this list, I didn’t stick to the books currently topping lists, as that would have turned out to be at least half Colleen Hoover. I tried to find bestselling novels across various genres, time periods, and topics, and paired them with fascinating nonfiction, including memoirs, history, investigative journalism, and poetry. Let’s hit the books!"

https://bit.ly/3oKLf9q

Like That Bestselling Novel? Read This Nonfiction Book | Book Riot Check out these nonfiction books for fans of bestselling novels by authors like Barbara Kingsolver and Emily St. John Mandel.

How To Become A Book Author When You Already Have A Full-Time Job
By Robin Ryan

"Many people want to be an author. Dreams about writing a bestseller dance through their head until they realize what a laborious task this is, especially balancing it with a full-time job. You can’t only focus on the written portion; you must also pay attention to the whole publishing process. You must strategically define your audience, write chapters, listen to editors’ feedback, select an impactful title, and collaborate with copywriters and cover designers.

In addition, you’ll develop a comprehensive marketing plan plus find someone to publish your book. That is is a lot of work particularly when you don’t have the extra 40 hours a week to devote to it. If all that doesn’t overwhelm you, and you still have a burning desire and the drive to undertake this massive project, you can be successful.

Michelle Le Brun has a demanding full-time fine wine and spirits consultant job. But, she said, “I knew this was a book I had to write. It was a story that had to be told, one that is close to my heart.” The book is about the tragic death of her 13-year-old sister, Mary Ellen Le Brun. It would center on a religious solution and mindfulness approach that helped her family deal with their shattering loss."

Read more here: https://bit.ly/448JiUC

How To Become A Book Author When You Already Have A Full-Time Job Dreams of writing a bestseller dance through a would-be author's head until they realize what a laborious task this is, especially balancing it with a full-time job.