Emblossom

Guess what?! Our 2023 Emblossom Herbal Business Conference is now available to watch on demand. If you’re feeling a bit of FOMO or you’re just now ready to dive in, purchase the conference bundle. You’ll get 10+ hours and 13 sessions with experts in the industry on sourcing, pricing, distribution, equity, sustainability, compliance, and more! ✨

Head to the link below to learn more and get started on your herbal product biz.

https://www.emblossom.co/emblossom-conference-recordings-2023

Are you headed to International Herb Symposium by ? Join us in Massachusetts on June 9-11th! Zoë be having an informal Emblossom Meet-Up at the conference on Saturday at 4PM during free time. Swing by ’s outdoor botanical pottery booth for more details. All are welcome, whether you’ve been to one of our conferences or not 🌸🌸🌸

This conference has been incredible! The community, the wisdom, and the good energy in this group of change-makers is contagious.

We want to acknowledge this year's sponsor! If you've joined the event, check your email for a *free* gift from . Their support directly helps us and the scholarship program! ❤️

Monterey Bay Herb Company’s mission is to empower small and medium businesses that utilize the power of herbs to promote wellness in the world. Made for herbalists like us!

Their online storefront is a portal to over six hundred botanical products, including dried herbs, spices, and teas.

Their customers include herbalists, health stores, skin, beauty care, beverage, and food brands. They keep coming back because they do three things really well – deliver on our quality standards, have a strong in-stock position, and are priced very competitively.

BIG thanks to Monterey Bay Herb Company for supporting our conference and community!

We’re so honored to have the In Living Color space open throughout our conference for a third year! There is also a BIPoC community class this year on The 411 on Operating a Successful, Compliant & Ethical Herbal Business.

This space was created and will be facilitated by Amanda David and Mandana Boushee, who’re both herbalists and incredible leaders dedicated to dismantling systems of oppression and sharing herbalism from a decolonial framework. ⁠
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You may know Amanda and Mandana from their schools and or their transformative course for non-BIPOC herbalists called Woke Without the Work for those seeking to move beyond optical support and towards active and embodied practices of equity. This a virtual course that we HIGHLY recommend to all non-BIPOC herbalists and herbal product makers.⁠
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This In Living Color digital space is meant to center the needs and voices of Black, Indigenous, and People of Color. It’s designed by and for BIPOC participants, providing a refuge for people to gather, connect, rest, and share in the celebration of lineages and lived experiences. It’s also a place for BIPOC participants to access emotional and energetic support throughout the duration of the conference.⁠
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We're beyond grateful for all the incredible work these two do in the world and so grateful for this space at the conference. Join us for the conference, happening tomorrow ❤️❤️❤️

https://www.emblossom.co/

The conference is happening TOMORROW!! Can you believe it? Our wellness sessions are here to center us and a bit more sparkle to our lives. ⁠
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We can't wait to see you there. Join us bright and early tomorrow! Let's flourish together 🌸🌸🌸⁠
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✨ DAY #1 | 2/2 ✨⁠
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9:45AM ET / 6:45AM PT - Wake up and stretch and ground with us during Morning Reset: Pranayama & Meditation with our incredible guide Marisol Espinoza (). ⁠
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8PM ET / 5PM PT - Then finish off your day with an Abundance Energy Dance Party featuring world rhythms by the lovely Daniella Allam.⁠
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✨ DAY #2 | 2/3 ✨⁠
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5:15PM ET / 2:15PM PT - We'll finish off our series of wellness sessions with our very own Jacqueline Smith () with a final Restorative Yoga session to ground in and water all the seeds we've planted during the conference.

Good herbal product formulation and sourcing are critical for plant conservation. In this session, we’ll talk about how to evaluate the botanicals going into your products and share some tools and resources to ensure that your supply is sustainable so your herbal products are good for people and planet.

This talk will be led by an industry leader, whose work we're beyond inspired by, Susan Leopold, Ph.D. Susan is an ethnobotanist and a passionate defender of biodiversity. Over the past 20 years, Susan has worked extensively with indigenous peoples in Peru and Costa Rica. She is the Executive Director of United Plant Savers and Director of the Sacred Seeds Project.

Prior to working at United Plant Savers, she worked as a librarian at the Oak Spring Garden Library, specializing in digitizing rare herbals and botanical travel manuscripts. She currently serves on the Board of Directors for Botanical Dimensions and the Center for Sustainable Economy.

She is an advisory board member of the American Botanical Council. She is a proud member of the Patawomeck Indian Tribe of Virginia and the author of the children's book Isabella's Peppermint Flower. She lives on and manages a productive farm, the Indian Pipe Botanical Sanctuary with her three children in Virginia. She is an avid recreational tree climber, in love with the canopy just as much as the herbs of the forest floor.

Join in on this powerful conversation! Come live or recorded to this year's conference, happening tomorrow ❤️❤️❤️

https://www.emblossom.co/

We bet you're dreaming up (or have) an incredible mission-driven brand. But do your people know that? Weaving your brand values into marketing can seem challenging, but it's so important. Your customers want to connect with you and your brand's ethos.

This session will be led by one of our favorite marketers, Daniella Allam. Daniella is a strategy consultant that helps mission-driven food & beverage companies set sustainable strategies, launch innovation, and drive growth by unlocking business and consumer insights. An experienced CPG marketer & innovator, Daniella has led double-digit velocity turnarounds, multimillion-dollar product launches, and revenue growth at Fortune 500, alcohol beverage, natural products, and plant-based companies.

As the Founder and Principal of PLANTAS, Daniella leverages close to a decade of experience in the consumer goods industry advising plant-based startups and small to medium natural product brands on marketing, innovation, consumer insights, and business strategy.

AND Daniella is an *incredible* DJ! She will be hosting a dance party on Thursday evening, which is not to be missed. Join us ❤️

https://www.emblossom.co/

ATTN: The full schedule is now live! We've got less than two days 'til the big event. Mark your calendars for the wellness sessions and all the must-see events. You'll have the opportunity to chat with industry experts and ask you burning questions! 🌸🌸🌸

Worried about product safety and stability? Wondering about lab testing but not sure where to start? Getting control of your product identity and regularly testing for contaminates is a big responsibility as a business, and it can be confusing to understand where to start. Amanda is an expert in this space and will walk us through where to begin and how to navigate testing on a budget.

Amanda Vickers Souther (she/they) is a conservation biologist, medicinal plant chemist, and self-trained formulator of natural products. For ten years, she ran a non-profit laboratory serving the global natural products industry and helping herbal product companies meet US FDA testing and regulatory requirements. She currently co-owns a natural body care company Mountains to Sea, consults with herbal companies at Pop Horticulture, and tends an Appalachian urban homestead with her husband and daughter near Asheville, NC.

Join us for this incredible workshop at The Emblossom Herbal Business Conference, happening this week!

https://www.emblossom.co/

Final day for regular-priced tickets!

If you're ready to make new connections, learn from experts, and make your herbal business flourish, then join us this Thursday and Friday for The Emblossom Herbal Business Conference. Today is the day to invest before prices go up.

Join us! https://www.emblossom.co/

If you watch Sharktank, like to shop, or came to last year's conference, you're probably familiar with Sandra's incredible brand Nopalera. Her iconic and emerging brand has quickly gained popularity, a loyal following, and distribution across the country.

The Mexican Botanical Bath & Body line based in New York City is sold in Nordstrom, Free People, Credo Beauty, and over 300 independent retailers nationwide. She and her team are absolutely crushing it.

Prior to launching Nopalera, Velasquez worked as a sales & distribution manager for several CPG brands across multiple categories. She also works as a mentor to emerging CPG brands and teaches online classes about sales strategy.

We're unbelievably excited about this workshop and about learning how to get our money right! Join us at this year's conference to listen live or recorded.

https://www.emblossom.co/

Have you ever tasted Rasa and been like, "Dang, that taste real good?!" Well, it's not just the excellent formulation; it's also all the extra love they put into the supply chain and sourcing.

Like Rasa, many herbal businesses start small, buying a few pounds of herbs and other ingredients from suppliers that provide everything. But what do you do as your business grows and you need larger quantities? How do you find specialty suppliers? Is it possible to shorten your supply chain and work directly with growers and producers? How do you develop good relationships with suppliers?

These questions and more will be covered to help you develop the supply chain that meets your business needs AND ethics. This session will be held during the main event, happening in just SIX DAYS!

Ben LeVine will be leading this super informative workshop. He is the Co-Founder & Chief Herbalist at Rasa, an adaptogenic coffee alternative company. He leads formulation, sourcing, quality, and herbal education. Before Rasa, Ben was a senior herb buyer for the tea company Celestial Seasonings, where he purchased 10 million pounds of herbs a year worldwide. He's an alumnus of the Colorado School of Clinical Herbalism and the Maryland University of Integrative Health.

https://www.emblossom.co/

Another incredible session to look forward to! This interview with the CEO and Co-founder of , Trinity Mouzon Wofford, is a must-attend. We've been big fans and have been cheering this superfood brand on from the sidelines since its launch in 2017.⁠
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If you've been following along, you know that they've gone from start-up to nationwide at Target, and we're sure this is just the beginning. Learn how this health + beauty CPG brand centers wellness and accessibility and makes superfoods feel fun while doing it! ⁠
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Join us live at the 3rd Annual Emblossom Herbal Business Conference to get all your burning questions answered in real-time or watch it recorded. Head to the link below to purchase your ticket ❤️

https://www.emblossom.co/

Kristine Arth is an absolute powerhouse!! We're thrilled to announce that she will be sharing a session on How to Get the Most from Branding & Packaging Design at this year's Emblossom Herbal Business Conference.

Kristine is the founder and principal designer of Lobster Phone, the San Francisco-based design studio specializing in branding, packaging, and creative direction. She is known for building brands that carefully balance timelessness with distinct visual expression. Arth has designed identities for global brands such as PayPal, Nivea, Western Digital, and SodaStream, in addition to start-ups such as Love Wellness, Cresco, Loliware, Tovala, and The House of LR&C.

Her work has earned awards from Red Dot, IDA, iF Design, IDSA, SPARK!, GDUSA, IDEA, and The Dieline. Kristine has juried The One Show, SOTA, IDSA, and ADAA; was a keynote speaker at First Round, Brand New, and AIGA. She’s been a featured designer and host for Adobe on Behance. TechCrunch recommended Lobster Phone as one of the best design studios for start-ups.

Needless to say, we're in GREAT HANDS! Learn the essentials for yourself and how to work with a designer once you're ready. This one is a must-attend so you can get all your burning design questions answered in real-time.

Join us! Tickets to this conference are still on sale: https://www.emblossom.co/

Announcing our speakers! We’re thrilled to be interviewing Jeff Kurosaki (they/them) and Tara Pelletier (they/she), the co-founders of California-based personal care company, . Their mission is to create ethical and natural personal care products that are not stressful to the earth, do not harm animals, are manufactured and packaged in a positive work environment, and are presented to the consumer at an accessible price point. We love their brand’s playfulness and all the integrity infused to everything they do. We can’t wait to dig in and learn more about their journey as entrepreneurs and how they’ve thoughtfully grown their business.

Join in on the conversation at the 3rd Annual Emblossom Herbal Business Conference. Grab your ticket for next week! Link 🔗 in bio.

New here!? Welcome to the community. Join us *next week* at the 3rd Annual Emblossom Conference and watch your business (and heart) flourish. Our community is full of bold changemakers in the industry, both new and old, and we can't wait for you to experience it. ⁠
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Watch live or recorded. Head here to grab your ticket 💞 https://www.emblossom.co/

We're THRILLED to announce our first Success Story Interview with Nadine of Peak and Valley, happening next week!! In this *free* live interview, we'll explore how Peak and Valley has grown from small local shops to landing bigger distribution like Vitamin Shoppe, how they built their regenerative supply chain, Nadine's advice for budding herbal entrepreneurs, and more!

Join our free 4-Part Webinar Series: https://www.emblossom.co/flourish-webinars

Next Wednesday! Join us (🔗 in bio) for this must-join webinar with our very own Jacqueline Smith on Hiring & Using a Virtual Assistant 101.

Jacqueline is a VA and an absolute *expert* on creating systems and offloading projects from busy entrepreneurs. We often hear the age-old "I can't do it all anymore" alongside "I don't know how I could delegate that?"

We're here to tell you that you don't have to figure it out alone! Even just a few hours a week with a VA could change your business and life. Learn more in this FREE webinar with next week!

Sign up here: https://www.emblossom.co/flourish-webinars

Join us TOMORROW for this *free* workshop, Herbal Product Labeling: Regulations & Resources!

Getting your product labels compliant is one of the easiest and most helpful steps in your business journey. It's the first impression of your brand for many, including customers and regulators, so it's good to get it looking 💯.

In this webinar, our very own Zoë Gardner, Ph.D., will go through all the little details and helpful resources to support proper labels for herbal supplement, food, and cosmetic brands.

Sign up and join us; it's free! Join us LIVE to get all your questions answered, or watch the replay.

https://www.emblossom.co/

Happening TODAY! Join us for our first FREE webinar of our 4-part Flourish Webinar Series. This is basically the warm-up to the Emblossom Herbal Business Conference. This series will give you a taste of all the goodness to come.

Today's class is all about Herbal Business Basics. Whether you're just getting started or nervous you missed a step, this class is for you. We'll go over getting your business legit, getting a trademark, choosing your regulatory category, the importance of figuring out your formula and cost, and more!

Join us live or recorded by heading to this 🔗 and signing up now! https://www.emblossom.co/flourish-webinars

Hey HerbNerds!! If you're in the herbal product biz or know anyone who is, we've got a great *free* webinar series just for you.

Webinars will cover herbal business basics, product labeling requirements, hiring & delegating, and an interview
with a company founder. Everything will be both live and recorded.

Flourish free webinar series — Emblossom An free series of classes for budding herbal companies.

Okay, a little more than 24 hours—but it's coming up ⏰ quickly!! We've extended the Early Bird Tickets through EOD Monday. At the stroke of midnight, we'll be turning this reduced-rate ticket off.

Snag your tickets to the 3rd Emblossom Herbal Business Conference now! https://www.emblossom.co/

It's that time again! We're warming up for this year's conference with our annual FREE event. Flourish is a 4-part webinar series filled with industry experts and inspiration for emerging plant-loving brands and founders.

Sign up now ✨ https://www.emblossom.co/flourish-webinars

Get ready for another year of deep learning, growing, and building community together. We're honored and beyond excited to announce the THIRD YEAR of our grassroots herbal products business conference and overall community-based effort to make our industry more equitable, diverse, sustainable, and (frankly) fun!

We can hardly believe so much time has passed, but a lot of change has happened. It's exciting to see the industry evolving and many of the things we've all collectively dreamed about coming to life. And there is still more to do :)

We're optimistic about the future, AND we need to see more herbalists and plant-loving founders leading the way. At this year's conference, we infused more tactical classes for all our budding founders in efforts to demystify some of our industry's more complicated topics, like healthy margins, creating a strong brand voice, building a sustainable supply chain from the get-go, and packaging design.

One of the best things about Emblossom is YOU! The community aspect of this event has created life-long connections, job opportunities, mentorships, friendships, and more. This container has some potent magic, and we really hope you'll be there to bring more good energy into the mix.

*These sliding scale and reduced-rate Early Bird tickets are available for one week. If you're planning on coming to the conference, be sure to sign up here by 1/15 to lock in this rate: https://www.emblossom.co/

Applications for scholarships are NOW OPEN!! 🌸 💕

In an effort to make this conference more widely available for early-stage entrepreneurs, we are excited to offer scholarships for Black, Indigenous, and People of Color (BIPOC) and Low-Income members of our community.

The first round of scholarship applications is due by Sunday, January 15th. If spots are still available after that, we will have a second round of application reviews in the following week.

Spread the word and apply now! bit.ly/3GEmeCe

TODAY is the day! Our once-a-year ⚡️ FLASH SALE ⚡️ is happening NOW.

This price is $150+ off the door price!! Extra special pricing for our community.

We know -ish has been tough this year, and we've made the sale price lower than ever. A little magic number, that $222 energy. A reminder that we are on the right path and a sign of good things to come.

Speaking of two energy, the conference will be happening virtually on 2/2 and 2/3. The classes and teachers will be announced very soon, within the first week of the new year.

Our conference will go over the herbal products business from seed to shelf to help emerging herbal businesses flourish. We're talking sustainable sourcing, general compliance, holistic marketing, ethical business, finance, and more.

Learn more and get your ⚡️ FLASH SALE ⚡️ ticket now: https://emblossom.samcart.com/products/flash-sale-ticket-2023/

Happy holidays, y'all!

While we all hibernate this winter, we are planting a seed for sponsors. We're looking for values-aligned businesses that want to support our vision for a more equitable, regenerative, and diverse herbal products industry.

If you know someone (or you are that someone), please reach out. Or, forward this message along.

There are three tiers, so there's a little something for everyone. And each level receives free tickets to the conference and lots of other fun goodies.

Get all the details: https://www.emblossom.co/sponsorship

Compliance is a journey! While there are *some* instances where some of these phrases can be used for supplements and cosmetics, they're best to avoid unless you're getting advice from a regulatory expert. Try finding more playful ways to bring your copy to life without getting unwanted attention from the FDA.