Bonafide

What is inbound marketing?
Inbound marketing is a strategy focused on attracting customers by creating valuable content and experiences tailored to them. Unlike outbound marketing, which involves pushing your message out to a broad audience (like TV ads or cold calls), inbound marketing aims to draw people in by offering helpful information that aligns with their needs and interests. Using inbound methodology, you can attract, engage, and delight your audience while building a connected community that fuels growth.

Inbound marketing helps businesses build trust and credibility by offering solutions and expertise, rather than simply trying to sell. It’s about creating meaningful relationships with potential customers, which can lead to increased loyalty, higher conversion rates, and sustainable growth.

Bonafide loves crafting and implementing strong inbound strategies. If you'd like to see how this would help your business, let's talk!

As a Platinum HubSpot Partner Agency, Bonafide loves helping new clients discover ways HubSpot can connect their tools, drive efficiency, improve customer relationships, and fuel growth. If you're feeling like your tools and processes are all over the place, HubSpot might be what you need. Here's what HubSpot can do for your business:

*One Platform for Everything: Manage your marketing, sales, and customer service all in one place.

*Generate More Leads: Easily create campaigns, automate follow-ups, and watch those leads roll in.

*Simplify Your Sales: Get a clear view of your pipeline and keep your deals moving smoothly.

*Better Insights: Track what’s working (and what’s not) with easy-to-understand reports.

*Grow with Ease: HubSpot scales with your business, so you’re always covered.

If you’re looking to get more organized, save time, and grow your business, HubSpot's got your back.
https://bonfi.de/3AI53jP

As a HubSpot Premier Partner Agency, Bonafide values content. One trend we're seeing right now in the world of content, is the rising preference for short-form video content. What is that, you might ask? Well, short-form videos deliver information in a digestible, bite-size format (typically 60 seconds or less) so viewers can quickly watch and bookmark the content if they're on the go or watch it multiple times. It turns out there are some psychological factors that drive the preference for this type of content...https://bonfi.de/3YxOeSv

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos Ever wonder why short-form videos are so popular? Turns out there's a bit of psychology behind it.

Marketing is like sailing a ship. You don’t just set a course and hope for the best—you constantly check the weather, adjust your sails, and navigate around obstacles.

Neil Patel calls this “Research, Test, and Pivot." Start with solid research, test your strategies, and be ready to pivot based on what you learn. Just as a sailor adapts to changing winds, a company has to adjust their marketing strategy to stay on course and reach their goals.

Stay flexible, stay smart, and keep your marketing ship sailing smoothly!

It can be hard to earn trust online, and it's getting harder. But there are some relatively simple things you can do to show prospects that you are a legitimate and reputable business, starting with including trust symbols prominently on your site, including testimonials from other clients, sharing videos of members of your team, and especially staying actively engaged with customer questions/concerns and tending to your public reviews. Bonafide loves helping clients build trust. If you need a little help knowing where to start or figuring out what efforts will have the best impact, let's talk.

Wondering why internal linking is so important? Internal linking on a website is like connecting different rooms in a house with doors. Each room represents a piece of content, and the doors are the links that let you move from one room (or topic) to another. The more doors you have, the easier it is for visitors to explore the house (or website) and find related information. Having more internal connections boosts your website traffic by guiding visitors to related content and keeping them engaged longer. Your site visitors see a little more of your authority and expertise with thoughtfully linked content. Good internal linking also helps search engines understand your site's structure and improve your SEO. We'd love to help you put some strategic thought behind your internal linking to help improve your website traffic.

Google uses a well-known acronym to describe the criteria for how it evaluates quality of and ranks content: E - E - A - T
Experience - Expertise - Authority - Trustworthiness
Looking at your content to see how it's meeting these standards can be a starting point for finding ways to improve your rankings. Bonafide would love to help you find ways to improve your rankings by adding experience, expertise, authority and trustworthiness to your content mix.

What's the big deal about content? Having high-quality content that provides valuable information to your prospects and clients can improve the performance of your site and the quality of incoming leads when they reach out. This content can include things like blog posts, buying guides, core information pages, product reviews, and more. If you need help to boost your content game, Bonafide can help.

Ever heard of a marketing persona? A marketing persona is a detailed profile of your ideal customer that includes information like their interests, habits, and needs. Having customers categorized by their persona helps you tailor your marketing to better connect with and engage different types of prospects and clients alike. Bonafide would love to help you drive meaningful engagement through more personalized marketing. If that sounds like something you'd like to discuss, then let's talk.

Any business owner knows that organic Google rankings have been volatile this year, with updates happening and roll-outs of new features. By focusing on making gains in the relatively stable local search results, you can drive online and offline conversions. Here are 10 fields in your Google Business Profile that seem to support improved local rankings.
1 - Business Title
2 - Address
3 - Categories
4 - Your Website Link
5 - Your Hours
6 - Reviews
7 - Attributes
8 - Services
9 - Products
10 - Popular Items
Need help boosting local rankings? Bonafide can help! Let's chat.

As a business owner, you can easily feel overwhelmed trying to be the expert of every aspect of running your business. Partnering with a marketing agency is an easy way to focus on scaling your business, without having to work longer hours or hire more full or part-time employees. Having a marketing partner will also let you work in your areas of efficiency while trusting your chosen marketing team to work in theirs. By using an agency to support your marketing, you are freed up to expand your services and offerings, grow your client base, and increase profits without the expense of an in-house marketing team. That's what we call smart business management! If you'd like to chat about your marketing needs, please be in touch!

Let’s talk about something that can truly make or break your business: Customer Experience (CX).

In today’s competitive market, providing a seamless, positive experience across all customer touchpoints is more important than ever. From the moment a customer first interacts with your brand to the support they receive post-purchase, every interaction counts! By making sure the customer experience your brand is delivering is top-notch, you can build loyalty, drive engagement, reduce churn and differentiate your brand.

At Bonafide, we’re passionate about helping you create unforgettable customer experiences that drive growth and success. Let’s work together to ensure every touchpoint leaves a lasting, positive impression.

Wishing you a season filled with joy, laughter, and unforgettable moments! 🌟 May your days be merry and bright, and your marketing strategies even brighter in the coming year. We're grateful for the amazing partnerships and successes we've shared in 2023. Here's to a festive season of cheer and a New Year filled with limitless possibilities!

Reduce your 2023 tax bill while making an intentional investment in your business’s growth and health in 2024! Read our latest blog post for more details on how prepayment of your 2024 marketing expenses can reduce your 2023 tax bill. https://bonfi.de/3RO08no

Did you know huge growth is expected in the medical industry in the next several years? Here we offer a few tips for medical marketers based on our experience working with both B2B and B2C medical companies.

Marketing in the Medical Industry Expectations for huge growth in the medical sector seems to be supported by many forecasts. Here we'll discuss a few tips for medical sector marketing.

Gratitude is always in season, and this Thanksgiving, we're counting our blessings with clients like you at the top of the list! Wishing you a bountiful Thanksgiving filled with prosperity, growth, and the sweet taste of achievement.

The energy industry is changing. How do those changes impact marketing for businesses in the O&G and energy sectors? Read our latest article to find out. https://bonfi.de/3QmcSkr

Based on new rules and priorities set by the current administration and the DOJ, businesses that do not maintain ADA-compliant websites risk being hit with demand letters and lawsuits. Read our latest post to learn more about website accessibility, why it matters and understand how to make your site accessible.

Breaking Barriers Online : Website Accessibility What is website accessibility and why does it matter? Find out in this article that explores what it means to have an accessible website.

As a Houston-based agency, in the very heart of the oil & gas industry in the US, we know oil & gas and have loved supporting the marketing goals of our O&G clients since our agency opened its door. From software to services, upstream to downstream, we know and love our local industry.

We care about the medical industry and the providers who care for us. And with years of experience and many happy medical clients, we can pretty much do it all to help you meet your marketing goals...except needles. We don't do needles.

Your prospects are looking at your competitors too, so why not help shape the messaging? With competitor comparison pages, you can showcase what sets your products apart and helps your prospects feel informed as they gather information. https://bonfi.de/3XPqOWj

Happy Fourth of July from your favorite HubSpot Certified Agency Partner!

Thoughtful use of keywords is pretty important. Read how a little keyword optimization helped our client really climb in the rankings. https://bonfi.de/3pfRdzM

Has your business's website seen a dip in traffice since Google's latest core update in March? This article offers great tips for where to start in addressing issues following the core update.

How to Recover from a Google Core Update (March 2023) - 7 Key Steps We discuss why your site may have been negatively affected by a Google core update — and what you can do to recover.

Based on our experience with onboarding new HubSpot users, we've put together 5 tips for you when making decisions about possible HubSpot integrations. https://bonfi.de/3OZzaZ2

The cannabis industry is growing...and we don't just mean w**d. Bonafide can help grow cannabis businesses...(See what we did there?) If your goals for growing and our goals for growing align, hit us up. Let's talk growth. https://bonfi.de/42wzB05

Did you know that HubSpot offers hundreds of out-of-the-box integrations that can connect platforms you're using in your martech stack to HubSpot? Check out this article that discusses a few benefits of connecting them to HubSpot. https://bonfi.de/42VHRqQ

HubSpot is the only real option for an end-to-end CRM platform for Web3. And as a HubSpot agency, we can help your company stay ahead of the Web3 game. https://bonfi.de/3WcKeDF

Have you seen a drop in your page rankings since Google's last core update in March? Here's some advice from Google on things you can do to bolster your ranking if you've seen a ranking drop after a core update. https://bonfi.de/3BbaJQ9

Looking to migrate your CRM to HubSpot? We can help! Learn more about a complex migration we recently completed for a client. https://bonfi.de/3GUuX4b