Vox Pop Marketing

The ONE thing every solopreneur service provider should know is the big-picture path to fast growth. 💰

You may be an expert in your field, but growing a business can be challenging — especially without prior business experience or education.

But DON’T give up!

Business growth is just one or more steps away. 🚀

You might be frustrated after investing a bunch of money and time into your business without seeing the expected results.

🧩 Most marketing experts focus on trendy tactics, but they don’t provide a complete understanding of how all the pieces of marketing work together.

After 13+ years in business and 20 years as a marketer, I understand what it takes to grow and scale your online service business.

I also truly believe that empowering female entrepreneurs to build and grow thriving businesses benefits everyone around us. ❤️

💬 That’s why I offer a FREE Brand Navigator call for solopreneur service providers who are tired of the B.S. dead-end-marketing and ready to see faster business growth.

On our call, we’ll review your current situation and I’ll give you the exact steps to take to grow your business faster — so you save time, effort, and money in the long run. 👣

This is the exact approach I used to transform my marketing and consistently fill my sales pipeline for more of the right clients. 🙌

🔍 Are these the results you want?

Book a free Brand Navigator Session with me now. Don’t wait! My calendar fills quickly, and spots are limited.

https://voxpopmarketing.com/brand-navigator

Talk to you soon

🦋 Monica

You’re a solopreneur service provider or coach who struggles with marketing that doesn’t bring consistent leads and customers …

I was stuck in that place for years. Now, I book my business with online marketing that attracts people I didn’t previously know and who WEREN’T referred.

Here’s what I learned in the process of making it work …

➡️ Despite what you’re hearing, online marketing that brings in clients doesn’t require you to beat the algorithms, go viral on TikTok, or rely on other trendy marketing tactics.

As an entrepreneur, your main goal is to Find Leads and Sell More of your services — NOT to become an influencer.

If your services are priced at mid-range to high-ticket rates, you need just a handful of new clients each month to reach $10k+ months.

This DOESN’T require having tens of thousands of followers. 🚫

✅ It DOES require a “magnetic” message to capture interest.
✅ And it DOES require a working strategy to book interested people onto discovery calls.

👉 PRO TIP: Since a weak message is one of the most common barriers to online marketing success, I recommend my recent article — “3 Sure Signs You Need an Updated Brand Message.”

(This may be your first area of focus to quickly see better results.)

Check it out: https://voxpopmarketing.com/signs-you-need-an-updated-brand-message (copy & paste into your browser)

You’ve got this!

Monica

Everything I learned about “Magnetic Marketing” in 13 years of business… is spelled out in an interview I recently did with Alison Leigh of The Next Step Podcast. 🎧✨

In our conversation, we covered:

✅ Understanding your audience
✅ Defining your brand’s personality
✅ Captivating & converting clients with the right message
✅ Strategic shifts for content that converts
✅ Tracking what works for faster results & growth 📈

If you struggle with articulating in your marketing who you are & what you do…
If you get stuck on words, write & rewrite… ✍️
If you wonder if your branding is repelling potential customers…
If the information on your website isn’t aligned with what you’re doing & you feel inauthentic…

☕ Pour a cuppa coffee or a 🍷 glass of wine.
Get excited for juicy new ideas & actionable insights. 💡
And tune into the podcast at https://open.spotify.com/episode/4WBsTA5o50LBadGkVAXPEX 🎙️ (copy & paste into your browser)

🔗 Want other listening options? Get them at https://alisonleighsimmons.com/nextstep-22 (copy & paste into your browser)

Sometimes, I struggle with feeling worthy... 🤔

In the past, it kept me from being visible online.

Even now, I occasionally feel that old self-doubt creep in...

Is my content boring?
Will it even matter if I post today?
Do the people on my email list want to hear from me?

🤷‍♀️ Can you relate?

When we let fears stop us from showing up for those we serve, we rob them of the gifts and life transformations we can deliver.

At the same time, we rob ourselves of the joy of making a difference and building a thriving business and future for us and our families.

Business ownership is a powerful tool for personal growth. It pushes us to overcome self-doubt, face our fears, and stand strong — even when others might not agree with what we’re doing.

It shapes us into the best version of ourselves. Over time — if you stay on this journey — you will become unrecognizable to your former self.

You will become the leader you once looked for “out there”.
You will stand in your power.
You will be unstoppable.

And when those old self-doubts creep in… you will silence them and keep going because your desire to help others and your vision for the future is much stronger than your fears. 💖

If you feel hesitant about being visible online, it’s ok. Your confidence will grow over time.

✏️ While I don’t have all the answers to building confidence in your online presence, I jotted down some insights into what might be holding you back from being more visible online and what you can do about it.

Wishing you all of the courage and resilience in the world,

🦋 Monica

Ways to Earn 6 Figures as a Solopreneur — Without Course Launches or a Team…

If you’re tired and burned out from trying to sell DIY courses or launch group programs, you’ll be glad to know there’s another way to scale a solopreneur service business to 6 figures and beyond. 🚀

It involves stacking a mix of services that leverage your time and ability to serve more people. Best of all, it doesn’t require a team to deliver services, so you keep MORE of the $$$ you earn and avoid team training and management hassles. 🙌

In this video, I’m sharing:

📈 3 stackable & scalable service models to apply to your existing offers.
🕒 When and when NOT to create courses to sell in your business — so you can earn the income you want faster and easier.

✨ HEADS UP! ✨
I’m running a case study where I’m helping solopreneurs create a suite of scalable services that get more YES responses on sales calls and set you up for increased earnings. 🎉 I’m offering a limited-time, crazy-low discounted rate. 💸 This is a one-on-one service where you’ll get my undivided attention so now is the time to reach out if you’d like help with scalable offers!

✨ If this is of interest to you, DM me OFFERS and I’ll get you all the details.

x Monica

🔥 Everyone says membership models & DIY courses are the best way to make money online … but here’s a better way …. Sharing it with you below 👇

First, let’s address what no one else is saying …

Most solopreneurs try to launch membership programs and sell DIY courses — only to waste a lot of time, energy, and even money when they don’t “take off” with clients. 😔

You need money NOW — not in a few months when the course or membership is built. 💸

Instead of taking a gamble on your income, I’m sharing a tried and true method to quickly meet (and consistently surpass) your income goals. 💡

Watch this video where I’m sharing how solopreneurs can earn more money in less time — without burning out — and without a team. 🚀

You’ll learn how to make more money per customer – and how to sell to MORE customers overall – both of which help to scale in business. 📈

ONE MORE THING: For best results with this method, you’ll need to streamline your service delivery. Be sure to follow me & watch tomorrow’s video for details about how it works. ✨

x Monica

P.S. If you’d like to learn more about how to apply these methods to your business, so you can cut the learning curve and earn more money faster, DM me the word OFFERS & I’ll get you all the details. 📬

🔥 The one-minute trick to increase desire for your services …

⏳ Give me less than one minute, and I’ll show you how to make more people want your services or programs. This works for any industry and it can be applied immediately.

🎥 Watch the video, give it a try, and leave a comment to let me know what you think!

Copy & paste this web address into your browser: https://voxpopmarketing.com/how-to-make-10k-a-month-as-a-solopreneur/

I wasn’t going to share this today, but I’ve seen too many online solopreneurs making the same mistakes...

If you’re an online service provider or course creator — and want to get your first paying client or increase earnings — this video is for YOU ...

If you feel like marketing is a confusing maze of options and possibilities — with NO Clear Path to consistent results — this is for you. 🤯

And, if you’re continuously chasing marketing trends, thinking you’ll reach your business goals but only running into dead ends, this is for YOU.

In this video, I share the quickest path to Consistent Cash $$$ Results. 💡

Why take it from me?

Unlike most “experts” in marketing, I’ve got 2 decades of online marketing experience and 13+ years in business behind me. This has given me a bird’s-eye view of what I call the “marketing maze” – that metaphorical place where we get stuck and run into one dead end after the next. 🧩

Watch now for a NO BS understanding of how marketing REALLY works – so you get better results faster – by taking the most efficient, effective approach. 📈

Want the full, FREE training? Comment or DM me “PATHWAYS” for the link.

The real reason you're not making as much money as you’d like as an online service provider?… It’s probably NOT what you think. 😮

In this short video, I’m revealing the common mistakes that might be holding you back from earning MORE $$$ each month – while doing LESS. 💡

Plus! I’ll show you how to work smarter – NOT harder – for quicker income-boosting results. 🚀 This will work even if you’re a solopreneur providing services.

🤔 Who am I to show you the ropes?

In case we haven’t met, I’m a brand & marketing strategist who helps online solopreneur service providers stand out and make the competition irrelevant. ✨

I’m NOT a business coach, and I am NOT an “overnight success”.

With two decades of online marketing experience and 13+ years of helping small business owners, I’ve seen it all. Everything I share comes from dedication to my craft, entrepreneurship, and riding the struggle bus for what seemed like ages. 🚌

Now that I’ve cracked the code to marketing that works for solopreneurs trying to scale, I’m here to show you the way. 🌟

Copy & paste this web address into your browser to watch & start focusing on what WILL quickly grow your income and business. 📈
https://voxpopmarketing.com/how-to-make-10k-a-month-as-a-solopreneur/

After Over a Decade In Business, I’m Sharing How to Earn $100K+ (Without a Team or Burning Out) …

Maybe you’ve hit an income plateau or haven’t earned your first dollar in business. 💸

Maybe you think you HAVE to do business a certain way, but I’m here to tell you, there’s another way… YOUR way. 🌟

After growing my first business to full client capacity, building a second brand, and hiring and firing a team, I learned that better way.

It came through a lot of trial & error:

😔 Years of hitting an income ceiling that I couldn’t seem to break through

📉 Launching offers that flopped (and losing money in the process)

💰 Hiring (Mega High-Ticket) Coaching to create scalable service offers like a 7-figure, Solopreneur BOSS (and still struggling to make it work)

😎 Finally, I cracked the code to create service offers to scale to 6 and 7 figures. It doesn’t matter if you’ve earned $50k or $50 ... you can do it too with the right approach.

If you’re tired of hitting an earnings plateau or want to START earning, stick with me.

This week, I’m dishing on exactly how YOU can create offers for your unique business that help you earn more money (quickly) and scale to 6-figures or even 7-figures if that’s your goal.

Sound good? Here’s what to do next:

🗓️ Mark your calendar! 🗓️
DATE: Thursday, May 16
TIME: Noon PST / 3 p.m. EST
LOCATION: https://www.facebook.com/groups/638143980967805
(please copy & paste link in your browser)

** ☝️ You must be a member of my group (link above) to catch the Live training or replay. Join now & I’ll see you on Thursday!**

After Over a Decade In Business, I'm Sharing How to Earn $100K+ (Without a Team or Burning Out) …

Maybe you've hit an income plateau or haven’t earned your first dollar in business. 💸

Maybe you think you HAVE to do business a certain way, but I'm here to tell you, there's another way… YOUR way. 🌟

After growing my first business to full client capacity, building a second brand, and hiring and firing a team, I learned that better way.

It came through a lot of trial & error:

😔 Years of hitting an income ceiling that I couldn’t seem to break through

📉 Launching offers that flopped (and losing money in the process)

💰 Hiring (Mega High-Ticket) Coaching to create scalable service offers like a 7-figure, Solopreneur BOSS (and still struggling to make it work)

😎 Finally, I cracked the code to create service offers to scale to 6 and 7 figures. It doesn't matter if you've earned $50k or $50 ... you can do it too with the right approach.

If you’re tired of hitting an earnings plateau or want to START earning, stick with me.

This week, I’m dishing on exactly how YOU can create offers for your unique business that help you earn more money (quickly) and scale to 6-figures or even 7-figures if that’s your goal.

Sound good? Here’s what to do next:

🗓️ Mark your calendar! 🗓️
DATE: Thursday, May 16
TIME: Noon PST / 3 p.m. EST
LOCATION: https://www.facebook.com/groups/638143980967805

** ☝️ You must be a member of my group (link above) to catch the Live training. Join now & I’ll see you on Thursday!**

🌟 Tired of feast or famine months and relying on referrals for customers? 🌟

If you want a consistent pipeline of prospective customers – and to wake up excited for work because you love your business – start by crafting the right offers!

This Thursday, I’m going live inside my group to give you Strategic Offer Strategies to Achieve 10k Months on Your Terms.

Here’s what we’ll cover:

➡️ How crafting the right offers increases online marketing results.
➡️ Components of irresistible Offers that SELL.
➡️ Offer strategies to reach $5k and $10k+ sales months – even if you’re a solopreneur.
➡️ How to Turn More Prospects Into Clients with ONE Strategic Offer.
➡️ Creative approaches to offer creation (build a business that works best for you).

💥 Mark your calendar! 💥
DATE: Thursday, May 16
TIME: Noon PST / 3 p.m. EST
LOCATION: https://www.facebook.com/groups/638143980967805 (Please copy and paste the link into your browser)

🎁 One lucky attendee will win a **FREE** Magnetic Message Mastery session with me, where we’ll zero in on the areas of your message that can be adjusted to immediately resonate with potential clients, get more booked sales calls and boost revenue.

Can’t make it live? No problem! You can always catch the replay that will be pinned as an announcement to the top of the group.

I recently had a discovery call with a coach who wasn’t sure what to put on her website to communicate the true value of her services and expertise. … 🤔 I hear this A LOT …

That’s why I’m opening spots on my calendar just for you with FREE 30-minute “Brand Brilliance” sessions. 🎁

These are Laser Consulting sessions where we’ll audit your current strategy and update your website with what’s working right now to get noticed and book more clients! 🎯

My calendar fills up fast so book in at this link now if you’re interested >> Link in bio!

Tired of being overlooked online? Want to attract more of the right clients? This will help!

Pay special attention to …

Step 2 – Particularly important to stop the scroll & get noticed. 🛑👀
Step 3 – This is how you will take powerful actions in your marketing approach. 🚀

✨ DM me the words “MAGNETIC MESSAGE” if you’d like info about having help or if you’d like some free training around this.

Things you should stop worrying about with your marketing …

If you’re struggling to book clients through online marketing, it’s likely because you’re focused on the wrong things. 💰 But no worries! Read to the end for things to STOP doing & START doing for cash-in-hand results.

STOP Focusing On:

(01) Redesigning your website, thinking it will finally bring you leads. 🚫💻

(02) Obsessing over Canva graphics, your branding, and getting social media posts “perfect” – only to hear crickets when you publish. 🎨🦗

(03) Trying to hack the Instagram or TikTok algorithms (or achieving viral content) but it still hasn’t brought in clients. 📈🔍

Worrying about these things won’t help if you haven’t built the foundations of your marketing approach. 🌱 After 13 years of working with online service providers, I’ve noticed a trend: we tend to focus on activities that aren’t quite right for our stage of growth.

To learn what to START doing for rapid growth, click the link in bio & take notes.

📝 Comment WORKSHEET for a handout that covers the essential steps.

🤫 The dirty little secret your competitors don’t want you to know …

Do you ever look at your competitors online & envy their big, engaged audience? Like, “What does she have that I don’t,” right?

First, I’d recommend having a flair-up of comparisonitis only when you’re actively developing or refining your strategies … 🧐

More importantly, don’t be fooled by people getting all kinds of attention online. It’s counterintuitive, but that person is not necessarily successful in business.

I know because I’ve been privy to the inner workings of MANY clients’ marketing. It’s one thing to build an engaged audience (which is a rad skill!). 🤙 However, it’s another thing entirely to convert that attention into cash in hand.

PSA: You don’t need a massive, highly engaged audience to grow your business.

Here’s what you DO need:

✅ A defined service offer – that SELLS & gets outcomes – for a specific audience.
✅ A “Magnetic Message” that captures attention & attracts the intended audience.
✅ A “Content to Cash” strategy to convert attention into sales opportunities.

Want clear next steps for your marketing? Here’s what to do:

👉 1. Comment or direct message me “CLARITY” & I’ll help you pinpoint where to refine your marketing for quicker, better results. (No strings attached)

👉 2. Join my Facebook group where I go live & dive deep on topics just like this, just check the link on bio.

🔍 The surefire way to know if your message needs adjusting …

Let’s say you’ve got a specific service offer. In one-on-one conversations, people are pumped to work with you … But with content, you’re not seeing those same results.

If your posts and emails reach lots of people, you’re using clear calls to action, and you’re not getting engagement, you likely need to develop what I like to call a “Magnetic Message.” 💬

✨ This is something I help my clients with & here’s a peek at how that works:

(1) Target Audience Calls: My clients are often hesitant about market research calls, but I give them clear instructions – and even scripts – to easily reach out, book chats, and gather WAAAY Deeper Insights than an online poll or questionnaire ever could. 📝

(2) Online Research (Audience + Competitors): While my clients handle 1:1 conversations, I do online audience and competitor research. 🤓 This way, we end up with lots of data to pinpoint the EXACT Message and language needed to truly connect with the hearts and minds of your ideal customers.

🔗 Want to learn more about crafting a Magnetic Message? Check out my free guide to start refining your message right away … link on bio.

The skill every online service provider needs for their marketing to work...

In my free “Brand Navigator” sessions, I’ve helped countless online service providers pinpoint where their marketing strategy is falling short so they can refine their approach & propel their business forward. 🧭

During these discussions, I’ve noticed two distinct groups: those with a clear service offering & those who are winging it with vague, undefined services.

Now, offering an à la carte menu of services might work for face-to-face networking situations where personality can win over prospective clients. 🤝

But if you’re banking on your online presence to find clients, you need a clearly defined service offer. 🖥️👀 Otherwise, your online audience won’t know why they should choose you, & they’ll move on to seek solutions somewhere else.

👉 So, ask yourself:
- Do you have a distinct service offer with clear deliverables, a specific timeline, & a fixed price?
- Is your offer built on a deep understanding of your audience & their needs?
- Has your offer been purchased by three or more people?

❌ If the answer is “NO” to any of the above, hold off on investing time or money in marketing.

✅ If the answer is “YES” you’ve got the green light to invest in Messaging, your Website and/or a Content Marketing Strategy – all of which I can help you with.

Want more information like this? Join my group, Magnetic Marketing for Service Providers, where I’m going live bi-weekly to dish on topics just like this. Check the link in bio.

People often ask what makes me different from other marketers.

🤔 You might think I’d point to my 19+ years of experience or 13 years of successfully running my marketing company.

However, here’s the REAL answer:

Yes, I have loads of experience. However what sets me apart is that, unlike most marketing service providers, I don’t just do the service my clients think they need.

Instead, I ask questions to understand what’s stopping them from getting results. 💰 Then, I give them a clear strategy to repair holes in the approach – so they can avoid spending on activities they DON’T need and focus ONLY on activities that bring an efficient, direct return on investment.

🎯 Most of my clients begin with a brand and message strategy built on market research and their unique qualities so they stand out and resonate with the right people.

🖥️ From there, we update their website with the new brand approach to hook visitors and have their audience hungry for more.

📈 Lastly, we focus on an ROI-driven content marketing strategy to get them visible to the right people, connect through content, and move prospects from just curious to customers.

Want to know more about how this works?
📖🎧 Read or Listen to this article for more information, check the link in bio.

Are you a skilled coach, consultant, or online services provider … but you feel like a best-kept secret? 🤔 If you’ve posted on social networking sites, but your content hasn’t attracted interest in your services, you might be tempted to think online marketing no longer works. Or, you may think you’re bad at marketing. 😩

Neither is the case! 🙅‍♀️

With all the noise in the online space, you simply need a strategic approach to stand out as clearly different. 💡

📝🎧 I just published an article & audio on this topic with the exact steps to set yourself apart online and attract interest in your services.

Take just 2 minutes to check it out and I know you’ll be glad you did. 😉

Read or Listen Here! (Check the link in bio!)

If you’re in my circle, I can bet you’re a smart solopreneur or micro business owner with an impressive set of skills, knowledge and accomplishments. 🌟

With everything you do for your clients, it’s hard to communicate the true nature of your work and its incredible value.

🤷‍♂️ The problem is, when you’re not clear about your message, no one else will be either.

This makes your job as a salesperson even harder, as prospective clients will struggle to understand what you do and how you can help them. 😕

If you want your marketing to stand out and connect with the right clients — and if you want more quick “yes” responses on sales calls — you need a Magnetic Message.

To craft YOUR Magnetic Message, download my FREE audio + workbook bundle that walks you through the process to get noticed online and make YOUR competition irrelevant. 🎧📓

Check the link in bio.

x Monica

Social media is a WASTE of time if you’re unclear about …

👥 YOUR AUDIENCE: If you struggle to interest people in your services or programs, you are likely guessing what your audience wants. This leads to ineffective marketing – and lots of work – with little to no payoff.

🛍️ YOUR OFFER: For social media to bring in new clients, you first need a specific service offer or product to sell. Otherwise, people won’t know WHY they should pay attention and will move on to find solutions to meet their needs.

📣 YOUR MESSAGE: Lack of audience and offer clarity leads to vague and confusing messaging. As a result, prospective clients will struggle to understand what you do and how you can help them. This makes your job as a salesperson even harder.

Before you waste more time or money on content, clarify the above three things. You will be amazed at the difference these adjustments can make.

One past client, Heather, had these three elements firmly in place. Here’s what she said about our work together: 👇

“When I hired Monica, I was making around $2,000/month. Now I average $10,000/month with clients spanning the globe. I credit Monica for my getting global clients because they wouldn’t have known I existed if I hadn’t invested in my digital presence.”

💰 I have two client spots opening up in May. If you’re interested in how I can help YOU reach $10k Months, drop the word CLARITY in the comments or DM me to learn more.

🎈 No pressure and no strings attached.

Talk soon,
Monica

Unfortunately, being a talented Coach, Consultant, or Online Services Provider DOESN’T guarantee clients or a booked-out business. 😕

Up to now, you might have tried all of the online marketing things – but your hard work hasn’t translated into the attention and interest of your market.

You may be tempted to think online marketing doesn’t work anymore or that you are terrible at marketing yourself.

Neither of these is true. ❌

The market is simply saturated with information.

What IS true is that a few adjustments to your approach can make a world of difference.

✨ Here are marketing shifts I help my clients achieve so they go from overlooked online to overbooked:

➡️ ONE: Clarify Your Authentic Difference. With market research and a deep dive into all things YOU, we find your true difference. Then, we infuse your message and visual brand with your uniqueness so you can immediately stand out and grab attention from the right people.

➡️ TWO: Define Your Unique Points of View. People can find information anywhere. Just ask Google or Chat GPT, right? I help my clients capture their unique perspectives to set them apart as thought leaders with valuable insights and unique, crave-worthy solutions.

➡️ THREE: Complete Content Strategy. In a fully tailored plan, we cover the bases to increase your visibility, share more of the right information, and get people lining up for your services. The aim is to have you confident and aligned with your marketing plan so you take powerful action toward reaching your goals.

💰 If you’d like to learn more about how this works, visit the link in bio.

I’m also just a DM or email away.

x Monica