Iridescent Media Co.

6 QUESTIONS YOUR SOCIAL MEDIA SHOULD ANSWER ABOUT YOUR BUSINESS ⬇️

1. WHO ARE YOU?
Make sure it’s obvious not only what your business is, but who YOU are! Social media is about forming connections, so allowing your audience to understand who you are helps do that. Don’t be afraid to show your face! 😊

2. WHAT ARE YOU OFFERING?
The products or services you offer need to be easily recognizable on your social media. How do you expect to convert followers to customers/clients if they aren’t aware of what you are offering?

3. WHO DO YOU SERVE?
Who’s attention are you trying to grab? Rather than just posting to post, have intentions behind the content you are putting out. Make it obvious who you are trying to attract through your branding, imagery & tone.

4. HOW CAN CONSUMERS BENEFIT?
Help your audience understand not only why they WANT your product/service, but why they NEED it. How will what you have to offer solve their problems or make their life better?

5. WHAT SETS YOU APART?
Chances are, the market is so saturated with businesses just like yours. So what sets you apart? Why should people take advantage of your offering over someone else’s?

6. WHAT CAN YOUR AUDIENCE DO NEXT?
You need to have clear call to actions (CTAs) throughout your social media so that your audience knows what to do when they decide they are interested and ready to make a purchase.

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Instagram is a very valuable tool for attracting and interacting with your local community.

Here are a few tips on how you can do just that. 👇

➡️ Optimize your profile for local search
Include keywords in your name section, switch to a business profile, state in your bio what you do & who you help.

➡️ Use location-based hashtags & geotags
Adding location information helps your followers know where they can find your business. It also helps to get on the Explore Page and allows people who are interested in your specific area to find your profile.

➡️ Collaborate with local influencers
The popularity of influencer marketing is on the rise. Collaborating with established influencers in your area is a great way to leverage their community to promote your products and services.

➡️ Run Paid Advertisements
Paid ads offer many opportunities when it comes to promoting your product or service to a local audience. While it does require time and money to set up an ad campaign, it brings amazing results by delivering your post to the right audience.

Was this helpful? Let us know in the comments!

⚠️Newsflash… YOU are what makes your business unique and powerful!

🫵 You are the SECRET Sauce.
🫵 You are the SECRET Ingredient.

Girl, you've had the IT factor from day one!

Your experiences, your wins, your losses, your challenges, your community, your drive, your grit, your determination, your personality, your knowledge…
these are the things that will make your business a SUCCESS.⁠
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Don't forget that as you continue to grow and build your thriving business! ⁠😘

Just because you can handle ALL your marketing alone, doesn't mean you should! 🤯⁣

As a busy and talented entrepreneur, it's easy to feel like you have to do it all. 🏋️

But here's a gentle reminder that you should delegate, outsource, and prioritize your time wisely! ⏰⁣

Focusing solely on marketing might lead to burnout, impacting your creativity and productivity in other parts of your business and life.

💥 So, give yourself the freedom to ask for help and seek support from experts who can handle your social media while you shine in your business brilliance! 🌟⁣

Remember, building a thriving business is a team effort, and allowing others to share the load can lead to even greater success! 💪⁣

DID SOMEONE SAY CONTENT IDEAS?! 🥳⁠
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April is right around the corner and we know y'all are probably busy finalizing your spring campaigns (heck even thinking of your summer ones already!) so we’ve taken the guesswork out of new content ideas for the upcoming month.⁠
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We know you’ll love these!⁠
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Here’s a list of some fun “business” related national days this month, you may want to base some content around: ⁠
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April 1 - April Fools' Day
April 5 - National Walking Day
April 7 - National Beer Day
April 9 - Easter Sunday
April 10 - National Siblings Day
April 15 - National Tax Day
April 17 - National Crawfish Day
April 22 - Earth Day
April 29 - World Veterinary Day
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Need some more inspo? Send us a DM to tell us what other content you want to see! 🙌🏾

✨ Hello, my name is Krystal ✨

I’m the Founder + Social Media Specialist behind Iridescent Media Company!

After getting my degree in Communications with an emphasis on PR from UTSA, working in multiple industries, and having 3 littles, I decided it was time to start my own social media marketing company, be my own boss, and make my own schedule.

When I’m not working you can find me running around with my kids, feeding my online shopping addiction, and planning my future boho sanctuary house with pictures and videos I find on Pinterest.

Fun Facts About Me:
Big 3: ☀️Virgo Sun | 🌙Aquarius Moon | ♉Taurus Rising
Favorite Sport: Football
Current Favorite Coffee Drink: Caramel Macchiato w/ oak milk
Favorite Type of Music: Classic Rock (The Rolling Stones, Pink Floyd, Led Zeppelin, etc) 🎶

Do we have anything in common?
Let me know in the comments!

Need HELP with your social media?⁠
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If you're struggling to see results, lack the time to implement strategy, want guidance, or simply want to relax from the constant social media overwhelm...
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We have a range of services to cater to different budgets & needs to help you increase your engagement and bookings/sales.⁠

📱 Social Media Management⁠
📝 Consulting & Strategy
💻 Email Marketing
📲 Social Media Advertising
📹 Content Curation
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Let's chat about how WE can HELP you!⁠
💌 DM us today!⁠

🎉Coming Soon🎉

Iridescent Media Company is almost here!

Iridescent Media Company is a content marketing agency located in the Houston area, serving clients in the B2B and B2C spaces. We’re a little obsessed with content and how it impacts businesses.

Around here, we do marketing differently…
We know you are a whole person – with a business, family, obligations, and daily demands. We believe in building businesses that holistically align with who you are.

Stop fighting the daily grind! We are here to help you grow your business in a way that supports WHO you are and WHAT lights you up – not what you THINK the world wants you to be.

Follow along for social media tips and tricks and to learn more about our services. We can’t wait to work with you!