Boxy360 Virtual Tours

New Virtual Tours Offer A Closer Look At Vacation Rentals

forbes.com If seeing is believing, then planning your next vacation is about to get a little easier. New virtual tour technology now being deployed by the major vacation rental sites promises a more immersive view of a property before you push the "buy" button.

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The National Association of Realtors is another group who has a vested interest in determining if virtual tours are helping or hurting their member’s businesses. Their annual reports are always great sources of research into the subject. Some recent findings include:

More than half of U.S. adults who use the internet have taken a virtual tour
54% of buyers will not look at a property unless it has virtual images
50% Found virtual tours very useful in making their decision
This finding backs up an additional finding from a Realtor.com study, that found listings with a virtual tour get 87% more views than those without virtual tours. In addition, Property Week found that virtual tours reduce the number of wasted viewings by 40% which means they are responsible for increasing the likelihood of visitors closing a sale while navigating on a given website. Lastly, Planet Home’s ‘Trend Study’ concluded that 75% of potential customers and visitors consider a virtual tour to be a major decision-making tool before proceeding to a purchase. It’s clear that virtual tours are becoming a vital part of marketing both businesses and homes.

realtor.com Search real estate property records, houses, condos, land and more on realtor.com®. Find property info from the most comprehensive source of home data online.

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Boxy360 Virtual Tours