Triou Marketing, LLC.

Forever grateful...

Hot Take: Authenticity over Perfection.

Your audience craves authenticity over perfectly curated content. Embrace imperfection. Be genuine and show the real side of you and your brand.

Americans spend over an hour and a half in their cars daily. Despite the significance of digital advertising, there are moments throughout the day when screens are not our focus.

This is the perfect opportunity for your billboard advertisement to be seen multiple times daily, heightening brand awareness, attracting new customers, and establishing trust!

Https://gitnux.org/time-spent-driving-statistics/ #:~:text=The%20average%20time%20spent%20driving,States%20is%20approximately%201%20hour

We're excited to be kicking off the 2024 Spherion National Meeting in the lively city of New Orleans! Months of preparation have led to this moment, and it is going to be fabulous! Wait until you see what all we have in store for this client.

Creating a personal brand that is SEPARATE from your company emphasizes your uniqueness, narrative, and personal aspirations. Plus, it may present new opportunities for you and your company that you never knew existed. Your audience doesn't just want to know your company; they want to know you—your passions, strengths, and experiences that shaped you. Building a personal brand establishes a deeper connection, fostering authenticity and opening doors to meaningful connections.

So, you are a CEO? It’s time to create a personal brand Personal brands are the hardest to control, and naturally the most rewarding. People’s associations, beliefs, feelings, sentiments, attitudes, and expectations make up what you mean to them. All of which are incredibly difficult to get a grasp on. As they say, your personal brand is what people sa...

Join Triou Marketing’s growing team!

2024 will be an unforgettable year at Triou Marketing, and we are excited to expand our team once again!

Are you passionate about content and storytelling? Do you have a creative eye and ability to write in a brand’s unique voice? We are on the lookout for a talented and dynamic social media content strategist to join our team! If this describes you, or someone you know who seems like the perfect fit, we want to hear from you! Message Triou Marketing if you are interested in applying.

What are your secrets to a successful client partnership?

Elevate your digital marketing strategy with connected home devices, a new channel for consumer engagement.

The next major marketing trend is here. While social media may be popular, advertising on connected devices can be an effective alternative. Smart gadgets are a huge market just waiting to be tapped into. Advertisers have discovered that these devices provide a 3X higher receptivity compared to traditional social media. The possibilities are endless.

Have you used connected home devices as part of your marketing strategy?

3 Ways the Connected Home Links Content to Commerce The connected home allows for the possibility of true full-funnel campaigns.

Happy New Year! New beginnings, fresh perspectives, and exciting goals, our team can’t wait!

An edible mascot? Say less.

Pop-Tarts has just ingeniously revealed a historic first – an edible mascot taking the spotlight at the upcoming Pop-Tart Bowl next week. The victorious team gets to take a bite, adding a tasty twist to Pop-Tarts' "Agents of Crazy Good" campaign. Forget the Gatorade dump; we'd pick a Pop-Tart bite any day!

Pop-Tarts® Will Unwrap the First-Ever Edible Mascot at the 2023 Pop-Tarts Bowl /PRNewswire/ -- The winning team of the upcoming Pop-Tarts® Bowl will go home with far more than just bragging rights and a Championship Trophy; they can also...

Discover the buzz around Lo-fi content! Embrace the trend of low-pressure, high-reward content that's taking over. With minimal editing and a laid-back style, it adds an authentic, human touch to campaigns, like commercials or ads.

How to take smart risks with lo-fi social content Learn how your brand can weigh up the risks and rewards of taking a lo-fi approach to creating entertaining content on social media.

Imagine this: your client isn't thrilled with your product. Would you go so far as to fly a helicopter up a mountain for a delivery? NorthFace did just that! A viral video showed a woman disappointed with her not-so-rainproof jacket. In an epic PR move, NorthFace sent her a new rain jacket via helicopter. Talk about next-level customer service ⛰️

The North Face pulled off a hilarious, spectacular marketing stunt by flying a disgruntled customer up a mountain and gifting her a new jacket after hers let the rain in on a hike Jenn Jensen went viral on TikTok after complaining that her waterproof rain jacket from the North Face got completely soaked whilst hiking in New Zealand.

Very few things demand attention like a colossal lizard tongue stretching across four lanes of highway! Nailed it, Netflix! 👏

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The Sphere in Vegas is capturing everyone’s attention! Our team is eager to see how this innovative idea of a 360-degree billboard changes the OOH industry. Naturally, in the vibrant city of Las Vegas the stakes are high, ads are clever, and billboards shine bright!

Look over sphere: The giant, round billboard in Las Vegas, explained Advertising on Sphere is “almost like brand legitimacy on steroids,” one OOH expert said.

Looking to elevate your next event and ensure that it is memorable for your guests? Unique experiences are sure to make an impression! By introducing entertaining elements to your event, you provide attendees with the opportunity to break the ice, unwind, and engage with others in the crowd. A couple of months ago, Triou Marketing executed a private bull-riding show for over 250 attendees in the heart of Texas! Following the show, guests headed over to Billy Bob’s Texas for food, line dancing lessons, corn-hole, and an old fashion western photo booth.

Cold and flu season is just beginning, bringing a wave of ad campaigns with it. One campaign, however, is making headlines for the wrong reasons. Proctor & Gamble's Nyquil Honey highlighted honey in its branding & messaging, but check the ingredient list, honey is nowhere to be found. Despite the heat P&G is facing, this serves as a key reminder: Your brand's packaging/messaging is EVERYTHING when winning over consumers.

Does this look like a product that doesn’t list honey as an ingredient? Vicks NyQuil Severe Honey makes much of honey on its label and in ads…so why doesn’t it list it as an ingredient?

Did your child also ask for a Stanley this Christmas? You’re not alone.

The brand Stanley sparked a considerable buzz thanks to the effective implementation of affiliate marketing within the past year. With hundreds of influencers and social media gurus presenting a newly designed water bottle to their mass followings as the "next best thing", users couldn't swipe their credit cards fast enough and quickly sold out. The incredible success of this marketing approach showcased the significant impact that affiliate marketing can have in connecting with the upcoming generation. Exposure of a product across various platforms and through influencers generates a sense of urgency, compelling users to seek out the latest and greatest.

The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

“True heroism is remarkably sober, very undramatic. It is not the urge to surpass all others at whatever cost, but the urge to serve others at whatever cost.” —Arthur Ashe

“That’s so fetch!”

Feeling the nostalgia? Mean Girls have reunited and Walmart is seizing the moment in their latest Black Friday ad. If you're up for a trip down memory lane (& plan for a little Black Friday shopping), check out the video below!

Walmart Black Friday Deals | Jingle Bell Rockin’ On Wednesdays, we shop Walmart’s Black Friday deals. Head online next Wednesday, 11/8 at 3 PM ET to get the hottest new Black Friday deals. https://walmrt.us...

Spooky season is upon us, and Field of Screams awaits! Our valued billboard client never fails to deliver spine-chilling advertising that's bound to captivate every passing driver on this prominent billboard site.

Is anyone else guilty of trying to send an email while texting your colleague while on a Zoom meeting at the same time? Yeah, same.

Meet the opposite of multitasking, monotasking. Research indicates that multitasking can hinder productivity, while monotasking benefits our well-being and efficiency. Old habits die hard, but incorporating monotasking more and more into our daily lives may help more than we think!

Multitasking is dead. Monotasking is better for our health, relationships and productivity Are you a chronic multitasker? Here’s how to re-focus and get things done — one at a time.

We love bringing clients' visions to life! This deliciously sweet event had unique touches sprinkled throughout their conference to show their franchisees' appreciation! From a bay-side welcome reception, a trolley ride to the beach, and a stunning awards dinner overlooking the waves, this event was one to remember! Does anybody else wish they were in sunny Sarasota, FL right now? 🙋‍♀

Gen Z individuals are gearing up for a dynamic holiday season! Not only are they planning to travel more, but they're also budgeting for increased expenses on gifts, decorations, food, and all things holiday-related. This opens up significant opportunities for Out-of-Home (OOH) advertisers aiming to connect with these highly sought-after consumers. Don't miss out on this trend - check out the article below for valuable insights and strategies to tap into the Gen Z market this holiday season!

https://oaaa.org/news/gen-z-will-be-traveling-for-longer-and-spending-more-this-holiday-season-creating-major-opportunities-for-ooh-advertisers-looking-to-reach-these-highly-coveted-consumers/

🎶 Jingle-Bells, Jingle-Bells, Jingle all the wa — 🎶 Not ready yet?

Mariah Carey is practically in earshot, and if you're dreaming of throwing an unforgettable holiday bash for your clients or team members, the time to act is NOW! Don't wait another moment – kickstart your planning for the merriest celebration of the year with the Triou event strategists on your side. Message us today!

“Don’t worry when you are not recognized but strive to be worthy of recognition.” - Abraham Lincoln

Happy Labor Day from Triou Marketing!

Did you know the average American spends an average of one hour in their car every day? While digital advertising through social media and the internet is extremely important, there are moments within the day when most of us are not always looking at some type of screen!

This means there is a higher chance of your billboard advertisement being seen twice (or multiple!) times per day. Exposure like this can increase brand awareness, attract new customers, and build a foundation of trust!

Source: https://lnkd.in/euNuhpbs

❗️ New billboard alert❗️

This brand new digital bulletin is located in Old Bridge, New Jersey (New York DMA) on the bustling Route 9 capturing traffic heading to New Jersey from New York. Situated right in front of the Old Bridge Gateway Shopping Center, it allows for maximum exposure for those heading to New Jersey from New York as well as locals! Plus, this bulletin benefits from the peak hour traffic jams daily as commuters from Middlesex and Monmouth counties use Route 9 as their access to and from the Garden State Parkway.

Interested in reserving a highly demanded spot? Message us today.

Born into an already digitally focused culture, Gen Z hasn't known anything else. Making up nearly 21% of the population, this generation is the first of its kind entering into adulthood. Because of this, they naturally consume advertisements, messages, and forms of media much differently. "They appreciate authenticity, crave immersive experiences, and prioritize spending on travel and outdoor adventures. This behavioral change has spurred the phenomenal growth of DOOH advertising."

- 99% of Gen Z "skip" digital ads
- 63% of Gen Z use online ad blockers
- 55% of Gen Z have a positive outlook on OOH ads

The numbers don't lie. This generation "respond(s) positively to ads that are personalized, contextually relevant, non-intrusive and add value to their lives." With this knowledge, it's even more important now to include OOH in your marketing strategies to appeal to the emerging new generation who now selectively engage with businesses.

Discover the power of out-of-home (OOH) in your marketing strategy and explore our premier inventory by messaging us today!

Source:

Captivating Gen Z: The Rise of DOOH Advertising As Gen Z and young millennials prioritize spending on travel and outdoor experiences, DOOH advertising becomes a potent tool for brands.

This stroke of creative genius brilliantly showcases the power of Cheetos as a catalyst for innovation, and we couldn't help but be captivated by their bold approach. It's campaigns like these that remind us of the immense impact creativity can have on capturing attention and fostering brand loyalty!

Cheetos March 2022 I Hands Free TVC Cheetos 2022 Hands Free spot