Drink Valor

This rainy season, San Pedro de los Landeros will have one more tree per inhabitant! Earlier this week, over 50 community members joined us to plant 150+ trees. In the coming days, our friends will help plant an additional 50.

Valor and the Gente Buena Foundation are thrilled to work hand-in-hand with the community to support reforestation in this beautiful town, the heart of Valor Tequila production.

A heartfelt thank you to our partners , , and for their incredible support bringing the community together for a greener future. 🌳

Why do we love sipping tequila from a champagne flute? Let us count the ways! 🥂

1. Aroma: The narrow opening beautifully concentrates the rich aromas, allowing you to savor every nuanced scent.
2. Elegance: It adds a touch of sophistication to your experience, making every sip feel special.
3. Flavor: The flute encourages slow sipping, perfect for appreciating the complex flavors of our additive-free Añejo (coming to you soon!!)

While it may seem unconventional, a champagne flute offers a unique way to elevate your tequila sipping and appreciate the time-honored craftsmanship of high quality tequilas. Discover the beauty and celebrate the heart and soul of tequila in every sip!

What better way to celebrate the upcoming summer holiday than with a refreshing watermelon cocktail featuring crisp and clean Valor Blanco!

Crafted by one of our favorite gal pals and expert cocktail aficionado, Jess Furman AKA , this cocktail is a true treat for the taste buds whether you’re lounging by the pool, hosting a BBQ, or just soaking up the sun.

“Teamwork makes the dream work,” and that’s a fact. At the heart of Valor Tequila are the incredible people behind it, from the sunny landscapes of Mexico where Valor is crafted to our dedicated team here in the United States.

Pictured here is the amazing NOM 1599 team alongside the US-based Valor team. The love and respect everyone in this crew has for traditional tequila-making practices is something we cherish. Their collaboration and fun spirit shine through in every bottle. Without their dedication and passion, there would be no Valor. We’re beyond grateful for their commitment to keeping the tequila-making tradition alive!

Water is a human right! 💧Valor is honored to partner with Pronatura and the Gente Buena Foundation to bring water security to San Pedro de los Landeros, the home of our distillery. Alfredo, with Pronatura, is helping to lead the charge, mapping nature-based solutions and green infrastructure to bring 24/7 access to water to every household in the community.

Dreaming of summer vacation. Glass of Valor in hand. Fronds dancing in the breeze, casting just the right amount of warm sun through to our shady spot under the palms. ☀️😎🌴

What’s your perfect way to sip this summer?

Delighted to share a beautiful shot of the aging barrels for our añejo and reposado expressions at NOM 1599! Valor Tequila is aged in American White Oak Bourbon barrels, lightly charred to keep our additive-free tequila agave-forward. Savor the sweet and spicy natural flavors of Valor’s reposado now, and stay tuned for the release of our first añejo!

Sipping Sustainably: Valor Bebidas’ Commitment to People and the Planet

From the sun-drenched agave fields to the bustling distilleries, tequila brands like Valor are leading the way for sustainable production and ethical business practices. They’re taking extra care to ensure the people and land that support their additive-free tequila making are treated with utmost respect and sustainability. Let’s dive into this captivating world and discover how it’s crafting a greener future, one sip at a time.

Read More
https://drinkvalor.com/sipping-sustainably-valor-bebidas-commitment-to-people-and-planet/

What an amazing night we had with our incredible partners at ProNatura during their annual meeting!

ProNatura is Valor’s dedicated ally in bringing accessible water to the wonderful town of San Pedro de los Landeros, where NOM 1599 is proudly based. We are deeply grateful for this partnership and are excited to continue our collaboration to ensure fresh water access for all.

Introducing our next guest for Valor’s Women in Tequila series: Minerva Angelina Aguiar Díaz!

Minerva, the Interim Mayor of Tequila, Jalisco, embodies the spirit of the beloved town of Tequila. Born and raised in Tequila, she deeply appreciates its rich cultural heritage, stunning landscapes, and vibrant community.

With a dedication to transparency, integrity, and empathy, Minerva is committed to preserving our historical heritage, boosting economic opportunities, and enhancing the quality of life for all residents. Her leadership is all about open dialogue and collaboration, striving to tackle local challenges head-on.

Join us in celebrating Minerva’s incredible journey and commitment to her community!

Salud from Tequila, Mexico!

Sip with intention. Drink Valor.

In honor of National Small Business Day, we celebrate all the small businesses out there making a difference! At Valor, we started with a purpose to support a brighter and more sustainable future for the tequila industry. We dedicate 10% of our operating costs to support the land and community in Jalisco.

Thanks to your support, we’ve donated $50k towards sustainable innovations in Jalisco—with more on the way!

No matter the size of your business, aim big! From our small team to yours, Salud! Happy National Small Business Day!

DoGoodery

Grateful to have been part of GoodJuice’s stellar first event! We were so inspired by the attendees’ deep knowledge and respect for this beautiful spirit we call tequila. Connecting with other amazing tequila brands for the first time and participating in the Conservation and Sustainability panel were highlights. Cheers to new friendships and congratulations again, !

Crafting exceptional tequila is a mix of passion, skill, and a whole lot of fun—just look at our inaugural añejo tasting! Christiane got a bit carried away, but who can blame her with such excitement in the air?

We owe immense gratitude to Rene, our master tequilero, and the dedicated artisans at NOM 1599, who pour their hearts and souls into crafting our exquisite spirit. It’s true what they say: teamwork makes the dream work, and with Valor and NOM 1599, we’re turning dreams into reality.

Stay tuned for the release date of our highly anticipated añejo

       

Meet Professor Leobardo Padilla Miranda from the University Center of the Valleys (CUVAlles) at the University of Guadalajara and partner of Valor. A scholar in both the environmental and social realities of the tequila industry, Leobardo has been a core leader on Valor’s team of social impact experts since day one. Together, we are working hand-in-hand with the community of San Pedro de los Landeros to seek paths toward well-being.

In Leo’s words, “Through the social investments of Valor and the Gente Buena Foundation, San Pedro could be the example of how the tequila industry can grow and continue to bring happiness while the people who live and work for the agroindustry also live well and with a smile.”

Meet Professor Leobardo Padilla Miranda from the University Center of the Valleys (CUVAlles) at the University of Guadalajara and partner of Valor. A scholar in both the environmental and social realities of the tequila industry, Leobardo has been a core leader on Valor’s team of social impact experts since day one. Together, we are working hand-in-hand with the community of San Pedro de los Landeros to seek paths toward well-being.

In Leo’s words, “Through the social investments of Valor and the Gente Buena Foundation, San Pedro could be the example of how the tequila industry can grow and continue to bring happiness while the people who live and work for the agroindustry also live well and with a smile.”

Happy Barrel-versary, Valor! Exactly one year in American White Oak today. Can’t wait to see how our first añejo has matured this weekend!

Celebrating Beyond Women’s History Month: Introducing Our Women in Tequila Series! Although Women’s History Month has ended, the celebration of impactful stories continues. Stay tuned for the upcoming launch of our Women in Tequila series!

We’re excited to start with a feature on America, the talented Environmental and Safety Management Systems Engineer for NOM 1599, pictured center. America and her team have been integral to the Valor journey from the start, and we can’t wait to share her story with you this month. Here’s to a spirited April! 📸

Big news, Valor family! We’re super excited to announce that Valor has landed in FIVE amazing locations across Orlando, FL. This expansion is a nod to our roots, as our founder’s early adventures with a legendary team of dreamers and innovators have deeply influenced the spirit of our brand.

Infused with a spirit of intention, each new location has been carefully selected to enhance your celebratory moments.

As we embrace this new chapter, let’s toast to a future crafted with intention, to adventures that enrich our lives, and to the connections that make every moment worth celebrating.

Not a day goes by that we don’t marvel at the beauty of crafting tequila. Here’s an image of our piñas being hand-harvested in the field in Amatitán, Jalisco. Our additive-free tequila lets the taste of pure agave shine through.

Happiest of Birthdays to this incredible Rising Star!

Not just shining in the Tequila world but radiating brilliance globally. .elizabeth, your presence is a gift! Your spirit is a beacon of inspiration. We love you and are grateful for your friendship and everything you’ve done to help Valor be what it is today!

Here’s to the most fabulous year ahead for you, filled with joy, success, and all things amazing, just like you!!

We’re proud of our partnership with the University of Guadalajara, College of Michoacán, Valor, and Gente Buena Foundation. Together, we’re working with the community to develop a plan that highlights opportunities, elevates potential challenges, and proposes immediate next steps for how social impact efforts can support families and community members that have dedicated their lives to the artistry of tequila.

The incredible Valor team is still celebrating last week’s news, leaning into our mission of impact and accessibility with our $50,000 donation to the and our new bottle prices of $79.99 for our Blanco and $99.99 for our Reposado!!!

Dreaming of warmer days ahead and sipping by the sea… How do you drink your Valor?

So grateful that all of you got us here! Valor was founded with a commitment: 10% of every bottle would be reinvested in the land and community that make our exquisite, additive-free tequila expressions possible. This first $50K is dedicated to all of you who have tried and loved Valor!

To learn more about the innovative projects we’re launching in Jalisco, follow us as we post updates on our work with , the University of Guadalajara, and the School of Humanities, Science, and Technologies at Michoacan College, or visit gentebuenafoundation.org

Walking through our Blue Weber Agave fields, we savor the sight of the ecosystem’s beauty. We honor the natural taste of the plant with our 100% additive-free tequila. Made with just two ingredients: fully mature agave and water.

Happy Va(lor)entine’s Day - the day of love and friendship! ❤️

This Valentine’s Day, celebrate amongst friends with a glass of Valor!

¡Feliz Dia del Amor Y Amistad!