Louisville Lightning

Great news from our favorite USL team! Cheers for making a decision that supports and includes the fans!

With the season just months away, we want to keep you, our beloved fans up to date with progress on the crest and branding.

On Dec. 16, we announced a new look and after significant supporter feedback, our president, Brad Estes announced a halt to that on Dec. 19.

We listened and over the last few weeks, the club has brought in hundreds of supporters to share designs, work through possible logo and color combinations, and give input on the process.

While we will continue listening and collaborating with our supporters, we will move into Lynn Family Stadium wearing our traditional crest for the 2020 season.

“We are very appreciative of the time and effort our fans put into sending us their suggestions for our new crest,” Louisville City President Brad Estes said. “We collected hundreds of responses and we are encouraged by our supporters’ passion for this project. Together, we found several designs that we genuinely liked, but we want to make sure we are devoting the proper time and resources that this process requires.”

This announcement should not be seen as an end to the process, but rather its next step. Our design process will continue through the next several months as we will enlist the aid of a world-recognized branding expert to join our effort in engaging YOU to build branding that will unite our community.

“The good news is we have a traditional crest that represents so much success, three Eastern Conference titles and a pair of USL Championship titles,” said Estes. “We will be proud to wear our traditional crest in our new home.”

The Louisville City Team Store located at 4th Street LIVE! and online at https://shop.louisvillecityfc.com/storefront.aspx has items with the traditional crest available currently, and new merchandise will be available beginning this Friday, Jan. 10. Any remaining merch featuring the ‘vanishing’ logo released in December will only be available while supplies last or until Sunday, Jan. 19, whichever comes first.

We thank you, our supporters and fans for your passion, your patience and support – we promise we will not let you down!

⚽Who else is looking forward to April 11th?!🌟

LouCity FC sets home opener in new stadium for April 11 The home opener at Lynn Family Stadium is expected to sell out.

Exciting updates from Louisville's USL team just a few days into 2020! Can't wait for the new season ahead!

LouCity welcomes 2020 with anticipation Louisville City Football Club welcomes the new year with anticipation as work continues on Lynn Family Stadium, the club's new soccer-specific stadium under construction in the Butchertown neighborhood of Louisville. Happy New Year to the LouCity family!" Louisville City FC President Brad Estes t

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Louisville Lightning