Calla Rouce Formal Boutique, Madison, AL Videos

Videos by Calla Rouce Formal Boutique in Madison. Madison, Alabama’s prom & formal boutique coming January 2024 just in time for prom shopping season!

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ALMOST TIME!! Come see us tomorrow for our opening day at Calla Rouce!!

We’ve been keeping a secret! Lauren Claire is now Calla Rouce Formal Boutique! There’s nothing more flattering than when your friend believes in your vision so much that she’d call you one morning and say “what if I buy your business?” After much thought & lots of prayer, I had no doubt that Ashley is the one to execute and grow this beautiful store into the formal boutique that Madison needs! Ashley has a heart for the community & is so excited to open Calla Rouce Formal Boutique to the public on January 20th!

Pulling all the gorgeous dresses for our model shoot with Michelle Barclay Photography next weekend! 💕💕💕

We started unboxing dresses today! Here’s just a peek of a few. We literally hand picked dresses in ATL in NYC just for YOU and we can’t wait for you to see them in person. 😍

The King of Bling Jim Ball came to see us this week. We are SO excited to have his famous Door Knocker earrings in store!

Amarra! It was 💜 at first sight when we saw this dress at ATL formal market. This is just one of their beautiful pieces we will have available for Prom 2024. #amarra #promshop #prom #huntsvillealabama #madisonalabama