Eli | Rose Social Media

Staying consistent and on point with Instagram can be tough.

It's important to have a maintainable plan you can use to follow through. Social Media Examiner has a 5 step plan that can help you get on course and stay there!

Creating a Sustainable Instagram Strategy in Five Easy Steps : Social Media Examiner Need a better Instagram marketing plan? Using Reels, Carousels, and photo posts to convert more followers? Learn to create a sustainable Instagram strategy.

When you are ready to market on social media or need a profile adjustment, we can help you! 🥳

⭐️ It's important that your profiles and brand message all correspond with each other. And it's best practice to optimize your profile for its respective platform to make sure you are presenting the best version of your small business to your customers and potential customers.

Learn more about what is included with a proper profile setup ➡️ https://www.elirose.com/2018/09/social-media-profile-creation-service/

✅ And then let's chat and discuss your needs and objectives. Reach out to us easily here or email us: [email protected]

Are you just starting to explore social media marketing for your small business?

🔥 Learn from SEMrush about what it is and how it can work for your particular brand. Plus they lay out 7 ideas you can implement and how to get started! 🔥

Internet Marketing: What It Is, Types, and How to Start Learn which internet marketing channels are best to spread messages about a brand, product, or service.

Protect your professional presence by securing your LinkedIn Profile! 🔒

Here's where you find the security section for LinkedIn ✅ https://security.linkedin.com/

And for the direct link to get you started with Two-Factor Authentication on LinkedIn ✅ https://www.linkedin.com/help/linkedin/answer/a1358878

🌟Extra Credit🌟: "LinkedIn Accounts Hacked In Widespread Hijacking Campaign" - This has some good details of what hackers will do with your account.

Here's that link ✅ https://www.bleepingcomputer.com/news/security/linkedin-accounts-hacked-in-widespread-hijacking-campaign/

Hey, Small Business Owner planning to start running online ads! 👋 Can we talk real quick about about what to expect when getting started? 🗣❤ Unless you already have a large email database, tons of website traffic, or sizable + super engaged social media following, you're pretty much starting from scratch.

And it's totally OK to be starting from scratch!

But please know that starting from scratch means a few things:

1️⃣ You need to do a bunch of (cold) audience targeting research and plan to test those potential audiences to see what performs best

2️⃣ You need to allow more time and budget for ad testing (audiences, ad copy, and images/videos)

3️⃣ Know that a brand new pixel is "unseasoned" and won't be helpful for an early conversions campaigns you'd like to run

4️⃣ It's probably the first time most if not all folks are hearing about your business and brand. That means that people are going to be far less likely to buy from you or sign-up for your offer. The internet moves fast, but people still need to move through the "Know, Like, and Trust" process, which takes time and repeated exposure to you and your awesomeness.

5️⃣ It's best if you also have a plan and budget to start building warm audiences. Video views is an inexpensive way to go here since you can often get ThruPlay video views (at least 15 seconds) for a few pennies.

Social ads and even paid search are a slow build. It might seem almost daunting when you're getting started, but just like a snowball rolling down a hill, you'll pick up size, speed, and impact the farther you roll.

It could be the ad placements you're using, the fact that targeting options have changed a lot (and have moved more and more towards generalizations of interests), or simply the fact that ad costs keep going up.

If you aren't sure that your ads are optimized as well as they should be, please know you can always ask for help!

(Yes, we do that, too!)

We've said it before and we'll say it again...analytics are important and they can help guide your marketing effectively!

⭐️ Learn from MonsterInsights how to DEFINE your social media objectives, FIND metrics that match your objectives, TRACK social media ROI with GA4, and more.

🥇A good, in-depth article!

How to Measure Social Media ROI With Google Analytics Learn how to measure social media ROI with Google Analytics. Track key metrics, set objectives, and optimize your social media strategy to boost your success.

What makes us different?

✅ We work with you the way YOU need us to
✅ Our marketing education & corporate experience enhances our years of digital marketing expertise
✅ From social media and ads, to SEO, blogging, and content creation, to training, strategy, and ex*****on, we've got you covered
✅ There are no preset packages, monthly minimums, or contracts

Learn more ➡️ https://www.elirose.com/what-makes-us-different/

And then, easily reach out to us here or email us to discuss your needs!

Happy Emoji Day! 🎉

July 17th 💥 is the time to celebrate the cute little graphics we love to include in our marketing and communications.

👉 They help us stand out and share our message with eye-grabbing visuals! Do you use emojis in your marketing?

Some of the most widely used emojis include the face with tears of joy, the heart, and the face with heart eyes. Which are your favorites? 😂 💚 😍

LinkedIn can be a vital space for your business to reach its customer base. 🏆

📣 Check out this article from Social Media Examiner about writing your best content on this platform and coming up with more ideas that capture your audience.

LinkedIn Written Content Strategy: From Ideas to Stories and Beyond : Social Media Examiner Are your LinkedIn posts getting reach and engagement? Want a formula you can repurpose? Explore content strategy on LinkedIn using the written word.

Did you know that you can add a free (organic) lead form to your Instagram Business account? We're all looking for any additional way to invite potential clients and customers to do business with us, so we might as well activate this handy feature!

Start by visiting your Instagram Business profile, tapping to Edit Profile, and then tapping on "Action Buttons".

📌"The sweet spot is the point where the way we email our customers and subscribers moves them to take the actions we want."

vs

📌The tipping point - "Instead of generating positive actions, we tip our subscribers and customers over into negative actions, like unsubscribing, spam-complaining, blocking or ghosting."

👉 Learn more to get your email marketing just right from MarTech

Optimizing your email program: Finding sweet spots and tipping points | MarTech Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue.

It took a looooooong time to produce all those videos! 🎥 Plus, YouTube offers a LOT of SEO goodness! Make sure you're keeping it secure! 🔒

The best place to get started securing your YouTube channel is by visiting the Privacy and Security Section: https://support.google.com/youtube/topic/2803240

This link will take you to the Two-Factor Authentication Section: https://support.google.com/mail/answer/185839

Extra Credit: Is your YouTube Channel Hacked? Go here: https://www.ndtvprofit.com/technology/youtube-channel-hacked-heres-how-you-can-protect-your-youtube-account-bqc

(This is one to save for the future...just in case you need it!)

Make your marketing plans because here's The Complete List of Social Media Holidays from Hootsuite 💃

Like they say, not every holiday on the list is worth celebrating, but maybe you can find some that match your niche or interests and tie them into your strategy! 🥳

The Complete List of Social Media Holidays [2024 Edition] Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach.

Hey, Small Business Owner! 👋 Have a moment for some real talk? 🗣❤ The social media game has changed *a lot*. I've been doing this a long time and remember back to a time when (easily) over half of the folks following you on any given social account were *definitely* seeing all of your posts.

So what's the secret to getting some kind of organic Reach now? And how do you get people clicking on the "follow" button?

You've GOT to create your own, original content.

I know, I know. That (feels like it) takes a LOT of time and might seem daunting. But if you scroll your own, personal feeds, what type of stuff pops up most often?

It's original content produced by the account itself.

Stand out by being YOU.

Short-form video marketing is different than longer forms. 🎦 They attract a different audience and tend to work better for mobile viewing.

This is a great article from MeetEdgar to walk you through more of the concepts and best practices for different platforms.

🎥 Have you explored short-form videos for your small business?

Short Videos Strategy for TikTok, Reels, and YouTube Shorts - MeetEdgar Master your presence on TikTok, Reels, and YouTube Shorts with our expert tips and strategies for creating short videos that captivate and engage.

🌟 “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” -Ellen Gomes,
Sr. Content Marketing Manager, Glint Inc

• Who actually is that customer?
• What are some of your goals - brand awareness, driving sales, building a community?
• How are your blog articles aimed at your customers?

🌟Now go and create your marketing content to meet your customer with their needs!

🎯 Social Proof is a powerful way to share your business, product or service, and reach your community while providing helpful assurances that your brand can be trusted!

• Customer reviews
• User-generated content
• Influencer endorsements
• Case studies
• Customer testimonials

🔮 Read Buffer's article to get a full step-by-step review with examples to guide you.

How to Encourage Social Proof on Instagram Check out actionable tactics on encouraging social proof on Instagram that work best for small businesses.

If Facebook or Instagram are part of your small business’ social media and online marketing strategy, and you want to be as effective as possible, we can help you with that!

Long gone are the days when good content and organic reach were powerful enough to reach your customers. Advertising is a must! 👍

☝️ Learn more about how we can gear your advertising effectively and what you can learn to do it yourself.

➡️ https://www.elirose.com/2015/03/facebook-ad-management-training-services/

✅ And then, easily reach out to us here or email us to discuss the direction you want to go in.

In case you missed it, Instagram is clarifying some of the specific rules and lays out some of what you can and can't do to get engagement on the platform. 🌎

➡️ Find the video and details from Media Today.

Instagram Clarifies Advice on Single Word CTAs and Longer Reels Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam measures.

💪 Many of us are looking for dedicated supporters on our social media platforms.

How do you get there? 💥 Follow this article from Convince & Convert to expand and build your community. It also includes an example to learn from!

From Followers to Advocates: How to Build a Loyal Social Media Community - Convince & Convert Belonging is one of the five human needs according to Abraham Maslow, and is a major source of overall human motivation. So it’s no surprise that the Discover the power of community in social media marketing. Learn why genuine engagement is crucial for brand success and how to build a loyal audien...

"There was something about your website that intrigued me."

One of the first things a (now) new client said to me this morning as we started our Zoom. She went on to say that she was searching the internet looking for help at 1am when she found my business and completed a contact form.

Her project is going to be awesome, too! And because she read about all of the things I offer and my approach to working with clients, she knows I can help her company in a multitude of ways as they begin a multi-phased project of merging websites, social media profiles, and brand names, implementing SEO, starting to utilize their massive email list, and implementing paid ads to eventually launch their membership program and course.

Somewhere along the way, a shift to websites that say very little or are solely focused on booking a call became the thing to do. It's something that I've never really understood because as a consumer, I need to know about a company, what they offer, and if they can solve my problems *before* I'm going to hire them.

Especially for a service provider who I would ideally be developing a long-term relationship with to help market my business.

I'm no sales copywriter, either! In fact, those who know me well know anything salesy makes my skin crawl. 🤣 But just speaking to people - human to human - about how you can help them can be pretty impactful. Especially in this new age of AI.

My feelings are to be real. Use words. And think about your website copy from your ideal client's perspective vs pure lead gen for yourself.

Make sure you change up your email subject line before you do! But this lil email hack can increase your overall open rate for your campaigns!

Collaborating with other businesses that have a similar audience can be a huge boost for you! 🥳

👍 If you're wondering how they work and how they can be beneficial for your marketing strategy going forward, read this article from Buffer!

How to Use Instagram Collab Posts (+ Ideas to Boost Engagement and Reach) Everything you need to know about how Instagram Collab posts work, how to create them, and some ideas to help you make the most of the powerful feature.

Don't lose all your viral TikTok success! Visit the Account Settings Page to help you manage your account information, privacy preferences, and public presence: https://www.tiktok.com/safety/en/account-settings/

This is the TikTok Privacy and Security Page: https://www.tiktok.com/safety/en/privacy-and-security-on-tiktok/

And here's the link to access the Two-Factor Authentication process: https://support.tiktok.com/en/safety-hc/account-and-user-safety/account-safety

Extra Credit: How Your TikTok Account Can Be Hacked and How to Prevent It - https://www.makeuseof.com/how-to-stop-tiktok-getting-hacked/

🥇 Facebook is as popular as ever, and considering what is new and happening can be beneficial to reaching your target market.

Eleven of the top trends that can help with your small business marketing are reviewed from Hootsuite!💥

11 Facebook Trends That Will Shape Your Strategy in 2024 Don't miss the Facebook trends that will transform your brand's social media strategy — from the Metaverse to AI ad targeting, and more.

You have questions, don't you?

🏆 Marketing and social media can be complex. But, we offer an easy solution to your challenges - Hourly Consulting!

There are no rules or restrictions on how you use your time with us; it’s *your* time to use however you need.

✅ Find out more about what we can help you with: https://www.elirose.com/2011/08/affordable-hourly-consulting-services/

And connect with us here on Facebook or email us to learn more about how we can help you.

🚨 LinkedIn can be a robust place to meet and connect with your market.

Plus, SEO works there, too! Sprout Social lays it all out for you to follow and implement on your business profile.

While this is laid out for a Company Page, a number of tips can work on your personal profile as well.

LinkedIn SEO: 7 tips to optimize your company page Understand how LinkedIn SEO works and learn tips to optimize your company page and content to rank higher in search results on the platform.

Happy Father's Day, Dads! 💚

👉 "What's the best way to make a bandstand? Take away their chairs."

👉 "I told a bad chemistry joke once. I got no reaction."

👉 "How do mice floss their teeth? With string cheese."

"We love you, even with your (bad) jokes!" 🥳

“You can’t expect to just write and have visitors come to you. That’s too passive.” – Anita Campbell 🚧

Writing and creating content is just the beginning! Understanding how to properly optimize and share your information is the next step. 📣 It's vital to proceed with a plan and strategy to reach your market.