Alma Agency

Proud to have our CCO Alvar Suñol judging at this years Ciclope Festival, where he'll review and celebrate the best in craft and creativity. 🏆

Check out ciclopefestival.com for more info and how to submit your work.

In our latest work with Coors Light to celebrate the always anticipated Leagues Cup, we're Introducing the first-ever smart jersey designed to keep you cool when the game heats up. With built-in thermal sensors, the Chill Jersey detects when your temperature rises, activating a cooling system to keep you chill. ❄️

With a limited release each day, find out how to grab yours before they're gone 👉 https://www.prnewswire.com/news-releases/coors-light-refreshes-the-game-with-new-chill-jersey-for-passionate-soccer-fans-302173390.html

Congratulations to ECD Daniel Correa for being selected as a shortlisting juror for Outdoor at this year's Cannes Lions International Advertising Festival, where he'll work alongside some of the industry's leading global talent to review world-class campaigns. 🏆🦁

Check out more about the jury here: https://www.canneslions.com/awards/jury

Shoutout to our SVP and Head of Strategy Angela Rodriguez, as she prepares to judge the Final round of the 2024 U.S. Effie Awards this March. 🤩

Angela has helped alma earn 26 Effies since starting her current role in 2016, and we couldn't think of anyone better to help award some of the most effective work in the U.S. this year. 🙌

We're honored to have our short film PSA featured as Ad Age's latest Editor's Pick. ❤️ Big thanks to Tim Nudd for highlighting this incredible passion project from our team in partnership with Memorial Sloan Kettering Cancer Center. We’re very proud of this powerful story and its purpose in reminding everyone to .

You can read the full article below and learn more about the campaign at getcheckedatiempo.com.

Memorial Sloan Kettering’s lovely short film follows a woman who’s late for everything Alma and Rodrigo García Saiz craft a story of love and loss for Hispanic audiences

On World Cancer Day, we're honored to share a special piece of work from our team in partnership with Memorial Sloan Kettering Cancer Center: a bilingual short film, Late.

Directed by Rodrigo García Saiz, a cancer survivor with a personal connection to the film’s narrative, Late tells a love story that’s shaped by the moments of being late, while also emphasizing the indispensable role of timing in life.

With Late, we hope to raise awareness around the prevalence of cancer in the Hispanic community and underscore the importance of regular cancer screenings.

Watch the long version below and learn more at at GETCHECKEDATIEMPO.COM.

Special thank you to our partners at MSK for their passion in bringing this story to life.

https://youtu.be/7T9g6xJAoDI

Late, A Short Film — Cancer Screenings Can Help Us Shift the Narrative (Agency Version)

It’s a lesser known fact that Hispanics are more likely to have their cancer diagnosed at a late stage, often when treatment is more invasive and less successful.

To discuss this important issue, alma strategist Jorge Becerra will join Sparks Honey and experts from Memorial Sloan Kettering Cancer Center in an upcoming panel to unpack the barriers contributing to healthcare disparities and explore how alma and MSK are partnering to help Hispanics . 💪⏰

Sign up for the panel on Tuesday, February 6 at 12 PM ET here. 👉 https://www.linkedin.com/events/healthequityinpractice-cultureb7151272335772184576/about/

We're excited to share our chief creative officer Alvar Suñol will be judging the Direct category at this year's D&AD Awards. We couldn't be more proud to have him represent Alma at this prestigious creative show. 💪 🌟 Congrats, Alvar!

With an uncertain economy in 2024, our team of strategists spoke with over 700 people to find out their spending plans for the year. In the latest opinion piece from The Drum, our senior strategic planning director Luke Roberts talks about what trends we discovered, and how they point to opportunities for brands to stay in consumer's carts.

Read more here 👉

People have less cash, but it doesn't need to be bad news for brands Alma’s Luke Roberts offers actionable advice to brand-side marketers fighting for a seemingly shrinking pool of consumer spending, for every lost customer is a new opportunity.

Congratulations to our senior strategic planning director Jorge Becerra, who has been selected to judge the 2024 WARC Awards' Strategic Thinking category. ⭐️ 🙌

To get your work judged by Jorge (and get the chance to move on to WARC's global competition), be sure to submit your cases by the final deadline on February 9. 🗓️

https://www.warc.com/awards/north-america

We're very humbled to share alma's results at The Drum Awards. This year, we earned 1 Grand Prix of Grand Prix, the highest honor at the festival, as well as 2 Grand Prix, 3 wins and 2 high commendations for Change the Ref Ballots Against Bullets - Survivors. 💪

Our team is so grateful to the The Drum and the judges for spotlighting our work to reduce gun violence in America, and we're especially proud of our partners and friends at Change the Ref for inspiring our teams to leverage their passion and creativity to invoke positive change and educate U.S. voters. Congrats to everyone involved for continuing to raise awareness around this issue. 💜

We're so proud to earn U.S. Agency of the Year and Best U.S. Idea for another year at the El Ojo de Iberoamérica Awards, along with 4 Gold, 9 Silver and 2 Bronze. 🤩 Congrats to our Change the Ref, Pepsi and Coors Light teams for this recognition of creative excellence, as well as our Change the Ref client for earning U.S. Client of the Year. ❤️

A special shoutout also goes out to our own Alvar Suñol, who was named Best U.S. Creative for all the incredible craft-led work he and his team were behind in 2023. 🫶

Thank you to all the judges and the organizers at El Ojo for these honors. 💫

Voting for the SXSW Panel Picker closes this Sunday, and we need your help to get our team to Austin! 🔥

Not only will our CEO Isaac Mizrahi plan to share insights from his recent book Hispanic Market Power, our SVP and Head of Strategy Angela Rodriguez will also be joining SXM Media to unpack their Being Bilingual research on the evolving identity of Latinos in America. 💪🧠

Check out their panels through the links below! And cast your vote! 📲

Isaac's book reading: https://panelpicker.sxsw.com/vote/140418
Angela + SXM panel: https://panelpicker.sxsw.com/vote/140478
Angela + SXM meet up: https://panelpicker.sxsw.com/vote/140089

PanelPicker | SXSW Conference & Festivals PanelPicker® is the official SXSW user-generated session proposal platform. Enter ideas and vote to help shape Conference programming for SXSW and SXSW EDU.

As SXSW's Panel Picker voting continues, check out another proposed session from our CEO Isaac Mizrahi, where he'll share insights from his new book Hispanic Market Power.

In this reading, he'll take time to unpack the opportunity that lies within the Hispanic market, and chat with some of our top brand partners on how they've found success in this segment. 🔥🧠
If you'd like to see this session come to life, vote through the link below! 👇

https://panelpicker.sxsw.com/vote/140418

SXSW's Panel Picker is officially live, and we're excited to have two sessions in the running with SXM Media.🔥

If you'd like to see our Head of Strategy Angela Rodriguez and SXM Media's Nidia Serrano take the stage at the conference or host their insightful meet up, let us know by casting your vote today! 💪

In these sessions the duo will unpack findings from our recent study Being Bilingual, which defines the evolving identity of Latinos and how they're fearlessly reshaping the fabric of America. 🇺🇸👏 As one of the few spaces at SXSW dedicated to Latinx marketing, you won't want to miss out! 😉

Vote below! 👇📱

Panel: https://panelpicker.sxsw.com/vote/140478
Meet-up: https://panelpicker.sxsw.com/vote/140089

Is your rum okay? We don’t think it is. So as a follow up to the burgers campaign, we’re excited to share our latest work for soulmate Pepsi, showing that even if the superior cola to pair with your favorite rum isn’t behind the bar, it’s still in the picture. 🥃

To celebrate the upcoming , get $0 Delivery or $5 off your order, courtesy of Drizly, and Pepsi will give your rum the cola it’s been waiting for. 🙏

This Thursday our Head of Strategy Angela Rodriguez will speak alongside SXM Media's Briana Mendez in an upcoming ANA AIMM panel, where they'll unpack the bilingual experience among U.S. Hispanics, and how brands can connect with consumers who use Spanish and English interchangeably in their day-to-day. 🗣️🧠👏

RSVP at the link to watch.

https://us02web.zoom.us/meeting/register/tZ0lduivqz0rG9f1r2Z5vvCvcv5hNaOjIV7p #/registration

It's Day 1 of Cannes Lions International Festival of Creativity, and we're thrilled to share alma has received 14 shortlists for Change the Ref and Miller Lite. 🤩 Thank you to each of the jury members for their recognition of creativity, and for helping to continue raising awareness around such an important issue like our work for Change the Ref. 💗

As the festival continues over the next week, stay tuned to our socials for Cannes updates, news and content from our team. 🙌

Recently our CCO Alvar Suñol shared his thoughts with The Drum about Explosions, our latest campaign for Coors Light. 💙🤩

Check out the article below to learn more about the work and how the brand's iconic packaging helps beer lovers have the perfect drinking experience. 🍻✨

https://www.thedrum.com/news/2023/06/02/coors-s-freezer-tragedies-celebrate-color-changing-label