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Spotify announced the launch of “Spotify Island” in Roblox, making it the 1st music streaming service to have an official presence within the sandbox gaming platform.
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Today, trends spotting and agility are crucial to staying competitive in any market.

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Bigger than the movie and music industries combined,
gaming has become a playground for brands and
marketers to connect with an engaged audience.

Consumers’ reliance on tech is growing. More than three-quarters (76%) of global consumers say their everyday lives and activities depend on technology, rising to 79% of gen Z (ages 16-26) and 80% of millennials (ages 27-41). And this dependence is informing every aspect of daily life: 64% of global consumers say their social life depends on technology, 61% say their livelihood depends on technology, 56% say their creativity depends on technology, 52% say their happiness depends on technology, and 50% say their wellbeing depends on technology

Cada vez con mayor frecuencia los consumidores se apoyan en la tecnología. 76 % de los consumidores globales dicen que sus vidas y actividades cotidianas dependen de la tecnología, llegando hasta el 79 % en la generación Z (de 16 a 26 años) y al 80 % de los millennials (de 27 a 41 años). Esta dependencia abarca todos los aspectos de su vida cotidiana: 64 % de los consumidores globales dice que su vida social depende de la tecnología, 61 % dice que su sustento depende de la tecnología, 56 % dice que su creatividad depende de la tecnología, el 52 % dice que su felicidad depende de la tecnología , y el 50% dice que su bienestar depende de la tecnología 😮

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Fuente: Wunderman Thompson Report “Into the Metaverse”

Optimize for mobile!!!According to a report by Adobe earlier this year, Americans are on track to spend a record $1 trillion online in 2022. And the majority of this will be driven by mobile, which has gradually grown as an overall percentage of ecommerce spending, up to 72.9% in 2021 from 58.9% in 2017, according to Statista.

de mercadeo

How is your brand adjusting to consumers changing needs? ⠀
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¿Cómo se está adaptando tu marca a las nuevas necesidades del consumidor? ⠀
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Conocer y alinearse con las tendencias es vital para cualquier negocio en el área de salud y bienestar.⠀
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These are some of the key that will affect your online shop over the coming year.⠀
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Source: Oberlo / Social Media Today ⠀
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