Morgan & Co

Struggling to make your brand stand out in a crowded market? 🤔

Tune into the "Marketer of the Day" Podcast to discover proven strategies for positioning your brand as a trusted expert and building stronger relationships.

Our CEO Eric Morgan, with over 29 years of media expertise, shares his tips on overcoming common marketing challenges. 👀 This is a must-listen episode if you want to gain a competitive edge and grow your business.

Listen now and feel free to reach out if you have any questions - Eric is happy to discuss ways to help your brand succeed!

Click here: https://www.robertplank.com/1010-law-firm-marketing-eric-morgan/

🌟 Exciting News at Morgan & Co.! 🌟

Let's give a warm welcome to our new Media Planner, Jenn Verges! 🎉

With 15+ years of expertise in omni-channel media strategies, Jenn is a powerhouse in industries like Legal and Higher Education. A proud Nicholls State University graduate, she combines creativity with data-driven insights in every project.

When she's not at the office, Jenn enjoys diving into New Orleans' vibrant culinary scene and cherishing moments with her family and their adorable Old English Sheepdog, Fred.

Want to learn more about Jenn and the rest of our incredible team?

Check out our website: https://morganandco.com/team_member/jenn-verges/

We're thrilled to officially announce our partnership with Explore Louisiana 🎉

Be sure to follow along as we roll out fantastic campaigns highlighting the best Louisiana has to offer to the world. This is just the beginning - we've got plenty more great things in store, so stay tuned! 🇱🇦

Congratulations to Eric Morgan for completing his Generative AI for Advertising certification! At Morgan & Co. we believe in continuous learning and pushing the boundaries of what's possible. Eric's achievement is a testament to his dedication and hard work, all in the name of delivering value for our clients. Well done, Eric!

Crafting an effective marketing strategy is like perfecting a classic dish, it requires a careful balance of diverse ingredients. Just as a chef meticulously perfects a roux, businesses must thoughtfully consider every detail to carve out their unique market position.

It is an art to get the "recipe" just right, whether you're fine-tuning a gumbo or a marketing campaign. The end result is a masterpiece that leaves a lasting, memorable impression on your audience.

Tune in to the Agency Story podcast, where Eric Morgan shares insights on the evolution of Morgan & Co. over the years.

Listen here: https://performancefaction.com/an-agency-story-podcast/embrace-morgan-co/

🎂 Happy Birthday, Amanda! 🥳

As a vital member of our accounting team, your hard work 💻 and positive attitude 😊 are invaluable. You tackle every task with enthusiasm and humor, 😄 which brightens the whole office. Whether you're wrangling timesheets or processing invoices, your expertise keeps things running smoothly. We're so grateful for your dedication and the way you lift up the entire team. Wishing you an amazing birthday filled with joy and celebration! 🎉

Happy birthday to our amazing project manager, Ellyn! 🎉 your organizational skills and genuine care for the team are unmatched. Thank you for keeping us on track and ensuring we're well taken care of. 🙌 We're so grateful for your incredible leadership and passion. 💪 Cheers to you! 🥳

We're thrilled to share that our leading expert and frequent podcast guest star, Eric Morgan, was recently featured on the Knack For Business Podcast. 🎙️

In the episode, Eric shares his proven strategies for balancing targeted outreach and cultivating an engaged community presence. He provides listeners with actionable, real-world marketing insights to help grow your business. 💡

This is a must-listen episode if you're looking to level up your company's marketing efforts. 🏆 Tune in now, and feel free to reach out if you have any questions – Eric is always happy to discuss strategies that can help your business grow.

https://www.buzzsprout.com/1881904/15103488?utm_source=WEBSITE&utm_medium=STATIC&utm_campaign=PODCAST&utm_content=KNACK_FOR_BUSINESS_PODCAST&utm_term=UTM_TERM

Ever wondered what it takes to become a true marketing ✨expert✨ in this fast-paced industry?

We at Morgan & Co. just leveled up our skills with an intensive 12-week Advanced Media & Marketing certification program. 🎓 From data-driven audience segmentation to cutting-edge campaign optimization, we're now primed to take your marketing to new heights.

Curious to see how we're expanding our expertise and building a brighter future for our clients? 🔮 Click the link for an exclusive inside look at our AMM certification journey.

https://morganandco.com/earning-the-advanced-media-marketing-certification-enhancing-expertise-and-collaboration/

Another productive planning week in the books! 💪 We came together as a team to collaboratively map out an ambitious set of priorities and goals for Q3. In addition to our strategic planning, we also welcomed a new teammate - can't wait to see the fresh perspective they'll bring!

To keep the momentum going, we've got some exciting team-building activities in the works. It will be great to take a well-deserved break from our busy schedules to reconnect, recharge, and bond as a cohesive unit. A special shout-out to our PETRA coaches, Thomas and Bill, whose expert guidance was invaluable as we defined our new objectives.

Leaving the office feeling motivated, aligned, and ready to take on the next quarter. Bring it on, Q3 - we're ready!🙌

Our new case study reveals how we helped Visit Baton Rouge captivate the rebounding transient market. By blending excitement, history, and culture, we used targeted media to attract "learner" travelers. The results? A 24% boost in website users and efficient cost per session - proving the power of delivering both pleasure and purpose in destination marketing.

Visit our website to read the full case study: https://morganandco.com/case_study/vbr-case-study/?utm_source=SOCIAL&utm_medium=STATIC&utm_campaign=CASESTUDY&utm_content=VBR_CASESTUDY&utm_term=UTM_TERM

🔊 Let's give a big shout out to our amazing client, The Historic New Orleans Collection! 🎉 This year has been packed with exciting campaigns, and we're eager for what's coming next! If you haven't had the chance yet, don't miss the captivating exhibit, 'Unknown Sitters.' It's on display until October⏰, so make sure to find some time to fully enjoy this incredible collection. Trust us, it's an experience you won't want to miss!

Today, we celebrate a truly special occasion: Renee's 19-year work anniversary with our team! Her unwavering dedication, skills, and contributions inspire us to aim higher and achieve greatness. Let's raise our glasses and toast to Renee's impressive milestone!

Hey travel marketers, is your strategy geared towards 2024's Travel Trends?

Let our expertise in travel decision-making guide you in the ever-changing world of travel marketing. Explore popular styles and strategies backed by data to boost your brand!

🗺️📊 Dive into our latest blog for insider travel marketing tips and insights!
Click here: https://morganandco.com/top-travel-marketing-tips-trends-for-2024/?utm_source=SOCIAL&utm_medium=STATIC&utm_campaign=BLOG&utm_content=TRAVEL_TRENDS_BLOG&utm_term=UTM_TERM

The two-day 4A's / American Association of Advertising Agencies Spring Diamond Forum was amazing, as it provided a platform for discussing agency operations, client marketing strategies, and advertising agency trends. Many thanks are due to Chicago-based HDMZ for hosting us and putting the agenda together, and to Sal Conte for leading us!

Jazz Fest Essentials: Gear up for an Unforgettable Experience!

1. Sunscreen: ☀️ Shield your skin from the New Orleans sun for a burn-free festival vibe!

2. Hat: 🎩 Stay cool and stylish with a wide-brimmed hat that adds flair to your look.

3. Small Bag: 👜 Stay organized and hands-free with a compact bag for easy access to your essentials.

4. Koozie: 🍻 Keep your drinks cool in the Louisiana heat, ensuring refreshing sips all festival long.

5. Sunglasses: 😎 Protect your eyes and elevate your style with trendy shades that offer both protection and coolness.

6. Rain Boots: 🌧️ Be prepared for unexpected showers with waterproof boots, so rain won't hinder your festival fun.

7. Hand Fan: Stay cool, and look even cooler!

Get ready to rock Jazz Fest with these essentials! Grab your gear and make unforgettable memories at this incredible music festival. 🎶✨

✨ Discover our top tips for an unforgettable experience at Jazz Fest 2024. 🎺🎶Remember to embrace the Jazz Fest vibe and let the music lead the way.

🎵 We're getting into the groove of Jazz Fest! 🎺🎷 We asked our incredible office which musicians from the 2024 lineup are their absolute must-sees, and the verdict is in!

🌟 Brace yourself for an awe-inspiring mix of musical tastes that truly reflects our diverse and vibrant team. Share your thoughts on who you think deserved a spot on the list! 🎶✨

Join an amazing team and work with great clients! Morgan & Co. is hiring an Advertising Media Planner and a Digital Advertising Media Buyer. If you or someone you know is a perfect match, don't miss out! Apply now through the links below and seize this opportunity!

Apply on our website!

You know her, you love her, and today it's all about her! Happy birthday, Renee. Thank you for your unwavering dedication and for being an inspiration to everyone in the office. We hope your day is filled with love, laughter, Stevie Nicks, and Lionel Richie!

🔥 Get ready to ignite your social media campaigns with our sizzling Ruth's Chris case study! 📈💥 Visit our website now to witness how we flawlessly enhance brand visibility across not one, but two diverse markets. Don't miss out! 💪✨

Learn more on our website: https://morganandco.com/case_study/san-antonio-toronto-brand-positioning-organic-paid-social-media/

During our recent webinar on gaining social media traction, an attendee asked an interesting question that has been on many minds: "Should brands keep using TikTok even though its future is uncertain?" As we observe the ever-changing landscape of social media, it is becoming increasingly clear that adaptability is crucial for brands to remain relevant and effective online.

Despite the uncertainty surrounding TikTok's future, it is important for brands to consider the bigger picture and evaluate how the platform currently impacts their customers, their level of engagement, and the potential reach they can achieve.

Our focus is to assist brands during uncertain times and empower them to discover effective solutions. If you want to delve deeper into the TikTok ban, check out the article about it on Vogue Business!

What does the TikTok ban mean for brands: https://www.voguebusiness.com/story/companies/as-the-us-tiktok-ban-advances-what-does-it-mean-for-brands

As the US TikTok ban advances, what does it mean for brands? The House passed a bill that could mean an all-out US TikTok ban if it doesn’t divest from its Chinese owner, Bytedance.

Happy 1-year work anniversary to Lori, our exceptional offline media buyer! 🎉 Lori's infectious enthusiasm and unwavering positivity serve as a constant source of inspiration for all of us. Her dedication to uplifting everyone in the office is truly commendable. We cannot express enough how grateful we are to have her as an invaluable member of our team. Cheers to you, Lori! 🥂 Here's to many more successful years ahead! 🎊

Learn more about Lori on our website: https://morganandco.com/team_member/lori-duke/

📣 Big shoutout to Elizabeth McGee, CEO; Jennifer Beougher, CFO & CAO; and Camille Collins, Exec. Dir. of Marketing of Ruby Slipper Cafe! 🎉 Three amazing leaders are receiving much-deserved attention in the women in leadership issue of . 🙌 Check out their inspiring stories, professional struggles, and invaluable advice for women in business in the feature below. 🔥💼

https://www.fsrmagazine.com/slideshow/women-restaurant-leaders-on-career-advice-and-overcoming-challenges/

Women Restaurant Leaders on Career Advice and Overcoming Challenges - FSR magazine In honor of International Women’s Day on March 8, we gathered advice from leaders across the industry regarding two main questions: what is the biggest professional struggle that you overcame; and what advice would you give to women trying to move up the ladder in the restaurant industry? Here wer...

🎭🏛️ While museums might not be the first thing that comes to mind when you think of New Orleans, imagine a day when it is known as the country's premier museum destination and consider what that would mean for the city!

Daniel Hammer from The Historic New Orleans Collection believes it would be a game-changer. That's why he is determined to make it happen with an innovative strategy that aims to unite tourists and locals, turning the French Quarter into a must-visit destination for museum enthusiasts.

Luckily, we have a front-row seat on this exciting journey. Don't just take our word for it – check out this feature in Biz New Orleans to learn more about THNOC's transformative changes! 📰✨

Read here: https://www.bizneworleans.com/fueling-our-future-with-our-past/

We're proud to work alongside LCMC, recognizing their hospitals' vital role in our communities. As such, our new case study demonstrates our community-first approach to bridge the awareness gap and strengthen the bond between LCMC Health hospitals and the communities they serve.

Case Study: https://morganandco.com/case_study/lcmc-health/

📢 Exciting news from Morgan & Co!

We're thrilled to share that our recent campaigns were a huge success in re-establishing THNOC's brand position in the community and among travelers. 🌟

Stay tuned for more updates as we continue to innovate and provide an amazing brand experience. Morgan & Co. is on the move, and we're excited to have you join us! ✨

Check out how we did it on our YouTube channel: https://www.youtube.com/watch?v=_8-1i52XGf8

🎉 Laissez les bons temps rouler!🎭🎊

A big shout-out to everyone who joined our first, but not last, Mardi Gras bash. We're incredibly grateful for your continued support and enjoyed a night of revelry and conversation with each of you! 🙌💜

Our legal marketing powerhouse, Roux Advertising has been on an unstoppable journey this past year!

🚀✨ From coast to coast, they've shared invaluable insights and game-changing strategies with the legal world 🎤🌟

Keep on rocking, Roux! 💼🔥

Crawfish season is among us and our mouths are watering thinking back to last year's Seafood promotion for our client at the time, Zea's Rotisserie & Bar.

The results:
• 4,933 in-store visits
• 192% increase in menu page views
• 2,228% increase in site traffic YoY

Checkout the link to read more. Here's your friendly reminder, don't eat the straight ones folks!

Case Study: https://morganandco.com/case_study/zea-rotisserie-bar-seasonal-seafood-promotion/