Evolution Content Services

✅Antihero (noun): a main character in a story who lacks conventional heroic attributes.

🤔Maybe it’s their inner conflicts, blurring the lines between right and wrong.

🤔Maybe its their flawed humanity, making us feel better about our own actions.

😬Maybe it’s straight up shadenfreude: We love to see them f*ck up: They’re just like us!

😎In any case, antiheroes are irresistibly relatable, complex, and compelling.

❓Why am I saying this?

⭐️Even when you don’t feel like the hero or heroine of your story, remember: you are undeniably the main character.

⭐️Own your narrative, embrace your journey and watch your story unfold with resiliency and authenticity *on your terms* (we will talk more about this later 😊).

🦹‍♀️🦸🏾‍♀️Embrace your inner antihero! Whether crafting a social media post or shaping your brand story, dare to defy the norms & find beauty in the imperfect.

❤️Your people will love you for it, and they’ll cheer even louder when you win. Because to know you is to love you, even more.

🌻What will You let go of as you move into your next chapter? Comment 👇🏾👇🏼

☕️ All I gotta say is…
🌳Hello Savannah! You are gorgeous.
✨And *this* is good marketing.
✨Because it’s not marketing.
🙌It’s just the truth!

Thank you for the shout out! We ❤️ our Rivertowns Community of incredible, inspiring entrepreneurs & business owners.

How’s everyone doing? Are we done shopping yet for the holidays?🙃

We’ve been deep in Content Strategy& Creation the past several weeks.

Evolution Content is accepting new clients in 2024 on a limited basis.

If you’re looking to:

❄️ jump start your new year
❄️tell or rewrite your story (my fav)
❄️audit your content strategy
❄️redefine the way your audience engages with you

👋I want to know about you!
💌DM me and say hi. I love helping people whenever I can. And you never know where a conversation will lead.

🎄Happy Holidays🌟❤️

According to a Google Cloud study, 82% of shoppers want a brand's values to align with theirs - and 75% of consumers would part ways with a brand over conflicting values.

So it's no wonder that 30% of marketers are creating content that reflects their brand’s values, making it one of the most popular trends in marketing.

We believe that demonstrating your MVP as an organization is more than a trend - it's a sea change that is here to stay.

Thank you to everyone who attended GCC's inaugural Speaker Series event last Tuesday night. We enjoyed meeting members of the local business community, going in-depth on technical and creative branding solutions to grow your business, and generating new possibilities together!

Special thanks to Buon Amici (buon_amici238) for the incredible food.

📸 by Ashley from Thank you for joining! See you at your launch on Saturday!! 🎉

Swipe to the last photo for information on our next event, on 10/24!

Look out for more soon!

One day remains until our workshop! Join us for free tomorrow, Tuesday 9/26, and you will learn how to:

💎Communicate what your brand stands for
💎Attract qualified leads & deepen your connection
💎Deploy Repeatable, Cost-Effective Marketing
💎Create a digital user experience your clients will love to drive longer-term loyalty

You’ll also have the opportunity to engage in Q&A, networking, & register for the newly-formed - FREE for a limited time.

You may RSVP via email to [email protected]

See you there!

🎤Pod alert!

Thank you Charles for having me. We covered some of my favorite topics -

📱media & tech
🌟entrepreneurship
🤦‍♀️burnout
🤖re-entering the workforce
🙃Parenting
🍦Ice cream ( ftw)

Watch/listen here:

https://m.youtube.com/watch?v=jok03R5CASk&si=GlM-gAbSZegp6ep0

And if anyone writes a post apocalyptic film script based on Charles’ ahem, creative solution to women having to re-enter the workforce, I’m claiming points on the backend. 🙌🏼

Machines Still Work For Us: Understanding vs Enlightenment

I was talking with a friend recently about the gap between expectations and reality. We agreed that this gap is the source of much disappointment. Trouble, even.

So how do we close it?

Whether in business or life, understanding what happened and why, is helpful.

Machine Learning, an application of Artificial Intelligence, calls this Causal Inference.

Such as hearing piano music and concluding that someone is playing piano nearby – but to identify the true cause of the music, one must investigate further. After all, it could be a recording, a harpsichord, or an auditory hallucination.

But how well can computers really understand?

Find out here: https://www.evolutioncontent.co/post/machines-still-work-for-us-understanding-vs-enlightenment

The 40% Rule

Happy Friday! Here’s our tech and media update as we slide into the weekend 💦☀️

What’s the rule, you ask?

The 40% rule says that 40% of customers would be disappointed if they didn’t have access to your services.

If that’s true, you have created a product that fits the market.

That is certainly true for SAG-AFTRA — the faces and voices that entertain and inform the world.. actors! And they’re still on strike.

This morning (Friday), our fellow producers guild members are joining in the walkout.

Or are they really?

Talent inflows and outflows in tech, information and media are down 31%. Our take?

Now those creatives are pivoting into entertainment-adjacent jobs (if there are any).

Either way, there is considerable value in assessing product-market fit of one’s personal brand.

And that brand, is your story.

☀️OOTO☀️

🎤 👋👋🏽👋🏿🎤

Lots of people are talking about the movie right now & this monologue delivered by the incredible for good reason.

Expectations for women are full of contradictions… and if you’re reading this we’re pretty sure you already know that. 😉

But you know what else? In those contradictions and conflicting expectations, there’s power.

Because we are multifaceted, we have the unique opportunity to lean in and out of these different and equally beautiful and important spaces: business professional, student, teacher, artist, partner, party girl, boss, caretaker, mom, friend, sister, ally.

We get to mold our stories along the way. That is our privilege to own.

BlueJeans by Verizon quotes Evolution Content Founder and Girls in Tech NYC Managing Director:

“It’s important to move the conversation forward, to talk about issues such as how to attract and retain Black talent, and to understand their workplace experiences.”

See the full article here:

https://www.bluejeans.com/blog/empowering-black-women-tech-juneteenth

And watch the full conversation here

https://primetime.bluejeans.com/a2m/events/playback/f5c15ba0-71a1-4805-9d61-1308294884cd

Good Morning,

Today, I am reflecting on the meaning behind Juneteenth. How can we propel talented Black women even higher in the tech industry and in our world?

Only 3% of computing roles are held by Black women, even though they represent the highest workforce participation rate at 58.8% of all women in the US. So Girls In Tech New York continues to dedicate itself to advancing Black women in technology.

Thank you to our valued panelists Pariss Chandler Bree Frank Darien Maples Managing Director of Girls in Tech Dallas, and our superb moderator Cara Holdsclaw, PhD.

Our gratitude to BlueJeans by Verizon for donating web conferencing software and excellent team support to bring us all together. Tommy Jones Paola Martinez Shelly Ashwill

WATCH the recording here:

https://lnkd.in/eNWg6cSV

Best,
Flora

Founder & CEO of Evolution Content
Managing Director, Girls in Tech NYC

We look forward to seeing you here on 5/17! Come and learn more about local business in Westchester - and be a part of the Greenburgh Chamber of Commerce’s Inaugural Event!

Greenburgh Chamber invites you to the Chamber Launch Party!!
To Register click the link msic.vip/gcl

“Never doubt that the smallest acts can trigger big changes in all aspects of your life, and the lives of others.”

-Genevieve Piturro, author of Purpose, Passion, and Pajamas.

Happy Friday Eve! ☀️

Are you a business owner looking to network in your community?

Are you looking to enhance your social media and marketing strategy to attract new leads?

This event is for You.

Evolution Content is delighted to partner with .co and co-panelists to bring you this special evening of insights, networking, and FUN.

And if you’re a business owner ready to take action now, reserve your time to film a customized, branded digital asset package, on-site, by a team of experienced tv producers.

You’ll get:

+1:30 brand story for your website
+10 promo for social media
+Copy to accompany your video
+Your new headshot

Your clients will engage, relate to your brand’s story, and trust you - because to know your business is to love your business.. even more!

Visit the link in our bio to book your time & gain free entry to the event 🧡

For more info and details on sponsorship, visit the link in the bio.

That’s it! Register, gain tangible tools to build your business, enjoy the refreshments, and come away with new friends.

Who is in?! Comment below.

Join Founder & Managing Director of .nyc, at 1p ET on Thursday, 3/9 for a conversation with and about how to create pathways to success for Women in Tech.

SO fun shooting today with social media mentor & all around inspiration, THE !

We can’t wait to share the incredible story behind her business, Boutique Social.

Whether you’re a business owner or an individual, now is the time to define your professional narrative.

Your brand story is the front page of your book - in shareable video form!

Ready to evolve your story?

DM for a free consultation.

Blog by founder

Happy New Year! Evolution Content is open for business & here to help you tell your brand story.⁠
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Thank you to our friends for the feature!⁠
⁠📸 by the talented 💕⁠
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DM me for a free consultation.⁠⁠⁠⁠
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"Chaos is come again”
-William Shakespeare

What is Chaos? According to Oxford Dictionary, it’s “behavior so unpredictable as to appear random, owing to great sensitivity to small changes in conditions.” Or in physics, “the formless matter supposed to have existed before the creation of the universe.”

While the changes in conditions around us are hardly small, according to KPMG’s Economic report by Chief Economist Diane Swonk, they ladder up to:

1) the risk of the global recession
2) the unique role the Federal Reserve will play in determining the outlook
3) The risk of chronic scarcities

“We are moving out of a world of abundance, in which what seemed an endless supply of cheap labor and cheap goods from abroad is being supplanted by a world of scarcity.” “The only silver lining to those clouds is technological innovation.” (KPMG Economics)

Innovation, remember, by people.

It’s not enough just to create new technology. How we chose to leverage it - through communication and connection - is what will shape the world around us, including the way we do business.

Spending on digital transformation, cloud computing, and cyber security continues into 2023, while artificial intelligence (AI), the internet of things (IoT), virtual and augmented reality (VR/AR), blockchain, and network protocols like 5G, are on the rise.

SWZD’s Annual Report on IT Budgets and Tech Trends says that roughly half (51%) of organizations plan to increase IT budgets in 2023. Only 6% plan to cut back on tech spending.

Scarcity forces focus. To use the tools we have to their full extent. Get creative.

So while our view is certainly more optimistic and egalitarian than Petyr Baelish’s in his declamation to Varys in Game of Thrones, S3, "Littlefinger" had one thing right - Chaos is where you find the leading edge.

“Chaos isn’t a pit
Chaos is a ladder
Many who try to climb it fail
And never get to try again
The fall breaks them
Only the ladder is real.
The climb is all there is."

-Petyr Baelish in Game of Thrones, HBO

"CEOs are increasingly recognizing the importance and power of digital twins. 70 percent of C-suite technology executives at large enterprises are exploring and investing in digital twins. This interest, combined with rapidly advancing supportive technologies, is driving market estimates for digital-twin investments of more than $48 billion by 2026—a 58 percent compound annual growth rate."

-McKinsey October 2022

Digital twins can be leveraged to mitigate business risk by replicating applications of assets or processes.

Virtual representations are also the building blocks of the metaverse. Our avatars engage with virtual real estate, comedy clubs, shopping, and more. And these virtual worlds make real money.

"Digital-twin investments are estimated to reach more than $48 billion by 2026—a 58 percent compound annual growth rate."

-MarketsandMarkets

The pioneers of AI @ scale—the companies that have scaled AI across the business and achieved meaningful value from their investments—typically dedicate 10% of their AI investment to algorithms, 20% to technologies, and 70% to embedding AI into business processes and agile ways of working. In other words, these organizations invest twice as much in people and processes as they do in technologies.⁠

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- Boston Consulting Group (BCG)
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The pioneers of AI @ scale—the companies that have scaled AI across the business and achieved meaningful value from their investments—typically dedicate 10% of their AI investment to algorithms, 20% to technologies, and 70% to embedding AI into business processes and agile ways of working. In other words, these organizations invest twice as much in people and processes as they do in technologies.

- Boston Consulting Group