CMO Huddles

Transform your B2B customers into passionate advocates via this episode of , where we unlock customer marketing tactics with CMOs Tejal Parekh, Marca Armstrong, and Grant Johnson ➡️ https://link.chtbl.com/et3XBUXH

👋 Passport Billtrust

💥 With a runaway success like ChatGPT, generative AI is changing the game. But how can CMOs leverage AI & use it to its full effect? Meet Nicole Leffer, your go-to AI consultant.

Nicole joined a CMO Huddles to discuss how CMOs can train ChatGPT to help them save time and increase productivity. Tune in to the podcastified version & level up your marketing game 🙌➡️ https://link.chtbl.com/m4eOzx4i

Tune into this episode of to learn the secrets to better . This episode explores creating content that sales will actually use, how to measure sales enablement, and more!

🎙️with guest hosts:
Bryan Neale & Bill Caskey of the Advanced Selling Podcast

🎙️and CMO guests:
Peter Finter of CyberGRX
Sara Larsen of Wolters Kluwer Health
Carlos Carvajal of Q2

Don't miss it! 🔥🎧➡️ https://link.chtbl.com/Qpu_7TzC

Are your sales and marketing teams in sync? Are you struggling with scaling personalization and customization? Then don’t miss this episode of , where we explore sales enablement with two top-notch experts: Rebecca Stone of Cisco Meraki & Marni Carmichael of ImageSource.

This listen is full of strategic gems that B2B marketers can use to better support and align with their sales teams. Tune in now! 🎧➡️ https://link.chtbl.com/_lJprtT9

Learn from Forrester’s VP and Principal Analyst, Ross Graber about why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, and what the ideal marketing dashboard looks like.

All in this episode of !

🎧➡️ https://link.chtbl.com/o-cGpuPY

Speaking of Forrester, if you’re a B2B CMO looking to connect with fellow CMOs and Forrester’s top-notch analysts in a very special way, join us at Forrester’s B2B Summit, coming to Austin, Texas on June 5th to 7th.

You can find more about the event at the link here ➡️ https://www.forrester.com/event/b2b-summit-north-america/ (And if you’re a Huddler, hit us up for the discount code!)

As businesses navigate through turbulent times, customer centricity is more important than ever. Tune into the latest episode of for Salesforce President & CMO Sarah Franklin’s tips to creating a resilient, empathetic marketing machine. You won’t want to miss it!

What you’ll learn:
💡 How to lead during turbulent times
💡 The future of generative AI & marketing
💡 How to be more customer-centric
💡 How to be your own best customer

All that and more insights and inspiration here ➡️ https://link.chtbl.com/U4Fz5VVd

In times of economic uncertainty, B2B marketers should appraise their digital efforts. In the latest episode of Renegade Marketers Unite, Tom Bianchi of Acquia and Warren Daniels of Bynder discuss what to look for and how to ensure that your digital experiences resonate with employees, customers, and prospects.

Start optimizing your digital strategy ➡️ https://link.chtbl.com/xIRGMJG1

Every rebrand presents unique challenges and responsibilities. In the case of Ellie Ahmadi, the challenge was to rebrand a 57-year-old company.

In this episode of Renegade Marketers Unite, Ellie shares the process behind launching the new brand name, Sāgo, in just 11 months. She also gives great tips on how to activate a new brand for employees and customers without losing brand equity. And all of this while building a better demand generation engine.

Tune in to learn how to balance brand and demand in your first 90 days, the significance of changing your brand name, and how to roll out a new brand to employees and prospects. Don't miss this fascinating episode!

Listen now! https://link.chtbl.com/195XpZJA

Are you struggling to attract and retain top talent? A strong employer brand is crucial to give employees a reason to stay and attract new talent seeking a fulfilling workplace.

Join CMOs Deidre Hudson, Lynne Capozzi, and Michelle Boockoff-Bajdek as they share their insights into building and evolving an employer brand—from navigating layoffs to developing brand ambassadors to measuring employee satisfaction.

🎧➡️ https://link.chtbl.com/xmlWV4Jk

👋 Acquia Skillsoft

Looking to create unforgettable experiences for your B2B customers? Tune into this episode of featuring CMOs Shirley Macbeth of Forrester, Olga Noha of SplitMetrics, and Marca Armstrong of Passport.

You’ll learn the power of customer events and practical tips on how to make them stand out. Whether you're planning a virtual, in-person, or hybrid event, this episode has everything you need to know to put on the soirée of the year. 🎊 https://link.chtbl.com/4KQW-XYL

Take control of your career! In this episode of Renegade Marketers Unite, Patricia Romboletti, founder and author of Bulletproof Your Career, shares her tips and insights on bulletproofing your CMO career.

Learn how to establish yourself as a thought leader, how to effectively build your network, and the best strategies for navigating the ever-changing landscape of marketing as you take your career to new heights. Tune in! https://bit.ly/3HK7W3a

In this , Drew tackles the many challenges B2B marketers will face in 2023 and how to overcome them.

Key Takeaways:
🔑 How to mine customer relationships in 2023
🔑 Why brand purpose is so important
🔑 Why employees should be your #1 target in a recession

Tune in for your 2023 growth plan ➡️ https://bit.ly/3Rt2vKA

Tune in to the latest episode of as we explore marketing’s role in driving PLG with CMOs Michael Callahan and Allyson Havener—a must-listen for marketers no matter who you work for and how you go to market. ➡️🎧 https://bit.ly/3kVlp0F

👋 Acronis TrustRadius

CMOs are key players in the success of an acquisition.

Don’t miss this week’s with expert CMOs Julie Feller of U.S. Legal Support, Isabelle Papoulias of Mediafly, and Kristen Russel of symplr to learn how they navigated all the brand challenges that come post-acquisition.

🎧➡️ https://bit.ly/3ZTDNXq

Marketing spend correlates directly to business growth.

Don’t believe us? Consult the experts and check out this week’s episode of for Forrester analysts Barbie Mattie and Nick Buck’s recommendations for budget allocation, how to get the most out of your budget in 2023, why brand matters, and a whole lot more!

Check it out ➡️ https://bit.ly/3GIz8Px

What does ESG have to do with B2B? A lot!

In this episode of , CMO Joe Cohen of AXIS joins us to talk about all things ESG and why B2B brands shouldn’t be afraid to take a stand.

Find out the when, why, and how you should take a stand 🎧➡️ https://bit.ly/3vHltmC

Close your eyes and imagine your dream marketing team 💭

Now pop that dream bubble and make it a reality! Check out this episode of for the best practices and approaches to building a high-performing, happy marketing team.

No, you’re not dreaming. This episode is real and available on all your favorite podcast platforms or at the link below!

Tune in now! 🎧 ➡️ https://bit.ly/3PuKBG8

On this : Amisha Gandhi covers why new CMOs should optimize demand ASAP, how Tipalti defined its brand purpose, and the story behind the brand’s first-ever user conference. It’s an episode you don’t want to miss! 🎧➡️ https://bit.ly/3HoDJbl

Tune in for a fantastic episode with the CMO of Service Express, Josh Leatherman. This episode reveals the secret to revenue growth, how to maximize marketing spend in the face of budget cuts, and more. It’s the episode you need to listen to as we approach 2023 🎧➡️ https://bit.ly/3izpCFM