Far From Timid

Look forward to another incredible week filled with inspiration. What a time we’re living in! To all the creatives out there, make space for your genius this week.

RIP

Co-founder of The Fader and Cornerstone Marketing Agency, Rob Stone is credited with a hip-hop inspired approach to marketing and this gave inspiration to The Fader magazine which “set out to champion new artists across genres.”

Of it weren’t for The Fader, we would never have discovered Biggie and we would never have been inspired by the song Sky’s The Limit where our name, Far From Timid, came from.

There are a lot of stories Rob shared with the world, but this is my favorite.

……Heading to a visit at LA’s Power 106, Big comes down from his room wearing a black T-shirt with a Ku Klux Klan member holding a K*K baby, and in bold type it says, “Future Police Officer.” Here’s where the pressure to deliver for Clive and Puff kicked in, and I start thinking the worst. What if this shirt pi**es off some of the execs at radio? What if Big is asked to pose for trade photos and the entire network of white-owned hip-hop stations see the shirt and refuse to play his record? So I asked Big to walk with me away from everyone and said, “Big, you know we’re heading to radio stations to get your record played.” He shook his head in agreement. “Well, these are white-owned radio stations. The shirt might offend them and get in the way of us getting your record played.” He looked down at his shirt to see what I was talking about. He paused, then chuckled and said, “We’re good Rob Stone, we’re good.” Well, he didn’t change his shirt and needless to say, the record got played.

Every brand has a legend within. To create the legendary work we’ve designed for clients, we’ve used brand archetypes as a backbone of our work. Today, it’s more important than ever because we have to create SO MUCH CONTENT to stay relevant. Designing brand experiences with a Northstar, can satisfy the hungry omnichannel content machine by creating storylines and end to end customer journeys that deliver conversion today and longevity tomorrow.

If you’re a funded startup or brand launching a new product or service, begin your journey to legendary with us!

Happy Father’s Day. To all the dads. The perfect ones and the not-so-perfect ones.

Yeah, no. Embracing all of it. The hedonist archetype indulges in the pleasures of life without restraint, embracing the joyous essence of existence. They savor every moment, unapologetically immersing themselves in sensory experiences. The hedonist inspires us to embrace the pleasures that make us truly alive. Embrace the hedonist within, for in the pursuit of joy lies the essence of a life well-lived.
 
What will be your legend?
 

Another one ✌️ Far From Timid is part agency and part futurists, so often we’re ahead of our time. Lucky for us, this series from Cannes Lions has aged beautifully. This week, we’ve been rereleasing this viral content series that put smiles on so many faces.

Up next: “New Marketing Darling: Retail Media” is a deep dive into RMN’s (retail media networks), walled data gardens, and how to keep it inclusive.

Full article here: https://lnkd.in/eaqQqh7S

Featuring:
Bonin Bough
Travis Montaque
Beth Ann Kaminkow
Patrick Gales

cc: Cannes Lions International Festival of Creativity

We follow the chocolate industry closely, because, ahem, we’re chocoholics.

When you invest in your brand and become known for _______(in LV’s case it’s luggage and fashion), you can sell Nutella spread that sells for $500 on eBay.

Invest in your myth, give something for people to believe in. That is your job as a brand. What will be your legend? Can you sell Nutella spread for $500?

Source: Highsnobiety

Our coverage of Cannes Lions International Festival of Creativity 2022 kinda went viral – a series entitled, Cannes I Love You. It’s still our most searched series in our magazine because of its prescient insights. Here’s a look back at the series we created that put a lot of smiles on a lot of faces and is more relevant than ever.

Link in bio.

Want to know how to go from theory to practice of marrying brand and performance marketing? Read this.

Featuring:
-Reid

Be. Far. From. Timid.

Mr Handsome in the Legendmaker Windbreaker for Far From Timid at Amelie Maison D’Art. Excited for the conference today.

📸

My own experiences working with the world’s most prolific CMO’s have shown me just how crucial it is to strike a balance between data smarts, forward thinking, and solid leadership chops.

What kind of CMO are you? link in bio.

In 2018 we went to see Richard Serra’s Torqued Ellipses at the DIA Beacon where they were snugly fit within this old rail depot of a former Nabisco packaging plant.

Inspired by the curved shapes of Italian architect Francesco Borromini’s church of San Carlo alle Quattro Fontane in Rome.

RIP Richard Serra

When you focus on ads or content, sometimes the commitment to design and brand can be lost. The brand experiences we create for audiences should not only be tech and data-driven, but also design driven.

Look at the challenger brands like YETI, Duolingo, and large brands like McDonald’s with their CosMC’s Menu’s franchise and PepsiCo who spent the last year focused on the design of their brand with a new logo and merch galore. These are design-driven brands.

And we are walking the walk Far From Timid as we spent the last year redesigning our brand to show our clients how important brand is to both acquisition and loyalty.

Is your brand design-driven?

“Til end to end brand experiences that create fandom and conversion– do we part. “

This how we do it…(cue Montell Jordan). This is how Far From Timid builds legendary brands. This is how Marriott, IBM, University of Phoenix and Doctors Without Borders…and more…have trusted us to connect to new audiences. This is how we place brands at the center of culture.

Happy birthday to Isabelle Huppert. Honoring her with a little art remix we made. Huppert holds the record for being the actress with the most films entered in the official competition of the Cannes Film Festival.[64] As of 2022, she has had 22 films in the main competition and a total of 29 films screened at the festival.

📸 Helmet Newton

Been listening to Rick Rubin’s The Creative Act on Audible. It’s very good.

Today, give yourself, your family, friends, and colleagues the gift of listening. Listen intently, with your whole body. Conversely, be patient with yourself when you’re talking. Feel comfortable with holding the room with your voice.

Shout out on this Friday to everyone who is innovating and building orchestrated, end-to-end marketing experiences, delighting audiences across channels to build brand trust and loyalty. It’s hard to change how we market now that we understand the marketing funnel, as we know it, is dead. Let’s call it a brand trust ecosystem.

(Backstory: The marketing funnel was created in 1898 at a time when putting a direct mail piece in someone’s mailbox guaranteed attention, but this isn’t the case today. Some people requiring more effort than others and why building community is at the core of marketing today.)

Check out our in depth reporting on the death of the funnel. Link in bio.
https://lnkd.in/e93Qcrzn

We’re really into French New Wave, Nouvelle Vague, design and style. The poster was designed by Rene Faracci for Claude Lelouche’s 1966 film, Un Home et Une Femme (A Man and A Woman). The French New Wave movement is characterized by its rejection of traditional filmmaking conventions in favor of experimentation and a spirit of iconoclasm.

This is our gift to you, a song we wrote and produced. By doing something we’ve never done (write and produce a song), I hope to inspire you to be far from timid in 2024. All our love and blessings for a healthy, creative, and joyful 2024.

Happy You Year - Far From Timid Feat. Blydn and Honey B Happy You Year Dance Off: Put this song on your holiday playlist and take a video of you performing this song for a chance to win your choice of a $250 gift ...

Never again is the obligation of each individual. Never again is now.

Far From Timid condemns Hamas’s terrorist attack on the Jewish people and we see with horror the suffering of civilians in Israel and Gaza.

Join us and show solidarity and stand by our fellow Jewish citizens in our companies and in our country. Post this graphic and tag us and you'll get no initiation fee to join our community.

(This was loosely taken from a full-page German newspaper ad sponsored by more than 100 German companies like Porsche, BMW, SAP, Audi)

Never again is the obligation of each individual. Never again is now.

Far From Timid condemns Hamas’s terrorist attack on the Jewish people and we see with horror the suffering of civilians in Israel and Gaza.

Join us and show solidarity and stand by our fellow Jewish citizens in our companies and in our country.

(This was loosely taken from a full page German newspaper ad sponsored by more than 100 German companies like Porsche, BMW, SAP, Audi)