Tuller Equine

Did you hear that?!

That’s right, horses have 10 muscles in each ear which allows them to rotate the ear 180 degrees!

No wonder it’s hard to get those ears forward for a pic 😂
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I am every single one of these things. Sometimes we just need a little reminder ☺️

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In a previous post, we discussed types of leases. Now, let’s chat through some reasons you may choose to lease a horse rather than buy!

The short of it? Time, Money, Experience are key factors when making this decision.

I’ve laid out four reasons here, but I’d love to hear about any other reasons you’ve leased a horse! Drop them in the comments and let’s start the discussion :)

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Equestrian business owners use instagram as a way of connecting to their customers, and we know from personal experience how consuming the process can be.

Well, enter our Instagram Audit!

Want to know which instagram posts are performing the best? Wondering if you should post more reels or carousels? Not sure what days of the week are generating the most engagement?

These are just some of the questions our IG audit can help you answer!

So let us take the reins and help you take the guesswork out of your instagram strategy, so you can spend more time at the barn and less time stressing 🤠

Questions? We’d love to hear them! Shoot us a dm or drop them in the comments :)

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Our website is officially LIVE!!!

The creation and launch of this website, tullerequine.com, has been an amazing process and I couldn’t have done it without the amazing tutelage of Tara at !

is pleased to offer clipping and analytics services for the horse owner and equestrian business owner 🐴 We are so excited and can’t wait to work with you in the future!!

Interested in our services? Drop a 🐴 in the comments!
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Horse riding. Does not Equal. Horsemanship.

Read that again.

Over the past couple months, I haven’t been able to ride as much. For a myriad of reasons: my horse’s training program. My schedule. Physical ailments on both of our parts. You get the picture.

But over the past couple months, I feel like I’ve been able to grow in horsemanship. What do I mean by that? I mean I’ve been working on skills and learning things out of the saddle that help me understand my horse, horses in general, better.

And that’s what I think horsemanship is about. The ongoing journey to learn as much as you can about these awesome animals so we can develop a profound partnership.

How’s your horsemanship journey?

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Tuller equine wants to wish you a Happy Independence Day! We hope you enjoy this time with family and friends 🇺🇸
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It’s almost the 4th and you know what that means - sparklers and barbecues and our favorite… Fireworks 💥

Here are some tips to help manage the fireworks for your horse. These tips come from experience and a article called “13 top tips to help horses cope with fireworks.”

What are your tips and tricks for helping horses during this loud holiday?

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The same plan will not work for every horse.

It’s that simple :)
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Listen up, Y’all - this is an important one.

I had an important and kind of uncomfortable conversation with a good friend of mine regarding similarity in content. And I was in the wrong. Not intentionally, and I feel just awful, but I was. It was a tough convo, but I’m really glad we had it because it brought to light two truths:

1. It is SO important to be honest with each other when we feel content copying has happened.

2. While we may all talk about similar topics, we can differentiate through insights and presentation.

Based on this, I felt compelled to share a couple tips for preventing ourselves from copying content.

See a cool idea or layout that you want to modify? When in doubt, ask. Ask the original creator if it’s ok, and give them credit!

If your struggling with that, prevent yourself from copying by muting accounts or working with a social media manager. This ensures that you’re not seeing other people’s ideas or your deferring content ideas to a professional. And if someone does bring a concern to you, try not to get defensive. You may be unaware, it may not have been intentional, but it still matters.

Creators work hard to create original content. And it’s our responsibility as a community, to give credit where credit is due 🙏

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Let’s talk Leases! Just like you can rent a house, you can lease a horse… and it might cost the same too 😅 But it may also be an economical way to get more time in the saddle.

So here’s an overview on types of leases and what to expect of each one!

Do you have a preferred lease type? Drop it in the comments!

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MINI SERIES - Part 5 of 6: Data Analytics

Equestrian business owners often have a million things on their mind and most of the time, data interpretation isn’t the first, or even a single, priority. But learning to harness and understand data driven insights is an incredibly powerful and overlooked tool that we encourage business owners to tap into!

Simply put, data is essentially any piece of information that is associated with the business on arepeated basis. Things like client names, addresses, service dates, and horse breed types are just some examples of common pieces of data that equestrians gather.

And the really good news is there are insights already built into a lot of the most commonly used tools for equestrian entrepeneurs. Instagram, shopify, square space and facebook all have separate analytics pages that are a great place to start when learning to analyze data.

Most importantly, though, data analytics allows equestrian business owners to develop their corporate strategy by setting measurable goals and concretely tracking progress to those goals. It can analyze the past and help to predict the future, and ultimately limit the “guess work” involved in some business decisions.

There’s so much power in understanding where you’re business is today in order to make informed decisions on how you’d like to shape it’s future, and data analytics is a critical component in doing that.

Interested in tapping into your data? specializes in analyze data through custom reporting - we’d love to hear from you!

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Introducing our new service - 1:1 data analytics coaching for equestrian business owners!

We understand that, as an equestrian business owner, you constantly juggle between managing the barn, training clients and taking care of your horses, and analyzing data might not be the first thing that comes to mind. However, we also know how important it is to understand the numbers behind your business and make informed decisions to drive growth and profitability.

That's where our 1:1 data analytics coaching comes in! Working together one-on-one, we will dive deep into your data, help you identify the key metrics that matter to your business and coach you on how to interpret and use the data to make strategic decisions. No more guesswork, gut-feelings or shooting in the dark - our coaching will empower you to leverage your data to optimize your business operations, and drive more revenue and profitability.

So, if you're ready to take your equestrian business to the next level, let's work together to harness the power of your data! Our 1:1 data analytics coaching is the perfect way to gain the insights you need to grow your business, all while working with a coach who understands your industry firsthand. Let's dive in!

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We are proud to announce our upcoming website launch featuring our exciting new service - data analytics exclusively for equestrian entrepreneurs!

If you’re ready to take your equestrian business to the next level - this is for you! Stay tuned for the official website launch!

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Let’s talk Long-Lining!

Long-Lining is a commonly used groundwork modality that has been a game changer in my horse’s training. To be honest, I didn’t know what long-lining was a year ago, and I’m so happy I’ve been able to add it to my training toolkit.

Why, you may ask? Well, here are 5 benefits of long-lining as a training aid!

1. Provides insight to a horse’s movement - is your horse bulging out? Track better to the right? This will show you loud and clear.

2. Provides variety - horses (and riders) get bored doing the same thing all the time. This is a great way to switch it up!

3. Helps to develop topline - this helps your horse build their muscles, particularly their abdominals and back muscles, properly

4. Helps to identify and improve weakness - is your horse short in the hind? This can help improve that!

5. Helps start young horses - this is a great tool for helping to teach young horses the basics without having to be in the saddle!

I personally am a long-lining convert, and I wish I knew about this sooner. Do you use long-lines? Drop a 🤠 in the comments!

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So let’s show them :)

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Equine business owners are often being stretched in a million different directions. Honestly, sometimes I feel like we rival jugglers with how many metaphorical balls we have to keep in the air. And isn’t that just freaking badas*?!

But as awesome and capable as we are, there comes a time when we need to consider growing our teams. Maybe it’s time to hire that expert. Or hire an assistant. Or ask for some help. And guess what? That’s a GOOD thing.

So here are four signs that it may be time to grow your team! And that doesn’t mean hiring full time - you could hire a consultant or to fill seasonal demand. There’s so much flexibility in growth!

Some ways I’ve hired is by outsourcing, at times, my social media, hiring a logo designer, and talking to a business coach. None of these are permanent, but they took a ton of stress off of me and I learned so much!

So I ask you to consider what would you hire for? And by the way? Congratulations, because growth is great :)

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In honor of , I wanted to share some facts about the LGBTQ+ community in the equestrian world 🌈

Did you know that only 15.6% of equestrians (per zippia) identify as part of the LGBTQ community? And also, finding any publicly available stats on this was really difficult!

Regardless, I’d love to hear your thoughts on this. It’s clear every time I do research into the equestrian world that we have room to improve to diversify our sport. How do you think the equestrian community can create a more welcoming environment?

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MINI SERIES - Part 4 of 6: Marketing

While social media (see post 3) is a big aspect of marketing, it isn’t the only way to draw attention to your business. Equine Business Owners should consider diversifying their marketing strategy across different verticals.

Which verticals you may ask? Some to consider include:

⁃ Conferences
⁃ Materials ie. business cards and flyers
⁃ Word of Mouth (WoM)
- Advertisements

Conferences such as Land Rover, Equine Affaire and Horse Expo are great ways to promote your business and provide great networking opportunities along with setting up a vendor booth at local tack sales.

Materials such as business cards and flyers are great to post around your area and keep on hand. Don’t be afraid to hand them out to horse owners at the barn or at horse shows.

Finally, WOM is a hugely powerful marketing technique. Customers that talk about you are invaluable and huge promoters of your business. Consider incentivizing this with a referral discount!

Have you done any of these? Other suggestions! Let us know ⬇️

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Kissing Spines: Part 2

So your horse has a confirmed diagnosis of Kissing Spines - now what?

Now it’s time to manage the condition and the possible, but not definite, symptoms of the condition.

There are two primary categories for kissing spine treatment: surgical and non-surgical. Often the methods are combined as part of a holistic treatment plan, but today let’s focus on the non-surgical.

Here are 5 things you can do to help a horse with kissing spine.

Hill work - this helps your horse strengthen their hind end.

Belly Lifts and Tail tucks - these stretches ask your horse to tighten their abdominals and engage their top lines, which temporarily increases the space between spinous processes.

Lunging Aids - Long Lines and Pessoa systems encourage your horse to use their core muscles and strengthen their backs.

Saddle Fit - Have a saddle fitter come out and check your saddle.

Do you have experience with kissing spine? Questions? Lmk!

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Sometimes we need a leg up.

It’s ok to ask for help when you need it. It’s ok to be tired one day. Or unmotivated the next.

It’s ok to need that leg up - we all do

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It’s ok to take a mental health day! Taking care of ourselves is quite possibly our most important, and most neglected, job. Here are some ways I like to practice self-care in the barn. What do you like to do?

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Welcome to HorseGrooms, Dani!

Dani Tuller of Tuller Equine works as a Certified Equine Massage Therapist (CEMT) and has had the pleasure of clipping many different styles and designs on countless horses. She also offers data analytics coaching for the equestrian entrepreneur.

In case you missed her first article, click below to read her intro to equine clipping! It's full of how-tos and recommended products for getting started with clipping.

https://horsegrooms.com/equine-clipping-101-intro-to-body-clipping-for-the-beginner-clipper/

I had the pleasure or working with .grooms to create my Clipping 101 article, and am so honored to be part of their community! Check them out :)

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It’s Ok 😊 It’s all ok

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Cannot wait for this Live with Jenny of !

We’re going to cover the ins and outs of clipping:

🪒 How to prepare your horse for a clip
🪒 Blade and clipper care
🪒 How to get those sharp lines and smooth finishes

…And anything else YOU want to hear about! Other questions? leave them in the comments :)

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Learning to be a leader is possibly one of the most challenging and rewarding lessons of horsemanship that I’ve personally faced. It’s an ongoing exercise, but I’m so grateful for the chance to learn it 🙏

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🔥SIMON🔥

Look at this cutie! Had the pleasure of giving this guy his first ever full body clip, and look at that coat shine!

Done with my andis AGC and Wahl Show Pro. Thanks to mom for having me!

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MINI SERIES - Part 2 of 6: Strategy

Business Strategy is an extremely important yet difficult to define topic for any small business owner. So let’s break it down to three areas that can help you approach it:

Services

Choosing the services you want to offer - or don’t want to offer - is absolutely essential when defining a strategy. Consider what your primary or first service offering may be and what other offerings could go with it. Some businesses are natural continuations of each other, such as equine massage and PEMF therapy, but others might not be as natural of a fit.

This is not to say it isn’t ok to offer services across different aspects of the equine world - it totally is - but it is important to know your mission and offering well enough to be able to clearly communicate them to potential customers and peers in the space.

Networking

Business owners are not alone, even though it may feel like you operate in a vacuum at times. That’s why networking is SO important to the success of a business and frankly, a business owner’s well being.

Networking often provides opportunities to discuss strategy and to grow the business. Often times bartering, where you may be able to trade one service for another, comes into play which is a win-win!

Running a business is hard. Gaining clients is imperative and it’s important to be able to
bounce ideas off of others; collaboration almost always helps a business grow stronger.

Brand Essentials

Having a recognizable brand is well worth the investment when starting your business. A consistent color scheme and a logo go a long way towards creating a cohesive image for your customers and also help you protect your content from copycats!

What do you think? Have you thought about any of these? Let us know! ⬇️

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Happy Mother’s Day to all the fur moms, Horse moms and Human Moms out there 😊

A special Happy Mother’s Day to my mom who didn’t know what she was doing when she got her 6-year old riding lessons 😂