Stealth Consulting
We hold agencies accountable, unlock maximum ROI, & craft expert marketing strategies for success.
01/12/2024
They say you're the average of the five people you surround yourself with, and we surround ourselves with legends so.... 😉
Happy Friday!
Curious to know what it takes to disrupt an entire industry? This week’s guest on Entrepreneur Intel has the answer!
Host Wesley Mathews had the pleasure of sitting with the CEO of DAP Ventures, Doug Pick, to learn more about his entrepreneurial journey. We dive into how Doug grew Hearos from a concept to selling over 500 Million ear plugs, the challenges of taking your manufacturing in house, and what it takes to pull off a successful exit.
Listen along to the full episode with the links below!
Transistor: https://share.transistor.fm/s/30451dfb
Spotify: https://open.spotify.com/episode/3Xjs1nRPKI14KKPUcbpcBd?si=TTE6w1tQQTmDpOMAB7Po_w
Apple Podcasts: https://podcasts.apple.com/us/podcast/building-your-own-brand-doug-pick-entrepreneur-intel/id1720785558?i=1000641259337
Youtube: https://youtu.be/N7cKEExbmc4
At Stealth, we quickly dive into a business to see what's working, what's not and where we're trying to go, with the ultimate goal of creating a predictable model for business growth.
Listen in to our CEO, Wesley Mathews , as he discusses how we start this process with our clients.
01/08/2024
We know there’s a movement towards hiring fractional CMOs, but why is that?
With CMOs at National Brands lasting only 38 months, followed by changes in the brands agency typically within the first 6-12 months, companies are seeing high turnover, a lot of inconsistency, lack of “ownership” and at the end of the day more money spent.
So, what are businesses doing? They’re looking for a better option. And, this is where our Fractional CMO team comes in.
By hiring a CMO, you get:
✔️ Reduced cost
✔️ More flexibility
✔️ Access to better talent
✔️ Less risk
✔️ Specialized skills
✔️ Faster results
Our team provides these benefits, getting right to the challenges that a business faces with its marketing.
01/05/2024
Businesses looking for Fractional CMOs have increased by over 130% in just the last year. Why is this?
◼ No employee hassles.
◼ Getting high-end expertise at a lower cost.
◼ Faster impact.
◼ Need someone to quarterback marketing, but not full-time.
◼ Need someone to speak the language of their agency to hold them accountable.
This week we’re featuring an entrepreneurial journey that took off on a runway and landed in real estate. Our guest on Entrepreneur Intel this week is Owner of Epic Property Management, Josh Sterling!
Host Wesley Mathews had a riveting conversation with Josh this week as we unpacked how he went from being an airline pilot to successful real estate mogul. Josh shares what it takes to run over 900 units, the importance of processes, and how to get started investing in real estate.
Listen along to the full episode with the links below!
YouTube: https://youtu.be/4sHLfsV3lm4
Spotify: https://open.spotify.com/episode/4sqbbWgmuKClOgRW0ykuY0?si=8Iw_A6hkTUaFvNXx3IjsOQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/depending-on-what-you-can-control-josh-sterling-entrepreneur/id1720785558?i=1000640501293
Transistor: https://share.transistor.fm/s/d33e9eac
01/02/2024
We're heading into 2024 clear on our goals and excited for everything the year has to bring. Here's to a thriving and prosperous year ahead for everyone. Wishing you all success in 2024!
What do forensic anthropology, a profitable mail-order pharmacy, and successful business coaching have in common? This week’s guest on Entrepreneur Intel!
This week I’m joined by Host of the Profit Tool Belt podcast, and Owner of Profit Toolbelt, Dominic Rubino!
Dominic and Host Wesley Mathews sit down to discuss his background as an entrepreneur, how he grew a business from an excel spreadsheet to over $100 Million in revenue in four years, and the importance of finding balance between business and family.
Listen along to the full episode with the links below!
Youtube: https://youtu.be/EPbcdYwxN5I
Transistor: https://share.transistor.fm/s/a1a19190
Spotify: https://open.spotify.com/episode/4LqkNaPcqLF31Tdbl9uXF2?si=aL8xcGfETgG6C76PVrc78w
ApplePodcasts: https://podcasts.apple.com/us/podcast/finding-your-niche-dominic-rubino-entrepreneur-intel/id1720785558?i=1000639883564
As we approach 2024, most of us are starting to prepare for a successful year of business, often beginning with strategic marketing. Forbes has highlighted the Top 5 Marketing Trends to consider, would you include anything else in this list?
1. Conversational Marketing and Real Time Responses
2. Immersive Brand Experiences
3. Sustainable and Ethical Marketing
4. Hyper-personalization Through Data and Analytics
5. Video Marketing and Short-form Content
12/22/2023
As we approach the long Christmas weekend, look forward to unplugging and spending time with family, we wanted to take the opportunity to wish you a very Merry Christmas!
From: The Stealth Team.
Emmy-nominated film producer, inspirational speaker and relentless entrepreneur, Jenny Feter joined Host Wesley Mathews on this week’s episode of Entrepreneur Intel!
Starting out as an immigrant with $100 and a suitcase, Jenny attributes her success to one thing, her unequivocal self belief.
Join us for this insightful conversation as we dive into how Jenny first got started as an entrepreneur, the importance of following your passions, and the work she is doing as the Managing Partner of Parliament Studios
Listen along to the full episode with the links below!
YouTube: https://youtu.be/0Pu48QcEjDE
Transistor: https://share.transistor.fm/s/be45de75
Spotify: https://open.spotify.com/episode/0uWiOGSR6r0mXtHoEvGgY3?si=CiV3ner0RDqjbHLKcrrz6A
ApplePodcasts: https://podcasts.apple.com/us/podcast/unequivocal-self-belief-jenny-feterovich-entrepreneur/id1720785558?i=1000639294899
We thrive on collaboration, effectively bridging the gap between clients and agencies to ensure seamless communication. Our strength lies in working to exceed client expectations, ensuring that goals are clearly understood and achieved, creating a successful partnership between agencies and clients.
What is Blueprint?
This is where we really get to know your business, get to take a look "under the hood" and sit on the same side of the table as if we're part of your team to craft actionable strategies that boost your company's ROI.
What you can expect:
✔ Clarity on what your profitable marketing strategy should be.
✔ Direction to provide your agency (or team) to produce better results.
✔ Get everyone involved rowing in the same direction.
You'll be left with a clear and concise plan to get your marketing on track.
You’re guaranteed to get value. OR we’ll gladly refund you.
12/06/2023
Yesterday's client meeting was incredibly inspiring! Every time we get a chance to take a look “under the hood” of a business, we're not just motivated but genuinely thrilled to jump in and contribute to shaping its growth trajectory.
Our Blueprint meetings are meticulously transparent and detailed, so much so that clients could take our report and DIY it themselves if they wanted to.
If you don't ask, you don't know. A solid agency will provide transparency of how much of what you're paying is actually going to ads and how much the agency is pocketing as management. Take a look and verify what they’re saying lines up with reality.
Would you believe us if we told you it was easier to 10X your business than to 2X it?
Likely not, but the reality is when you set larger goals you'll change the way you're thinking and level up to reach that goal. "10X is Easier Than 2X" by Dan Sullivan is the book you need to aim higher, think bigger and watch your business take off.
11/21/2023
Feeling grateful not just this week, but every week, as we do what we love, make a meaningful impact on businesses, and regularly find inspiration from remarkable individuals like .
Earlier this week, we touched on Cost per Lead. In this podcast, our Founder Wes Mathews explores essential questions about impressions, CPL, and why, in marketing, we should prioritize quality over quantity.
Business success is all about optimizing efforts and maximizing ROI. Monitoring your CPL allows you to achieve just that through informed, data-driven decisions. Calculate your Cost Per Lead (CPL) by dividing marketing expenses by the number of leads generated to see how much each lead is costing you.
Stealth's Entrepreneurial Book Club Recommendation:
Traction is the book every business owner needs to gain clarity from within and give you the tools to evaluate your leadership team. With this book you'll learn the secrets of strengthening the Six Key Components™ of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.
When it comes to working with an agency, sometimes it's just about knowing what questions to ask. For example, do you have access to your domain? As a business owner, you should have the highest access to all of your online business assets.
11/01/2023
The average tenure of a Chief Marketing Officer (CMO) is approximately 3.5 years, but when a new CMO assumes their role, they often switch agencies within 6-18 months. Is the agency the primary concern, the CMO themselves, or is it a matter of knowing the right questions to ensure the agency meets your expectations?
10/30/2023
What makes the Stealth approach different?
◾️Selecting our services provides you with expert entrepreneurial guidance to conquer marketing, business, and growth challenges. Our strategies transform your business into a high-return investment, ensuring efficient agency operations and confident, reliable returns on your investment.
10/26/2023
Your business may have a fantastic team, but if you're feeling stagnant in terms of growth, it's wise to bring in a third party for a fresh perspective. A strategic consultant can provide an eagle-eyed assessment, unlocking untapped growth potential. With their expertise, you can fine-tune your vision and achieve scalable success, all without the need to onboard new executives.
🦄 Seeking the marketing unicorn:
Businesses often hire a CMO or VP of Marketing expecting them to be the Swiss Army Knife of marketing, only to quickly realize that they need to hire more team members or outsource marketing to agencies, ultimately investing more than originally budgeted for.
10/25/2023
The average tenure for a Chief Marketing Officer (CMO) has dwindled to 38 months, the lowest point in a decade. What lies behind this persistent downward trend, and how can we cultivate an environment that nurtures the success and commitment of our organizational talent? These questions are certainly worth considering.
10/24/2023
At Stealth, we are dedicated to empowering entrepreneurs.
We've personally experienced and overcome the challenges faced by entrepreneurs and want to make the path more straightforward for others. Not only have we scaled and sold businesses, we've also collaborated with over 4,000 businesses of varying scales and gained profound insights into the drivers of business success. We're committed to catalyzing exponential growth for small businesses through consulting, capital investment, and advanced technology automation services, delivered by our expert team. While our platform will offer valuable tools, don't hesitate to contact us for a personalized approach.
Click here to claim your Sponsored Listing.
Videos (show all)
Category
Telephone
Address
Northville, MI
48167