Kariella

A modern bohemian boutique located in the little hippie town of Ojai, California.

Featuring an eclectic array of apparel, accessories, and swim for everyday style. We're a modern bohemian boutique based in the little hippie town of Ojai, CA featuring an eclectic array of apparel, accessories, and swim for everyday style. Brands like Free People, Montce Swim, Daydreamer Tees, and Mikal Winn Jewelry sit alongside the shop’s eponymous label, Kariella. The result is a highly person

13/05/2024

Looking for some fashionable earrings to pack in your suitcase? 🧳 Look no further than the Alaya Earrings by Yours Truly. These fabulous circular stud earrings feature a delicious retro style & will pair effortlessly with any outfit you put together while enjoying the summer sun this vacation season! 🏖️

Tap the pic to shop these before they’re gone!👆🏻

09/05/2024

Who’s ready for summer?? ☀️ We certainly are over here at Kariella. We’ve got bold new styles, including matching sets, linen for days, fabulous swimwear & so much more! Hop on over to our site (just tap the pic) or visit our Ojai storefront to get shopping today 👍🏻

07/05/2024

’s done it again with their infamous Ziggy Shortall – now in a fabulous color called “Sunny Lime” 🍋‍🟩We can certainly see why this is a show-stopper. Can you?? 🤔

Tap the look to shop these beautiful babies. But hurry! This style sells out fast! 👆🏻

04/05/2024

Blue’s the season this year, so obviously we decided to roll out our favorite tie-dye combo! Meet the Last Summer Top & Skirt – that are most certainly for THIS summer! ☀️Featured in a Linen/Rayon mixture with a Polyester lining, you’ll stay cool & comfortable all day long. We love the peep-front cutout & tie + the deep leg slit meant to, you know, keep things interesting 😉 But don’t take our word for it. Tappity tap the look to shop! 👆🏻

27/04/2024

Stepping into summer with style ☀️ Last Summer Skirt by Kariella is the perfect blend of comfort and whimsy! Dress it up with heels or keep it casual with sneakers and a tee. How would you wear it? 😍

26/04/2024

Escape to paradise this weekend in the Palm Beach Dress 🌴✨ Embrace the tropical vibes and unwind in style 💋

25/04/2024

Floral dreams come true with the Whimsey + Grace Top 🌸✨ Pair with our matching shorts for the perfect outfit 💗🙌

24/08/2023

Our Unwind Linen Wide Legs are back by popular demand! We love these with a crop tank or a cozy tee 🫶🏼

21/08/2023

Dreaming of fall & cozy sweaters 😍
The Easy Street Crop Pullover by Free People is the perfect transitional piece. Wear it with shorts or layer it up - it’s the perfect sweater as we head into fall!

18/08/2023

Go for the gold with the Organic Hoops by Token Jewelry ✨ These hammered hoops come in 3 sizes, making them perfect for those looking to make a statement or to just add a little glimmer. ✨✨

16/08/2023

Alex Crane arriving soon to The Men’s Den at Kariella!

Alex Crane makes breezy clothes. They choose fabrics, colors and fits that make us feel cool and light.

That spirit extends to their production practices as well - they know we’re only as breezy as our supply chain. They’re committed to making products that are good for the earth and the people involved.

Shop & more at the newly expanded Men’s Den inside Kariella!

15/08/2023

The Grace Jacquard Dress is back! We are dying over the texture on this dress. Wear it year round, funk it up with some docs or layer it with a fitted little tee 🤍

14/08/2023

The Ziggy overalls are back at Kariella! These never last long, do not wait! xx
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11/08/2023

Sometimes your bestie could use a little reminder of how much you cherish your friendship 🫶🏼

10/08/2023

The crochet bandeau by Montce is back! We love how this doubles as a top with high waisted pants. Vacay vibes for days 🌊🐚

10/08/2023

My personal fav boots by Free People (I have them in 5 colors 🙈) These are stylish, walkable and literally go with anything!

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07/08/2023

An understated statement of LOVE 🫶🏼

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04/08/2023

We are living in these parachute pants by FREE PEOPLE! Just restocked in white and dusty blue 🤍
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01/08/2023

Nothing better than a man that smells delicious 🌿
Enter Guy Fox colognes 🔥
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22/07/2023

Tag your friend you never has enough tees! 🙈
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All your fav basics from Perfect White Tee are back in stock! If you haven’t tried these tees, be warned, you are gonna want one of every color 😉

13/07/2023

Give us all the dainty golden jewelry 🌞

12/07/2023

Our absolute favorite style of overalls - the Ziggy Overalls by Free People - just arrived in a new hue 💙

11/07/2023

’s summer accessories are to die for 😍☀️ The Jessy Water Bottle Holder is a must have for beach days & vacays 🏝️

10/07/2023

Easy breezy ☀️🌸 Shop our favorite mini dresses by !

08/07/2023

Only a few white leather jackets left! The cut on these is perfection, topped off with gold details to match your gold jewelry 😉

03/07/2023

New summer styles for the sunny summer weather ☀️❤️

03/07/2023

All the best accessories… right here in Ojai ❤️‍🔥

01/07/2023

The perfect suit for the holiday weekend ❤️‍🔥 Shop the latest swimwear in store + online

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30/06/2023

So you can make a little shade 💁🏽‍♀️ Shop Ampal Hats in The Men’s Den at Kariella

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Our Story

Kariella

Uniquely beautiful

What We Do

Founded in 2010, Kariella is a modern bohemian boutique featuring an eclectic array of apparel, accessories, and swim for everyday style. Brands like Free People, Vitamin A, Tiare Hawaii, and Mint Jewelry sit alongside the shop’s eponymous label, Kariella. The result is a highly personalized shopping experience that caters to women who believe that fashion should be both fun and effortless.