Cadillac, GMC, Chevrolet & Buick Sales & Leasing

Breathtaking.

Truly blessed to have been able to experience this adventure today.

Cadillac is a brand that needs no introduction.
But we are also a brand who understands we need to evolve with our clients.
Luxury, the market that we’re in, is in flux. What consumers see as luxurious has changed, and that perception continues to evolve. Historically, luxury brands were defined by status, opulence and popularity. A brand that was imported, such as Gucci, had cache, as did the Prada label. These brands remain strong, but modern luxury is shifting towards brands that have a purpose and resonate with a customer’s lifestyle.
Today, the brands growing in the luxury market have a clearly articulated purpose. Well crafted, many of these brands also embrace minimalism. Often, these are brands that are embedded in popular culture. For example, Beats headphones and Yeezy, a collaboration between Adidas and Kanye West, are seen by many consumers as luxury products today.
In tandem with the changing definition of luxury, we’re also grappling with evolving demographics. By 2020, Gen X and Gen Y consumers will drive the majority of purchases across markets, including cars. These young, affluent consumers have high expectations for luxury—and we need to meet those expectations to remain competitive.
Getting closer to car enthusiasts and owners allows us to keep a pulse on the changing luxury market and the wider demographic shifts. It allows us to make business decisions based on insight on evolving consumer preferences.
I know where our brand came from and I also understand where it's going, so going forward, whenever you are in the market for a new or pre-owned luxury vehicle, do not hesitate to consider a Cadillac and in doing so don't hesitate to contact me.

Dion Martinez
Cadillac Certified Sales and Leasing Consultant

If experience, great quality and excellent customer is what you seek, come see me @ Mark Christopher Auto Center.