Red Tornado Communication
I help businesses tell their stories clearly to the people who want to hear them. Page for Annette Gallagher, professional writer, editor, speaker and comic.
04/14/2023
One of my favorites
Eddie Money - Take Me Home Tonight/Be My Baby "Music video by Eddie Money;Eddie Money with Ronnie Spector performing Take Me Home Tonight/Be My Baby. (C) 1985 Sony Music Entertainment"
“When do we get to the marketing part?”
It was early in the development of a new product, and someone asked this question.
I’m not sure the word “marketing” means what you think it means.
Later, we will get to the promotion and advertising part.
But right now, this is marketing. All of it.
The product. The warranty. The team. The color choices. The pricing. The way it feels in your hand. The urgency we have to tell our friends…
If you wait until you’re done before you do the marketing, you’ve waited far too long. -- Seth Godin
07/12/2022
I wouldn't have the clients I do if I'd worked in one place my whole career.
“Job-hopping” Built My Freelance Business Conventional wisdom 30 years ago was to go to school or learn a trade, get a good job and stay there long enough to earn a gold watch (or whatever) after 30 years. UGH. BORING!!! Today, Baby Boomer…
06/21/2022
I'm so excited to FINALLY have my website live (delays ALL on me!)! Thank you to Maria and Brendan at Black & Teal Concepts in Shinnston, WV, for their awesome work and hand-holding through the project. Check it out!
Red Tornado Communication Brave Enough to Suck at Something New June 21, 2022June 21, 2022 / annettegallagher / Leave a comment I love Ann Handley’s newsletters! Always thought-provoking and inspirational. This one especially resonated with me. As creative and gifted kids, we sometimes get the message that we shouldn’t ...
06/05/2022
If there's a book you want to read and can't find it, write it!
02/22/2022
5. The Spotlight: Hans Dorsinville, chief creative officer, Beauty@Gotham
“You can’t be what you can’t see.” Hans Dorsinville has turned to this quote from Marian Wright Edelman to help the public see more: more people of color in industry leadership, more pathways to success for Black creatives, more inclusive brand messaging.
The sentiment famously came to light with his Lane Bryant campaigns, and . By subverting the Victoria’s Secret Angels to reveal the limits of what the advertising and fashion industries have traditionally defined as “sexy,” he showed the 68 percent of American women who wear clothing size 14 and larger that plus-size and beauty go hand in hand.
Currently the chief creative officer for Beauty@Gotham, Dorsinville has made appearances on AdWeek’s Creative 100 and “18 Top Creative Leaders Whose Ads Are Breaking Through Into Culture,” and he has freely discussed how his experiences as an openly gay Black man have shaped his perspective within our industry.
7 Black Pioneers Making Marketing History | Manifest If marketing reflects and shapes culture, Black Americans have been world-class marketers even when they’re not in the room. (Looking for a cool catchphrase, copywriters? Just appropriate Black culture! It’s lit!)
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