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Marketing Update ✨✨
Microsoft Ads isn't always the first thing people think of when they turn to advertising. The ads platform is rolling out new features. There continue to be benefits to using the platform such as lower CPCs. Visit Search Engine Land to learn more!

Microsoft Ads in 2023: Key areas to leverage, test and optimize As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.

Marketing Update✨
Search Engine Land released an article to talk about moving on from Search Engine Optimization to Search Optimization. The reality in 2023 is that social search is expanding beyond Google and just search engines. Searchers are now heading to Twitter, LinkedIn, Instagram, YouTube, TikTok and more. Read more about the transition at the linked article.

Moving on from search engine optimization to search optimization Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.

Marketing Update ✨
Google announces new performance max experiments.
This allows advertisers to test PMax updates in your account before applying the changes. Read more at the Search Engine Land Article.

New Performance Max experiments have just rolled out You can now test Performance Max updates in your account and monitor results before applying the changes.

Marketing Update ✨
Local Service Ads on Google have become increasingly popular. Many advertisers have turned to Google's Local Service Ads to grow their business leads. The idea of these ads includes an enhanced screening process that advertisers must go through. This article from Search Engine Land discusses the increase of same business accounts and/or advertisers using scammy practices. Read more about Local Service Ads at the link provided.

Arbitrage in Google's Local Services Ads: What you need to know Spam in the local search space appears to have moved into another area that Google is unable to police actively.

Marketing Update ✨
We hope everyone had a nice holiday with family and friends!

This week we visited Search Engine Journal's website to capture a glimpse at LinkedIn's new features coming in 2023. These updates include "improved video accessibility, updates to job search, post scheduling, and content analytics." Visit the article for more detailed information.

LinkedIn Announces 7 Updates Coming In 2023 LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics.

Marketing Update ✨
Search Engine Land releases an article to walk through Google Ads updates in 2022. The article breaks down major moves made by Google over the last 12 months including the retirement of Expanded Text Ads and the big push towards Performance Max campaigns. Read more about Google Ads in 2022 by following the article linked below by Search Engine Land.

Google Ads updates in 2022: The good, the bad, the jury’s still out Here's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid search marketers today and beyond.

Marketing Update ✨
Google has recently released 2 new data-driven attributes. These features are intended to make it easier for advertisers to switch while also increasing transparency.
Google plans to launch a simulation tool for advertisers that allows you to see performance compared to a data driven model for the previous 7 days. This will allow advertisers to see the effects before making the switch.
See the Search Engine Land article to learn more.

2 new Google data-driven attribution features Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.

Marketing Update ✨

An article from Search Engine Land discusses 3 last-minute Amazon optimization tips for the holidays. By following the tips in the article, it may result in driving more traffic to product listings, increasing product and brand visibility, and improving conversion rates and sales. Check out the article to view the specific recommendations.

3 last-minute Amazon optimization tips for the holidays Here's how you can optimize your Amazon product listings, attract last-minute shoppers and get a slice of the holiday sales pie.

Marketing Update ✨
Search Engine Land just released a new article titled "15 ways to secure your WordPress Site". In this article, there is 15 checks to make sure your site is protected from harmful cyber attacks. Read the article below. 👇

15 ways to secure your WordPress site Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance.

Marketing Update ✨
Google announced they are getting rid of similar audience segments.
Google is progressively works toward more automation.
According to Search Engine Land, "replacing similar audiences segments is Optimized Targeting (for video, display discovery and performance campaigns) and Audience Expansion (for brand campaigns)."
The similar audiences will be available through the holidays however advertisers are encouraged to start testing ASAP.

Google is getting rid of similar audiences segments Advertisers using similar audiences segments in their Google campaigns will have until August 2023 before they're gone forever.

Marketing Update ✨
Microsoft Audience network now supports Video Ads
The Microsoft Ads network is much like the Google Ads network.
According to Search Engine Land, "Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy."
Video Ads complement your text and image ads to reach more potential customers.

Microsoft Audience network now supports Video Ads Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.

Marketing Update ✨
Google Ads podcast placements are now available.
What does this mean? Google advertisers can now advertise on podcasts.
According to Search Engine Land, In the US, YouTube is the second most frequently used service for consuming podcasts.
This expands the reach of Google Display Ads as the podcast placement can now be officially selected.

Google Ads podcast placement now available In the US, YouTube is the second most frequently used service for consuming podcasts.

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