Crawford Creative Group

Selecting the right public relations consultant can be challenging. Crawford Creative Group has the background and knowledge to serve your unique needs.

Successful public relations campaigns depend on the correct combination of experience, industry knowledge and innovative ideas. With extensive business-to-business, real estate and healthcare experience, Amy Sandling Crawford is a specialist in media relations and feature/bylined articles. Amy is also skilled in writing/producing brochures and other printed and digital marketing materials. Crawford Creative Group also offers advertising planning and design services.

7 Ways to Help Your Team Prioritize and Hit Deadlines 09/07/2023

"What's preventing you from that satisfying feeling of crossing more items off your to-do list?"

7 Ways to Help Your Team Prioritize and Hit Deadlines

Growing Relationships 10/10/2022

It's been a busy few months full of travel, event planning, writing and new opportunities. Fun do so some writing like this again:

Growing Relationships Concordia’s dual credit classes help students earn college credit, enjoy expanded education options and much more.

The art of the post-interview thank-you note 04/14/2022

Whether hand-written, emailed or sent via text, thank you notes are so important!

The art of the post-interview thank-you note The thank-you note is still an important tool for job seekers who want to improve their odds of receiving an offer. Here’s how to write one that wows.

02/25/2022

The Quiet Joys of the Very, Very Early Morning Club
https://taxprof.typepad.com/taxprof_blog/2022/02/wsj-the-quiet-joy-of-working-at-400-am.html

PR Senior Account Executive — Dala Communications 11/09/2021

Dala Communications is hiring! https://www.dalacommunications.com/the-dala-daily/2021/11/5/dalacommunications-senioraccountexecutive

PR Senior Account Executive — Dala Communications Dallas PR agency looking for dynamic PR/communications Senior Account Executive. Apply today!

The Outsourced CMO Model and Why It Gives Companies the Edge They Need - Wild Coffee Marketing 09/28/2021

The Outsourced CMO Model and Why It Gives Companies the Edge They Need - Wild Coffee Marketing Do you utilize an internal marketing team that’s dedicated to the task? Or are your company marketing activities divided among an individual contributor?

07/26/2021

We all receive a lot of marketing, advertising and spammy emails every day. But I recently signed up to receive emails from Please Advise...and this is not just another junk email in your box. A quick read, it's packed with useful info. Check it out! https://pleaseadvise.io/referral/?id=ZGMxOTkxOGVmYQ==

Customer profile: Curtis Allen – “We’ve got a boat that can do anything.” - Sea Chaser 07/13/2021

Major Curtis Allen is a really amazing guy, and he recently told me about his incredible son and their cool boat, too. Such a fun interview! https://seachaser.com/news_events/customer-profile-curtis-allen-weve-got-a-boat-that-can-do-anything/

Customer profile: Curtis Allen – “We’ve got a boat that can do anything.” - Sea Chaser Major Curtis Allen is currently stationed at Fort Knox in Kentucky. On the weekends, you’ll [...]Read More...

Bernie Saboe - Family, Dogs and Skiff Boats - Carolina Skiff 07/13/2021

I really enjoyed visiting with Bernie for this piece...and it makes me want to visit Tarpon Springs. It sounds like a magical place! https://www.carolinaskiff.com/news_events/bernie-saboe-family-dogs-and-skiff-boats/

Bernie Saboe - Family, Dogs and Skiff Boats - Carolina Skiff Bernie Saboe loves his family, his dogs and his boat. He purchased a 21 Ultra Elite in March and has been spending time on it since then.

To Help Research Carolina Skiff Donated Vessel To Sea Turtle Conservancy 05/17/2021

Working as a writer, I've had the opportunity to learn about all kinds of interesting things. With each feature I write, I think "oh, this story is my favorite...", which is true, at least until the next interview. 🙂 Here's a recent favorite piece. Learning about the work of the Sea Turtle Conservancy was fascinating:

https://www.carolinaskiff.com/news_events/to-help-further-research-efforts-carolina-skiff-donated-vessel-to-sea-turtle-conservancy/

To Help Research Carolina Skiff Donated Vessel To Sea Turtle Conservancy Learn more about Sea Turtle Conservancy's ongoing research on marine turtles and how Carolina Skiff donated vessel helps with the research

Plano Conservancy 20th Anniversary Spotlight 04/27/2021

Big thanks to The Plano Conservancy for featuring me on their blog as they celebrate 20 years of making a difference in this city and beyond! https://planoconservancy.wordpress.com/2021/04/22/plano-conservancy-20th-anniversary-spotlight/

Plano Conservancy 20th Anniversary Spotlight As the Plano Conservancy celebrates its 20th Anniversary, we thought we’d introduce readers to the folks who have contributed over the years. Meet Amy Sandling Crawford, Amy served on the Plano Con…

Image Carousels and Sliders? Don't Use Them. (Here's why.) | CXL 04/09/2021

Image Carousels and Sliders? Don't Use Them. (Here's why.) | CXL Repeat after me: "Image sliders and carousels kill conversions." Yeah, you might like them. They look pretty. But they'll tank your conversions.

5 Content Marketing Trends to Keep in Mind for 2021 – Content Marketing Consulting and Social Media Strategy 03/24/2021

5 Content Marketing Trends to Keep in Mind for 2021 – Content Marketing Consulting and Social Media Strategy What is 2021 going to look like for content marketers? Is there any way to get prepared? Dive in to these 5 content marketing trends for 2021.

Free Coloring Book! 03/19/2021

Creating Eugene the motor mouse ranks as one of my very favorite work projects ever.... and Eugene and his friends are featured in this new coloring book produced by The Plano Conservancy ... check it out! https://planoconservancy.wordpress.com/2021/02/15/free-coloring-book/

Free Coloring Book! Snowed in today? We’ve got a fun activity for the kids. Download our new coloring book, free!

Looking for the ultimate guide to website audit checklists? 03/16/2021

An excellent guide!

https://www.razoraudit.com/learn/website-audit-checklist/

Looking for the ultimate guide to website audit checklists? This is the most comprehensive guide on website audits you will be anywhere. We provide a very detailed checklist for all areas of an audit together with an explanation for each item. Check it out!

50 Best Social Media Tools 03/16/2021

"Let’s be honest, social media is a jungle...."
https://contentmarketinginstitute.com/2021/02/best-social-media-tools-top-marketers/

50 Best Social Media Tools What social media tool is your all-time, can’t-live-without favorite? Fifty big names in marketing reveal their answers – Content Marketing Institute

Sea Chaser owner profile: Captain Chris McIntosh – Island Catch Charters - Sea Chaser 01/21/2021

Working as a writer, I've had the opportunity to speak with all sorts of interesting people. With each feature I write, I think "oh, this story is my favorite...", which is true, at least until the next interview. :) Here's a recent favorite piece. Speaking to Captain Chris was a joy: https://seachaser.com/news_events/sea-chaser-owner-profile-captain-chris-mcintosh-island-catch-charters/

Sea Chaser owner profile: Captain Chris McIntosh – Island Catch Charters - Sea Chaser For Captain Chris McIntosh, spending time on his boat is life giving. The water is [...]Read More...

01/08/2021

Proud to play a small part in today's announcement regarding Drew Brees joining the Stretch Zone team as a member of the board of directors, brand ambassador and franchise partner. - with Wild Coffee Marketing

Let's talk about this score for our partners at Stretch Zone. 🙌 Proud of today's announcement regarding Drew Brees joining the team not only as a member of the board of directors but also as a brand ambassador and franchise partner.

Read more about the passion and purpose leading the way with this lineup for our client. 👉 bit.ly/WCM_StretchZone

Timeline photos 01/05/2021

"Spending time defining your goals each week and aligning them to your year-end goals can actually help you get there faster! By using Mondays to refocus, you can line up the week as a short-term sprint with achievable targets. Each target moving you that much closer to the eventual goal. This approach and mindset 💭 not only keep you accountable but creates a balance.

By going through the exercise of goal setting, you are putting them into your subconscious which helps steer you in the right direction and ultimately set you up for success by reaching those milestones..."

What do new years and Mondays have in common? 🗓️If you say goal setting, you earned your first pat on the back for 2021 (unless you already have Christmas down, then it's your second in our book)

Spending time defining your goals each week and aligning them to your year-end goals can actually help you get there faster! By using Mondays to refocus, you can line up the week as a short-term sprint with achievable targets. Each target moving you that much closer to the eventual goal. This approach and mindset 💭 not only keep you accountable but creates a balance.

By going through the exercise of goal setting, you are putting them into your subconscious which helps steer you in the right direction and ultimately set you up for success by reaching those milestones. What's your best tip on how to set goals that you use in your business? ☕

Alabama-Based Research Center Adds New Carolina Skiffs to Fleet - Carolina Skiff 12/21/2020

This piece was so much fun to research, and speaking to Dr. Lee Smee was truly a pleasure! https://www.carolinaskiff.com/news_events/alabama-based-research-center-adds-new-carolina-skiffs-to-fleet/

Alabama-Based Research Center Adds New Carolina Skiffs to Fleet - Carolina Skiff Alabama-based research center Dauphin Island Sea Lab recently announced the addition of two Carolina Skiff [...]Read More...

6 Copywriting Tips for Creating Persuasive Landing Pages 12/07/2020

"Yup, that’s Aristotle. He argued that persuasion consists of three appeals: emotional, ethical, and logical. ..."

6 Copywriting Tips for Creating Persuasive Landing Pages When it comes to landing page conversions, you need copy that persuades. Here are 6 easy copywriting tips to get you started.

McDonald's social media person cries for help: I am more than just the McRib 10/27/2020

As a some-of-the-time social media manager, I identify with this. And it made me laugh really hard. Enjoy!

McDonald's social media person cries for help: I am more than just the McRib Many companies have tried injecting more personality into their Twitter feeds to humanize their brands. Companies often interact with each other on Twitter.

5 Planning Tips for a COVID-Compliant Event 07/29/2020

Lots to think about here as we re-think event planning!

5 Planning Tips for a COVID-Compliant Event With summer in full swing, event planners and caterers are creating new ways to host events while honoring COVID-19 guidelines. When planning an event, it is a good idea to communicate expectations with guests up front. Let them know to bring their own facemasks or that you plan to hand out swag bag...

Add a Heritage Farmstead Animal to Your Zoom Call - Plano Magazine 06/12/2020

Need to make your business Zoom calls more exciting? The Heritage Farmstead Museum can help with that...love this idea!

Add a Heritage Farmstead Animal to Your Zoom Call - Plano Magazine "For $100, we hope to lighten the mood of our public by offering farm animal cameos and virtual field trips to work happy hours, birthday parties, scout meetings and corporate meetings.”

Anticipating Messaging as We Emerge From Crisis | Wild Coffee Marketing 05/26/2020

"Each day, businesses around the globe are struggling to digest the impact of the present pandemic and resulting current events and trying to formulate an appropriate plan of action. How should we communicate with our customers? Where should we spend our marketing dollars? What should we say? What should we avoid? How can we stay in business? How can we support our employees, friends, family, clients, colleagues and world overall? Communicating with clear, well-thought-out messages is always important, but communication during times of crisis is critical. What you say and how you say it will make a big impact, for better or worse...."

Anticipating Messaging as We Emerge From Crisis | Wild Coffee Marketing Adjust your messaging to reflect new reality as we emerge from crisis. If you need to re-evaluate your company messaging, contact our team of experts.

The Art of the Pitch in the Midst of a Pandemic 04/15/2020

The Art of the Pitch in the Midst of a Pandemic Publicists for products in the pipeline long before the outbreak struggle to find the right tone.

Most Leaders Don't Even Know the Game They're In | Simon Sinek at Live2Lead 2016 03/04/2020

This is fantastic! "Trust and cooperation are not standard in organizations, and yet we know they should be. There are two attributes that every single leader has the opportunity to possess that will help them create the types of organizations we would be proud to call our own. Those two attributes are EMPATHY & PERSPECTIVE..."

Most Leaders Don't Even Know the Game They're In | Simon Sinek at Live2Lead 2016 Trust and cooperation are not standard in our organizations and yet we know they should be. There are two attributes that every single leader has the opportu...

2020 FedEx Small Business Grant Contest 03/04/2020

Help me win a FedEx small business grant, so I can provide even more services to my non-profit clients...for free!

The FedEx Small Business Grant Contest is a grant program by FedEx to award twelve U.S. based small businesses with grants up to $50,000 and up to $7,500 in FedEx Office print and business services. Think of all the wonderful things I could do for my non-profits with that!

Thank you for your support!

2020 FedEx Small Business Grant Contest I support Crawford Creative Group and wish them luck in winning $50,000 in the FedEx Small Business Grant Contest.

How to Shoot Action Shots Like a Pro This Fall 11/14/2019

How to Shoot Action Shots Like a Pro This Fall Capturing fast-moving action takes a steady hand, but with the right settings on your camera, you can start shooting like a sideline game photographer in...

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