"Doctor" Phil Bernstein, Portland's Advertising Expert, Portland, OR Videos

How to Think Like a Sales Rookie -- And Why You Should

Should You Call On a Client's Competitor?

Dan O'Day Analyzes a Mercedes Commercial

Case Study: Bell's Velvet Hammer Auto Collision Center

Interview at Northwest Business Summer Virtual Conference

Joe Khorasani, Premier Auto Group
How many different ways can you say, "Big Car Sale This Weekend"? I've been working with Joe Khorasani, the President of Premier Auto Group, since 2001. Joe's got a great sense of humor, and he's allowed me to create a character using tightly-written copy, along with Matt Jones' creative genius in the production studio. There are two requirements for each spot: it must keep the listener engaged, and it MUST deliver a sales message.

Legal Advertising Case Study
The Corbridge & Short Law Group saw an opportunity to build their home loan modification practice in the Portland area. They reserved a great URL — www.portlandloanmod.com — and began a strong radio campaign on my two AM news and talk stations. We’ll let Alexz Adams of Corbridge & Short tell the story.

Jon Lawry, New England Financial
It takes a special kind of person to sell financial services. New England Financial found some good ones at the Clear Channel Career Fair.

Brandon Kasch, Sleep Dentistry of Portland
Sleep Dentistry of Portland concentrates on sedation dentistry. Their target patient is the person who hasn't been to the dentist for years because of fear or a bad past experience. They track their leads carefully, and have been on the air with me for nearly two years because they get strong, measurable results.

John McClellan, Owens Corning
John needed to fill some very specialized positions at the new Owens Corning plant in Gresham. We developed an on-air and on-line campaign that made it easy for qualified candidates to respond -- and easy for Owens Corning to know exactly where they came from.

Darren Mankin, Energy Guard Windows & Doors
I worked with Darren to promote his Smart Home Seminar at the Milgard Windows plant in Tualatin. In the middle of a severe economic downturn, the radio campaign convinced dozens of homeowners spend two hours of their Saturday at a window seminar. And these leads have turned into buyers.