Style Opal Media

2 days until Wednesday's Content Crush experience here in Portland! 💌 📸 https://www.styleopal.com/events/p/content-crush-

We can't wait to create your gorgeous brand photos and headshots, Reels content and strategy, plus aligned collaborators who are ready to amplify your business.

If you're deciding on getting a ticket last minute, we get it. Summer is busy, and you're smart investing in your biz. Let's get your Q's A'd!

Here are some questions we've been getting about Content Crush:

🔮 What if I can't come for the full event? (7/31 4-7pm)

Totally fine! Your personal mini brand shoot will be scheduled for an available time slot during the event, so you can get stellar photos and content even if you need to arrive a little later. If this is you, just reply to this email or your confirmation email and let us know, and we will schedule your mini shoot accordingly!

🔮 Will you remind me what's included?

Your ticket includes:
* fresh brand photos
* videos for Reels, TikTok, and beyond
* .leilani's Reels class, sharing strategies that are getting our Social Media Management clients multiplied reach and new business.
* happy hour in the yard⁠ with aligned, high level networking
For $333, a fraction of the price of having your own brand shoot.

🔮 I'm an Member, or plan on joining by Wednesday. How do I redeem my $111-off ticket and early entry?

DM us , and we'll reply with your discount code!

🔮 Is this event for women or business owners only?
Nope! Everyone needs stellar headshots for their platforms these days.

🔮 But what do I wear?
Something you feel great in, and will represent your brand or platform well! If you sell clothes or wearables, bring some to put on. We'll have a few background/environment choices - check out our IG Story highlight for a venue preview so you can envision yourself here Wednesday.

🔮 I don't have childcare for this time. Can I bring my baby or kiddo?
Absolutely! Just reply to your ticket registration email, and let us know.

Ready to get your content, strategy, and networking on?

🎟️ Save your seat, see you in two days (7/31 4-7pm) here in PDX: https://www.styleopal.com/events/p/content-crush-

Photos for +

There are posts alll over Instagram right now about how views and reach are down.

Often we think it’s enough to just to throw up a post about what we're doing, or share our products and services.

We've been seeing a lot of these two camps:
⛺️ “Just keep showing up"
Or
⛺️ "I'm thinking of quitting Instagram / social media all together"

So we keep throwing post spaghetti at the wall and... crickets.

Or we ditch the platform altogether because what worked years ago isn't working now, leaving brand awareness, money, and impact on the table.

The thing is, if you want your results to glow up, your strategy's got to as well!

While you’re worrying about the perfect picture or video to post, soul mate level customers and clients are looking for someone who offers exactly what you offer, in the way only YOU deliver it. ❤️‍🔥

In 2024, a mix of quality brand photos (reflecting the quality of your offer) AND simple yet intriguing video (show us real life!) are your ideal mix. And the strategy on how you share them is 🔑.

It doesn't have to be complicated, but showing up the old way isn't going to bring you new results.

So at next Wednesdays Content Crush event here in Portland, Oregon (7/31), we're bringing you

🔮fresh brand photos
🔮videos for Reels, TikTok, and beyond
🔮plus the strategies that are getting our Social Media Management clients multiplied reach and new business.

This is an intimate event like we've never done before. At a private residence in SE Portland, Oregon, with high-level networking, for a fraction of the price of having your own brand shoot!

Ready to refresh your photos, Reels, and strategy to set yourself up for success in the back half of 2024 and beyond?

🎟️ Get your ticket for Content Crush 7/31, 4-7 pm.

Spots are $333, and $111 off for Members.

Head to https://www.styleopal.com/events/p/content-crush- for full details and tickets. DM us or comment if you have questions!

Brand photos for

One highlight of 2023 so far? Working with on their social media strategy + management, influencer marketing, and wardrobe styling (by .Leilani) on this photo shoot with some incredible Portland-based creatives. ☕️✨⁠
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Their coffee is the stuff of certified-organic dreams™️, and their mission is too.⁠
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Gay Awakening Coffee exists to inspire those who may be struggling with their personal identity:⁠
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"We want to remind the world there is room to be authentically yourself, whether you’re kicking ass and taking names — or simply existing in your local grocery store’s coffee aisle."⁠
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And when EXISTING is a radical act, you know this is a company to rally behind + support. 👐🏼⁠
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We're talking alllll year long. ⁠
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🌈 Shop coffee + merch online at the link in their bio. ⁠
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🌲And if you're in Portland, let them know you want to pre-order your brew for pickup at the Portland Pride Parade on July 16! ⁠
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Photos + set ⁠🤍
Styling .leilani
HMU

These Barbies are telling you, once again, to use memes for your business. 😂

We can show you how, or better yet, do it for you. 💅🏼⁠
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The numbers on meme performance speak for themselves!

And not just on social. In your newsletters, ads campaigns, print materials, + more.
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Who else is loving this genius poster meme trend? Will you see the movie? 👠

We consulted the disco ball, and your 2023 is looking bright. 🎥🪩 We're booking photo, Reels, and commercial shoots for Quarter One (through March), and remembering a few of our favorites along the way like these gems shot on a playground for .Kay. 🛝⁠✨
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Having an online business doesn't mean your shoot has to be at in a boring white-walls-and-a-coffe-cup setting.
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➕ All of our brand or marketing photo shoots now come with vertical video to use for your Reels, TikToks, Pinterest, YouTube Shorts, and Stories.

🔮 Shoot us a note at https://www.styleopal.com/contact and let's bring your brand to life!⁠
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When a client gets their brand photos back and says, "omg, THAT'S ME" 🔥 This is why we offer our Electric Entrepreneur Shoots. ⁠
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So you can shine, see, and share your highest, fiercest self. ⁠
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When you witness yourself in your full power and what you're capable of, potential customers + clients will too. Energy comes through STRONG at photo + video shoots, and you can count on us to bring the hype.⁠
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said it best herself:⁠
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✨📣 "There are very few times in this life that I have felt great in my own skin. I am ⭐OBSESSED⭐ with the results of my very first brand shoot.⁠
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Sh*t can be scary AND necessary. We operate in BOTH/AND vibes."⁠
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Can we get an amen?! ♥️⁠
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Photos for ⁠
Styled by .Leilani

The cards say... we'll be live in five! 🔮Join us for an IG Live at 11:00 am pst as our Content Directory, Shelby, + .Leilani chat about WHY and HOW we’re changing our company social media handle, and how to know if you're ready to update your own. ✨ We'll also share about Style Opal’s evolution as a social-first online communications agency. ⁠
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Bring your questions, and come hang out! See you soon.⁠
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Photo in collaboration with with

One of the best ways to organically grow your reach and following right now? Create. Shareable. Content. ✨📣⁠ Though they aren't visible to the public like a "Like" (that's why we call that a vanity metric), a "Share" is at least 3X more valuable for your business.⁠
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Share something so valuable, inspiring, or entertaining that the reader thinks "I can't just keep this to myself."⁠
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Think about it: When new Followers find your profile, how did they find you?⁠
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If they found you organically, it's likely from a shared post! 👁️⁠
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We always keep shareable content in mind for our Social Media Management clients, content creation clients, + beyond.⁠
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Because in order to buy from you or book with you, customers have to know you exist in the first place.⁠
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Interested in how we can make this kind of marketing magic happen for you? Send us a DM. 🔮

Tomorrow is our Social Media Mindset workshop! (bit.ly/somindset - 10 am pst, virtual with replay) ✋🏼✋🏽✋🏾⁠Raise your hand if you recognize this brilliant, overalled positive psychology coach, edu-tainer, and author of Find Your F*ckyeah, Alexis Rockley (https://www.instagram.com/AlexisRockley/)
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To follow Alexis, or subscribe to her content, is to adore her and the way she shows up:
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Authentically, with JOY, and in a way that is 100% aligned with HER personality + style as a biz owner.⁠
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🏹 Alexis attended a past workshop of ours on confidence and visibility on Instagram, and it's been incredible to see her magnetism + visibility skyrocket over the last couple of years.⁠
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❣️Here's what she had to say:⁠
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"While I’ve always found inspiration in Instagram, I’ve been infamously slow to share my own content and be visible on it. Jyss’ workshop on confidence and visibility on Instagram not only filled me with motivation to get out there and be joyful about being seen, but it also gave me actionable, easy steps I could take to better communicate who I am and what I do for others using social media."⁠
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If you don't have your tickets for our Social Media Mindset workshop on 3/3 at 10am pst (with replay!), there's a little time left to get yours.⁠
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Save your seat at the link in our bio, and get ready to shine. 🔥✨⁠
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Photo: Alexis Rockley
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Jyssica here - Just 3 days until Thursday's Social Media Mindset + Boundaries Workshop!⁠ (Yep, with replay if you can't join us live ✴️ Tix: http://bit.ly/somindset)

It is much too easy to get disheartened or distracted from sharing your message or offerings in today's world. But in order to make the impact you want to, the world needs to hear *your* story. 📣💖

Your dream customers + clients are out there looking for you, and your product or service, in the way that only YOU deliver it. And when you show up online with consistency and confidence (mindset🔑), magic (and conversion 💸) happens.

I'm sharing my best tangible tips + tools our clients (and I!) put into place so you can share on social from an authentic place that aligns with your mission, vision, and values and connects you with dream customers, clients, and partnerships. ❤️‍🔥

You'll leave with tangible tools that help you:

✔️ Gain confidence in finding + sharing your voice on social

✔️Get vulnerable at a level that works for you

✔️ Spend your time on social intentionally so it's meaningful + effective, instead of falling down scrolling rabbitholes

Yep, we're also talkin' boundaries, baby.

So I hope to see your face Thursday 3/3 at 10am pst! It's virtual, and as always, we're gonna have some fun. 😏

Because in 2022, burnout + overwhelm are not invited to the party. 💃🏻⁠ But your ✨VISIBILITY✨👀📣 and all the amazing clients, customers, + opportunities you want to attract ARE.

Get your ticket at http://bit.ly/somindset for $50, replay included.🎟 See you there!

Want a hack for a super-sonic fast AND effective post ready in no time? 👽⁠
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This one's easy to forget, but powerful when you don't.⁠
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RECYCLE your best content. Here's how to get started:⁠
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♻️ Look at your post analytics for the last year⁠ (you can do this in-app for many social platforms!)⁠
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♻️ Identify a meaningful analytic to sort by (like Engagement, Impressions, or Saves)⁠
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♻️ Choose your best performer, make any tweaks to the caption or visual to make it current for your biz, and post it again! ⁠
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Chances are, your community has grown over the last year, and not all of your followers saw that post anyway.⁠
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It's always a good idea to grow on what's working. 🌱⁠
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Do you recycle your best content? This works great for newsletters, too! Let us know👇🏼⁠
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Photo from our brand shoot for

What's something you're proud of from 2021? 🚀✨ When you take the time to celebrate how far you've come, you're able to more clearly see just how much you're capable of from here. ⁠
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We know it's easy to look ahead into new year planning and leave the last year in the dust, but make sure you've taken some time to reflect on your wins and learnings from the twelve months past.⁠
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This weekend could be the perfect time.⁠
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Your future self + business will thank you. ♥️⁠
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Photos for feat. Portland-based musician + muse

Meet our Content Director: Shelby! ✨ Shelby has been with us since April + is in charge of managing all things content for our clients.⁠
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Fun facts about Shelby:⁠
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💎 She's a caption-writing QUEEN + loves telling stories via social media.⁠
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💎 She's the only Style Opal team member not based in Portland - she's based in Boulder, Colorado (check out that gorgeous mountain backdrop 😉).⁠
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💎 Her astrological sign is Leo.⁠
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💎 She's a freelance social media manager + content creator for spiritual entrepreneurs.⁠
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Have you met Shelby yet? Show her some love in the comments!

Save this post so you never have to worry about how to figure out your engagement rate ever again. ✨⁠
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This is an important analytics to keep an eye on, because it gives you key insights into what content your audience + community are connecting with.⁠
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Keep in mind: Most social media + scheduler platforms simply add up Likes + Comments alone and divide by Follower count, but our version here is more wholistic, taking Saves + Sends into account too... because these engagements are important and give a more complete painting of the picture! 👀⁠
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🔖✈️ Saves + Sends demonstrate trust with your audience, and show that your content was worth sending to someone or saving to reference again later.⁠
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💡Knowing the engagement rate of a particular post will allow you to figure out why (or why not) it performed well, and how you can make or repurpose similar content in the future!⁠
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Drop your Q's about engagement in the comments & we'll give you our best answers. 💜

Let's be honest... with all of the new updates Instagram has been releasing lately, it can be hard (or even downright confusing) to figure out how to include them in your strategy.⁠
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That's where we come in. 😉⁠
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You may be wondering which ones are worth paying attention to, and will ACTUALLY impact your business.⁠
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Our first suggestion (especially if you have a Business or Creator account)?⁠
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📈 🔑 The new analytics on your Insights page!⁠
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Instagram just released access to three new major analytics including:⁠
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👁️ The number of accounts that engaged with your content⁠
👁️ Engaged Audience⁠
👁️ Reached Audience ⁠
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This will give you key insights into the kinds of people who are engaging with & discovering your content for the first time, which will allow you to create honed-in content just for them.⁠
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How cool is that?⁠
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What Q's do you have about this new feature? Drop 'em all in the comments! 🔮⁠
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Photo from our holiday shoot for Graham + Tooze⁠. Their featured gift boxes are out of this world!

You know we love showing our clients some love here + there (okay... ALL the time 💋), so we're sharing a couple of the deals + give-back opportunities they're offering this holiday. 🔮✨⁠
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First up, our favorite sparkling bev company: (CBD-infused) & (non-alcoholic hops):
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🥂 Tomorrow, Cyber Monday, they're offering 20% off their products (except subscriptions) sitewide - no code required!⁠ 🤫
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Next is Oregon's favorite farm boutique, .And.Tooze! 🐓⁠
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💻 On Cyber Monday they're offering 20% off their website & free shipping with code "CYBERMON20"
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♥️ Plus TODAY and tomorrow, they're donating 10% of their total profits from to ! What could embody the spirit of giving better?⁠
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Make sure to go show .And.Tooze & some love - we could all use a little more of that this time of year, don't ya think? 💖⁠

Client crush ✨⁠ community 🥂 + IG case study 🤯⁠
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'Tis the season of gratitude & boy to we have a lot to be thankful for... namely, dream clients like ! ✨⁠
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We were recently invited to a Founder's Brunch with fellow female entrepreneurs in the Portland area & needless to say, it was EXACTLY what the doctor ordered.⁠
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Hosted by Heidi of and founder , the Founder's Brunch was an opportunity to connect with other movers & shakers in the PDX community.⁠
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This included five of the amazing brands we'll get to see at the upcoming holiday market Dec. 4-5 (tix linked in their bio)!⁠
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💖 This was a fantastic example of IG community strengthening via IRL. ⁠
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👀 📈 And we've had the pleasure of helping the community grow since working with UMP on their social since June... their Instagram Reach increased by 20k in October alone with a 🪄 combo of organic + paid social!⁠
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👇🏼What are you grateful for right now? Let us know in the comments.⁠
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Photos by ⁠

It's official... the holiday season is here, so we have one question for you 🎁: is your brand's holiday strategy ready?⁠
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If you're just putting yours together, don't fret, there's still time to pull together an awesome strategy to carry you through the end of the year, especially since you've got the SO team by your side. 😘⁠
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Many of our clients got an early start on their holiday strategy this year – and for good reason! Here are some facts & figures that just *might* blow your mind:⁠
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🎄 Mobile purchasing has grown 1.3x since the 2018 holiday season, which means your mobile shopping experience has to be on-point to keep those customers rolling in.⁠
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🎄 63% of global shoppers say they enjoy discovering items they weren't looking for, so make your social feed shoppable & make your products really stand out!⁠
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🎄 Facebook found that 7 in 10 shoppers said that sales events make them feel like a part of a community, which is why focusing on building your community during this crucial time is so important.⁠
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So... are you ready to craft a showstopper of a holiday strategy?! Drop all of your q's in the comments & we'll give you the best of our brains. ✨⁠
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Photo from our holiday shoot for our friends at the .And.Tooze farm boutique. Keep your 👀 on their feed to see how we put these tidbits above into action this season!

Portland + PNW locals, TOMORROW 11/18 is the day! 🎈💃🏻 Want to learn how our marketing strategies helped a break-even event result in a 300% increase in organic reach & countless partnerships? ⁠(Tix: bit.ly/ellenpdxlive)
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🎙️ You won't want to miss this event at The Vessel Society (on this same fabulous stage) 6-9 pm!⁠
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🥂 Join our founder & CEO Jyssica Leilani and founder of Cubicle to CEO Community, Ellen Yin, tomorrow for a live podcast recording & happy hour hosted by Upper Left Ladies!⁠
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Not only will you learn how we 300x'd Upper Left Ladies organic Instagram reach during the event marketing... ⁠
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You'll learn about the collaborative + partnerships magic that came afterwards, and how you can do the same.⁠
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We're talking:⁠
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🔮 Dream clients (lookin' at you, Aurora Elixirs!)⁠
🔮 Courses + joint ventures⁠
🔮 Sponsorships⁠
🔮 Business partnerships⁠
🔮 + friendships across the Upper Left Ladies community that will last for years to come.⁠
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Tickets & all the details are linked at bit.ly/ellenpdxlive – let us know if we'll see you tomorrow! 👇🏼⁠

✨📣 Hey Oregon + Pacific Northwest friends, this one's for you!⁠
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Our Founder & CEO as well Co-Founder, .Leilani, will be doing a LIVE podcast recording with for her podcast 1 WEEK FROM TODAY here in Portland! 🎙⁠
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Jyss & Ellen will be chatting at , and the event also includes a happy hour, so head to the link in our bio & mix and mingle with us!⁠
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The topic at hand? ⁠
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📈 .Leilani & will chat about how a break-even event - the first ! - led to a 300% increase in organic social media reach & countless partnerships. 😯⁠
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This is one you won't want to miss, and we'll be having a live Q&A session, so if you're in the or area, we'd love for you to join us!⁠
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All the deets are linked in our bio – we'll see you there, Portland. 🎈

Putting on our game faces on Mondays in November like... 💄⁠ How are you feelin' about November? What are your goals or intentions this month?⁠
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Tell us everything down in the comments!⁠ 👇🏼

PS: A kind reminder to listen to your intuition + take time for reflection + solitude, especially during busy seasons like you may be in now. This theme came up in our weekly meeting today, and we wanted to pass it along to you! ♥️

Something special just happened over here for the Style Opal team... founder + CEO Jyssica Leilani just got hitched! 🏰⁠ The team has been holding down SS Style Opal 🚢 while she's been out, and we couldn't be more excited for her.⁠
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Send Jyss all of your well wishes down in the comments!⁠
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P.S. We're so excited & happy for you, Jyss. Love ya! 💖⁠
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And all the credit deets for you, because you know it takes a village, and Jyss had too much fun with the styling details of her + Alex's big day:⁠

Follow them on Instagram!
Photos: .Co⁠
Planner:
Day of:
Dress: Bliss from
Floral:
Hair + Makeup:
Nails:
Earrings:
Rentals:
Caterers:
Salmon: caught by Jyss' uncle
Sparkling CBD spritz:
Venue:

+ countless family & friends. 🙏

Pause for Dolly (who's a Dolly fan 'round here?! ), but stay for the social media tips .leilani laid down as a guest on the this . 🎤⁠⁠
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We've linked the episode in our bio - here's what you have to look forward to:⁠⁠
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🔮 Influencer marketing (what is it, how got started, how to find one that is a good fit for one’s brand)⁠⁠
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🔮 The power of Instagram Reels (if you haven't started, here's why it's time!)⁠⁠
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🔮 State of marketing today, through a pandemic⁠⁠
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🔮 Future marketing + advertising predictions⁠⁠
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Will you be tuning in? The episode is linked in our bio.

⚡️ ATTN spiritual + wellness entrepreneurs ⚡️ you're going to want to stick around for this one! ⁠⁠
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Make sure to save this post for later so you can always come back to it 🔮⁠⁠
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You do such important work, and social media might be the last thing on your mind, which is why we've compiled a few of our fave tips for you! ⁠⁠
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Swipe ➡️ through to see.⁠⁠
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Then tell us how you manage your own social media or digital boundaries down in the comments. 👇🏼✨⁠⁠
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PS: .Leilani touches on social media mindset in Instagram Bootcamp, our course available for registration in a 4-module, take-it-at-your-own-pace style!

Info + registration: https://www.styleopal.com/instagram-bootcamp

Before we get back to your (previously regularly) scheduled content marketing tips... we need your help.⁠⁠⁠ 🏆
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⁠The team is still talking about our favorite Met Gala looks, and we've narrowed it down to four favorites. ⁠⁠⁠
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Help us choose - which one takes the 🎂?
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2021 theme: "American independence⁠"⁠⁠⁠
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Who'll it be? Anyone else you'd put in the top four? ⁠ ♥️👇🏼

Our third eye 👁 is telling us something... the first live call for Instagram Bootcamp is happening this Thursday 5/27! 🔮⁠ ⁠ 6pm PST, with another on 6/3. ⁠⁠
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FAQ TIME: The course itself is set up for you to take it on your own time (the material is not taught live anymore, by popular request!) 🌟⁠⁠
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The live calls are a bonus for those who sign up early, so we can strategize on YOUR biz. ⁠⁠
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You bet we'll send you the replays if you register. 🔥⁠⁠
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If you're new around here, Instagram Bootcamp is our 4-part online course where founder teaches the 4 pillars for a successful Instagram account that converts.⁠⁠
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This class is for you if you:⁠⁠
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✨ run a lifestyle brand that sells a product or service⁠⁠
✨ are an influencer / have a personal brand, or aspire to grow in that way + get paid to share your story online⁠⁠
✨ value community + meaningful growth over "fast followers" and other vanity metrics⁠⁠⁠
✨ have felt overwhelmed by Instagram, all the noisy advice, and are ready to create a manageable plan that works for YOUR biz⁠⁠⁠
✨ are a social media manager for any of the above⁠⁠
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The investment? $297 (a $1,200 value) with forever course access.⁠⁠
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Will we see you in Bootcamp? Drop a 🔮 in the comments.⁠⁠
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🤳 Head to the link in our bio to save your spot!⁠⁠
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Photo for .and.tooze⁠⁠
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