Narrative Digital Studio

We really think that Augmented Reality and Mixed Reality show the most promise in the short to medium term.

Getting around the uncanny feeling of your visual/aural senses being stimulated (and, sure, the haptics in the controllers) while the rest of your body still mostly has the sense of being elsewhere is going to take some work. It probably ranges from jarring to uncomfortable for a large portion of people. That is a stumbling block to getting people to spend many hours in what is currently being touted as the 'Metaverse'.

Augmented Reality is already being successfully used in everything from training and manufacturing to art and commerce applications

Apple CEO Tim Cook doesn't like the metaverse—he predicts a different technology will shape the future Tim Cook is questioning the excitement over the metaverse and virtual reality (VR), but the Apple CEO is a big fan of augmented reality (AR). Here's why.

To create a great User Experience(UX) for seniors, pay attention to your target audience’s needs and capabilities. Just like with UX for any target group, the UX for the elderly should be economical, simple and intuitive.

With the majority of folks 60+ online these days, we need to make sure that we make these users' experiences as good as possible! And since good, accessible design benefits all of your visitors, it's a win all-around (and a great way to increase sales, bookings, downloads, or whatever your goals are)

So what are some things to keep in mind?

⭐Make sure the important parts of your user interface are prominent and clear.

⭐Use large, readable fonts and icons to make them accessible for those with impaired vision

⭐Leave some white space between elements to make the page simpler to scan

⭐Use color to indicate status changes

Want to know more? Get in touch!

Someone is wondering why no one has offered them morning coffee... or treats 😸

Augmented Reality (AR) Technology and Virtual Tours can bring excitement to a museum or attraction, increase sales and visitor numbers, and can grab attention in this busy modern world like nothing else! Check out these innovative ways that museums are using AR to power-up their visitor experiences!🤩💪😊

How Museums are using Augmented Reality Museums have been quick to adopt AR to create engaging interactives for their visitors. In this article we highlight the best uses of Augmented Reality in big name museums

Promoting your business or project on social media isn't just "set it and forget it". The best results are achieved with planning, intention, and actively learning from the feedback (good and bad) that you get from your efforts.

✅ Know who your target audience is and tailor your online presence to speak to them and catch their eye!

✅ Learn from what works (and what doesn't). Use the analytics tools you have at your disposal to get the most from your posts!

✅ Don't shy away from ASKING for engagement!

Want to know more? Want some help developing the best strategy for your social media efforts? Get in touch!

Your business cards help tell the story of you, your brand, your business. We designed these metallic lotus flower cards for local therapist Jill M. Pellicciarini, dual MA, Marriage and Family Therapist to convey professional creativity, peace, and a feminine grace. 🌺🙏

Design trends come and go but eye-catching images always help stop your audience in its tracks! 🎯 What makes you stop scrolling? What makes you want to find out more? Good images will make an impression whether it’s in the form of a video, on your website, or social media

We give a lot of thought to accessibility in our website creation. Making the web and technology more accessible to everyone should be an important goal. Good job, Microsoft, for creating this accessibility kit for the hardware side! More of this across the board, please!

Hands-on with Microsoft's simple -- yet effective -- Surface Adaptive Kit | ZDNet Accessibility is something we really should all pay more attention to.

The (huge) importance of UX in Space Exploration!

How UX Design Fuels Space Exploration at NASA & SpaceX | Adobe NASA & SpaceX designers explain how they take a design thinking approach to problem-solving & apply human-centered design principles to space exploration.

Recent project that we are helping out with: Battle Scar: Charity Single 🥁🎸
Great song for a great cause! We are so happy to be a part of it! Benefits the Washoe County School District Music Program and American Indian Graduate Center

A little behind-the-scenes action with our feline co-workers. I think someone in HR needs to have a serious discussion about how excessive catnip breaks might be impacting job performance😉🙀

From idea to launch: a bespoke website (I’ve been waiting all week to throw that phrase out there!) that we did for an invite-only vintage clothing company. Bright colors with a good amount of white space - perfect for being able to highlight one-of-a-kind items! Their giant inventory required a highly-customized search filter function as well.

Creating a consistent brand identity on each of your business’ social media accounts is extremely important. The look, vibe, and messaging of your profiles should feel similar and easily transferable. However that doesn’t mean posting the exact same content on each one! It’s important to tailor your content to the needs of each platform.

The main thing is to remain consistent and reliable, while also giving off a great first impression. Make it easy and fun to interact with your brand! This is how you eventually will turn your followers into customers.

Want Tips and Inspo? 👍🏻 our Page 🤩 for more!

Hello! Christian hails from the midwest but grew up here in Reno, Nevada and has always worked in digital media. He lived and worked in Manhattan briefly but has always called Reno home. An early adopter, Christian has a rich background working in audio and immersive video. He enjoys cooking for others and hopes to play a part in leaving this world a better place than he found it.

This quote has been making its way around the internet for years — but it still holds true! In a world with more competition, content, and networks than ever, having a plan allows you to focus your efforts and keep clear of things that don’t serve your goals.

What do you want from social media, anyway?
Social media strategy planning starts with your goals:

Brand awareness? Drive traffic to your site? Generate leads and sales? Boost community engagement?

Another big part of social media strategy is knowing who you are talking to:

Who is your target audience? *Where* is your audience?

And finally:

Who are you as a business? What is your ‘vibe’? What are your values and culture?

When in doubt, keep your social media marketing strategy simple rather than complicating it with too many objectives that might distract you. Pick one or two and goals and concentrate on those. Measure the results and make changes where necessary

Research your audience and make note of their reactions to what you are sharing on your social media channels.

Share what makes you and your business unique in a way that is recognizable as *you*

What’s not to love about our furry co-worker? It’s Halloween weekend and it’s the Purrr-fect time to say 🖤

Nice to meet you! Dorée grew up in her family printing business here in Northern Nevada and has worked in digital media ever since. She lived and worked in San Francisco and Seattle before returning home to Reno. She has worked in formats from music and painting to immersive video and code. She loves her black cat army and is probably a little too caffeinated most of the time

Ready to start dialing in some hashtag wins? A post with at least one hashtag on Instagram averages 12.6% more engagement than posts without! Since their purpose is to help people discover content, the right hashtags can put you in front of the right people - even if they haven’t connected before

✔️ So why ‘niche’? Using the most popular hashtags puts you in competition with potentially *millions* of other posts! While using one or two super-popular tags is fine (as long as it’s relevant to your post and makes sense for your business or project), finding less popular, but relevant-to-you hashtags can make all the difference! This leads to higher engagement and more followers

✔️ Too many hashtags? Well, besides potentially overwhelming your audience or even *gasp* looking spammy, Instagram has come out saying recently that 3-5 carefully chosen tags are the best way to optimize your posts. Other ‘people-in-the-know’ suggest 5-18! Is this a hard and fast rule? It will probably depend on your audience and the kinds of things you post — but keep in mind that less can be more! Above all, be intentional about which hashtags you choose.

✔️ Finally, ‘banned’ hashtags? It seems like common sense would guide you here but you’d be surprised how many innocent-seeming words have ended up on the banned list. Banned hashtags have been flagged for infringing on community guidelines — using one accidentally can interfere with your algorithm and prevent you from appearing in feeds. Some words are banned temporarily and some permanently, so it’s always best to check!

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Want help with strategy, branding, or digital marketing? Get in touch!