Marketing Rebel

At the second Action Seminar, Christina Hills, a wordpress expert, shows the many ways a website can be laid out using WordPress. She shows how website owners can manage their own sites.

AS2 – Christina Hills: How to Lay Out a WordPress website – Marketing Rebel Insiders Club At the second Action Seminar, Christina Hills, a wordpress expert, shows the many ways a website can be laid out using WordPress. She shows how website owners can manage their own sites.

John Carlton’s hot seat is for Brian, who wrote a sales letter for the launch of an online product. Here, they discuss using quotation marks in headlines.

http://marketingrebelclub.com/blog/carlton-copy-tips-using-quotes-in-headlines/

At the second Action Seminar, a rep from Infusionsoft, the CRM that forms the backbone of our business, teaches the first rule of email marketing.

http://marketingrebelclub.com/blog/as2-infusionsoft-email-marketing/

Copywriting tips: In this copywriting hotseat John explains how to get the most out of a hot seat…listen and apply. Get out of your own way.

http://marketingrebelclub.com/blog/carlton-copy-tip-get-out-of-your-own-way/

In this marketing hot seat, John Carlton tells how to break into a market with a big splash. It was a technique used by Robert Allen, Jay Abraham, other top marketers.

https://marketingrebelclub.com/blog/john-carlton-marketing-get-into-a-market-with-a-big-splash/

In this clip from his Simple Writing System course (SimpleWritingSystem.com), John Carlton discusses how defining a product or service is essential in marketing, and how cliches can work either for or against a seller.

https://marketingrebelclub.com/blog/how-to-define-your-product/

In this clip from his Simple Writing System course, John Carlton helps his students understand what they are really selling is not the physical product. It is the benefits of using the product.

https://marketingrebelclub.com/blog/what-you-are-selling/

In this clip from the Action Seminar, Jonathan explained what analytics you need for your website. There are only 6 numbers that are necessary. What is Clicktale, heatmaps and how they show where people look when they are on your site.

http://marketingrebelclub.com/blog/jonathan-matthey-website-analytics/

In this copywriting hotseat John Carlton discloses how to break down a story so you can tell it well.

http://marketingrebelclub.com/blog/carlton-copy-tips-tell-a-good-story/

Colin Chung and Ben Morris sell big data to big corporations. During the second Action Seminar they explained how smaller businesses can use this targeted information as well for their marketing

http://marketingrebelclub.com/blog/chung-morris-pinpoint-your-market/

Kevin Rogers and Chris Haddad run very successful online launches. In this clip they disclose the 2nd rule of launches. A launch is a story.

http://marketingrebelclub.com/blog/as2-kevin-rogerschris-haddad-key-to-a-successful-launch/

Lisa Wagner (from Joe Polish’s company) tells how to repurpose content and get the most for businesses when you are in a small niche. She shows how to optimize what you can do.

http://marketingrebelclub.com/blog/lisa-wagner-small-niches/

John Carlton discusses the qualities of a poorly written advertisement, and shows how every ad contains a story.

http://marketingrebelclub.com/blog/jcarlton-what-makes-a-bad-ad/

In an excerpt from the first Action Seminar, Mike Koenigs describes how to succeed in business by helping other successful businesses.

http://marketingrebelclub.com/blog/as1-koenigs-associate-with-success/

Stan pulls from his experience helping companies put their businesses back on track and explains how to set and reach goals in your business.

http://marketingrebelclub.com/blog/dahl-how-to-set-and-reach-goals/

During the third Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes.

http://marketingrebelclub.com/blog/carlton-how-to-write-effective-copy/

During the third Action Seminar, Mike Koenigs discusses how to build a platform if you are an author or expert.

http://marketingrebelclub.com/blog/koenigs-how-to-build-your-platform/

Harlan Kilstein is a top copywriter who has been quietly creating a blog which, after 1 year, is dominating the “dog” niche. During the third Action Seminar he explains the formula he uses.

http://marketingrebelclub.com/blog/kilstein-how-to-create-a-super-site/

John Carlton explains the difference between a product’s features and benefits, and why you need to know the difference.

http://marketingrebelclub.com/blog/jcarlton-features-vs-benefits/

In the third Action Seminar, Bond Halbert shows how to keep your email out of the junk file, using the principles of his father Gary Halbert’s A-pile/B-pile direct mail method. He tells how to write good email that gets opened.

AS3 – Bond Halbert: Get Your Emails Opened, Read, and Acted Upon – Marketing Rebel Insiders Club In the third Action Seminar, Bond Halbert shows how to keep your email out of the junk file, using the principles of his father Gary Halbert’s A-pile/B-pile direct mail method. He tells how to write good email that gets opened.

AS3-Jon_CorrellAt the third Action Seminar, Jon Correll, who normally only works with the largest companies, tells how to run split tests so you get the best possible information as to how a page converts.

http://marketingrebelclub.com/blog/jon-correl-seo-optimization/

The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources.

https://marketingrebelclub.com/blog/action-seminar-split-test-with-mixed-traffic/

Brian Johnson speaks about a big problem he finds in big and small companies…

http://marketingrebelclub.com/blog/brian-johnson-management-problems/

In this clip from the third Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert visitors to buyers. These techniques can be used by anyone.

http://marketingrebelclub.com/blog/kevin-rogers-turn-skeptical-visitors-to-raving-fans/

At the third Action Seminar, Pete Hudson talks about basic website graphics (what you need) He discusses Fonts/ sizes/ color, logo. His advice: Don’t get too complicated at first. You can use pimped-out font for a logo.

http://marketingrebelclub.com/blog/pete-hudson-basic-website-graphics/

In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. A vendor competes solely on price, and doesn’t set himself off from the competition. A consultant adds a lot of value to the transaction. He can command a higher fee and will be more in demand.

http://marketingrebelclub.com/blog/carlton-marketing-copywriter-is-a-consultant/

This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to airbrush a motorcycle. The expert has painted bikes for some very famous people.

https://marketingrebelclub.com/blog/john-carlton-copywriting-for-adwords/

Eva is a marketing consultant who wants to consult with geothermal companies. Her passion is renewable energy but the market is just emerging and she wants to know how to plant her flag.

https://marketingrebelclub.com/blog/carlton-marketing-tips-new-market/

In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find out which pieces resonate with you. See what the great copywriters in your niche are doing.

https://marketingrebelclub.com/blog/carlton-copy-get-started-writing-by-reading/

In this marketing hotseat, John Carlton and Harlan Kilstein explain how to find out what’s really working if your company doesn’t give you the sales support that they promised.

https://marketingrebelclub.com/blog/carlton-marketing-how-to-beat-the-system/