Veronica Pascal

🔍 is a key skill in the digital age and I want to share a simple framework to navigate it effectively. Here are the 6️⃣ essential steps:

1️⃣ ASK: Start with the right questions. What do you want to know or solve?

2️⃣ PREPARE: Gather and clean your data. Quality data is the cornerstone of accurate analysis.

3️⃣ PROCESS: Organize and manipulate data to make it ready for analysis.

4️⃣ ANALYZE: Dive deep into the data, and look for patterns, correlations, and insights.

5️⃣ SHARE: Communicate your findings in a clear, concise way, often with visuals.

6️⃣ ACT: Use the insights from your data to drive decision-making.

Data is only as valuable as the actions and decisions it enables. 📊📈

The Influence of Social Media Reviews: Unleashing Brand Perception! 🚀

In the digital era, social media is a powerful platform for feedback. Reviews shape brand perception. Let's explore this phenomenon!

🌐 Social media reviews are modern testimonials, influenced by peers. Raves about brands spark curiosity and attention. We're drawn to resonating experiences.

Positive reviews build trust, solidify reputation, and inspire confidence. We seek brands with positive experiences.

⚠️ Negative reviews cast shadows, and raise concerns. Caution before engagement.

Reviews are dynamic. Likes, comments, and shares amplify influence, and shape perception. Viral sensations ignite discussions.

💬 Brands benefit too! Engaging with feedback shows commitment to satisfaction, and builds connections. Positive light.

Reviews inform decisions. Authenticity matters. Align with reputable brands.

🌟 Embrace the power of social media reviews! Share experiences, and make informed choices. Shape brand perception.

Learn To Read Your Results...

Knowing how to determine if your ads are successful or not can help you quickly make corrections and achieve positive results.

One business reached out to me they received above-average link clicks from a Facebook ad campaign, but no leads or sales resulted.

Further investigation showed that the clicks came from the Audience Network, which often leads to unintentional clicks.

Changing the ad placement to the Facebook Newsfeed led to higher costs but actual results for the client.

⁉️ Why Some Campaign Changes Can Reset The Learning Phase?

If you make significant changes to a Facebook ad campaign, it can reset the learning phase. Some of those changes include:

🗸 changing creative

🗸 editing ad text or links

🗸 changing targeting

Once your ad campaign achieves at least 50 results, it can exit the learning phase.

Is A/B split testing an effective method for improving your advertising?

👉 Yes, A/B split testing on Facebook can optimize your social media advertising efforts for better results. How?

⭕ Improve ad performance
⭕ Increase conversion rates
⭕ Save time and money
⭕ Test new ideas
⭕ Gain insights into your audience

When do you want to create a Facebook traffic ad campaign..?

You want to create a Facebook traffic ad campaign if you plan to:

💡Increasing Website Traffic
💡Promoting Products or Services
💡Growing Your Email List
💡Building Brand Awareness

Facebook traffic ad is to drive traffic, rather than generate immediate sales.

✍🏻 Businesses can attract more visitors to their websites and ultimately increase their chances of converting those visitors into customers.

What areas would Facebook ads change or improve in the future..?

👉 Privacy: Facebook may implement more privacy-focused features for their ads platform.

👉 Targeting: Adding new targeting options based on user behavior or interests.

👉 Ad formats: Adding new ad formats like new types of video ads, and immersive 3D ads.

👉 Ad placements: Facebook may continue to expand the range of ad placements like WhatsApp and third-party websites and apps.

👉 Ad measurement: Implement more advanced tools for measuring the effectiveness of ads.

Facebook ads should be a key component of any business's marketing strategy. Why?

🔑 Facebook ads are a Powerful Marketing tool that can help businesses reach and engage with their target audience.

With over 2.8 billion monthly active users Facebook provides an unparalleled opportunity to drive Business Growth.

🧠 Whether the goal is to Generate Leads, Drive Traffic, or Increase Sales, Facebook ads can help businesses achieve these goals.

Have you ever stumbled upon a Facebook ad that wasn't selling anything but instead aimed to raise awareness on a particular cause or issue..?

👉🏻 If so, you have witnessed the magic of a Facebook awareness ad!

These ads are designed to provide valuable information and educate the audience on the issue being addressed.

It's important to keep in mind that the objective is to raise awareness, not necessarily to drive traffic or generate leads.

💭 Engaging and informative content awareness ads make a positive impact and drive change in the world.

Does your SEO suck? Ready to get ranked? I got you!! I treat all the projects as my own! Get started today.

➡️ No contacts
➡️ Get Onsite, Links, and Content
➡️ You own everything
➡️ No Agencies or White Label

😊 I am extremely pleased with the results of web development and design efforts for this website, and I am thankful to have the opportunity to collaborate with Elena Dziuba on SEO to maximize traffic. She has shown incredible attention to detail throughout the process and proposed phenomenal ideas for improvement. I am confident that with her help, we will be able to achieve our goal of ranking this website on the first page within 3 months.

Website: https://www.smartscaletinyhomes.com/

Which are the most important digital marketing strategies for your business?

A new project has just been completed! The website was developed based on the client's design mockup.
+ Platform: Shopify
+ Tools: GitHub
Check out the website: https://bantamroasters.com/

What’s the best way to say in touch with your customers to not lose business?

Living your life with gratitude means choosing to focus your time and attention on what you appreciate. 💜

Google Keyword Planner is the foundation of almost all keyword research tools. There are so many unique features that many multifunctional tools can't provide.

Pros:
+ Able to search for a specific location
+ Many languages
+ Custom time frame
+ Comparison periods
+ PPC data
+ Searching keywords for a particular website
+ Hints
+ Downloads on CSV and Google sheets

Cons:
+ Registration on Google ads is required
+ No grouping of a list of keywords

😀 Looking for popular trending products to sell in 2023? These trending products and things to sell will help you grow your sales.

🤔 Did you know? URL structure consists of five main parts:

+ Protocol: HTTP or HTTPS
+ Subdomain: optional
+ Root Domain: main site/brand name
+ Top-level domain (TLD or cTLD): .com, .net, .org, etc
+ Directory or slug: folder(s)
+ Page: individual page/filename
+ URL Parameters: variables for filtering, pagination, etc.
+ Anchor

Each element in a URL is important and will have an impact on a site’s usability and maybe even search rankings.

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers.

Identifying business strengths and weakness is a way to create sustainable, long-term growth.

Why we should support small businesses?

+ Stimulate Local Economies
+ Create More Jobs
+ Better Customer Service
+ Nurture Innovation And Growth

One more project completed 🏆

GreenWorks Company produces top-quality organic feminine products for all women. The company pursues ESG (Environmental, Social and Governance) goals.

https://www.green-works.us/

When crafting your site, keep in mind the important pages that customers need during their browsing experience:
+ The “about” page
+ FAQ page
+ Customer testimonials
+ Refund policy
+ Shipping details
+ Privacy policy
+ Terms and conditions

Which is the best 🤔?