Build the Body - Protein Salad Dressing

I feel like nowadays it’s pretty rare to find a good, true Black Friday sale. I remember when I was younger you couldn’t do less than 50% otherwise people wouldn’t show up! So in the spirit of that, we’re giving away all of our margin to give you a shot to try our dressing for a limited time.

First farmers market ever tomorrow!! If you’re in san diego, would love for you to come and try out the best dressings you’ll ever have in your life!! And if you’re not in san diego, promise we’re worth the drive/flight 😂

Struggle to get enough protein? Hate all the unhealthy dressings out there? Don’t have time to make your own dressing? We got you!!!

Only 2 weeks until we get rid of plain, BORING!!! salads, forever. GET READY.

Hey everyone! 🥗 I'm diving deep into the world of salad dressings and their impact on health and fitness. Curious about what goes into your dressing or how it can be better? Drop your questions below! Let's chat! 🤓✨

GET READY

Hi everybody! My name is DJ Sollender and I’m the founder of Build the Body, the creator of the worlds first protein salad dressing that’s just about to launch this summer!! Welcome to the journey, friend :) let me tell you what’s happened so far and where we’re at now!

The beginning; This business and idea actually came together because of my grandpa. He was working on a salad dressing company of his own.. at 90 years old!! But he unfortunately passed before he got to see it through. As he meant a lot to me.. I was determined to continue his legacy.. but I wanted to put my own spin on it

I noticed most salad dressings out there are filled with terrible ingredients like seed oils, artificial dyes, sugar, and ingredients you can’t even pronounce like disodium inosinate lol. So I wanted to create a salad dressing for athletes, people who really care about their health and fitness, or anybody who’s trying to watch what they eat!

So I stated working on formulating a salad dressing with only the good stuff like avocado oil, apple cider vinegar, and aquafaba (chickpea broth). I really want our dressing to be as inclusive as possible so that we can help everybody meet their daily protein goals, which means we have zero dairy, seed oils, and.. zero sugar!!! We also don’t use any eggs either! Though you wouldn’t know it when using our dressing 😉

Now the process of actually formulating our dressing to meet FDA requirement has been really difficult, to be honest. To legally sell commercial salad dressing you need a pH below 4.6, but protein actually blocks your pH from being lowered. However, because we are not able to heat our dressing while filling it, we actually need a pH below 3.8. So the requirements to make our dressing are much stricter than for a normal salad dressing company. That means we have to add way more lemon juice, vinegar, and other acidifiers than a normal commercial dressing while also balancing the taste.. so you can imagine this has been a little difficult haha

Fortunately, after many months of r&d and public samplings, we have been able to nail our dressings. We are gearing up for phase 2 of our project and want to share the rest of the process with all of you; the good, the bad, and everything in-between. We’re going to be completely transparent about EVERYTHING that’s going on, and not hold anything back.

So if you have any feedback about anything or any questions feel free to message me directly or comment on any posts!! Can’t wait to bring this product to market. And don’t forgot to click the follow button :)

Thank you for reading

-DJ