Root Solutions

It's tempting to skip straight to solutions when trying to bring about change -but taking the time to understand what’s stopping your audience from taking action pays dividends. Ignoring or making assumptions about why people are or are not adopting a behavior can waste resources or even backfire. Drivers of human behavior fall into three major categories - Means, Motivation and Memory.

Here is our newest LinkedIn post discussing the first category of determinants - MEANS.

https://www.linkedin.com/pulse/behavioral-drivers-often-hidden-factors-influence-fi3kc/?trackingId=N1u%2F%2Fk7mnYFjRo6E%2FKaTzg%3D%3D
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We were saddened to hear that Daniel Kahneman, a towering figure in both psychology and economics, has passed away.

Kahneman revolutionized our understanding of the mind, and invented the field Root Solutions’ uses in our work to shift action for the better. He won a Nobel Prize in 2002 for this work in Behavioral Economics. Kahneman led a long and extremely productive life until the end - and his intellectual legacy will live much, much longer

To learn more about Kahneman and his work, read “The Two Friends Who Changed How We Think About How We Think” (by Sunstein and Thaler)

https://www.newyorker.com/books/page-turner/the-two-friends-who-changed-how-we-think-about-how-we-think?fbclid=IwAR3zz_XwTU8_x5gRHT47QKTc5Ouvim7sZGwNS2_U--5mp_nuDwbyI-HLMxk_aem_ASRiPLz24Zc98XC2gq0KIQ3hjfwot2KlXw2jRKxRwfqcgkMgeLZ68Pv9fnL21sxrWtqMGNFrpezdxsc5IRvmm5Ti

Princeton has released this short obituary:
https://behavioralpolicy.princeton.edu/news/DanielKahneman

We also highly recommend his book “Thinking Fast and Slow”

Check out our new blog on LinkedIn. First up:

Turning Resolutions into Reality: Effective Methods for Goal Achievement

Evidence-backed strategies to harness motivation, overcome obstacles, and cultivate a mindset for success, ensuring you transform your New Year's resolutions into reality ✨

The Root Solutions on LinkedIn: Turning Resolutions into Reality: Effective Methods for Goal Achievement Evidence-backed strategies to harness motivation, overcome obstacles, and cultivate a mindset for success, ensuring you transform your New Year's resolutions…

Multiplier wrote this amazing piece highlighting the urgent need for behavior-based tools for almost all work in the environmental sector. Thank you Multiplier for amplifying our recent award and the work we do!

Multiplier Project, Root Solutions, Receives Nautilus Award for “Making Shift Happen” “Our most pressing environmental problems are actually human behavioral problems – so it’s imperative for our field to understand behavioral sciences as well as we understand environmen…

We remain very honored to receive the 2023 Nautilus Book Award Gold Medal. The core mission of Nautilus is to celebrate books that support conscious living, green values, wellness, social change, and social justice. Thank you Nautilus for the shout out!

Today we’re featuring Nautilus Award Winner
Making Shift Happen: Designing for Successful Environmental Behavior Change by Nya Van Leuvan, Rod Fujita, Lauren Highleyman, and Ashleigh Kellerman (New Society Publishers).

Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative―from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation.

A simple lesson on framing the debate. More here: https://framelab.substack.com/p/why-its-silly-to-debate-robert-f

We are excited to announce that Making Shift Happen won a 2023 Gold Nautilus Book Award! The core mission of the Nautilus Book Awards is to celebrate books that support conscious living, green values, wellness, social change, and social justice. Other notable winners include Thích Nhất Hạnh, Barbara Kingsolver, Deepak Chopra, and Robin Wall Kimmerer. We feel honored that our work is amongst these giants!

It took a village to research, write, fact-check, and distribute Making Shift Happen. Thank you all for everything you do to make our world more just and sustainable.

https://nautilusbookawards.com/
https://newsociety.com/books/m/making-shift-happen?aff=33

Want to design and execute effective behavior change initiatives?

Our 3-day INTENSIVE starting February 22nd will give you the framework and tools you need! In this virtual, hands-on training you will learn:
✦ strategies to diagnose which behaviors are keeping your programs from reaching their full potential
✦ an evidence based approach to finding the true barriers to action and a framework for selecting the solutions that actually work to remove them
✦ best practices for designing over a hundred interventions using our Behavioral Building Blocks™

All attendees will receive a copy of Making Shift Happen: Designing for Environmental Behavior Change
✦ endorsed by Bill McKibben, Robert Cialdini, and numerous grant-makers, professors and NGO leaders

Root Solutions has trained numerous institutions and individuals over ten years. We are excited to have you join us!

https://www.eventbrite.com/e/322713232967

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Contact us [[email protected]] for private trainings, group bookings, or information about scholarships and work trade!

To sign up for our June in-person training in San Francisco or our September training visit: https://tinyurl.com/ym8kvpwy

Making Shift Happen can be found here: https://newsociety.com/books/m/making-shift-happen?aff=33

How Central Ohio Got People to Eat Their Leftovers The average U.S. household wastes nearly a third of the food it buys. This community is nudging its residents to change their habits.

Repetition changes brains.
Repetition changes brains.
Repetition changes brains.

Our publisher has an upcoming Holiday Sale for 50% off all titles. A great opportunity to get Making Shift Happen for you or a friend!

Use coupon code Read50 at https://tinyurl.com/d8xscdt9 (directly to our book) or anywhere on www.newsociety.com

November 28th-December 5th

One Data Point Can Beat Big Data - By Gerd Gigerenzer - Behavioral Scientist In an unstable world, big data isn’t always best. Reducing the amount of complexity can lead to more accurate predictions.