Objective Shift is Jennifer’s imperative and personal story. It is part of her essential molding journey.
On February 21, 1999 at the age of fifteen, press from the Pennsylvania Sunday Dispatch was distributed first recognizing Jennifer Zielinski with a full page spread. Not for the usual subjects a high school sophomore would expect, but instead as a devoted fan assisting to carry out the legacy of Rock and Roll icons, The Beatles. Thirty-five years after The Beatles touched down in America, Jennifer
was known to have an immaculate collection of exclusive record memorabilia (mostly dedicated to her favorite Beatle John Lennon), an obvious obsession with the music industry, and a personal relationship with Yoko Ono digging into John Lennon’s personal life as an artist she acquired on her own. Objective Shift was built by Jennifer to represent her ambitiously strong-minded dreams, for a future that screams loudly from an artist’s microphone. Influenced by her family, Jennifer grew up with a drummer turned business owner father who leans on his first concert experience taking place on Led Zeppelin's third live event, an older brother with a rock star mission statement coming from the basement (still is), as well as a mother with earliest memories of Jennifer testifying her young life dreams to be in Musical Therapy. Her mother states, “She always wanted to connect music she loved to others to help them develop emotionally, or just get them to listen, sing, and dance with her. Even as a ten year old.”
As a teenager, Jennifer consistently visited her favorite live outdoor venues, traveled northeast cities ranging from New York City to Philadelphia, before settling into a warmer southern spot in Sarasota, Florida, where she has resided for the past ten years. With a foundation of frequenting live shows on a weekly basis, and generating heightened inspiration through recognition of an artist’s harmonious talents, Jennifer knew her profession had to be turned over to the music industry. In 2011 after a standout live show in September, Jen immediately decided to enroll in Full Sail University’s Music Business Bachelors of Science program. Within twenty-four hours she was on the way to the rest of her life. With under a year left until graduation Jennifer maintains a 3.9 GPA, with six current Course Director Awards including: Entertainment Business & Entrepreneurship, Music Business Law, Business Ethics & Social Responsibility, Professional Writing, Leadership & Organizational Behavior, and Art History. All awards from Full Sail University have rooted projects that have formed, and been inspired by many of Jennifer’s focused inspirational mentors and companies. Objective Shift is the representation of Jennifer Zielinski. It is her means of dreams, to be pushed forward through her future. Not knowing what will come next, she focuses on living life in the present day. In regards to the music industry Jen believes, “You cannot wait for an opportunity, instead only miss one. A staple of my ideas involves constant learning, and around-the-clock hard work of digging deeper into every chance to become a part of foreword change, as much as anyone will let me.”
Jennifer whole-heartedly believes in working together towards a sustainable concert experience, collaborating within production companies to cross-promote and cross-expose an artist to widen their platform for growth on a local community as well as national, and foremost turning an artists visions into actuality. Objective Shift is an outlook that Jennifer believes in, based freestanding from collective market data research. It is her belief that anyone can be pushed forward with faith in themselves as an artist, with continued developmental support within a constant evolving industry.
