Sales Bite

🚀 Behind the Scenes of Our Amazon Product Launch with Data Dive Tools

We had the pleasure of our very own Dmytro Nesmiianov joining Anthony Cofrancesco and Data Dive Tools as a guest speaker. In this insightful session, Dmytro dives deep into the recent product launch his team executed on Amazon, sharing the strategies and tactics that led to a successful launch and ranking within the top 5 organic positions for a 100k search volume keyword within the first 2 weeks.

Whether you're an Amazon seller looking to optimize your next product launch or just curious about the behind-the-scenes of a winning strategy, this video is packed with valuable insights you won’t want to miss!

👉 Learn how to elevate your Amazon business with new product launches.

Real World Case Studies- Episode 3: Launch to top of page 1 (Data Dive Office Hours) In this Real World Case Studies episode of Data Dive Office Hours, Dmytro Nemiianov from Sales Bite shares his blueprint for success. He reveals how he launc...

⏫ 200% growth in July 2023 vs. 2022

Both in July 2022 and 23, we had Prime days. However, this year, we did so much better. When your account is growing and going in the right direction, expect all the holidays and special events sales to be much better than in previous periods.

What helps us to grow YoY?

Constantly improving all aspects of the brand:

📍 Making sure all of our products have high-quality images, descriptive infographics, and A+ content (lately, we’ve been upgrading lots of those to premium A+)

📍Maximizing SEO potential by utilizing the right keywords in titles, bullets, and product descriptions, refining back-end search terms every few months to rank on more keywords.

📍Good PPC structure and proper management. Launching new products with PPC, keeping our hand on the pulse of market trends, and reacting to changes in product demand, seasonality, and product lifecycle.

📈 Scaled smaller account from $2,000 average monthly Ads sales to $20,000

We started working with this brand in the summer of 2022, and the account was plateauing.

Right away, we determined a lot of opportunities for growth with the help of new advertising campaigns since the spend and amount of campaigns were very conservative for the catalog size on this account.

The brand owner was hesitant to increase spending due to her previous PPC manager being unable to achieve positive results with advertising and constantly shrinking profits when they attempted to scale.

We agreed to expand on best-selling products, and after we saw positive growth with good converting campaigns, we got the green light to step on the gas pedal and scale this advertising account.

A year later, we increased our Ads spend by 3 times while increasing Ads sales by 10 Also, this year, we expanded to Canada and boosted our revenue even more.

How we did it:
📌 Set clear goals and priorities *Conducted in-depth niche research *Selected strategic keywords and set up our campaign structure with thorough control and research campaigns, picking up more relevant ones.

📌Applied TOS modifiers for our strategic keywords and maintained them to get sales and visibility as long as CVR was good.

📌Constant bid optimization and strategic Ads expansion allowed us to get a lot of visibility by covering relevant keywords, competitors products, and different Ad types.

📌Product page optimization (Images and SEO) allowed us to improve the conversion rate.

Amazon advertising: Spend on what converts better!

A significant portion of a successful Amazon Ads account is bid management and good campaign structure. Another critical factor to consider is the conversion rate of your targets and products. You want to ensure your spend goes to what’s converting better. Otherwise, spending on poor converting items may lead to poor performance and your account trending down.

Auditing the catalog on this account, we determined that the best-selling product with the most spend and sales was converting at 6% meanwhile, products #2 and #3 by Ads Sales were converting 3 times better with 15% and 17 % CVR while having significantly less spend and significantly lower Acos.

Our strategy will be to increase the Ads spend gradually towards better-converting products, which should lead to overall accounts performance improvement and better profits. At the same time, we'll be optimizing both PPC and product page for that best-seller because, despite lower conversion, it clearly has a lot of potential.

💪 The power of Bulk Files - Campaign renaming in Bulk

😤 We needed to update the names of 600+ campaigns on this account and did it in a few minutes with the help of a bulk file.

Now, it’s rare that we need to do it with such amount of campaigns, but nevertheless, we think the best way to do it is with bulk files. We don’t think there is any software that allows you to do it at such a scale. If there is one, please let us know.

If you go with the campaign manager, it would take you a full day to rename such an amount. But knowing some hotkeys, you can do it in a few minutes in bulk files.

Another thing that we do is bid optimization at scale. We created multiple formulas that consider different performance scenarios based on metrics like CVR and Acos and then adjust bids and campaign budgets at scale.

Do you prefer Bulk Files or software? 👇

Amazon Advertising - Campaign naming best practices

The right campaign naming allows you to perform quick analysis and see how certain parts of your Amazon Advertising structure are doing. It also gives flexibility when reading Amazon Ads reports. Proper campaign structure is essential as well.

Here are a few slides with examples of how we name our campaigns.

A few core ones are:
✅ Campaign type - We can quickly view how our SP SB(V) and SD perform.

✅Asin/SKU - This is convenient when analyzing your search terms report since Amazon doesn't give us keyword and search term data by product. It comes with a single Asin or Parent/Child per campaign structure.

✅Root keyword - We can see how certain roots perform and group them since they usually tend to perform similarly to each other regarding conversion. Identify what root words are the primary sales drivers for our products.

✅Campaign goal - this way, we can make better decisions when optimizing. For example, a campaign has a goal to rank on our important keyword, so we might want to tolerate higher Acos if the conversion is good in order to rank better on that keyword.

✅Target source - This can give us an understanding of where the keywords or product targets came from in this campaign. It can be STR - search terms report or one of our software.

✅Manager tag - if multiple people manage one account, it's good to know who launched specific campaigns.

What does your campaign naming look like? 👇

🔄 Amazon Brand tailored promotions

It’s been about 3 months since they were introduced, and on one of our accounts, where we enabled them initially, a few campaigns have already generated more than $ 3,000 in sales.

If you are eligible for these promotions and haven't enabled them, I encourage you to do so ASAP!

Brand Tailored Promotions allows you to tailor promotional codes to smaller segments of Amazon’s customer base across different audience types:

📌 Brand Followers: Customers who have clicked to follow your brand in Amazon’s store.
📌 Repeat Customers: Customers who have ordered your brand’s products more than once in the last 12 months.
📌 Recent Customers: The most recent customers who have purchased from your brand.
📌 High-Spend Customers: The highest-spending customers with your brand in the last 12 months.
📌 Potential New Customers: Customers who have clicked on your brand and products or added to cart recently, but have not purchased in the last 12 months.
📌 Cart Abandoners: Customers who have added one or more of your brand’s products in their cart, but haven’t purchased in the last three months.

Are you using Brand Tailored promotions? 👇

🤯Managing Amazon advertising as an Amazon seller can be very challenging and time-consuming, with navigating between different product strategies and keeping up with new features.

📈The Sales Bite's team helped yet another brand to relieve the burden of worrying about managing their Ads account so the business owner can focus on launching new products and handling other essential operations.

Building the brand on Amazon | Marketing and Audience growth for Amazon products with Steven Black Building a Brand on Amazon: An Exclusive Interview with Steven BlackJoin me in an enlightening conversation with Steven Black, a seasoned marketer with over ...

🎑Amazon Posts is a social media-style feature on Amazon that allows brands to create curated content showcasing their products and reach customers who are browsing and discovering new products.

Do you need help with your Amazon business?
Send us a DM📧

📝When running Amazon Ads successfully, having a well-structured approach is essential.

Here's the basic campaign structure we like to follow:
*Grouping one SKU per Portfolio and one SKU per campaign. This will help keep your campaigns organized and enable you to track the performance of each product with greater precision.

*It's practical to create separate campaigns for each match type (Exact, Phrase, and Broad) to avoid overlapping search terms and better control your bids and budget allocation.

*Limiting the number of targets in each campaign to no more than 20. This ensures that you can focus your efforts on optimizing each campaign for maximum performance rather than spreading your budget too thin.

*Finally, for targets with high search volume, it's a good idea to create separate campaigns to allocate your budget better and get more control over your bids and ad spend.

👇🏻For more tips on campaign structure, check the infographic. How do you like to structure your ads, and what are your thoughts on this?

💕 Do you feel love in the air?
All the good marketers feel it in advance when adjusting advertising campaigns and SEO to get some juice out of relevant search terms.
And, of course, remember to adjust creatives for the upcoming holiday.

📌 When working with the same products for more than a year, it is a good practice to keep a history of all relevant holiday search terms.

🔤 Amazon PPC auto campaign basics

Our goal is to scale and achieve profitability in the long run.
Having easy-to-read data sets will help a lot!

🗄 We prefer to break down all 4 match types from Auto into their separate campaigns. Each match type has its different relevancy and search terms type(See infographic)
So why not make our life easier and take one extra step to segment those campaigns? So we can then easier analyze them with the search terms report or software(How you prefer)

Auto campaigns can perform for as long as your product lives. Nicely tuned auto campaigns should be the basis on top of which you build your Amazon advertising structure.

⬆ Another good practice is breaking down your Autos into High-Low bid campaigns 🔽

Dmytro Nesmiianov talked with Amazon advertising veteran Sean Smith about his experience with Amazon PPC in 2022.
Wath the video on our YouTube channel and make sure to subscribe!

Amazon PPC 2022 | Amazon advertising | How to run Amazon PPC | with Sean Smith #amazonppc #ppc Today I’m excited to introduce Sean Smith from AMS PPC Accelerator. Sean has been around Amazon PPC for many years, worked with many large accounts, and crea...