Tom Sye - Police Marketing Expert

It's been 23 years, but I remember the call like it was yesterday... 🇺🇸

I was working as a morning show DJ at KSCQ FM in Silver City, NM when the station's office phone rang a little before 7...the office phone NEVER rang that early, so I went to pick it up and it was the station's owner on the line...

"Tom", he said..."you gotta turn on the TV, some idiot just flew a plane into the World Trade Center". Confused, I questioned, 'what' and he told me the same thing again. 🥴

At the time, no one realized it was a commercial airliner that crashed into the building and more importantly...not a sole knew our country was under attack. 😳

I watched in amazement as a second plane came crashing into the South Tower and then into the Pentagon. Shortly after the first tower collapsed, we then heard the news of a downed plane over a field in Pennsylvania, the brave passengers preventing another attack, and our lives were forever changed. 😢

I vowed, like many of you to never forget that day and I haven't. 💯

So today, I'm keeping my promise and remembering that fateful September Day with this photo and my story. Police Recruiting stuff can wait til tomorrow. 🙏

Where were you when the world stopped turning?

Hey...is Facebook a good platform for Police Recruiting? 🤷‍♂️🤷‍♀️

The future of your agency is depending on you knowing the answer...but don't worry...you know I've got you covered! 👋

My Social Media Rap Sheet is loaded with the information you need to determine which social media platforms are right for your agency! 🎯

Grab your copy today for free! 👇

👉 www.forcopstraining.com/smrs

Know someone at another agency who needs help figuring out which platforms they should be on? 🙋‍♂️🙋‍♀️

Share this post with them! 🤝



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👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies, all without dumping endless dollars on ads, fancy websites, recruiting videos or resorting to acts of desperation.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile
✅ Connect with me
🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter

Situation: a police incident somewhere else has just made national news...and it looks terrible. 😟

You know it’s just a matter of time before the comments, questions, and negativity come rolling in even though your agency may have had nothing to do with it. 😰

There’s a lot of ways to handle this, but this week's Marketing 'For Cops' Newsletter has the three main actions to consider for your social media recruiting when a use of force incident makes national headlines. 👇

👉 www.forcopstraining.com/blog

When you're done reading make sure to hit the subscribe button, so you never miss another edition! 📩



____

👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies, all without dumping endless dollars on ads, fancy websites, recruiting videos or resorting to acts of desperation.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile
✅ Connect with me
🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter

Ready for a September heat wave on your police recruiting social media page? ☀️😎

These easy content starters will help get things warmed up! 🙌

📆 9/7 World Beard Day
📆 9/11 National Patriot's Day
📆 9/18 US Air Force Birthday
📆 9/25 National Daughter's Day

Want more AWESOME police related content ideas just like these to help fill up your calendar? 🙋‍♂️🙋‍♀️

Grab the full version of my September Social Media Content Calendar on my website right now for free! 👇

👉 www.forcopstraining.com/smcc

Give this post a like if you're ready for better police recruiting! 👍



____

👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies, all without dumping endless dollars on ads, fancy websites, recruiting videos or resorting to acts of desperation.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile
✅ Connect with me
🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter

Truth 💣: All the high-quality photos, recruiting videos, graphics, marketing campaigns, catchy slogans and social media posts in the world won't matter if you can't answer this one simple question...

Wanna know what it is? 🙋‍♀️🙋‍♂️

This weekend's article is dishing the dirt on discovering who you are as an agency! 🙌

👉 https://www.linkedin.com/pulse/struggling-police-recruiting-before-you-look-question-tom-sye-tvdpc

More of a visual learner? 👀

My YouTube channel has got you covered! Check out all of the police marketing and recruiting tips, tricks, and knowledge you need to start recruiting like it's 2024 by visiting https://www.youtube.com/.

Have a friend at another agency who's about to spend a ton of money on a recruiting solution without understanding who they are? 😳

Share this article with them so they can learn too. It's going to take all of us, working together, to restore the future of police recruiting! 🤝



____

👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies, all without dumping endless dollars on ads, fancy websites, recruiting videos or resorting to acts of desperation.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile
✅ Connect with me
🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter

When it comes to police officer standards, things seem really black and white...either you meet them, or you don’t. 🤷‍♂️

But when it comes to medical standards, the game changes significantly and you can really get yourself in a lot of trouble by giving bad advice or answering a medical question incorrectly. ⚖️

This week's Marketing 'For Cops' Newsletter will tell you how to protect yourself from all of it! 👇

👉 www.forcopstraining.com/blog

When you're done reading make sure to hit the subscribe button, so you never miss another edition! 📩



____

👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies, all without dumping endless dollars on ads, fancy websites, recruiting videos or resorting to acts of desperation.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile
✅ Connect with me
🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter

Well, it's official! 🤯

I have retired after 20 years of service to the Glendale Police Department! I've had an amazing career, have been able to live out my dream for the past two decades, and met so many incredible people along the way! I wouldn't trade a second of it for anything! 🙏

So, what's next? 🤔

Getting to serve others in a different way now as I focus full-time on continuing to teach you how to recruit like it's 2024! 🙌

Dawn and I have BIG things in the works, and we can't wait to bring you all along for the ride as we restore the future of police recruiting! 🚀

Keep up with our journey on our website and while you're there...become a member of the Police Marketing Squad and we'll send you free training every single week! 👇

👉 www.forcopstraining.com

Here's to another GREAT 20 years! 🤩



____

👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies, all without dumping endless dollars on ads, fancy websites, recruiting videos or resorting to acts of desperation.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile
✅ Connect with me
🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter

Have Police Officer Retention issues been keeping you up at night?!?!? 🙋‍♂️🙋‍♀️

UNPOPULAR OPINION: That might not be the problem at all! 🤯

Here's how to tell if you have a retention problem or a philosophical one! 👇

👉 https://www.linkedin.com/pulse/does-your-police-agency-have-officer-retention-problem-tom-sye-olzvc/?trackingId=PLrgBaYWQqKzo5s7IQXaiA%3D%3D

Know someone at another agency struggling with Police Officer Retention? Share this article with them! 🤝



____

👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies, all without dumping endless dollars on ads, fancy websites, recruiting videos or resorting to acts of desperation.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile
✅ Connect with me
🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter

What I’m about to tell you is literally going to save you a ton of money, time, effort, frustration, aggravation, and a myriad of other feelings that all come with staffing problems... 👇

🗣️ NO ONE can market your agency better than you!

Not one single company. Not any product or solution on earth. Not even your Police Marketing FTO, who really knows his stuff. 🤷‍♂️

Here's why...

1. No one knows your agency better than YOU
2. No one knows your candidates better than YOU
3. No one cares about the future of your agency more than YOU

Listen, I know companies are coming out of the woodwork pitching you their solutions for your recruiting problems...I get all those calls and emails too...but the real solution to your problem is currently staring at the screen and reading this post! 💯

Recruiting in 2024 isn't hard...it's just different! You don't need a company or service to do it for you...you got this! 💪

Need help getting started? 🙋‍♂️🙋‍♀️

My Road to Better Recruiting course has everything you need to get going and will be launching soon! Join the waitlist and I'll let you know as soon as it opens! 🙌

👉 www.forcopstraining.com/rtbr

Have a friend at another agency who's considering having an outsider handle their recruiting? Share this post with them so they can get on the road to better recruiting too! 🤝



____

👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies, all without dumping endless dollars on ads, fancy websites, recruiting videos or resorting to acts of desperation.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile
✅ Connect with me
🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter

Remember when you were a kid on a long road trip and all you could think about was ‘are we there yet’, ‘are we there yet’ and ‘are we there yet’? 🙋‍♀️🙋‍♂️

Well, when it comes to the police officer hiring process, applicants can feel that same exact way...and will start asking the frequently asked trap of ‘how long is this gonna take’. ⏳

How you answer this question will either send your applicants running for another agency or keep them settled comfortably in the back seat. This week's Marketing 'For Cops' Newsletter will tell you how to figure out which is which! 👇

👉 www.forcopstraining.com/blog

When you're done reading make sure to hit the subscribe button, so you never miss another edition! 📩



____

👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies, all without dumping endless dollars on ads, fancy websites, recruiting videos or resorting to acts of desperation.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile
✅ Connect with me
🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter

⚠️ WARNING ⚠️

This post contains content that recruiting companies find disturbing! 💯

Viewing, liking, and sharing is advised...

I'm just going to come right out and say it...🗣️

You don't need expensive recruiting videos, fancy websites, glamourous photo shoots, coaching programs, or proprietary computer systems that are going to get you so many applicants you're not even going to believe it to fill your police officer vacancies. 🤷‍♂️

All of those solutions have one thing in common... 👯

They want your money over and over and over again! 💸

To be successful in recruiting like it's 2024, you need three things...👇

1. Meet your applicants where they're at
2. Build a relationship with them
3. Show them that people like them, work for you

You know how much that costs? 🤔

ZERO dollars! 🤯

Need help learning how to do that? 🙋‍♂️🙋‍♀️

My Marketing 'For Cops' Newsletter has got you covered! It's published every Thursday morning, is loaded with police recruiting tips and tricks to get you headed in the right direction, and also costs ZERO dollars! 🙌

👉 www.forcopstraining.com/blog

Want to see our whole profession recruiting better? Share this post with a friend at another agency. Trust me, they'll thank you! 🤝



____

👋 I’m Tom Sye, your Police Marketing FTO. I founded ‘For Cops’ Training to teach Police Departments how to attract more qualified candidates through the same methods I’ve used for the past ten years at my own department to keep up with turnover and stay ahead of vacancies, all without dumping endless dollars on ads, fancy websites, recruiting videos or resorting to acts of desperation.

Want to learn more about police marketing and recruiting? 👇

🔔 Follow my profile
✅ Connect with me
🗞️ Subscribe to the Marketing ‘For Cops’ Newsletter