WolfBrown

Have you heard about our Friction Audit and Engagement Survey?
This year's cohort is open for registration until March 15th.

Friction Audit and Engagement Survey Introduction (by Surale Phillips) This is "Friction Audit and Engagement Survey Introduction (by Surale Phillips)" by WolfBrown on Vimeo, the home for high quality videos and the people…

Audience Outlook Monitor's Friction Audit and Engagement Survey (previously called the Audience Experience Survey) cohort opens for registration today!

Last year, over 4,000 ticket buyers provided detailed feedback on their experience attending arts events.

Join this year's cohort to gain valuable insight into satisfaction levels and the kinds of experiences audiences want.

Register for the informational session here:

Friction Audit and Engagement Survey | Audience Outlook Creating audience engagement programs takes an enormous amount of staff time and direct cost. Understanding your audiences’ appetite for engagement and which resources they use and value most ensures you are devoting your resources in the right way for different audience segments.

Calling all orchestras, chamber music organizations, and choirs! The Music Cohort for our Tastes and Preferences Survey is open for registration until February 16.

AOM Tastes and Preferences Survey, Introduction (Surale Phillips) Find out more about the survey at https://www.audienceoutlookmonitor.com/tastes-and-preferences-survey

Have you read the latest piece on CultureHive written by Emma McDowell at the Centre for Cultural Value? "Research Digest: Lifelong Cultural Engagement" mentions research done by WolfBrown's Alan Brown, John Carnwath, and colleagues over the past 10 years.

Read it here:

Research Digest: Lifelong Cultural Engagement - CultureHive How does the impact of engaging with culture evolve across someone's lifetime? This digest explores our continued relationship with culture.

One of the newest additions to our team, Anusha Mohan, shares how she found a renewed passion for fostering community through the arts in her role at WolfBrown as a research and project manager. She shares the work she and Dennie Wolf created at a Mass Cultural Council Creative Youth Development event at the Institute of Contemporary Art/Boston.

Read her post here: https://wolfbrown.com/newsletters/on-our-minds/2023-the-year-in-transitions/ -9

Tomorrow, January 30th from 2:30 - 3:30pm EST, we'll host a free informational session for music organizations to learn about the upcoming Tastes and Preferences Survey Music Cohort (Orchestra, Choral, and Chamber Music).

Register here to find out more:

AOM Informational Webinar - Tastes and Preferences Survey (Music Cohort) Join Audience Outlook Monitor for an informational webinar to learn more about the Tastes and Preferences Survey.

On January 30th from 2:30 - 3:30pm EST, we'll host a free informational session for music organizations to learn about the upcoming Tastes and Preferences Survey Music Cohort (Orchestra, Choral, and Chamber Music).

Register here to find out more:

AOM Informational Webinar - Tastes and Preferences Survey (Music Cohort) Join Audience Outlook Monitor for an informational webinar to learn more about the Tastes and Preferences Survey.

Tomorrow! We're holding a free, one-hour online research briefing as a part of our continuing series on redefining customer relationships. National Arts Centre / Centre national des Arts in Ottawa, Canada commissioned WolfBrown in fall 2023 to investigate the nature of loyalty. Registrants will be emailed a copy of the WolfBrown research report, “Analysis of Experiments with New Customer Relationships,” which NAC has generously released for dissemination.

Register here:

Research Briefing: Loyalty Concept Exploration Register now for Research Briefing: Loyalty Concept Exploration on crowdcast, scheduled to go live on January 25, 2024, 04:00 PM EST.

In this month's newsletter, Alan Brown highlights the need for a fundamental shift in how arts organizations forge relationships with the public.

Read it here: https://wolfbrown.com/newsletters/on-our-minds/2023-the-year-in-transitions/ -10

Consultant Erin Gold thinks about recent research for the National Arts Centre (Canada) and suggests a pragmatic approach to fostering loyalty in the arts by transitioning from transactional interactions to educational engagements, exemplified by the Minneapolis Institute of Art's podcast.

Read her thoughts here:

2023 - The Year in Transitions - WolfBrown As one year transitions to another, it is our custom to share with you a series of reflections on the milestones and tectonic shifts in our understandings of the world that have marked our work at WolfBrown over the past year.

Join a free, one-hour research briefing for the Audience Outlook Monitor community! Shannon Urie, National Arts Centre’s Marketing Director, and WolfBrown staff will explain why NAC commissioned WolfBrown in fall 2023 to investigate the nature of loyalty, with an eye towards critically examining the future of customer relationships. Registrants will be emailed a copy of the WolfBrown research report.

Register for free here:

Research Briefing: Loyalty Concept Exploration Register now for Research Briefing: Loyalty Concept Exploration on crowdcast, scheduled to go live on January 25, 2024, 04:00 PM EST.

Dr. Dennie Wolf imagines a 2024 where live arts events open and punctuate legislative sessions, diplomatic negotiations, and public meetings to signal our shared humanity.

Learn more about her dream (inspired by a recent workshop on music and medicine hosted by the National Institutes of Health (NIH) and the National Endowment for the Arts):

2023 - The Year in Transitions - WolfBrown As one year transitions to another, it is our custom to share with you a series of reflections on the milestones and tectonic shifts in our understandings of the world that have marked our work at WolfBrown over the past year.

On January 25th, we're holding a free, one-hour online research briefing as a part of our continuing series on redefining customer relationships. National Arts Centre / Centre national des Arts commissioned WolfBrown to investigate the nature of loyalty. Registrants will be emailed a copy of the WolfBrown research report, “Analysis of Experiments with New Customer Relationships,” which NAC has generously released for dissemination.

Register here:

Research Briefing: Loyalty Concept Exploration Register now for Research Briefing: Loyalty Concept Exploration on crowdcast, scheduled to go live on January 25, 2024, 04:00 PM EST.

One of the newest additions to our team, Anusha Mohan, shares how she found a renewed passion for fostering community through the arts in her role at WolfBrown as a research and project manager.

Read her post here: https://wolfbrown.com/newsletters/on-our-minds/2023-the-year-in-transitions/ -9

In our latest newsletter, Surale Phillips explores the challenges and opportunities cultural organizations face in integrating popular new concepts while preserving their brand identity. One example of a wildly successful sub-brand experience is Francisco Symphony's SoundBox.

Read her post here:
https://wolfbrown.com/newsletters/on-our-minds/2023-the-year-in-transitions/ -6

2023 - The Year in Transitions - WolfBrown As one year transitions to another, it is our custom to share with you a series of reflections on the milestones and tectonic shifts in our understandings of the world that have marked our work at WolfBrown over the past year.

Claire Purgus, WolfBrown’s office administrator and bookkeeper at the Cambridge office, is also an artist. As we transition from one year to the next, we customarily take a moment to reflect on the milestones and changing perspectives that shaped our work at WolfBrown over the past year.

Below is Claire's reflection. Check out the rest of the team's posts here: https://wolfbrown.com/newsletters/on-our-minds/2023-the-year-in-transitions/ -3

Alan Kline discusses the transition to collaborative research through our Audience Outlook Monitor program.

Read it here: https://wolfbrown.com/newsletters/on-our-minds/2023-the-year-in-transitions/ -2

Speaking of AOM - we have a Theatre Pilot Cohort and a Music Cohort open for registration for Tastes and Preferences Survey in addition to our on-demand offerings. Check them all out here: https://www.audienceoutlookmonitor.com/surveys

Have you read Kathleen Hill's post for our latest On Our Minds newsletter? She shares how two events ( for Cultural Affairs at the O'Neill School Biennial Research Convening and the Association for Cultural Economics International) at University, Bloomington sparked a desire to infuse more joy, play, and openness into her future music-making and work this year.

Read it here: https://wolfbrown.com/newsletters/on-our-minds/2023-the-year-in-transitions/ -5

Attention Theatres! Are you interested in piloting a new survey about tastes and preferences? You'll receive a 50% discount.

Watch a recording of the informational session if you missed it:
https://www.audienceoutlookmonitor.com/tastes-and-preferences-survey

Registration closes January 19, 2024.

Tastes and Preferences Survey | Audience Outlook Creating audience engagement programs takes an enormous amount of staff time and direct cost. Understanding your audiences’ appetite for engagement and which resources they use and value most ensures you are devoting your resources in the right way for different audience segments.

Have you seen John Carnwath's post for our newsletter On Our Minds? According to TRG Arts data, about 50% of all tickets to performing arts events in North America are sold to new customers – that is, people who haven’t previously purchased tickets from a given organization. John considers how arts organizations might communicate with infrequent visitors if the goal were to make those rare experiences unforgettable rather than trying to sell them another ticket.

Read it here:

2023 - The Year in Transitions - WolfBrown As one year transitions to another, it is our custom to share with you a series of reflections on the milestones and tectonic shifts in our understandings of the world that have marked our work at WolfBrown over the past year.

Did you see Dr. Thomas Wolf's celebration of the 40th anniversary of working at a consulting firm in our latest On Our Minds newsletter?

Read it here: https://wolfbrown.com/newsletters/on-our-minds/2023-the-year-in-transitions/ -1

Attention Theatres! Are you interested in piloting a new survey about tastes and preferences? You'll receive a 50% discount.

Register for our FREE informational session here:

AOM Info Session - Tastes and Preferences Survey (Theatre Cohort) - Pilot Join Audience Outlook Monitor for an informational session to learn more about the Tastes and Preferences Survey Theatre Cohort Pilot.

As we transition from one year to the next, we customarily take a moment to reflect on the milestones and changing perspectives that shaped our work at WolfBrown over the past year.

Read it here!

2023 - The Year in Transitions - WolfBrown As one year transitions to another, it is our custom to share with you a series of reflections on the milestones and tectonic shifts in our understandings of the world that have marked our work at WolfBrown over the past year.

Did you miss last week's Music as Medicine: The Science and Clinical Practice two-day workshop that WolfBrown presented at?

You can watch the recordings for FREE here:
Day 1: https://videocast.nih.gov/watch=52714
Day 2: https://videocast.nih.gov/watch=52716

The event was sponsored by National Institutes of Health (NIH) and the National Endowment for the Arts and jointly organized by NIH, the NEA, the Renee Fleming Foundation , and The John F Kennedy Center For The Performing Arts. Over 5,000 people registered for the event!

Music as Medicine: The Science and Clinical Practice The workshop “Music as Medicine: The Science and Clinical Practice,” taking place December 14–15, 2023, aims to highlight accomplishments from the last 6 years in advancing scientific research on music and health, develop a blueprint for the next phase of research, and further build the res...

We will be attending “Music as Medicine: The Science and Clinical Practice” held today and tomorrow (Dec 14-15) from 9 a.m. to 5:30 p.m. ET.

It's your last chance to register now to join virtually for this event!

Event: Music as Medicine - WolfBrown Drs. Dennie Palmer Wolf and Steven Holochwost will be attending “Music as Medicine: The Science and Clinical Practice.” It will be held on December 14 and 15, 2023, from 9 a.m. to 5:30 p.m. ET. You can register now to join virtually for this event.

In our latest On Our Minds, Managing Principal Alan Brown grapples with the challenge of involving nonprofit board members in crucial aspects of organizational leadership, including institutional strategy, programming policies, and equity considerations.

Read it here:

Preparing Board Members for Their Stewardship Role: Whose Job Is It? - WolfBrown One question of equity that may be overlooked when in arts research is who formulates the questions that research will address.

Have you read Thomas Wolf's latest post for On Our Minds, our flagship newsletter?

He shares what he and the other faculty have learned in their fourth year of leading and designing intensive, four-day leadership retreats for executive directors.

Read it here:

Ten Take-Aways from a Leadership Retreat for Executive Directors - WolfBrown One question of equity that may be overlooked when in arts research is who formulates the questions that research will address.

We'll be attending this workshop on December 14 and 15. It aims to highlight accomplishments from the last 6 years in advancing scientific research on music and health, develop a blueprint for the next phase of research, and further build the research community.

Register now to join virtually for this event!

Event: Music as Medicine - WolfBrown Drs. Dennie Palmer Wolf and Steven Holochwost will be attending “Music as Medicine: The Science and Clinical Practice.” It will be held on December 14 and 15, 2023, from 9 a.m. to 5:30 p.m. ET. You can register now to join virtually for this event.

Have you read Dennie Wolf's new post for On Our Minds, our flagship newsletter? She asks, "If you think about the challenges of today’s complex arts environment why not begin much earlier to open up the field to the many young people who could lead arts organizations?"

Read it here:

Never Too Early - WolfBrown One question of equity that may be overlooked when in arts research is who formulates the questions that research will address.