CYFER Marketing

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These are the elements that make up your brand.
Is your brand strong and cohesive or do you need some help getting there?
Connect with us or find out more at:
https://cyfermarketinggroup.com/

5️⃣ Digital Marketing Mistakes to Avoid in 2021! 👩‍💻

🧑‍💻1. Not Knowing Your Target Audience
The most basic rule for having successful digital marketing is to know your target audience and their personas in and out. While marketing your products or services, it is essential to know your audience, persona, needs, and likes. Your marketing strategy and goals need to be in line with who your audience is.

👨‍💻2. Not Having a Blog
People tend to overlook the importance of text marketing. Even in modern content marketing, text marketing has the ability to deliver exceptional results.
But do not post blogs just for the sake of attracting traffic. You need to have a detailed content marketing strategy to have positive results.

👩‍💻3. Not Calling Customers Back to Action
‘Call back to action’ is as important as ‘call to action.’ Call to action refers to having a desired action from the audience for example, buying a product/service. Whereas, Call Back to Action refers to a nudge to complete the buying process.

🧑‍💻4. Not Paying Attention to Social Media
In this digital age, social media is one of the most robust channels to promote a brand and product.
Valuable and informative social media content is a good way to keep transparency with customers and build a more personal bond with consumers.

👨‍💻5. Lacking Creativity
Simply producing relatable and unique content is not enough. You need to be sure that your content is attention-grabbing. Unless your content is able to get the attention of your audience, it is useless.
By creative unique and creative content, your brand is able to stand out and offer something relevant and useful among the abundance of noise and clutter that is already on social media.

📲Follow for more marketing tips and tricks!

📲 What you Need to Know About TIK TOK. Marketing ⬇️

📲TikTok has 800 million active users worldwide.

📲 Marketers are drawn to TikTok as it reflects a key social media trend for creativity and collaboration amongst young audiences. Its fast-paced nature keeps users engaged for relatively long periods of time, with users spending an average of 52 minutes per day on the app.

📲TikTok has its own Creator Marketplace, designed to link up brands and big creators on the platform.

Marketers can run in-feed adverts, sponsored hashtag challenges, and banner ads within the homepage of the app. As well as targeting age, location, and demographics, advertisers can target people who have viewed similar content to theirs. Advertisers can sign up to TikTok for Business to run self-serve advertising campaigns.

For more marketing tips follow 📲

🔐B2B VS B2C Marketing, What’s the difference?

🔓B2B Marketing
Focuses on the the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization.

🏆 Goals ; Differentiate your firm from competitors, tell a compelling story, generate leads, nurture leads, Increase customer retention, cross-sell and up-sell, raise awareness for your brand.

🔓B2C Marketing
Focuses on the needs, interests, and challenges of individual consumers who are making purchases on behalf of, or for, themselves.

🏆Goals; Raising brand awareness, increasing engagement, getting more leads, creating customer evangelists, driving more sales, boosting customer retention, loyalty, and lifetime value.

Wishing everyone a happy Victoria Day! 🇨🇦

- The Cyfer Team

🔈Benefits of Email Drip Campaign Marketing 🔈

🔈Boost Engagement & Loyalty
Drip email campaigns allow you to engage your prospects and customers better and more efficiently. Emails triggered based on user actions have a better chance of getting a response because they’re likely to more relevant.

🔈 Promote Relevant Content
When you’re aware of where your contact fits into your sales cycle, you can send content tailored to moving them to the next step.
> If they’re a prospect, provide emails with content that answers common questions.
> If they’re a customer, provide a series of emails that show how other customers are using your product or service.

🔈Lead Nurturing
Nurturing prospects with a drip email campaign allows you to communicate the benefits of your product or service, answer potential questions, and address any objections a prospect may have. It’s like having a sales conversation over the course of multiple emails.

🔈Re-Engage with Contacts
Along with a “Hey, we miss you!” re-engagement campaign, you could also use your drip campaign to promote other marketing channels like social media accounts and YouTube

🔈Follow for more useful marketing tips & tricks!

🏆Components of a Successful Marketing Campaign 🏆

👉 Defined Audience
To make your campaign a success, you need to select the audience that you want to reach in advance and target it specifically to those people.

Narrowing down your focus and targeting one specific audience can make your campaign more successful.

👉 A Solid Offer
According to Forbes , a successful marketing campaign must contain a solid offer, which provides customers with a reason for buying from your company.

👉A Hook
Though your ad may not feature a jingle, it should contain some type of hook that grabs the attention.

When you create a good hook, you may even see your ad go viral and spread to customers you never thought you would reach.

👉 Brand Awareness
If you create an interesting and entertaining ad, you might see your ad go viral, but not get any sales off that ad because viewers do not know what you want to sell. .

That is why it’s so important that your campaigns include brand awareness!

👉Follow for more useful marking tips!

🏆 5 Ways to Optimize your Business’s Instagram Page

1. Consistent Content 📲
Regularly posing content will help you build a consistent experience for your followers and keep them in the know of your brand!

2. Quality Content 📲
Be confident in your content strategy by analyzing different filters, captions and more to see what works best for your audience. If you’re unsure where to start, try analyzing your competitors.

3. The Right 📲
You have to find the hashtag that people in your target audience are more likely to check!
Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.

4. Live Streams 📲
Live and Stories can go more in-depth than a photo and present your company much needed personality.
They also offer a chance for interaction with polls and other widgets that offer instant feedback and easier access to links.

5. Your BIO 📲
Does your bio picture reflect your business?
Do you have an engaging description of your products or services?
Have you added a link to your website?
If you answered “no” to any of these questions, consider refining and optimizing your Instagram bio.

👉 Follow for more useful tips on how to group your business and online presence!

🔈BRAND IMAGE: Why is it important? 🔈

Why Brand Image matters more than think!

👉Brand Image Makes an Impression
- Consumers will create an impression of your business and brand based on a variety of factors, such as the way your employees are dressed, your website, your business cards and more.

👉Brand Image Creates Recognition!
- It’s not just about the logo or slogan, your brand image encompasses both visual elements and brand associations like speed, reliability and quality!

👉Shows How Put-Together You Are
- How could a customer identify who to turn to for help? A polished brand image is necessary to show that you know how to run your business!

👉 Builds Credibility and Equity
- Your brand image is paramount to building credibility and loyalty among potential customers!

🔉Last Chance to Register for our FREE LIVE WEBINAR! 🔉
Unlocking Lead Generation!
➡️ If you’re curious about how competing Businesses are bringing in so many qualified, and ready to do business leads…tune in to our Zoom session tomorrow, Thursday, April 15th at 12pm PST
➡️ Find out how some of Canada’s top Businesses are using this fully automated lead generation program to provide their business with new AND nurtured leads daily.
➡️ Ideal for: Mortgage Brokers and Brokerages, Insurance and Finance Brokers, Online and Retail Shopping Businesses, Fitness Centres, Business and Life Coaches, Universities, Online Programs, and more!
➡️ REGISTER NOW! HERE:
https://us02web.zoom.us/meeting/register/tZUsdemhrj8rHNVmrUkXtzEsRG4QGqYBRL0h

2021 Global Marketing Trends 🏆
Change your frame & grow your business!
🗣 Adapting to growing and always changing trends in marketing is how companies achieve their goals and continue to grow every day!

From Our Family to Yours, Happy Easter! 🐰💐💗

Happy St. Patrick's Day Everyone! ☘️🍀

Size does matter.
Especially with Instagram images. And... 🍷

The optimal size for posting Instagram photos or images is 1080 x 1080 pixels.

So how do you create perfectly sized Instagram images?

Here are 3 of our favourite programs that help us to create stand out Instagram images, branding essentials, and advertisements on Instagram.

👉 Canva
👉 Ripl
👉 Projector

Check them out for yourself, or connect with our Marketing team today!

CYFER Marketing
[email protected]
Or send us a message! 

We can’t take credit for this one, but it certainly resonates heavily with our team. ✨