Trusted Review

If you have the right mindset, you can be just happy on Monday as you are on Friday.
-Joel Osteen

Monday is the start of your progression ladder. Work hard and make yourself proud!

Here are the five tips to start generating leads with email.
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What else do you need? —Well, a great email marketing idea!

Keep in mind that ideas are often awfully timed! It’s similar to rain. It doesn’t appear when you ask for it, but when you aren’t expecting it!

It takes a lot of time and effort to establish a business and make it grow. Your services might be excellent and you might be satisfying your existing customers but there is a crucial thing that you need to look after to protect and fuel the growth of your business. In this digital world, maintaining your business’s reputation on the internet is critical.
Here are the TOP 5 Benefits Of Maintaining A Good Reputation Online👆

Instagram is not just for posting selfies, it can help increase your email list for your small business! Email marketing is a very effective way to get your business’s content out in a matter of seconds to a large group of people at the same time. Today, social media is a critical aspect of your digital marketing mix toward growing your business. Among other reasons to consistently use social media is that you can acquire leads via obtaining email addresses. Below we’ve listed the top 5 ways to grow your email list with Instagram for your small business.

Where there is a will there is a way. The door isn’t always open, but sometimes it’s ajar or the key is on the floor. All you must do is pick it up and turn the lock. Basically, the right environment for success ebbs and flows, but a keen businessperson is never passive.

𝐒𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞𝐬 like Google and Bing use a number of ranking factors to determine and provide the most relevant content for a particular search term.

But before they are able to do that, search engines first need to crawl and index websites. Here’s what crawling and indexing mean.

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Many people have it backward, struggling to achieve success in order to feel good about themselves. But the irony is that it’s in the doing, not the goal, where happiness resides. Even if you fail at your enterprise, if you enjoy the process, then you’ll be happy.

There are several strategies you should be using to ensure you stay ahead of your competitors.
To become a successful business, you need to find ways to stay a step ahead of your competition. Doing so is often easier said than done, and there’s no simple answer to how to beat your competition.

Competition exists in every market. Smarter companies nullify the effect of competitors in order to increase market share.

How do they do that? Here are five simple, yet powerful ways to beat your competition.

Even if you’re doing the right thing, if you’re not moving forward, constantly pushing yourself to reach beyond your comfort zone, then you’re in trouble. The competition will overtake you.

If your business has a few negative reviews in the mix, don’t sweat it. In this age of transparency, there are actually several opportunities that can come from bad reviews:

✅They make positive reviews more sincere.
✅They humanize your business. A negative review with a proper response might have more of an impact on a consumer than a positive review with a mere “thanks!”
✅They (ironically) can facilitate trust. A string of generic positive reviews can be underwhelming or even a little suspicious. Having a mix of positive and negative reviews shows that you’re genuine and have nothing to hide.

Knowing how to respond to negative reviews, especially those that occur online, is the key to customer relationships and continued success. Negative online reviews aren’t the worst thing in the world, and when handled properly can be turned into opportunities to better satisfy your customers and improve your business.

Increased efficiency and cost-effectiveness are the reasons many businesses give for turning to cloud-based SaaS solutions. The advantages include:

𝐋𝐨𝐰 𝐬𝐞𝐭𝐮𝐩 𝐚𝐧𝐝 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐜𝐨𝐬𝐭𝐬
You just pay for what you need with no capital expenditure that needs to be depreciated on your balance sheet over time.

𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞 𝐟𝐫𝐨𝐦 𝐚𝐧𝐲𝐰𝐡𝐞𝐫𝐞
Just connect to the internet and you can work from wherever you need to be via desktop, laptop, tablet or mobile or other networked device.

𝐒𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲
You can adapt your requirements to the number of people who need to use the system, the volume of data, and the functionality required as your business grows.

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲-𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐥𝐞𝐯𝐞𝐥 𝐚𝐠𝐫𝐞𝐞𝐦𝐞𝐧𝐭𝐬 (𝐒𝐋𝐀𝐒) 𝐟𝐨𝐫 𝐮𝐩𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞
So you have assurances that the software will be available to use when you need it – a difficult promise for in-house teams to make.

𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐜, 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬
Providers offer timely improvements thanks to their scale and because they receive feedback about what their customers need. This frees up your IT department for other more business-critical tasks.

𝐒𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐚𝐭 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐥𝐞𝐯𝐞𝐥 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐝 𝐛𝐲 𝐚𝐧𝐲 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫
Because of the shared nature of the service, all users benefit from the security level that’s been set up for those with the highest need.

Once you’ve responded to a negative review, here’s how you can get your business’s online reputation back on track.

𝑮𝒆𝒕 𝒎𝒐𝒓𝒆 𝒑𝒐𝒔𝒊𝒕𝒊𝒗𝒆 𝒓𝒆𝒗𝒊𝒆𝒘𝒔
A proper response can lead customers to edit, remove, or even replace their negative online reviews. Some customers even turn into fans of your business! However, this isn’t always the case.
𝑹𝒆𝒔𝒑𝒐𝒏𝒅 𝒕𝒐 𝒑𝒐𝒔𝒊𝒕𝒊𝒗𝒆 𝒓𝒆𝒗𝒊𝒆𝒘𝒔
Obviously, it’s crucial to respond to negative reviews, but don’t forget to respond to positive reviews, too.
𝑺𝒕𝒂𝒚 𝒐𝒏 𝒕𝒐𝒑 𝒐𝒇 𝒐𝒏𝒍𝒊𝒏𝒆 𝒓𝒆𝒗𝒊𝒆𝒘𝒔
You can’t respond to negative online reviews if you can’t find them! With the power of online reviews today, reputation monitoring is crucial to your business’s success. Use reputation management to stay on top of what customers are saying about your business online, make improvements where necessary, and identify strengths to harness.
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The best time to ask for a customer review is right after you finish a job, help a customer solve a problem, and any time you have a positive interaction. Granted, you should only ask someone for a review one or two times, otherwise, you risk bothering them and ending up with a low review.

Happy Monday!
"May your coffee be strong, and your Mondays be short"

TOP 3 ONLINE REVIEW SITES FOR YOUR BUSINESS
Your business needs to be on to get more leads.

1. Facebook recommendations and reviews
2. Yelp
and the most important one that does affect your Google Rankings is your
3. GOOGLe my business profile page.

Here's a bonus tip for you

Building a different review site will help you build trust and credibility with customers and with Google

𝑯𝑶𝑾 𝑻𝑶 𝑹𝑬𝑷𝑳𝒀 𝑻𝑶 𝑨 𝑵𝑬𝑮𝑨𝑻𝑰𝑽𝑬 𝑹𝑬𝑽𝑰𝑬𝑾𝑺?

Use my 𝐄.𝐏.𝐏.𝐅.𝐇. Method.

𝟏𝐬𝐭 𝐄𝐦𝐩𝐚𝐭𝐡𝐲
Be Empathetic to your customers and their experience.
𝟐𝐧𝐝 𝐏𝐫𝐨𝐦𝐩𝐭
Be ready to reply back in 24 to 48 hours.
𝟑𝐫𝐝 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥
Acknowledge the customer and their pain point.
𝟒𝐭𝐡 𝐅𝐚𝐜𝐭𝐮𝐚𝐥
Only speak to the facts from your side of the story. Don't get emotional.
𝟓𝐭𝐡 𝐇𝐞𝐥𝐩𝐟𝐮𝐥
Conclude your response by offering to reach out to help them.

Over 90% of people say they read reviews before making a purchase. That means if you have negative reviews, people are probably going to see them. And while you can’t control what people write about your business, you do have the opportunity to respond publicly.

This means your responses don’t just convey messages to the reviewer but also to every other current and potential customer. And people are reading those responses! In fact, 97% of people who read reviews say they also read the responses.

When you take the time to reply to a review, you demonstrate that you’re attentive to feedback and committed to customer satisfaction.

This can help to:

✅Build your reputation
✅Earn trust
✅Encourage more reviews
-----------------------------------------

Not only do people pay attention to what others say about your business, but they’re also watching how you handle it. Whether they’re positive or negative reviews, does your business take the time to respond? Almost 80% of consumers feel that a business cares about their consumers more if they respond to online reviews than if they do not.

So, how should you respond to reviews?
STAY TUNED!😉

Not only do 94% of online shoppers say that a negative review prevents them from purchasing and even visiting a business, 53% of customers expect businesses to respond to negative reviews within a week.

At Oneset Digital, we always talk about the importance of building a relationship and trust between customers and a business. The way a business responds to a review and customer experiences has a strong impact on your brand's reputation.

Most companies use “next step” tactics to express their commitment to their customers and their services. Connecting a customer to a person directly with the company is the easiest and most common way to handle negative reviews.

Improving your Google search results means getting familiar with search engine optimization. SEO is a marketing strategy that focuses on getting a business higher on a search page when using select keywords. Getting better placement means selecting pertinent keywords, creating content with those on your site, and optimizing said content for more relevancy.

Here are some tips to customize your GMB profile to increase your Google analytics and achieve better local visibility: 5 Steps to Increase Your Local Rankings

Google uses three major characteristics to determine which local results to display for a search: 𝒅𝒊𝒔𝒕𝒂𝒏𝒄𝒆, 𝒑𝒓𝒐𝒎𝒊𝒏𝒆𝒏𝒄𝒆, 𝒂𝒏𝒅 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒄𝒆. For instance, Google may suggest a business located further from you if it's likely to better suit your needs. Here's an overview of Google's local ranking factors:

Rᴇʟᴇᴠᴀɴᴄᴇ
This is basically how well a business matches a consumer's search query like "plumber near me." Complete, consistent, and accurate business information improves relevance matching. Using local keywords on your GMB page helps Google easily match your business for the given search queries.

Dɪsᴛᴀɴᴄᴇ
If a user hasn't specified a location, Google uses GPS to calculate the closest relevant businesses to their search. Ideally, being closer to a searcher places your business at an advantage, but not always.

Pʀᴏᴍɪɴᴇɴᴄᴇ
Search results try to reflect businesses that are more prominent, even if they are slightly further from the searcher's location. Reviews play a key part in improving your popularity in local results. Additionally, information (social posts, links, directories, articles, etc.) being shared about your business around the web will influence your prominence score.

Don’t save all your love for people who write 5-star reviews of your business. Customers who leave any kind of feedback should be acknowledged individually and addressed personally. Make them feel important. At the very least, say thank you, even (or especially) when customers don’t exactly have great things to say about their experience.