Pisgah Peaks Ventures

I'm stuck, sales are low, and I'm working harder than ever...Does this sound familiar to you?

Rest assured, it’s one of the top struggles we hear from new small business owners.

Who are usually so excited to share their creation with the world that they sometimes skip over some steps in the process of building an effective marketing strategy. 🤷‍♂️

Pro tip? Understanding the pain points your ideal customer faces is critical to successful marketing.

Here are a few ways you can do so:

💯 Spend time in communities where your client spends time. Reddit is a great platform to explore because it allows you to hear how people express their pain points in a public forum, so you can create messaging that echoes the language and solves the problems posed.

💯 Interview early-stage customers and understand why they chose you, what made them choose you over others, and what struggles they faced that led them to need the product in the first place.

💯 Look at your competition and their reviews. This is where you can find untapped gold by learning where your competition is missing the mark.

💯 Use zero party data strategies in your email campaigns. Ask strategic questions and build some trends. Most email tools have built in survey tools.

💯 What other media do they consume? Don't invest in social channels where your clients don't hang out. You can run targeted campaigns on both the paid and SEO side to target publications your clients would read/trust also

💯 Have a running document where you reflect on this work quarterly.

Any questions on how to implement any of the items above? DM us, and we’ll share more ideas!

A Marketing Year-End-Review : 4 Things to Do!

Campaign success: Look at the product launches and campaigns you ran in 2022: What worked and what didn’t?

Analytics: Look at your website's traffic for the year to see what people searched for the most and what trends you should pay attention to in 2023.

Customer Inquiries: Whether you’re managing clients or customers, what were the most frequently asked questions throughout the year? How can you address them next year?

Conduct a survey: Get your customer's or client's POV directly! Conduct a quick survey to learn what your target audience liked or disliked, as well as what they want in the future.

With these analytics in your pocket, you have the tools you need to succeed and exceed your next year’s goals. Make 2023 your best one yet.

Send us a DM to start your digital marketing roadmap with Pisgah Peaks Ventures!

Join Pisgah Peaks Ventures and the Gravity Center to explore 7 ways you can increase your website engagement!

You'll walk away from this event with knowledge on
- How to monetize your website
- How to ensure your website is optimal to be found in Google
- How to build systems for client engagement/retention via website.. and so much more!

Brandon Bobart is the founder and CEO of Pisgah Peaks Ventures. He is dedicated to creating websites that convert visits into sales and leads through data-driven strategies. His work spans across industries, including national cannabis startups and local small businesses.

Victoria Howard is a content expert who knows that creating powerful website content establishes your brand as the authority. She's worked with Brandon since graduating from Winthrop and her passion lies in helping local businesses in York County create community.

Registration is required - https://www.mygravitycenter.com/events/7-steps-to-increase-website-engagement-today

Did you know consumers open emails with a personalized subject line at a 50% higher rate than those that do not? According to Yes Marketing, personalized emails are a crucial way to reach out to your existing customer!

Email marketing is an oldie, but goodie. It helps develop brand trust and a strong, loyal subscriber list. Don't forget to add that extra little touch for your consumers!

Follow us for more marketing tips!

In November, our amazing client, ProCanna, launched a public funding campaign on WeFunder. We are pleased to announce that as of the start of 2022, they have reached over $100,000 in investments!

ProCanna is an incredible cloud-based technology company making compliance easy for cannabis businesses. With support from PPV in all aspects of marketing, from pay-per-click, to a new website, to lead generation, ProCanna grew throughout 2021 and we are now projecting this compliance software to be #1 within the next 5 years.

Want to get in on the ground floor of this cannabis compliance software company? Check out the WeFunder today! https://wefunder.com/procanna/details

Marketing reminder of the day: It's okay to make mistakes in your marketing campaign.

Every business should have a different marketing plan based on the product they are selling. What works for one company may not work for yours.

Always be monitoring your progress so you can see what works and what does not. Just because a strategy doesn't work does not mean you have failed, learn from the mistakes you make and adapt to better your strategy.

Get more marketing tips by following our page!

We are incredibly excited to talk about our friends at The Gravity Center!

Located in the heart of Rock Hill, The Gravity Center is the hub for entrepreneurial collaboration and development in York County. Their coworking space hosts numerous local entrepreneurs, helping them reach their full potential by providing guidance and support to local entrepreneurs and plugging them into local resources and services.

We joined The Gravity Center community at the end of 2021 and are looking forward to spending more time in our office space with them, and maybe even hosting some classes about marketing👀

Keep an eye here and check out their social media to stay up-to-date on opportunities for York County entrepreneurs!
https://www.facebook.com/mygravitycenter/

Happy 1-year PPV-aversary to our Social Media Manager – Victoria Howard!

“Brandon took a chance on me right out of college and I couldn’t be more grateful. I’ve learned more about marketing and business over the past year than I could have imagined. PPV has given me the chance to grow my skills as a content writer and social media expert while working alongside some awesome brands and supporting the efforts of nonprofits that I’m passionate about. I can’t wait to see what we’re able to accomplish this year!”

Work with Victoria and the rest of the PPV team - bio.link/pisgahpeaksventures

Many business owners end up focusing their attention on gaining new customers, but it can be easy to forget to maintain relationships with current customers. Your current customers are your biggest advocates and chances to grow!

Keep that relationship fresh by constantly updating your website and developing a pleasant customer experience so that they return to your business. Keep giving them new and exciting content that is relevant to their needs and goals!

We have many more tips and tricks up our sleeves. Contact us today to see what we can do to help your business! bio.link/pisgahpeaksventures

Welcome to 2022. We have 365 new chances to take your business to the next level.

What do you want to accomplish this year?

Happy birthday to our founder and CEO, Brandon Bobart!

Brandon is an incredible leader and inspiration for the rest of the PPV team. His passion truly lies in supporting businesses that have a mission to help others. In the past years, he’s worked closely with Brown Family Farms, a third-generation farm based in NC bringing fresh produce to those in food deserts, as well as the Therapy Resource Group, a nonprofit working to make therapy accessible to everyone who needs it. He keeps fees for these clients below cost to help them further their missions.

As Brandon heads into this next year, the rest of the PPV team would like to wish him an amazing birthday! Have fun with your daughter and enjoy some craft beers today! Cheers!

Happy New Years Eve! Here's to a new year of business success 🍾

Holidays are the busiest time of the year for businesses; online and in-person! Make sure you are optimizing your advertising online to grab the attention of your consumers.

Wishing you a Merry Christmas from our Pisgah Peaks Ventures family!

Digital marketing tip of the day: update your website often.

With the new year rounding the corner you don't want to ring in 2022 with an old website. Keep up with new trends, update photos, and keep your website easily accessible.

Today we are going to bust a stereotype about marketing!

Most people believe that any content is good content. While posting regularly is important, it's important to make sure you are posting valuable content. High-quality content engages potential consumers and positions your business as a knowledgable authority. All content should add value and speak to the interests of your target market. Less is more if the choice falls between lots of mediocre content or less content of higher quality!

Need help developing a strong content marketing strategy? We can help: https://bio.link/pisgahpeaksventures

Meet the PPV team! Gabrielle is a graphic designer and content creator. In college she studied English and Studio Art, and for the past 3 years she's been channeling that creativity into digital marketing.

"I love coming up with new ways to communicate big ideas. Helping businesses show the world who they are and connect with their audiences is super rewarding and there's nowhere better to do it!"

Are hashtags still important? While the way we use hashtags are ever changing, they can still be an important tool for your business. Hashtags can:

1. Broaden your brand awareness with people who do not follow you.

2. Engage with consumers looking for similar content.

3. Make your content easily discoverable.

Forbes released a new article called " 3 Steps All Marketers Must Take To Be Successful In Digital Marketing". In this article they take a deep dive into how learning, strategizing, and executing in a marketing plan is the foundation to success.

Are you setting your business up for success?

Read the full article at Forbes.com

Happy Thanksgiving from our Pisgah Peaks Ventures family to yours. Hope you have a wonderful day!

Great information about

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It's National Entrepreneurs Day!

Today we celebrate those who took the risk to start their own business based on an idea they had! Entrepreneurs shape the world of business we live in, so let's show our support to them today and everyday!

You're not alone, we understand running a business is hard work. We want to hear from you!

Tell us down below one thing you struggle with most when it comes to marketing for your business?

Feeling overwhelmed?

Owning a business can become very stressful, trying to manage so many aspects of a company all while growing your platform. At Pisgah Peaks Ventures we are here to take some of the stress away and help your company become the best version of itself. From E-Commerce, website development, to content management; we do it all!

Visit our website today to see what we can do to help you succeed!

Community is important.

Part of our mission here is to provide digital marketing services to 501c groups that have important missions, at a reduced market rate; so that more of their funds can be used to further their respective missions.

NASH is non-profit based in Pennsylvania. Their founder Tony V., Had a life-saving liver transplant after being diagnosed with NASH (non-fatty liver disease).

Since then he and his daughter Gina have advocated to spread awareness about this affliction that impacts millions each year (most unknowingly).

We help them manage their websites, email marketing, social media, and provide timely marketing materials for various events.

Know a non-profit that needs some help?

Tag them in the comments below or DM us!

Next week, join us for a discussion on Fatty Liver Disease/NASH with leading healthcare professionals and advocates. We will discuss all aspects of NASH from testing to caretaking.

The full event lineup includes Nutrition for Fatty Liver and Metabolic health with Dr. Karen Jerome-Zapadka, Pediatric NAFLD/NASH with Dr. Alisha Mavis, NASH Drug Development Update with Dr. Naim Alkhouri, and much more!

This program is intended for NASH patients and their caregivers to learn more about NASH and find support and resources. The event is online and completely FREE, but requires pre-registration to attend!

Find full program details and the link to sign up here: https://www.communityliveralliance.org/nash-update-program

Attention Women Business Owners... Want to learn more on how to receive your certification from the U.S. Small Business Administration? There are two webinars being held on Nov 9th and Nov 23rd at 3p EST. Free registration to learn more! https://www.eventbrite.com/e/wosb-certification-eligibility-and-application-process-webinar-tickets-134537728969?fbclid=IwAR1gM_qlc4Bgnsd172NXnyTwYTxCWyltKrBFhZ44HB8d6Mq_VBxm-btxss8

Social media is not only fun but can help you connect and grow your business!

Here are 4 reasons why your business should be on Social Media

1. Boost brand awareness

2. Connect with your consumers

3. Amplify sales

4. Increase traffic to your website

We are getting the gang back together!

We love being able to meet in person to brainstorm ideas and collaborate with each other. This week we met at Optimist Hall in Charlotte for some work and delicious food. Have you ever been to Optimist Hall ?

Tell us down below what your favorite thing to eat there is?

The change of seasons also come with changing of social trends. Trends are a great way to keep up exposure for your content.

What tips do you use to stay up-to date with changing trends in your digital world?