Rapid Alpha
Intellectual Property Strategies that fuel your business's growth.
Every company has IP that can be valuable to its bottom line. The challenge is identifying which ideas are worth the cost of formal IP documentation or protection.
Separating out these A+ ideas, clearly documenting them, and wrapping solid IP protection around them is key to setting your business up for success:
● Safeguard your sparks of genius and prevents competitors from using them
● Effectively communicate your groundbreaking innovations to investors, collaborators, business partners, and your market
● Position your company to build a strong IP portfolio for sustained competitive advantage
Read it here:
https://hubs.la/Q018b5Rr0
For founders who’ve developed a technology breakthrough, the next major challenge is successfully bringing the concept to the market. When seeking guidance on how and where to start, however, they are often met with vague, non-practical, and sometimes conflicting advice.
“Make sure your approach is scalable.”
“Do what doesn’t scale.”
What does this even mean and how do you do it?
This article series aims to help by sharing concrete, practical detail on the approaches we use at Rapid Alpha to take founders from idea to successful market entry; you’ll find an overview of the 12 stages we use to take founders to market.
From innovation to market entry: A how-to overview (part 2) – Rapid Alpha From innovation to market entry: A how-to overview (part 2) Leave a Comment / Case studies, market strategy, Product Market Fit / By Matthew Wahlrab Authors: Matthew Wahlrab and Craig RochesterFor founders who’ve developed a groundbreaking idea or technology, the next major challenge is successful...
Seeking a strategy to manage your IP for efficiency, productivity, and scalability?
Strong IP strategies position startups to:
✓ Enter promising markets with confidence
✓ Get creative with deals and partnerships
✓ Tell their innovation story in sales and marketing material
✓ Survive due diligence
✓ Have more open, relaxed conversations with potential investors, knowing their ideas are safeguarded
…all of which support driving the revenue that’s all-important for young companies.
Our latest article explores the 6 IP management elements key to leading an efficient and productive growth business:
1. IP strategy development
2. Evaluation and decision-making processes
3. Integrated IP and innovation management
4. Organization and communication
5. Leadership and accountability
6. IP and business development
Read it here: https://hubs.ly/Q017bmfK0
How can startups leverage their intellectual property?
Just ask our client Blink Technologies, Inc.. As a leading pioneer in gaze detection technology, Blink faced a challenge every innovator does when a great solution can be applied to multiple industries. Which market do we enter first?
Today we are pleased to see Blink announce their collaboration and capital investment from Opthalmology innovator Shamir Optical Industry Itd. As part of the partnership, Blink will be leveraging their existing know-how and growing patent portfolio to support Shamir in breaking new ground in the ophthalmology space.
Yagan Moshe, CEO and President of Shamir: "Shamir is proud to be at the forefront of technological developments, the new ones to produce better solutions for improving people's vision. Blink Technologies develops groundbreaking solutions based on eye monitoring, so it's natural for us to collaborate and develop new opportunities for our customers. "
Partnering with a thought leader to create new market solutions and securing funding resolves two of the biggest pain points startup companies have.
Congratulations to the Blink team for thoughtfully executing your objectives.
Congratulations to Shamir for partnering with the best company out there for gaze detection technology.
For the original press release:
https://lnkd.in/gYajAR8C
And to learn more about Blink and its 3D Display technology go here: https://lnkd.in/gcqPK3Wk
Blink – Rapid Alpha In mid-ranges domain, we target mobile devices, tablets, and laptops. We provide a software-only solution that enables built-in cameras to perform face and eye tracking, with no additional hardware required. We support a wide range of applications, including Windows 11 eye control.
"Know thyself." - Delphic Maxim
"Know thy market." - Digital Transformation Maxim
$3.3 Trillion spent (wasted) on digital transformation by 2025.
According to an article in Forbes, 84% of initiatives fail.
In the quest to capitalize on an urgent market need, don't forget to develop and market to those ACTUALLY feeling the pain.
If your digital transformation effort is asking for your audience to engage in uncharacteristic behaviors, it is time to rethink your innovation strategy.
What a difference a day makes? What about 12 months in a high-growth company?
In this span of time a company can launch its first, second, or even third product.
A company can test several marketing strategies and discover a product-market fit.
A company can find market traction with an unexpected business model.
A company can start AND close a capital raise.
You can scale from a team of 3 to a dozen or more employees.
A patent attorney can send you a letter reminding you to convert a provisional patent application to a complete utility application.
Wait. What?
A lot can change in 12 months. Before you continue to invest in patent protection, there are a few questions you should be asking.
Is that filing still aligned with your business? How can you tell? Will your patent application being published be detrimental to your business? Have you developed technology that supersedes your own filing? What is your real cost and opportunity cost to convert your application? Do you need to act now? Does this patent still make sense for my business?
If you have questions on what steps to take next, you aren't alone. For weekly tips on how to answer these questions, follow us here on LinkedIn.
A great resource for the state of innovation in Europe, with likely string parallels in the US and Australia.
A key take away from the report is the volume of respondents across polled stakeholders that find “connectedness” amongst players to be very poor to poor.
Developing an ecosystem takes dedication and often introductions from those already immersed in the ecosystem. Maintaining the relationships requires transparency and consistent engagement. This goes for all polled stakeholders.
As a related aside it isn’t surprising the entities usually associated with the Buy side tend to have higher “excellent” ratings.
http://ow.ly/QgmR50BEHVk
Stage Gates tell the story of the level of technology development. For and , they are also valuable touch-points for proactively protecting your corporate brand.
Hyperlink below.
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- A Walmart is within 10 miles of 90% of US households
- Walmart announces in-store scanners for self check out in the aisles
- Walmart+ subscribers can expect gasoline discounts and more gas stations
- Walmart teams up with Microsoft as suitors for TikTok
- Walmart: Better late than never
Now that we saved you 15 minutes, please use one minute to like our summary and follow us at Rapid Alpha.
https://www.newsmax.com/finance/companies/amazon-walmart-prime-membership/2020/09/01/id/984847/
In the face of across the board cuts to your innovation portfolio, leverage lower cost but high return activities to cultivate intangible asset value.
With a nod to our friends in Marketing roles, we strongly encourage our partners with R&D and roles to consider reaching out to the press on their breakthroughs. Most individuals outside of marketing are surprised how eager journalists are to hear about local businesses and breakthrus.
These types of publications build brand awareness, are excellent as recruiting tools for in , and generate the type of interest that creates and new opportunities. For companies looking to exit, positive press releases are a powerful tool in bolstering your book value and messaging to the market your company is moving from one breakthrough to another!
In preparing to publish, check in with your friends in who will be happy to craft your messaging to create intangible value and protect your company's competitive advantage.
For more insights like these, please follow us Rapid Alpha.
The benefits of engaging in R&D on the intangible value of a company are well documented. In this challenging time and during this uncertain economic outlook, many have already made cuts to R&D, while others are exploring austerity measures.
As budgets tighten, there are three things organizations must do to make the most of their activities:
1. Engage in activities to attribute intangible value for sunk R&D expenses like: Publications, Partnerships, Patents
2. Work out timing and marketing budgets to bring existing pipeline of innovation to market
3. Re-calibrate your sense of urgency for completing existing projects and re-assess your pipeline for more cost effective Buy, Build, Partner opportunities to optimize your spend.
Follow us Rapid Alpha for more insights on in transitioning ideas to products.
Any competitive advantage based on an investment in technology is time-limited.
Whether it is competitors offering competing solutions, mass adoption neutralizing an operations efficiency advantage, or an emerging technology entering the market, all technology becomes obsolete in time.
Sustained competitive advantage is achieved by practicing the philosophies that extend the window of first mover advantage, strategically sunset a technology, and succeed with delivering the next technology first.
For tips on how to deliver sustained competitive advantage, follow us Rapid Alpha.
Disruptive technologies leave breadcrumbs across the internet and searchable databases, hinting at their uses and impact. As these technologies mature from ideas to products, the importance of certain types of sources and information you find also shift.
Early detection means knowing what to look for, where to look for it, and how to interpret the information you find. Putting this information together is key to shifting detection and accelerating technical development.
Want more tips like this, follow us at Rapid Alpha.
Everyone knows that failing to innovate in changing times leads to a business's demise.
Getting right is more than some abstract benefit of existing another year far off in the future. Instead the benefits are tangible and worth pursuing.
In the attached we show a generic 1st Mover Advantage curve and market share growth, and show how Innovation Management can accelerate development and market approach, then extend the window of 1st mover advantage through strategic relationships and cultivating Intellectual Property to multiply the advantage.
If you want tips on recognizing 1st mover advantages or how to leap-frog the competition to shift the curve in your favor, follow us Rapid Alpha.
Tip 6: "How do I innovate with ?"
Look outside your industry for VALUE and seek mutually beneficial deals.
Startups/scaleups need money, must focus on ONE market, and may not have your market on their roadmap.
Purchasing and fitting for purpose proven tech instead of acquiring an entire organization infuses your partner with capital while you enter the market and grow market share.
Like these tips? Follow us at Rapid Alpha.
Tip 5 "How do we innovate with speed?" Mind your paperwork.
Reduce inefficiencies of sourcing and closing deals by building right-sized documents internal stakeholders understand and approve BEFORE you engage the market.
Start your process today with a three-pronged approach.
1. Remove the hindrances of "One size fits all" agreements like: NDAs, Licensing terms, and Payment terms.
2. Incentivize stakeholders to close deals within defined parameters.
3. Market the fact you are open for business.
Want to move fast with and ? Follow us at Rapid Alpha
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"How do we innovate with speed?"
Tip Number 3: Don't waste your best and brightest on a "Build" when almost any other innovation tool will do!
Many companies use the excuse that they must "OWN" everything, and therefore must BUILD the solution. Yet the situation often dictates alternatives are more effective for moving with speed.
Build is an appropriate strategy when:
1. Fundamental expertise cannot be accessed elsewhere
2. The emerging technology is a Radical to Disruptive Innovation
3. Advancing to TRL9 is faster than pursuing alternative strategies
4. Build aligns better with company Business Values
5. A design-around is needed to avoid infringement
When does Build make sense to you?
Like these tips? Follow us Rapid Alpha and join our newsletter: http://ow.ly/nzQ550zqlNe
"How do we innovate with speed?"
Tip Number 2: Laying out a Stage Gate System (SGS)
A key component of an SGS system is the consistent vocabulary for discussing the technical maturity of an emerging technology. Once adopted, an organization can begin developing an optimum innovation portfolio mix.
The SGS also helps identify new emerging technologies and where to find. For example, TRL1 - 5 tend to be the domain of academia and government funded research, while most corporate R&D begins at TRL 6. If you can name the stage gate, you can identify where to find it, AND move rapidly.
"How do we innovate with speed?"
Tip Number 1: Adopt a Stage Gate System (SGS)
A SGS provides a system and consistent vocabulary for discussing the technical maturity of an emerging technology in an organisation. It also provides a uniform standard to evaluating the progress of potential partners and competitors.
A stage gate system provides regular progress check-ins, touch points for stakeholders directly impacted by the tech but not involved in development (marketing, sales, legal, finance, HR), and an opportunity to make go/no-go decisions on additional investment.
We prefer NASA's Technology Readiness Level (TRL) stage gate system.
What stage gate system do you use?
Are you an innovator working in towards early disease detection and intervention? Could you benefit from funding?
The Government of Japan has extended their application window to June 2, 2020 in view of COVID19. Please like and share with an innovator who is developing relevant solutions.
Please follow us at Rapid Alpha for more posts like this one.
http://ow.ly/Ttj550zkG88
A key step to re-opening the global economy is detection of early warning signs of a "bounce."
This is the first step to a self-swab in-home test.
For more information on innovation shaping our world, please like us at Rapid Alpha.
https://www.tulsaworld.com/news/national/us-oks-1st-coronavirus-test-that-allows-self-swab-at-home/article_cde55b24-1b6f-5ac5-8e1f-f9199bbcc5ff.html
US OKs 1st coronavirus test that allows self-swab at home The test will initially only be available to health care workers and first responders under a doctor’s orders. The sample will still have to be shipped for processing.
COVID19 has accelerated the adoption of technologies in fields by at least 5 years.
A number of traditional academic institutions are now 100% online.
Telehealth has a much larger user base due to quarantine.
The fundamental technology powering these transformations have been around for a long time. COVID19 only accelerated the adoption.
What existing technology is poised to reshape your industry?
https://www.technologyreview.com/2020/03/17/905264/coronavirus-pandemic-social-distancing-18-months/ =1586554091
We’re not going back to normal To stop coronavirus we will need to radically change almost everything we do: how we work, exercise, socialize, shop, manage our health, educate our kids, take care of family members. We all want things to go back to normal quickly. But what most of us have probably not yet realized—yet will soon....
Well over a dozen efforts are underway in races for a speedy test, vaccine, and treatment. Thank you UPharma Consulting for consolidating these efforts in one visual.
Our friends at Siemens showing by making their global Additive Manufacturing network available to connect need with AM capacity.
Access and share 3D printing files from this site. Request support for a 3D printing file to fill a need. Get connected with 3D printing companies in your area in North America, Europe, and the MIddle East.
http://ow.ly/lUSt50z1pEy
Fight Coronavirus - Siemens There is a growing shortage of medical devices necessary to fight the COVID-19 pandemic. At Siemens, we are opening our AM Network Platform to everyone who requires medical device design or print services. Through our network, you can reach designers and suppliers worldwide who will prepare the part...
There are trending posts about Isaac Netwon inventing calculus while in quarantine during the plague.
The companies poised to dominate their industry in the next 5 years are writing their stories today. How are you planning for the ?
It is pure hubris and a waste of time to believe everything needs to be built from scratch. This is more proof that solutions that work in one application can be considered for other use cases.
http://ow.ly/TYqy50yS6AP
Drugs approved for other purposes may pave the way for a cure for COVID19. Thank you for sharing James C. Roberts III
Hopes are high for a coronavirus treatment, which could come much quicker than a vaccine CNBC's Julianna Tatelbaum takes a look at how coronavirus testing, treatments and vaccines are developing around the world.
Austin, TX startup Everlywell will be the first US company to ship home tests for COVID19. They have called on their network to develop 30,000 home tests with plans for capacity to test 250k people per week!
http://ow.ly/C7vj50yRBNP
The "(FDA) on Wednesday issued new final guidance to help sponsors assure the safety of trial participants, maintain compliance with good clinical practice (GCP) and minimize the risks to trial integrity during the COVID-19 pandemic.”
http://ow.ly/tPNp50yPe6Y
Another great example of tools being made available to advance solutions to COVID19.
http://ow.ly/P0AZ50yPcwe