NetWise

From the Data: NetWise Analytics Engineer, Lindsay Reynolds queried billion dollar companies in the United States. Where are they located? Check out her findings ⬇️

https://hubs.ly/Q012GBL70

Zontee Hou, President of Media Volery, Professor at Columbia University in the City of New York and Director of Strategy at Convince & Convert stopped by the Data Basement to chat with Adam J Kerpelman and Mark Richardson. Check it out 👇

https://hubs.ly/Q0127Ckz0

Podcast: Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou Zontee Hou, President of Media Volery marketing agency and Professor at Columbia University stopped by to chat about storytelling in B2B marketing.

In this blog post Chris Powell discusses the importance of the Sales Engineer role. Chris is our VP of Sales Engineering & if we could clone him, we would. 👨‍💻👨‍💻👨‍💻
Check it out - he's an excellent writer as well! 👇👇👇

https://hubs.ly/Q011FtkM0

Sales vs. Sales Engineering: What is a Sales Engineer? As software continues to alter the sales and marketing funnel — with marketing eating sales — roles within these business functions will evolve.

Co-CEO of Verve Group, Ionut Ciobotaru, stopped by the Data Basement to chat with Brian and Adam about data privacy and transparency in advertising. Check out the latest podcast 👇

https://hubs.ly/Q011C_dn0

Podcast: Privacy and Transparency in Digital Advertising Data with Ionut Ciobotaru Co-CEO of Verve Group, Ionut Ciobotaru popped by the Data Basement to chat with Brian and Adam about data privacy, RTB, blockchain and such.

From the Data: NetWise Analytics Engineer, Lindsay Reynolds, has been digging in the data again. Her latest analysis uncovered the top tech job titles in each state. Find your state. 👇👇

https://hubs.ly/Q010-gnb0

From the Data: What's The Top Technology Job Title in Your State? On this month's "from the data" post we're taking a look at the top technology jobs in all 50 states.

Matt Heinz, Founder and President of Heinz Marketing Inc stopped by the Data Basement to chat with Brian and Adam about the relationship between sales & marketing, definitions, funnels and more! Check it out 👇👇

https://hubs.ly/Q010XBqT0

Podcast: Definitions, Metrics, and Sales in Complex Funnels w/ Matt Heinz This week Matt Heinz, President of Heinz Marketing, came by to talk about the tricky space where Sales Pipelines and Marketing funnels overlap.

Chris Powell explains IAB data transparency labels, where they fall short and what they should be in this week's blog post:

https://hubs.ly/Q010DgVS0

What IAB Data Transparency Labels SHOULD be A look at IAB data transparency labels, where they fall short, and what they should be, from NetWise Sales Engineer Chris Powell.

Guess who stopped by the Data Basement to chat with Adam & Mark... Bryan Kramer!

Bryan is the CEO of H2H Companies, keynote speaker, bestselling author, global TED speaker, consultant & creator of the $HUMAN coin (busy man!). 👇Check it out!



https://hubs.ly/Q010xll60

Podcast: Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer Bryan is a keynote speaker, a bestselling author, global TED speaker, and more who stopped by to talk about why H2H matters more than B2B or B2C.

The shift to everything being data-driven is inevitable.

But what does it mean to be data-driven?

Our CTO, T. Brian Jones explains in this blog post:

https://hubs.ly/Q010dL0g0

What does it mean to be “data-driven”? Everything today is digitized. As a result, all companies have an ability and opportunity for nearly every aspect of their businesses to become data-driven, including sales, marketing, or customer success. 

Our podcast guests are beyond compare. This week the distinguished Doug Kessler of Velocity Partners popped into the NetWise basement to chat with Adam & Mark.
Check it out...it's entertaining and informative. 🏆

https://hubs.ly/Q0106-6v0

Podcast: Data, Psychology, Manipulation, and Mojo in Marketing w/ Doug Kessler We're talking with Doug Kessler, the Co-Founder of Velocity Partners. He's a displaced Yank who started at Ogilvy but left for the B2B advertising world.

Need a good podcast while cooking or doing the dishes? 🦃🍗

Robert Rose of Content Marketing Institute popped into the Data Basement to chat with Brian & Adam about content strategy & why he doesn't like the name of our ...



https://hubs.ly/H0_Prbv0

Podcast: The Illusion of Data-Driven Marketing ft. Robert Rose Robert Rose is one of the world’s most recognized experts in digital content strategy. He's here to tell us why the title of our podcast is an illusion.

Jason Falls - Influence Marketing, Senior Influence Strategist at Cornett, Keynote Speaker, Entrepreneur contributor & Author of Winfluence stopped by the Data Basement to chat with Adam and Mark about . 👇

https://hubs.ly/H0_stQ60

Podcast: ft. Jason Falls - Influence Marketing: from The Queen's China to Fyre Festival Jason Falls recently stopped by the Data Basement to chat with Adam and Mark. Jason is Senior Influence Strategist at Cornett, Host of C-Suite Radio, Keynote Speaker & Author of Winfluence.

Stronger match. Greater reach. Better digital results. The rocket fuel that ignites growth teams around the world. 🚀

Stacy Greiner from Dun & Bradstreet, Kristina Prokop from Eyeota & Dwight Gorall from NetWise explain in this quick video.

https://hubs.ly/H0_kd7k0

Dun & Bradstreet, Eyeota and NetWise Join Forces to Boost Digital Marketing Results Learn how the acquisitions of Eyeota and NetWise enable Dun & Bradstreet to build on the strength of its D-U-N-S Number to make it easier for marketers to co...

It's official! NetWise is now a Dun & Bradstreet company.

Here are a few words from NetWise CEO, Dwight Gorall:

https://hubs.ly/H0_fCxs0

NetWise is Now a Dun & Bradstreet Company As of today, NetWise is now a Dun & Bradstreet company!

In case you missed it, we are thrilled to announce NetWise will be acquired by Dun & Bradstreet. Stay tuned for more information in the coming days & weeks. Check out the press release. 👇🏼



https://hubs.ly/H0_3JY-0

NetWise to be Acquired by Dun & Bradstreet We are excited to announce that NetWise has signed a definitive agreement to be acquired by Dun & Bradstreet. More details here in coming weeks!

Rand Fishkin, CEO of SparkToro joined Brian and Mark in the NetWise data basement. The trio chatted about target audiences, influence maps, creativity, consumer trust, Tom Cardy & more! Check it out! 👇🏼



https://hubs.ly/H0-_7180

Podcast: ft. Rand Fishkin - How Trust and Influence are Redefining Digital Advertising Rand Fishkin, CEO of SparkToro, former founder and CEO of Moz, author of Lost and Founder popped into the data basement to chat with Adam and Mark.

All of us at NetWise couldn't be more excited to announce that Dun & Bradstreet has signed an agreement to acquire to expand their presence in the B2B marketing space. It'll now be even easier to quickly build custom and target across all channels!



https://hubs.ly/H0-FfX_0

Dun & Bradstreet Announces It Has Signed Definitive Agreements to Acquire Eyeota and NetWise to Expand Its Revenue Technology Leadership Position Acquisitions will bolster the power of the Dun Bradstreet D-U-N-S ® Number to make it easier for marketers to combine offline and online data to enable personalized B2B marketing and activation around the world Dun Bradstreet Holdings, Inc. (“Dun Bradstreet” or the “Company”) (NYSE:DNB), a ...

: Marketers have relied on the D-U-N-S Number to reach business buyers with confidence via email and phone, and they will soon have the ability to have this same level of confidence when targeting customers across digital channels. Learn more about our agreements to acquire Eyeota and NetWise to enable personalized B2B target marketing and activation https://bit.ly/3COv64M

Chris Kelly, CEO of Upwave, joined Adam & Mark in the NetWise data basement to talk about the power of a & much more!


https://hubs.ly/H0-Btcn0

Podcast: ft. Chris Kelly - Business Physics and Data-Driven Brand Marketing In this episode Chris Kelly, CEO of Upwave stopped by to chat about data-driven brand marketing and his experience doing through a rebrand.

The ask of the NetWise team: Write your first name in cursive. ✍🏼
The outcome: A few pleasant surprises and many laughs. 🤣
How's your cursive? Post a photo of your handy work in the comments!

Bad data could be preventing you from making smart business decisions and maximizing your sales and marketing budgets. NetWise VP of Sales Engineering, Chris Powell, explains in this blog post. 👇🏼💰

https://hubs.ly/H0-0B7H0

Bad data is everywhere. Here’s what to watch for. When it comes to data, it’s quality — not quantity — that matters. How can companies fix their bad data? Get some tips from a marketing engineer.

Ruth Stevens, President of eMarketing Strategy Group, Adjunct Professor at NYU Stern, Author, Speaker & B2B Marketing Consultant stopped by the data basement to chat with Brian & Adam of NetWise about the evolution of marketing, & much more! 👇🏼👇🏼

https://hubs.ly/H0ZSXDT0

Podcast: ft. Ruth Stevens - The Evolution of B2B Marketing and the Need for Data Hygiene Ruth is the President of eMarketing Strategy, Adjunct Professor at NYU Stern, Author, Speaker and B2B Marketing Consultant.

From the Data: Analytics Engineer, Lindsay Reynolds, digs into the NetWise database to uncover the most common among marketers. Check out what she found. 👇🏼

https://hubs.ly/H0ZzWr90

Joe Pulizzi, Founder of The Tilt, Co-Founder of Orange Effect Foundation
and author of . drops in to talk with Adam and Brian about content marketing, , , social tokens and more! 👇🏼🧡

$TILT
https://hubs.ly/H0ZkWbf0

Podcast: ft. Joe Pulizzi - Content Marketing, Community, NFTs and Social Tokens Joe Pulizzi, entrepreneur, speaker, author, and podcaster drops in to chat about content marketing, community, and the future (hint: it's tokens.)

What's in your Account Based Marketing stack? In this blog post, NetWise VP of Sales Engineering, Chris Powell discusses some of our favorite options.



https://hubs.ly/H0Z0PkN0

The Best ABM and Martech Tools Wondering what tools you should have in your account based marketing stack? We've got you covered with a quick primer and some of our favorite options.

Rob Armstrong, SVP of Product at Eyeota returns to the data basement for Round 2 of our series on the cookieless future with NetWise hosts Brian and Adam. This week the trio digs deep into the hot mess surrounding cookies.
https://hubs.ly/H0YYMCB0

Podcast: ft. Rob Armstrong - Cookieless: Part 2 - The Problem With Cookies Rob Armstrong, SVP of Product at Eyeota, returns to the data basement for Round 2 of our series on the cookieless future. This week we dig deep into the hot mess surrounding cookies.

NetWise VP of Marketing & Communications, Adam Kerpelman discusses the data-driven growth bowtie and why it's useful in this week's blog post.

https://hubs.ly/H0YzWll0

What is The Data-Driven Growth Bowtie? In 2020 NetWise took part in the AWS SaaS Factory program. Out of this program came The Data-Driven Bowtie. Here we break down the chart and what it means.

VP of Product at Eyeota, Rob Armstrong, joins Adam and Brian for Part 1 of a three-part series on cookies. The history of the cookie is covered in this podcast episode. 👇🏼



https://hubs.ly/H0YtyNK0

Podcast: ft. Rob Armstrong - Cookieless: Part 1 - The History of The Cookie This week, Rob Armstrong popped into the data basement for Part 1 of a three-part series on the cookieless future of data driven marketing.

Happy from your friends at NetWise!

NetWise CTO, T. Brian Jones explains the difference between first party and third party data in this week's blog post.


https://hubs.ly/H0Y1HqB0

First Party vs. Third Party Data: What's the Difference? Data increasingly fuels the marketing industry, yet not all data types are perceived as equal. NetWise CTO T. Brian Jones breaks down the nuance.

Who's in the data basement this week? Nick Rishwain joins Adam and Brian to talk about the niche expert witness business and his company's growth strategy.

https://hubs.ly/H0XYKWg0

Podcast: ft. Nick Rishwain - Data & Marketing in a Two-Sided Marketplace This week Nick Rishwain, VP of Business Development & Relations at Experts.com, dropped in to catch up with Adam and Brian. Experts.com is a SaaS platform that connects expert witnesses and consultants with attorneys, businesses, insurance agencies and government entities.

"Compared to the other big-name contact-level data providers in our stack, NetWise has multiple clear advantages. The first is the accuracy and breadth of NetWise’s data. The second is NetWise’s UI.” - Union Resolute Director of Strategy Logan Kelly

Read more: https://hubs.ly/H0XWDWx0

"A world without third-party cookies would help realign the triangle between publishers, businesses, and advertisers." - NetWise CEO, Dwight Gorall. Check out Dwight's latest article in Digital Commerce 360. 👇👇👇



https://hubs.ly/H0XQv2d0

What if cookies went away today? If they did, the advertising and marketing technology industries would innovate, targeted customers would have control over their privacy, and publishers would once again regain the economic value of their readership, writes Dwight Gorall, CEO of NetWise. If cookies went away, adtech and martech fir...

PerformLine Founder and CEO, Alex Baydin, recently dropped into the data basement to chat with Adam and Brian about marketing , the history of PerformLine and the annual conference.



https://hubs.ly/H0XB96z0

Podcast: ft. Alex Baydin - Staying On Message (and Compliant) at Scale Founder & CEO of Performline , Alex Baydin, dropped in to chat about making sure customer facing messages in regulated industries are compliant.

Spend smarter. 💰 In this week's blog post NetWise VP of Sales Engineering, Chris Powell, discusses why you should put your sales enablement budget into marketing.



https://hubs.ly/H0Xxgvn0

Why You Should Put Your Sales Enablement Budget Into Marketing Most teams spend too much on sales enablement. Here's why we think you should reallocate that budget money into multi-channel marketing.

FROM THE DATA: For this month's look into the NetWise Audience Platform's underlying data set Lindsay Reynolds wanted to see which industries have the most marketers by percentage. Check out her surprising findings: 👇👇👇



https://hubs.ly/H0X0kQK0

Mark Richardson, NetWise SEO/SEM wizard, catches up with Brian and Adam in the . Mark gives us a glimpse into the emergence and evolution of the SEO/SEM world.



https://hubs.ly/H0WV_fV0

Podcast: ft. Mark Richardson - The Evolution of Digital Media & Marketing Strategy Our guest is Mark Richardson, Special Program Manager at NetWise. We're talking about the evolution digital media, data-driven growth and marketing.

“We look forward to making the latest B2B data more accessible to all who use the Unified ID 2.0 standard. Every marketer and publisher using that standard will now have easy access to the NetWise database. We’re eager to work with the industry to lead the way in preserving the market value of the open web.” – NetWise CEO, W. Dwight Gorall

https://hubs.ly/H0WVnNP0

What is a ? 🍪 What does mean? No worries - life goes on after the cookie crumbles. NetWise CTO, T. Brian Jones explains in this week's blog post.



https://hubs.ly/H0Wy7pZ0

What Does "Cookieless" Even Mean? A look at what it means to provide "cookieless" data, and what the deprecation of cookies will mean for the future.

"Your team first, then your customers, and then your company." Nicolas Visiers, Managing Director of Making Science (US) drops into the NetWise data basement to dish with Brian and Adam about the impact the pandemic had on marketing agencies. It's a good one. Check it out 👇👇

https://hubs.ly/H0WsdhT0

Podcast: ft. Nico Visiers - Thinking Team and Customer First in a Talent Crunch This week Nico Visiers from Making Science, dropped in to talk to us about the impact of the pandemic and the "talent crunch" on agencies and brands.