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We don't know about you, but we need a checklist before vacation because there is so much to remember! Check out this handy little checklist from Dave Ramsey before you go on vacation! via: https://bit.ly/2VGbgHt

When we design content, we follow these three rules: "Be consistent. Be original. Keep it simple."We think this article will help you be more successful! via: https://bit.ly/2TGdxg1

What are you doing to get what you want most?

What's your favorite drink? :D

We truly believe that the only way to inspire people is to tell a story... Share your story with us!

OMG! That's hilarious! Have you ever had your food stolen?

We all know Social Media is a must these days but many businesses don't really pay attention to their content. Content is key to engage your audience. What do you think?

Business friends… Are you leveraging your digital reputation with video marketing? Did you know 54% of consumers want to see more video content from brands they like according to a recent study?

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Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand. via: https://bit.ly/2Pnj5PJ via: https://bit.ly/2Pnj5PJ

Our favorite day of the week is Monday since we hold our planning meeting and can focus on important things for the rest of the week! Our team is wondering what is your favorite day and why?

Don't know the first thing about running a campaign? We've got great news for you - this article will teach you all you need to know! via: https://bit.ly/2XSpRwz

My new Video division is CRUSHING IT 🔥🔥🔥

I want to help a couple more business owners reach more customers this week… DM me if you want to be included in our private Beta and get a FREE marketing video. I think you're going to be SHOCKED and excited when you see this for your

Our clients often ask: "How to start with social media for our business?" It shouldn't be complicated! We found a great article with eleven tips to make your social media easy. via: https://bit.ly/2UcIehh

Yeah, we keep ourselves busy, do you? Hahaha

Evolving Agency Roles: Why Outside Help Is More Important Than Ever For B2B Brands - I know: it probably sounds self-serving for a guy who works at a marketing agency to talk about how agency partners are becoming more indispensable than ever for B2B brands.But its simply the truth, and the numbers bear it out.According to CMIs latest B2B Content Marketing Benchmarking report, around half of all respondents report outsourcing content marketing activities. Of note: 57% of the companies categorized as most successful use outsourcing, compared to 36% of the least successful.(Source)Regarding large companies, CMI wrote in the report, 61% indicated last year that they outsourced. This year, the figure was up to 75%. This suggests that in the early phase of the pandemic large companies pulled the reins back on outsourcing but are now back to the practice. In fact, more large companies are outsourcing now than in 2019 (75% vs. 71%).[bctt tweet="According to research, 57% of the most successful B2B organizations outsource content marketing activities, compared to 36% of the least successful. Nick Nelson " username="toprank"]New research from the World Federation of Advertisers and The Observatory International found that, globally, marketers express less intent to shake up their agency rosters than they did four years ago.Its not so much the fact that big B2B brands are increasingly turning to agencies that energizes me, but why they are doing so. The role of B2B agency partners is evolving, and the ways in which we can help clients are becoming more powerful as we enter a critical time for businesses.The Evolving B2B Agency Partner: Key TrendsI think we're seeing yet another facet of the massive shift in how we think about work and the workplace, Shama Hyder wrote recently for Inc. Countless brands are realizing that marketing and PR don't need to be in-house. In fact, these functions have undergone such a dramatic evolution, in terms of responding to what customers and clients want, that it makes more sense to have an agency team of marketing and PR experts working on their campaigns.Hyder cited two key trends driving this shift:Fast-changing client and customer expectationsIncreasing recognition of the value of branding relative to lead genI think these are both on point, but there are a few other timely factors that I see contributing to the growing role and impact of agencies and outsourced partners.[bctt tweet="Countless brands are realizing that in terms of responding to what customers and clients want, that it makes more sense to have an agency team of marketing and PR experts working on their campaigns. Shama Hyder " username="toprank"]Marketing teams are being asked to do more with less.This is a common refrain in the marketing world today. In the CMI research cited before, 67% of respondents agreed that over the past year, their content team had been asked to do more with the same resources.To their credit, many marketers are answering the call by continuing to produce great work and results through these circumstances. Technology certainly plays a role. But at some point, extra help is needed in order to maintain and grow momentum. This is especially pertinent right now becauseThe talent war is making it harder to adequately staff teams internally.Hiring high-quality talent can be an expensive proposition, and thats if you have the budget for it. Right now, even those with the financial flexibility are often finding it difficult to acquire or even retain the right experience and skill sets.The Gartner 2022 CMO Spend Survey found that 61% of chief marketing officers report that their teams lack the capabilities required to deliver their strategy.Marketing is experiencing a historic surge in talent demand in 2022, said Ewan McIntyre, chief of research and vice president analyst in the Gartner for Marketing Leaders practice. Prioritizing the proper mix of resources should be a mission-critical priority for CMOs in order to attract and retain the capabilities they need to deliver against their CEOs goals, such as focusing on brand and customers.Marketers face a growing need to demonstrate impact and results.Its no secret: the business world is bracing for a looming recession. And its also no secret that during tough economic times, marketing tends to feel the heat, with heightened pressure to show its worth or lose budget.Any time theres economic turmoil, I think theres much more of a desire and interest to [] get better insights around results and closed-loop attribution, OpenAP CEO David Levy pointed out in an article at Marketing Brew.As you might guess, agency marketers tend to specialize in being accountable and results-driven. Were constantly working to win and retain clients who have many other options at their disposal. Brand marketers who want to demonstrate impact and protect their budgets can get a big boost from partnering with agencies that can help maximize the ROI on that budget and show it.As our clients prepare for a recession, we are focused on tying the work we and they do back to material business results, such as risk management, revenue and shareholder returns, said Jim OLeary of Edelman in an article at The Drum. Amid the current societal issues landscape, the communications profession has seen a significant change in its influence on these metrics.Marketing technology is growing more complex and costly.Technology is routinely cited as the largest source of budget allocation source of marketing budget allocation. Research finds that martech is a $122B industry, with 70% of CMOs increasing their investments in it. The problem is that so much of this marketing technology is not utilized optimally if its utilized at all.(Source)Agency partners that have expertise with various platforms can in many cases help organizations get more out of their technology investments, and sometimes they can even negate a need for certain expenses in this area. (For example, if you work with an agency that offers influencer tracking and reporting services, you might not need to pay for a platform to do it yourself.)Outsourcing your martech to a marketing agency can be a good decision compared to hiring an FTE (full-time equivalent) since you get to benefit from varied skills with added skill sets in CRM and sales, along with marketing automation, Brian David Crane, founder of Spread Great Ideas, told CMSwire.Agency Partners Will Play a Pivotal Role at a Pivotal TimeManaging evolving technologies (including the transition to Google Analytics 4). Navigating an economic downturn. Embracing the creative brand-building movement that is taking hold of the B2B marketing industry.Juggling all of these challenging demands amidst a pervasive marketing talent scarcity is made much easier and more effective with the help of seasoned agency partners that can bring deep expertise and a broader perspective through their work across many industries, platforms, and audiences.Now is the time to set yourself up for everything that lies ahead with trusted agency partners who can help solidify your strategy and set your B2B brand up for powerful growth.Id recommend one to you but you know, thatd be self-serving.The post Evolving Agency Roles: Why Outside Help Is More Important Than Ever For B2B Brands appeared first on B2B Marketing Blog - TopRank. https://bit.ly/3RABDqh

Posting on social media is evolving from posts with text to images, to gifs and now videos. We love these four types of videos that will set you apart from your competition! via: https://bit.ly/2CAvt6x

Don't stop when you are tired. Stop when you are done.

Did you know that Social Media Marketing is the cheapest marketing option for your business? We bet you didn't look at it that way! We also were amazed by the fact that consumers spend 40% more money with the businesses that have social media presence! So it's about the time that you tap into it! via: https://bit.ly/2XPt0gA

Are you sure your future customers can find your business? We see so many cases where owners try to do a little bit of this a little bit of that but not driving results they want! You need a KILLER marketing strategy to get it right! Check this Step-by-Step guide! via: https://bit.ly/2XSck88

If a business is doing awesome on social media, why not follow their lead? We love the famous "Morton&'s" tweet that resulted in over 6,700 tweets and 10,000 shares on Facebook. via: https://bit.ly/2XQBF2v

How do you get your followers to engage with you? Answer in the Comments below. via: https://bit.ly/2XQBBQj

One of the questions we get from our customers: "I have a page, do I even need a website"? The answer is YES! See the reasons why businesses need a website today more than ever! via: https://bit.ly/2CvZUKQ

I love these tips for getting better visibility for your business! via: https://bit.ly/2XMVFDa

I can't stress enough the importance of Reputation Management for a successful business. But do you know what exactly it means? via: https://bit.ly/2XQj1HP

We believe that employees are key to the successful growth of a small business. How do you motivate your employees? via: https://bit.ly/2XPt0x6

The age-old debate, Facebook, or Instagram for your marketing strategy? We really love posting content on Facebook, but we can't deny a good Instagram selfie! Which platform is your favorite? Let us know in the comments!

Which social media platform do you check first? Why? For us it's twitter! We absolutely love to stay on top of the latest news!

We see quite a few companies that don't understand the value of customer experience. Hope your business is not one of them! See how feedback can improve the experience for your future customers. via: https://bit.ly/2XQBsML