Digital Task Force

Setting up a dedicated landing page for your Google Ad Campaign is essential.
We always say that Google wants to see a one to one correlation.
So that means, if you're running ads on the keyword Really Great Site, the meta content needs to utilize the term 'Really Great Site', the landing page url needs to follow suit and be something like: .com/really-great-site, the page title needs to be Really Great Site and the page content needs to be specifically related to Really Great Site.
Why does this matter? Well, it matters to Google because it matters to people.
Real users get confused if they expect to click a button for dry cleaning and the url and page title says something else like, "Learn About Us" or "Contact Us".
In other words, Google wants to force you into making the user journey as simple stupid as possible and the marketers who do this have better conversions from their audiences.
https://digitaltaskforce.com/types-of-google-ads/

Are you ready to grow your business? We work with you to develop strategic insights, organize standard operating procedures, formulate a company branding strategy, and oversee a marketing transformation that will get you – and keep you – on top of your competitive marketplace.

Get process and procedure. Reduce chaos and uncertainty.
Your business deserves to look, feel and function like the easiest place to do business. Allow us to help you with that.
https://digitaltaskforce.com/websites/

Tip Tuesday: Encourage your customers to live their best lives.
You're not selling dry cleaning, you're selling confidence.
You're not selling a ride to the airport, you're selling convenience.
You're not selling a concept, you're spreading awareness.

Get help building your team for all marketing services from the inside out.
Get planning, preparing, publishing and testing for your next innovations.
https://digitaltaskforce.com/fractional-cmo/.

Tip Tuesday: Isolation is the dream killer.
Partner With Your Neighbor
Networking and collaborating with your neighborhood business can allow people to become more aware of your business.
Marketing and networking play a huge role in the overall success of a business and can be a funneling source of getting more people to use your products or services.
You can network with your neighborhood business by collaborating together on social media posts and promoting each others businesses, coordinating events together, or frankly just receiving advice from each other to better your business objectives.

Tip Tuesday: Encourage your customers to live their best lives.
You're not selling dry cleaning, you're selling confidence.
You're not selling a ride to the airport, you're selling convenience.
You're not selling a concept, you're spreading awareness.

Create Engage-able Content!
Are you too embarrassed to ask for engagement online? What if no one responds?
Well they probably wont at first. But its good practice to do it anyway.

Tip Tuesday: Optimize Your Social Media with a *Link-Me* instead of a LinkTree.
LinkTree is a third party service that links your followers to various pages or portfolios online. It's a convenient way to direct followers several places with an easy click.
However, we recommend doing this same thing with your website instead of relying on a third party.
We call this a Link-Me.
Link-Me is a page on your own website created specifically for social media followers. It acts just like a LinkTree. However, a Link-Me is more helpful to your Google Rankings because it brings traffic to your own website instead a third party.
With SMO (Social Media Optimization) you can ensure a strong web presence for your business.
SMO introduces people to your business, helps with branding purposes, and improves your brands visibility.
Watch our video below as an example for how we utilize LinkMe!

Provide Outstanding Customer Support On Social Media
A critical aspect of social media for businesses, is how you provide customer support.
60% of customers find that solving an issue fast is the most important part of conflict resolution.
Customers want to know that the business they are purchasing from is responsive and easy.
So use your social media platforms to quickly answer questions and concerns, process returns, complaints other issues customers may have.
When you partner with us, we take on this job for you-- making it easier and easier for your customers to give you their money.

FAQ Monday: Is My Website The Same As My Domain?
This is a common misconception. To break it down, your website is a database your domain is an address!
So when you hire a website company it's important to ask them to host your website where your domain is registered and that you are the *actual* owner of both.
These being in the same account helps you down the line. If you ever breakup with your marketing company you will still have access to your domain and your website!

Tip Tuesday: Use Relevant Hashtags
Specifically on Instagram and Twitter people search up hashtags to discover content that they are interested in and want to view.
Hashtags encourage social media users to explore all different kinds of content that catches their attention.
By using hashtags in each of your posts, you can reach a wide range of people.
Hashtags allow companies to reach their target audience and help their viewers filter information.

Do you ever feel embarrassed to have logged into Facebook just to see your mom has tagged you in half the posts on the internet?

Honestly, Susan is getting your page a lot of attention, which in your company's case could be a great thing! Don't feel ashamed to utilize your friends and family to help boost your social pages!

Tip Tuesday: Create Shop-able Content
Social media platforms such as Instagram and Pinterest have “shop-able” posts where consumers can click on the image, see a price, and purchase the product without ever leaving the social media platform.
By using Instagram or Pinterest shop-able posts, you can get to know your consumers better. You can have a better understanding of their likes, dislikes, what products they are absolutely obsessed with, and what makes them continue scrolling through your page.
If your business sells retail, this feature is perfect for you. Let us help!

FAQ Monday: Locked Out?
Your online marketing might consist of a dozen or more accounts with usernames and passwords.
Be sure your marketing company shares these credentials with you so you don't left out in the cold.

Setting up a dedicated landing page for your Google Ad Campaign is essential.
We always say that Google wants to see a one to one correlation.
So that means, if you're running ads on the keyword Really Great Site, the meta content needs to utilize the term 'Really Great Site', the landing page url needs to follow suit and be something like: .com/really-great-site, the page title needs to be Really Great Site and the page content needs to be specifically related to Really Great Site.
Why does this matter? Well, it matters to Google because it matters to people.
Real users get confused if they expect to click a button for dry cleaning and the url and page title says something else like, "Learn About Us" or "Contact Us".
In other words, Google wants to force you into making the user journey as simple stupid as possible and the marketers who do this have better conversions from their audiences.