Megan Black - Small Business Advisor

84% of the 25-34 year old age group has left a website they previously used because of a bad experience using a business’ web page. Keep an up-to-date website when you are marketing online to retain loyal consumers as well as attract new ones.

With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide. This makes your marketing strategy less intrusive than traditional media, and more focused, meaning you’ll be more likely to convert paying customers.

Cost per lead is an online advertising payment scheme in which the publisher pays the advertiser based on the number of customers that sign in and provide contact information in response to an ad. This model is considered friendly to the advertiser.

We recognize that many companies have spent years building up their name recognition through offline marketing means. If you’re ready to take the leap into online marketing, we’re always ready to provide the services you need to get started.

One benefit of showcasing your business on online local directories is that they help provide a snapshot of your business for potential customers. Here, you will be able to develop a profile page, offering everything from hours of operation and contact information to photos and information concerning your business offerings.

Interestingly, a recent study conducted in the United States found that 27 percent of people’s time online is spent on social networking sites. This is why social media forums have become such an important part of any online marketing strategy.

Perhaps the true beauty of online marketing campaigns is the ability to perform split testing. This allows you to send and deliver your message in two different ways online to find out which is the most effective moving forward.

It’s important to remember that social media is rapidly becoming an essential platform for businesses to be a part of online. If your business still hasn’t seen the benefits of maintaining a strong social media presence, we’d love to help you.

If your target demographic for your business is people between the ages of 16 and 30 years, then having an online marketing strategy in place is a must. This will enable you to reach this sector of the population where they spend the bulk of their time: on the Internet and on social media sites.

The marketing world as we know it has dramatically changed over the last 5 years as more and more consumers use mobile technology and the internet as a part of everyday life. A majority consumers use the internet to research businesses and products online before purchasing.

Have you found that keeping up with all your business blog and social media posts is taking up a considerable portion of your time each week? Let’s talk about how we might be able to take some of these tasks off your plate so that you can handle other things.

Did you know that a business website is one of the most valuable components of any small business’ online marketing strategy? This is because your website essentially serves as a home base for all of your online marketing efforts.

Were you aware that online marketing can help you to increase customer retention levels? When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Thus, you’ve begun a relationship.

Facebook is here to stay and over 80% of businesses have realized that not entering the digital realm of online marketing is hurting their business. Online marketing comes in many forms. Your business will flourish once you embrace the right online approach.

Did you know that individual profiles of customers can be created with online marketing campaigns? Information that can be recorded about each customer includes visited web pages, links that were clicked on, online purchases, and order preferences.

It’s important to remember that using some words and phrases in your marketing emails can automatically send your message to the spam folder. When you need to ensure that your message is being opened instead of trashed, we may be able to help you get past the filters.

Online marketing tends to be a lot less intrusive than other media sources such as direct mailing, print ads, and television ads. While media like TV can still be helpful for maintaining awareness of an established brand, it is not always an effective medium for small and medium-sized businesses who want to target specific demographics.

Hire a professional online marketing agent to help expand your business through online ads, networking, and sales. The internet provides consumers with a tremendous amount of resources, so why not recruit assistance to help make your business stand out?

Online marketing systems and practices are designed to maximize your ability to advertise your product but are also very effective at helping you keep in touch with your potential consumers and their needs.

Does your company have plans to expand its reach? Online marketing plans are the most effective strategies for widening your target market for an affordable financial outlay. With online marketing plans, your business can even reach an international customer base with ease.

What are just a few of the benefits of using social media as an integral component of online marketing campaigns? Social media marketing is extremely cost effective, has been proven to increase brand awareness, facilitates direct relationships with customers, and supports strong customer loyalty.

It’s important to remember that an increasing amount of business is done online each year. Since the online marketplace can increase the level of competition in your industry, it’s critical that your company has an active online presence to help draw customers to you.

While having high employee retention rates is generally a good thing for companies, it can lead to a shortage of new ideas when you’re ready to take your marketing in a new direction. Let’s talk about what you’ve already done online and how we can help you expand on that.

Do you know how to keep a web page up to date? Do you have the marketing skill to add all the details to that page that would be interesting to your clientele? If not, a professional can help you get your online marketing plan together!

So you have your online marketing strategy all set up and ready to engage. Too many businesses forget to actually engage with their new customers. On average, only 30% of companies actually respond to social media messages.

Want to make your business the most popular in town? Part of that is the quality of the products that you provide, but another part is to have an online presence that includes interesting and fun interaction with your clients, and a website that is clear and easy to use.

We recognize that there can come a point for any marketing department when you simply run out of new ideas for getting your message out there. Let’s talk about how we can help you put a fresh spin on your existing online marketing.

One of the benefits of creating online marketing campaigns is that you’re able to be more responsive to campaign issues. For instance, it’s much easier to change an online graphic that’s getting a poor response than it is to have new print advertising created and re-sent.

One of the advantages of Internet marketing is that it enables you to personalize offers to your customer base. Since your marketing efforts are trackable, you can monitor activity and create targeted offers that reflect their interests.

Marketing can be a huge part of making your business as successful as it can be, but today’s marketing is different than it used to be. You need a social media presence that is fun and engaging, and a web site that is well designed. A marketing pro can help you develop all of those things for your business.