tahreemkhan44

tahreemkhan44

Digital blue is a digital marketing firm, offering the businesses consultancy and strategic help on

Digital Blue offers digital marketing and social media marketing services for small and medium businesses operating in Health sectors, fitness/nutrition , beauty entertainment and corporate Sectors. It mainly focuses on brick and mortar business looking for a start on digital platform. We take pride in having a cutting edge in comparison to other marketing companies. We stay abreast of the latest

Photos from tahreemkhan44's post 14/12/2021

How do marketers never run out of content ideas?? Learn the secret in this post!!
Tip: If you already know how marketers do the marketing then you can scroll away!!

The biggest secret we marketers have in creating endless content and related content strategy that resonates with the target audience is this!!

Let me know in the comment box, what you think?
Did you know this before??

For any help regarding content strategy, social media management, and strategy
Email us: [email protected]

11/12/2021

How to make people take action on your ads?
Wanna know? If you are still reading than I suppose you want to learn.

All marketers and copywriters use this specific approach to make customers hit that "buy now" learn more" button and that tactic is taken from the world's best copywriter and the writer of the best marketing book "Breakthrough advertising" Eugene Schwartz.

These five approaches or tactics goes into your body copy making you clear what you want to address, whom you want to address and how you want them to respond.
According to Eugene Schwarts, there are 5 stages of customers or types.
They are:
1- Unaware: The prospect doesn’t even know they have a desire or problem.
2- Problem Aware: The prospect realizes that there is something they need fixing.
3- Solution Aware: The prospect learns how they can overcome their problem.
4- Product Aware: The prospect acquaints themselves with the products that offer the solution.
5- Most Aware: The prospect is knowledgeable about the products offered and understands exactly how much it will cost.
So your ad copy should be around these five types of buyers or stages of people. By doing this you would be able to put yourself in the buyers shoe and offer exactly the right information needed for that stage and also the right call to action.
And remember practice makes perfect, so take the first step and write a Facebook ad with either of these 5 search intents and don't give up!
hope you had good information.
Good bye.

06/12/2021

Here's the new hashtag strategy to prepare you for 2022!
In the upcoming new year, new changes are needed in your marketing strategy, specifically in your hashtag strategy.
Due to Instagram's recent change in hashtag policy, you have to shift your strategy too.
But how do we do that? since prior to now, we had a large window for hashtags.
Here's how (post above)
Take advantage of all the hashtag options!
Have a great day!

Make your marketing plan more effective by following .
or reach out to [email protected] for more info!

03/12/2021

Successful marketers use a few simple tools to increase the effectiveness, efficiency, and impact of their content.

Here are five tools every content marketer should consider using!

📎1- Crazy Egg
You can use Crazy Egg to better understand how people engage with your blog content or sales pages.
This tool is easy to set up and allows you to view recordings of visitor’s interactions, heatmaps, clickmaps, and more.
https://w3.crazyegg.com/

📎2- Google Analytics
Before you start creating and publishing content on your website, Google Analytics is absolutely vital.

This free tool offers tons of valuable information about how your website visitors are engaging with your content. It’ll reveal your bounce rate, average time-on-page, number of new visitors, which pages are driving the most traffic, and lots more.
This is arguably the most useful tool available to content marketers right now.

https://analytics.google.com/analytics/web/provision/ #/provision

📎3- BuzzSumo
BuzzSumo is a paid content marketing tool with multiple uses.
It’s most useful for finding content ideas, researching competitor content performance, and discovering influencer marketing opportunities.

https://buzzsumo.com/

📎4- Ahrefs
Ahrefs is the go-to SEO tool for most content marketers.
It’ll tell you everything you could ever want to know about your content’s performance and your SEO rankings.
It’s particularly useful for doing SEO research, finding keyword opportunities, and tracking your website’s ranking progress.
https://ahrefs.com/

📎5- Buffer
Social media is an important part of content marketing. But posting on social media consistently without scrolling and getting distracted is a feat of its own.
Buffer allows you to schedule posts on Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn. That way, you can create all of your social media content at once rather than throughout the week
https://buffer.com/

Follow for more information about tools, marketing tips, how tos and much more

03/12/2021

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐟𝐮𝐥𝐥 𝐨𝐟 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲.

New keyword phrases are constantly popping up in Google, new social media trends allow for quick and easy virality, and consumers are always looking for fresh, exciting content.

Your job is to consistently create quality content that appeals to your target market and drives meaningful action.

Source of Stats:
https://www.demandmetric.com/content/content-marketing-infographic

02/12/2021

Best proven techniques for new websites to rank higher on Google!!

Ranking higher on google has nothing to do with how old your website is, or how much content you have in your website.
Yes that's right! Rather it depends upon the keyword density and longtail keyword that have low competition.

So do the right thing today. Start writing content with low volume low competition and high quality keywords.

Analyze your keywords on
www.ubersuggests.com
its Free!!

01/12/2021

This will make you a Facebook ads expert!
Yes that is correct. This 5 Step framework is being used by all the successful ad agencies and marketers. And we being a marketing agency knows how much thought process you put to write a single Ad copy.

So we have made this easier for you. We are sharing the 5-step Framework that you can use right now to make your ads more effective, more useful and more converting to sales.

That is all we need- The conversion.

Although there is much more details in writing the Ad body text, however you can start by just implementing these 5 steps and start seeing results.

To learn more details about writing the Ad body text that people read, comment below with " Ad body text" and we will share the exact framework we use in writing the body text.

Till than! Have a fun read and don't forget to share with your friends.

20/11/2021

See what our client has to say about their experience.
We assisted our client with social media strategy and content creation. This has resulted in increased brand awareness and more trust from their customers, leading to more sales.

Photos from tahreemkhan44's post 19/11/2021

📎1. Who is your ideal customer?

To write a creative brief, you must first create a profile for your ideal customer. By understanding their needs and pain points, the content you create based on this profile will target and appeal to that ideal customer. Similar to a persona, these profiles include the target customer’s firmographics, title, industry, geography, etc.

However, it's not enough to simply describe a target customer's role or even your own product's features. Why? Because people buy things, not companies. So who really is this person buying your product?

To reach that person, you need to touch on their emotions. Address their pain points, the challenges they are facing, their successes and joys. What is the emotional context your target audience is currently experiencing that you want to tap into? Fear? Excitement? Ambition? Frustration? Determination?

In other words, what is the visceral feeling underneath the emotional response you might want to elicit with this particular asset?

📎2. Why should your prospect engage with your content?

From the prospect’s perspective, you need to define what the value added is for them. Why should your target audience engage with this particular asset? What’s in it for them? What will they learn, experience, and get from this asset, and why is it worth their time to consume it?

📎3. Why create this asset?
Your creative team should also start out with an understanding of why this exact piece is needed. This will give them the necessary context for sorting through the detailed content you as the PMM will be providing them.

Defining your objectives and how you’ll measure success before starting a project will provide you with a finish line to avoid scope creep further down the line. You can also use this information to decide what metrics you will be monitoring and determine timelines for the project.

So, as part of your creative brief, ask: what is the objective of the piece, and what is it trying to accomplish? How will you measure success (e.g. downloads for a whitepaper; views for a video; likes, shares, or retweets for social media; backlinks to web pages; conversions; demand gen campaigns that generate pipeline…)?

📎4. What form factor will be most effective for your asset?
Next, you need to decide what form factor will most effectively tap into that emotional response. PMMs must be very specific on what’s needed in terms of scoping parameters for their assets, such as word count, page count, or minutes of video/audio. The following is a list of some of the common types, or classes, of assets:

Video (product tour, company overview, customer testimonial, executive overview…)
Customer case study
Whitepaper (technical architecture vs business discussion)
eBook
Blog post
Solution brief
Partner brief
Web page / landing page
Infographic
Digital asset for paid search, social media
Can you think of an asset you found particularly well done that would act as a good model for this second point?

📎5. Where does your asset fit in the buyer’s journey?
Keep the buyer’s journey in mind as you are coming up with a creative brief. Where does your asset fit into that journey, and how can you adjust it to meet buyers’ needs at every step of their process?

Awareness — Thought leadership; high-level educational piece to help prospects learn
Consideration — Show prospects business value; establish credibility for your company/product/category as a possible solution
Evaluation — What criteria should the prospect use to weigh their options (including “doing nothing,” or staying with the status quo)?
Purchase –– Why is your particular offering the best option? And why act now versus wait? How might your prospect justify a purchase?
Advocacy — How can you help a happy customer tell their story to peers? What messages are most important for them to share with others?
Where your prospect is in their buyer’s journey should also inform your choice of form factor, as discussed above.

For example, a busy CFO might not be interested in seeing a solution brief or data sheet at the awareness (or top) level of their journey. Here the information you provide them needs to be high-level and informative, not the nuts and bolts of your product and its performance.

By the time they have reached the purchasing stage though, a CFO will likely ask someone on their staff to review a demonstration, product video, or data sheet before finalizing a decision.

📎6. When is the asset needed?
Timing is another crucial factor in creating successful assets. In particular, when must the asset be ready to publish, distribute, or post? Is there an event, industry conference, sales kickoff, or other specific point in time where this asset must go live in marketing ex*****on?

Choosing a deliverable that is realistic for the timeline you are working with is an essential part of its success.

📎7. How will your assets be distributed?
Arguably the most critical question to ask of your asset is: How will it be published, distributed, posted, and/or activated? What channels (e.g. website, social media, paid search, syndicated content, media, print, trade show, etc.) will be used to deliver the content to the intended audience?

In addition, will this asset be gated or ungated? Which, again, ties back to the why: are you using this asset to get leads, or is it intended to be for informational purposes only?

Finally, how would a sales development rep or account executive use this piece? As with the timing and form factor of your asset, the way in which your intended prospect will encounter your asset is a key consideration.

continued in comments

Photos from tahreemkhan44's post 15/11/2021

Have you ever wondered whether you’re telling your prospects the right marketing story about yourself and the service you provide?

If you’re like most Businesses, you already understand the importance of a story in marketing, but you haven’t taken much time (if any) to study how to tell the right story to resonate with your target audience.

So here is a quick guide to help you craft your message and story that helps your customer understand your services better and help them help themselves.

Learn more by following:

How to create a message that resonates with your customers through content marketing 27/10/2021

Not sure where to start when starting for the first time on social media? What type of content to post that aligns with your customer needs. Here is a quick guide to help you get started.
Comment below with your feedback and questions.

How to create a message that resonates with your customers through content marketing Struck in creating a content strategy that resonates with your customer problem. This blog will help you understand the foundation without any prior knowledge to content marketing or social media marketing What do you want your customers to remember after they interact with your content? If you’re...

Photos from tahreemkhan44's post 17/07/2021

Okay I know, we are all busy and don't like to Read long Captions. So here in the post are the snippets for you, to understand and get practical proven knowledge of how to build a Niche strategy.

Please implement it before landing in the hot waters.

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Photos from tahreemkhan44's post 16/07/2021

This Wek is all about Naming your Brand. Because as of your OWN NAME, YOUR Brand/business name needs a lot of dedication, thought process and Efforts. so it is unique, has its personality and is easily recalled.

You dont want to name your Business that doesnot show what it is , and also confuse the customer with spelling.

REMEMBER: you confuse them( Customer) you lose them.

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Photos from tahreemkhan44's post 15/07/2021

Need Ideas How to Target and where to Target customers while creating your specific Niche?/

Here is the Formula. If you have potential and talent and will and Budget to initiate a business dont just jump into what every other business is doing or offering. Infact do something that the existing bsuineses is not doing or is not covered by the services that they offer.

This will help you develop your value proposition,. distinguishes. And as a Small business thats is all You need to be Focusing On.

Ask your QUESTIONS in COMMENT box for finding your Niche or helping you find and Brainstorm ONE

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Photos from tahreemkhan44's post 14/07/2021

The Proven tactics to help your Business Name Stand Out and make a clear impression in the mind of customer. Not only that it helps you have a definite recall in customer mind.
And this is all we all want at first.

So which of brand you confuse with Each other.

Ill go first... I cant tell now if its a Burger King, or any other Fast Food chain since every other food chain is Now having same color theme of Yellow and Red.

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Photos from tahreemkhan44's post 13/07/2021

Struck with Naming your Business? Running out of ideas and need some professional expertise to help you name your Business?

Here is a list of few Practical Business name generator Tools that could only help you with Brainstorming new Ideas For your Business.

You can always adapt but not totally rely on these name-generating tools.

Have fun with these. And Let Us Know if you have used any of it before.

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12/07/2021

Some of the Benefits of Having a Buyer Persona Aka "Imaginary Ideal Client". It all starts with knowing you you want to sell and Target and learning about their painpoints, Struggles, interests that coincide with your offerings.

Remember People buy Benefits not Features

07/07/2021

"Who the heck are we going to talk to? Why will they care? What are we going to say that’s relevant to them?"

Is the Question that lead to the development of Buyer Persona.

So if you want to make your Buyer Persona, Here are some easy questions that will help you Build one for your Business

To create a buyer persona, identify the following type of information:

1- Who are they? Demographics such as gender, age, and education

2- What is their job? Data such as title, company size, industry, and general job responsibilities

3- What is a day in their life like? Describe what an average day is like for them, who they are dealing with, and what decisions they are making

4- What are their primary pain points? Describe the primary challenges they are trying to overcome that relate to your products and services

5- What do they value most and what are their goals? Explain what they value most in making a purchase decision (price, support, etc.), what they are trying to accomplish in each application

6- Where do they go for information? Identify the primary sources they use to gather information in their research and purchase decision process

7- What’s important to them in selecting a vendor? List what is most important, such as being a technology leader, having proven experience, being a domain expert, etc.

8- What are their most common objections? List the reasons you hear most often for why your solutions won’t meet their needs.

Write Down your questions, obstacles in building your Buyer Persona and we'll help you build one.

06/07/2021

Small business owners often dismiss paid advertising as something they should focus on way, way, way down the line. It’s sacrificed in the name of saving time or saving money. But putting even a little bit of cash towards paid advertising can go a long way towards generating business and growing your customer base.

Here are 4 Reasons why Small Business Need Paid Ads.

1. Paid Advertising Reaches Your Customers Where They Are.
According to a 2019 study, 81 percent of shoppers do online research before making a purchasing decision, and 60 percent start with a search engine. The path of least resistance is to advertise where they are.

2. Paid Advertising Increases Your Company’s Prestige and Credibility.

In the long term, a quality product or service will cement your company’s reputation. In the short term, there’s a “fake it till you make it” component to boosting your business’s perception in the eyes of prospective customers.

3. You Can Target Your Ads Extremely Well.
Sites like Facebook and Google have access to a lot of data. This means that they have the ability to put your ads in front of the right prospects. Google won’t show an ad for new tires to someone who’s looking for spas in the area.

4. 4. You Have Access To Powerful Monitoring and Analytics Tools.

Google’s AdWords and Facebook’s Ads Manager allow you to measure results and see how individual campaigns are doing. You can view demographic information on the types of people viewing your ads and use that data to more accurately target prospects in the future.

So what are your Thoughts? Have you Given any thoughts on Paid Ads? What are your Reservations? Let me know in Comment Box

05/07/2021

Data Aka Insights are an important critical part of business strategy. It tells you who is your target market, how are they interacting with you and what thy want.

It also tell You as a Business, where you need to put efforts, or make changes in order to satisfy the customer needs.

Without data you may be just winging your marketing, content efforts that is diving zero results and Infact helping your competitors.

So Use Data, learn what insights rae telling you.

Need to learn how to read Data and Insights that are of your USE, Comment Below with "Yes"

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Photos from tahreemkhan44's post 16/06/2021

Stop! If you are looking for doing Marketing for your business in the right way, Don't miss this post.

The worst dilemma of any business is having an amazing product or service and poor or no marketing.
So if you are starting out and have zero marketing budget, You can start by reading these books, and later you can Hire Me to do marketing for you.😁

These Books are written by marketing Giants and every marketer reads these books to do marketing for clients.

Want to learn more?

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Photos from tahreemkhan44's post 03/06/2021

I want to target Right Audience But I don't know how? Everyone talks about Buyer Persona and the Importance of having a Buyer Image in mind while creating products and also while targeting them through content.

But How? I just started out and I don't have enough data to analyze my buyer's Personality and insights that can help me build my content strategy?

Then Keep Reading. Every Business starts with Zero knowledge especially small business that has a rough or very general idea of how their product service will; work and whom they would serve, while eventually becomes improved with the ongoing data analysis and market research.

If that is what sounds like your problem that I have a proven formula to get you started and that Just knows where your targeted Gender of Target audience is? Is it female or male and then just focus on 3 of those platforms that show the majority of that Gender and Boom!

You'll Eventually target the right audience by targeting the Bulk Pool and get insights and data that will in the future help you build your Buyer Persona.

Remember: It is just the Start you still need to build the buyer persona!

So Key Takeaways.

1- Know Which Gender your product serves
2- Find that gender dominated platform
3- Start with three platforms
4- Gather Insights
5- Build a detailed buyer persona

Want to know where your Business CUSTOMER HANGS OUT??

Reply with M or F ( Male/ Female) and ill tell you exactly where you should be focusing on?

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29/05/2021

The 6 attributes of powerful content that can only be brought to life by having a clear effective content Strategy.

CONTENT IS THE KING!

You might have heard it before so many times. But to make content actually the King 👑 you need to have a strategy that addresses the needs and wants of your target audience. It should be adding value to your Audience life. Not only that it should be do crisp and accurate that you audience never forgets you and reach out to you immediately when in need.

You content strated is your mother board of Business plan and Strategy. Without it you can not function in market. And the quality of Good content is not just it offers value but also drives conversion and generates lead.

This is why you need to focus on your content and develop a solid bulletproof content strategy.

To learn more Message me on messenger or reach out to us at:

✉️ [email protected]

29/05/2021

🎯🙋Prepare Your Customer journey map with me and get clear on what you need to measure, what you need in place, and how you will target.

🏴What is it a Customer Journey Map?

A customer journey map is a diagram (or several diagrams) that depicts the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media.

Why You need to have one in Place??

Customer journey maps can help you illustrate the overall experience a customer has with a service, a physical or digital product, or even a brand. A journey map can help you and your team in different ways when it comes to improving and optimizing your customer experience.

It helps define goals, align stakeholders, encourage continuous improvement, and ensure that you remain current. A user journey map's job is to identify areas for improvement; yours is to fix them. You can develop new solutions to benefit your business or become new products.

So have your Customer journey mapped out before your competitor capitalizes on the Gaps that are not filled by Your Business.

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As a Business you will be continuously exposed to new challenges and changing customer trends in order to continuously g...

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