Optizmo Technologies

Check out insights from 14 marketing experts on using humor effectively in campaigns, as featured in Forbes. Among the advice and highlighted at #3, Tom Wozniak of OPTIZMO recommends using self-deprecating humor as a safer option for brands.

Council Post: How To Get Humor Right In Marketing: 14 Experts Weigh In Whether it’s by bringing joy or making something memorable, humor will keep your audience coming back for more—at least when done correctly.

This article explores AI agents that enhance personalized customer experiences. Building on previous discussions about AI's role in customer data, it explores how marketers can take control of AI tools to improve engagement and business processes.

It’s the age of AI agents: See how marketers can build one themselves | MarTech Walk through a simple example of AI bringing together customer data for personalized experiences.

Despite its clear potential, we all know AI can lack the human touch needed to understand customers. This article says to consider its drawbacks, including automation leading to inappropriate emails and AI-generated content often feeling disingenuous.

Apathetic AI: It Doesn't Know Customers As People Email personalization suffers with AI because there is no human connection, Built In says.

In marketing news, HubSpot unveiled Breeze, its new complete AI solution. Breeze aims to bridge the gap between consumer and enterprise AI, offering features for marketing, sales, and other services. But how will it hold up in the long run?

HubSpot unveils Breeze, its 'complete AI solution' | MarTech Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features.

In this latest episode of “Email Never Sleeps”, they explore the intersection of AI and email marketing. Going over how AI can automate tasks and personalize customer interactions to enhance your marketing strategies.

AI vs Human Email Marketing Teams Welcome to another insightful episode of "Email Never Sleeps," hosted by Andrew Kordek! In this episode, "Using AI as Your Email Marketing Team," our special...

Explore 5 frameworks designed to help marketers understand the differences between AI, machine learning, and generative AI. These frameworks highlight the strengths and weaknesses of each tool, making it easier for marketers to leverage them effectively.

Understanding AI: 5 Frameworks for Marketers Marketers, here are 5 illustrated frameworks to help you better understand the key differences between classic AI, machine learning, and generative AI.

Discover how newsletter engagement can extend beyond the initial click in this Only Influencers article.

Beyond the First Click: Exploring the Long Tail of Newsletter Engagement - Only Influencers Recently, I upgraded our newsletter software to introduce a new image-handling service, changing the domain for all image links in our newsletters. Why, you might ask? To give us more control of image rendering in the emerging world of AI. But that’s

In this DesignRush interview with OPTIZMO COO Tom Wozniak, he highlights the role of suppression lists in safeguarding brand reputation and ensuring email deliverability, while also emphasizing the importance of customer privacy and upcoming compliance changes.

The Hidden Power of Suppression Lists in Protecting Your Brand’s Reputation In this interview, OPTIZMO CEO shares how suppression lists can boost email marketing, protect brand reputation, and enhance privacy compliance.

Continuing to prepare for Holiday season 2024 with insights from 16 email marketing experts. As Black Friday sales start earlier and the sales cycle extends into "Q5," these experts share their strategies for the holiday season.

16 Holiday Email Marketing Strategies Guaranteed to Boost Sales Read our comprehensive expert round-up on holiday email marketing, where 16 experts share actionable tips to elevate your campaigns and drive better results

The holiday season is practically here, so it's important to start refining your email marketing strategy. This article says to use timely offers, personalized messages, and holiday wishes to capture attention.

Time to Start Planning Your Holiday Email Campaigns The holiday season is a prime time for email marketing. Learn how to optimize your campaigns, stand out in crowded inboxes & drive sales.

Tom Wozniak, COO of OPTIZMO Technologies, highlights the importance of effective email list building, growth, and management in this recent interview with Email Uplers. Instead of focusing on common pitfalls, he offers a more positive perspective.

Struggling to grow and manage your email list? Tom Wozniak on list growth ideas, the importance of list cleaning, and more. Is your email list growing or dwindling? Tom Wozniak reveals how smart list building, effective growth strategies, and precise management and cleaning can transform your email list into a powerful asset.

Discover 17 practices for achieving higher engagement in email marketing. Industry leaders, including CEOs and marketing heads, share their top strategies for driving better campaign results.

Email Marketing Excellence: 17 Key Practices for High Engagement Email Marketing Excellence: 17 Key Practices for High Engagement In the quest for high engagement in email marketing, we’ve gathered insights from CEOs, marketing heads, and other industry leaders to share their most effective practices. From incorporating multiple engagement CTAs to using the cus...

Here's an article featuring a digital marketing expert with over 20 years of experience, as he shares 9 proven email marketing tactics to bring back site visitors who didn’t convert.

9 Proven Email Marketing Tactics to Re-Engage Non-Converting Website Users BenchmarkONE CEO shares proven email marketing tactics that you can use to re-engage non-converting website users and boost business performance.

In general marketing news, the FTC's ban on fake and AI-generated reviews took effect on Oct. 13, 2024.

'The final rule…goes beyond a prohibition on fake product reviews. It also prohibits the buying and selling of followers and views on social media.'

U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13 | MarTech The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket.

Here's to Entrepreneur, like many others, recognizing email's potential. They point out that unlike social media, email allows you to own your audience list, build personal relationships, and drive conversions without an algorithm's interference.

Why Email Marketing Is Still Your Business's Most Powerful Tool | Entrepreneur Discover why email marketing remains a powerhouse tool for business owners in the digital age.

It's time to start prepping your email marketing for the holiday season. So, read these three steps to get your emails holiday-ready.

3 Steps to Gear up Your Email Marketing for the Holidays If you want to boost email marketing sales during the holiday season, it's wise to start preparing now. Here's what to do to get your emails holiday-ready.

The rise of AI in marketing raises questions about intellectual property and the blurring line between human and machine-generated content. This article explores the implications for marketing strategies and the potential impact on content quality.

Seeing The Future Through Blurred I’s - Only Influencers Picture this scenario: The marketing team at your scrappy little company huddles for days hashing out the brand guidelines for a critical new product launch. The results, everyone agrees, are brilliant. The name is snappy, memorable and perfect. The

Explore how to enhance the effectiveness of AI-generated emails by improving contextual relevance. While automation with GenAI can streamline production, building trust in the content is still important.

Improving the context of AI-generated emails - Only Influencers In our previous article , we explored how we’ve automated email production with GenAI. While we’ve embraced the technology, we’re still building trust in the content of AI-generated emails. This has led us to seek ways to further improve that content

Learn to optimize your marketing automation beyond just technology by focusing on data analysis, strategy, and ex*****on in this MarTech article.

3 ways to optimize your marketing automation beyond technology | MarTech Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and ex*****on for effective marketing automation.

With email clients like older versions of Outlook blocking images by default, it's not a bad idea to optimize your emails for image blocking. Learn best practices from this author's examples, including using HTML text for key content and styling alt text.

Emails That Survive and Thrive With or Without Images 🌱 In the world of email marketing, design plays a huge role in capturing attention—but what happens when the visuals don’t load? With email clients like older versions of Outlook blocking images by default, or subscribers opening emails in airplane mode or on slow connections, it’s common for im...

Join us while we explore the impact of artificial intelligence on email marketing, highlighting how it enhances various aspects of the field while anticipating future innovations.

5 Ways AI is Impacting Email Marketing Join us while we explore the impact of artificial intelligence on email marketing, highlighting how it enhances various aspects of the field while anticipating future innovations.

Read about the OpenAI o1 model and how it aims to improve accuracy by encouraging AI to solve complex problems thoughtfully rather than rushing to conclusions. This approach could make o1 more reliable and useful compared to previous models like GPT-4o.

What is OpenAI o1? + How it's different OpenAI o1, the newest family of OpenAI models, has strong logical reasoning skills. Here's how it works, what it's good at, and how it compares to GPT-4o.