STR

STR

Data-driven solutions that empower your business. STR is the source for premium data benchmarking, analytics and marketplace insights.

We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. Our trac

19/07/2024

U.S. hotel performance declined more severely than anticipated, with the Top 25 Markets and group segments experiencing the most significant impact. Although global occupancy fell, global RevPAR exceeded US$100 for the fifth time this year. More here: https://bit.ly/3zQEKHJ

19/07/2024

Of the four world regions, the Americas and Asia Pacific showed year-over-year increases in hotel pipeline activity at the end of the second quarter. Read more: https://bit.ly/46aSclG

18/07/2024

The volume of U.S. hotel rooms under construction reached its highest level in 16 months and increased year over year for the fourth consecutive month. Read more: https://bit.ly/4cICz7B

16/07/2024

Set on a global stage, Formula 1 spans across multiple continents, with 12 of the 24 races so far this year having taken place on F1’s biggest calendar ever. How did host hotel markets perform and what do bookings look like for upcoming race weekends? Find out here: https://bit.ly/4bKSEIo

12/07/2024

As expected, U.S. hotel performance dipped due to the Fourth of July, particularly affecting group demand after a previously strong week. Although global occupancy fell with major markets recording declines, global ADR grew YoY for the 23rd consecutive week. More insights here: https://bit.ly/3W4Hzwf

05/07/2024

In less than two weeks, the Republican National Convention kicks off in Milwaukee. A month later, it is Chicago's turn with the Democratic National Convention. See how these "political Super Bowls” have impacted host market hotel performance in previous years: https://bit.ly/3WYSo53

02/07/2024

How can hoteliers use CoStar + Benchmark to gain a competitive edge?

🔷Navigate the financial landscape and uncover strategic opportunities by leveraging both historical and forward-looking data.
🔷Access comprehensive data and research that gives you the complete picture of the full commercial market.
🔷Gain detailed intelligence that pinpoints industry standing and finds where a property or portfolio can excel.
🔷Share critical insights across teams and ensure proprietary data is seen by relevant stakeholders only.

Revolutionize your approach to data, strategy, and success: https://bit.ly/3L3VAVD

Photos from STR's post 29/06/2024

Wrap up the month by revisiting June's top reads:

📉 STR/TE Market Forecast Assumptions – May 2024: https://bit.ly/4chGvvU
📊 U.S. RevPAR hit a high for the year, largely driven by strong weekday performance from the Top 25 Market.: https://bit.ly/3RMypmO
🏨 Hotel Execs Convert First-Quarter Disappointment to Optimism for the Remainder of the Year: https://bit.ly/3Vrgbct
💹 Tokyo room rates reached a new peak in May: https://bit.ly/3xyKFjP

28/06/2024

Euro 2024, Formula One, and Taylor Swift's Eras Tour boosted host market hotel performance in Germany, Spain, and the U.K. More insights from the Europe events and the Juneteenth impact on U.S. performance here: https://bit.ly/4cIAwzN

Photos from STR's post 27/06/2024

As a hotelier, you already know that data is power. With access to the expansive CoStar commercial real estate product, however, your insights get a whole lot stronger.

Transform your data into your most valuable asset: https://bit.ly/3L3VAVD

26/06/2024

Most global markets continued to stay ahead of 2023 before the arrival of the summer holidays in the northern hemisphere. Read more from our latest “bubble chart” update here: https://bit.ly/3zfxpkt

26/06/2024

We're one month away from the , and Paris hotels are showing significant jumps in booking levels, reaching as high as 77.8% on the day of 14 gold medal events. More here: https://bit.ly/4eFDvuU

25/06/2024

With CoStar + Benchmark, all the data hoteliers need is now in one place, setting a new industry standard for data visualization, interaction and success.

Drive your strategic decisions with the most comprehensive market analytics and competitive share insights: https://bit.ly/3L3VAVD

STR Weekly Insights: 9-15 June 2024 21/06/2024

U.S. hotel performance was bolstered by the Top 25 Markets for the sixth consecutive week. Weekdays lifted group demand and drove gains across the chain scales. While global occupancy is starting to slow, RevPAR has risen every week since March 2021. Read more:

STR Weekly Insights: 9-15 June 2024 Countries/markets mentioned: United States: Boston, Chicago, Denver, Detroit, Houston, San Francisco; Global: Austria, China, France, Germany, Indonesia, Ireland, Italy, Japan, Netherlands, Poland, Spain, Switzerland, United Kingdom

20/06/2024

Do more with more.

If you missed the big news, we're upgrading our Benchmark clients to full CoStar product access. Among the powerful features, hoteliers can source new corporate leads through a detailed tenant database of 7M locations and 5M companies.

With complete access to this world-leading platform, hoteliers will unlock more information, more analytics and more opportunities, all in one product: https://bit.ly/3RAwNfz

18/06/2024

Welcome to the industry’s new standard of success.

We're excited to announce CoStar as our product. Benchmark clients will now receive complete access to this world-leading platform of commercial real estate property values, market conditions and availabilities. Building on our transformative Benchmark functionality, this expanded level of market intelligence will open a new world of potential for hoteliers to refine their commercial strategy, source new corporate leads and identify the best transaction opportunities. Best of all, this all happens in one product with one license.

­This is our investment in the future of the industry. Learn more: https://bit.ly/45weZrH

17/06/2024

We’re taking a major step forward in our journey. Keep an eye out for a significant announcement tomorrow.

14/06/2024

U.S. RevPAR hit a high for the year, largely driven by strong weekday performance from the Top 25 Markets. Global RevPAR was also up despite occupancy decreasing across the top countries. Read more: https://bit.ly/3L3MWXz

Photos from STR's post 13/06/2024

We've recently been on the road in Australia, New York City, the Maldives, Vermont and more. Whether from the stage, at a booth or during a meeting, we always look forward to seeing you.

Online CAHTA Workshops 12/06/2024

Elevate your career and distinguish yourself in your organization by earning your Certification in Advanced Hospitality and Tourism Analytics. Build on your CHIA by enrolling in our online CAHTA workshop, starting Thursday, July 11. Register now:

Online CAHTA Workshops The Certification in Advanced Hospitality and Tourism Analytics (CAHTA) builds on CHIA foundations and teaches advanced research skills, including data analysis, interpretation, visualization and communication. Now available online, you can earn your CAHTA from the comfort of your own workspace and....

STR Weekly Insights: 26 May – 1 June 2024 07/06/2024

As expected, U.S. performance came in lower due to Memorial Day, but the holiday weekend was solid. Outside of the U.S., Spain led key countries with a boost from Taylor Swift’s concerts in Madrid. More insights here:

STR Weekly Insights: 26 May – 1 June 2024 Countries/markets mentioned: United States: Chicago, Dallas, Houston, Las Vegas, New Orleans, New York, Orlando; Global: Germany (Dusseldorf), Spain (Madrid), United Kingdom.

05/06/2024

We want to hear your insights on the trends shaping the global hospitality and travel industry.

For just a few minutes of your time, your valuable contribution to our Hospitality Industry Sentiment Survey will help optimize our industry analysis, reporting, and forecasting.

Register to participate in the survey here: https://bit.ly/3X9Z1Br

surveys.str.com

STR, TE downgrade U.S. hotel forecast 03/06/2024

Just released at - we've downgraded our 2024-25 U.S. hotel forecast. Read more: https://bit.ly/3KwOAjO

STR, TE downgrade U.S. hotel forecast STR and Tourism Economics made significant downward adjustments to the 2024-25 U.S. hotel forecast just released at the 46th Annual NYU International Hospitality Industry Investment Conference. The latest revision reflects lower-than-expected performance thus far in 2024 as well as lessened growth p...

01/06/2024

With less than two months until the RNC (Milwaukee) and DNC (Chicago), we took a look at how these quadrennial political traditions have historically impacted host market hotel performance. Our full analysis can be found here: https://bit.ly/3WYSo53

Photos from STR's post 31/05/2024

Here are this month's most popular reads you might have missed:

📊Industry experts’ predictions for occupancy and ADR hold steady, even with declining confidence in demand: https://bit.ly/3V0tIq8
🏨Strategic success unveiled: How competitive sets lead hoteliers to informed business decisions: https://bit.ly/3Vj9OYR
💹A deep dive into Japan’s hotel ADR growth trends: https://bit.ly/3R3vGVq
📈What is TRevPAR and why is it important?: https://bit.ly/3wGggjb

Hotels across Germany are filling up for UEFA Euro 2024 30/05/2024

As fans gear up for the summer UEFA European Football Championship, so are hotels across Germany, with increased booking levels on and around match dates. More here: https://bit.ly/4bAdgUH

Hotels across Germany are filling up for UEFA Euro 2024 With the summer months fast approaching, sports fans are looking at the 2024 UEFA European Football Championship, which kicks off on Friday, 14 June. Set to take place across multiple locations in Germany, the annual football tournament is expected to affect hotel performance just as much as footbal...

29/05/2024

We look forward to seeing everyone in NYC. Amanda Hite will share our revised U.S. forecast, and our team is excited to tell you about the latest enhancements to our Benchmarking solution.

STR Weekly Insights: 12-18 May 2024 24/05/2024

U.S. weekly occupancy hit its highest level this year (67.4%), while RevPAR saw significant YoY growth driven by Upper Upscale hotels. Global occupancy rebounded to 70.5%, led by Ireland (89.3%) with notable gains in Germany and Indonesia. More insights: https://bit.ly/3UWYIap

STR Weekly Insights: 12-18 May 2024 Countries/markets mentioned: United States: Louisville, Charlotte; Global: China, Germany, Indonesia, Ireland, United Kingdom .

More Asian countries stay ahead of 2023 levels, Japan maintains significant rate growth 24/05/2024

More global hotel markets, especially in Asia, grew performance year over year. Most notably, Japan maintained high ADR growth. Read more from our latest “bubble chart” update here: https://bit.ly/3wMYaMj

More Asian countries stay ahead of 2023 levels, Japan maintains significant rate growth The level of global hotel markets with year-over-year growth stayed above 70%. Japan and countries in Southeast Asia drove the growth.

A look at Mainland China’s hotel performance during the May Day period 22/05/2024

The May Day holiday period brought nearly 295 million domestic tourism trips within China, and drove daily hotel occupancy in the mainland to its highest level of 2024 so far (90.5%). Performance compared to 2023 and 2019, however, was not as impactful. Read more: https://bit.ly/3KaLNNp

A look at Mainland China’s hotel performance during the May Day period The hotel occupancy rate index in Mainland China during this year's holiday was not as impactful compared to both 2019 and 2023.

Who we are

STR is the source for premium global data benchmarking, analytics and marketplace insights. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets.

Founded in 1985, STR’s presence has expanded to 15 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. As STR sought to expand its services to markets outside the US, HotelBenchmark, a division of Deloitte UK, and The Bench, a daily benchmarking company, combined businesses in 2008 to form STR Global. As of March 2016, all STR entities are united under one brand - STR.

The cornerstone of our business from the start has been the hotel industry. Today, we receive data from more than 60,000 hotels across 180 countries. In 2014, we expanded our reach to advance performance across other industries, leveraging our experience as the leader in competitive benchmarking and analytics for the hospitality sector. Our vision for the future is to be a trusted advisor, partner and innovator for any global industry that relies on data.

We offer actionable performance data, tailored benchmarking solutions and insightful analytics, but above all we pride ourselves on accuracy and confidentiality. Through our years of delivering the premiere standard of service and first-rate products our clients have come to expect from us, we have established a trusted reputation in the marketplace. Our culture revolves around integrity, and we live up to that by making data accuracy and confidentiality our top priority.

Today, our range of products includes data-driven solutions, daily and historic analytics, and unrivalled market insights, all to help our clients make better business decisions. As we continuously make improvements to our existing products as well as create new ones, we are working to shape the future of industries.

Our services are constantly evolving, but at the end of the day, it is our people that make the difference. We know that our work goes beyond the numbers. We’re empowering people and their businesses to reach new heights, and we strive to make that happen each and every day.

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