WenzelPPC Ltd.

Bing Ads Announces Universal Event Tracking

wenzelppc.com In their continuing quest to catch up with Google, this week Bing Ads announced what they are calling "Universal Event Tracking".

Everybody Needs Local SEO

Everybody Needs Local SEO http://bit.ly/1zsvalj

moz.com Go beyond NAP with Greg Gifford's 7 site elements for local SEO plus an easy citation workflow that gets you on the map.

Panda 4.0, Payday Loan 2.0 & eBay's Very Bad Day

Panda 4.0, Payday Loan 2.0 & eBay's Very Bad Day: http://bit.ly/1neSYpt

moz.com Preliminary analysis of the Panda 4.0 and Payday Loan 2.0 updates, major algorithm flux on May 19th, and a big one-day rankings drop for eBay.

Google Begins Rolling Out Panda 4.0 Now

Google Begins Rolling Out Panda 4.0 Now http://selnd.com/1kneTY7

searchengineland.com Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working...

With New GDN Ad Format, Text Ads Will Compete In Display Auctions

With New GDN Ad Format, Text Ads Will Compete In Display Auctions http://selnd.com/1iZtyID

searchengineland.com Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text ads are converted to show as “display-like” ads on publisher sites that have opted only...

36% of people still don't realise that Google Adwords are ads

36% of people still don't realise that Google Adwords are ads | Econsultancy http://bit.ly/1nlnUDA

econsultancy.com Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings.

How To Gain Additional Reach In AdWords With Similar Audiences

How To Gain Additional Reach In AdWords With Similar Audiences http://selnd.com/RuBo2e

searchengineland.com The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing...

Free Local SEO Education for Businesses on a Shoestring Budget

Free Local SEO Education for Businesses on a Shoestring Budget - Moz http://bit.ly/1qidTcl

moz.com A do-it-yourself resource for local business owners who have yet to build enough budget to hire expert help. With the right free education, you can start your local search marketing the right way on your...

Inside AdWords: New Research: Location Extends The Relevance of Search Ads

Inside AdWords: New Research: Location Extends The Relevance of Search Ads http://bit.ly/Qi6t8o

adwords.blogspot.com Google's official blog for news, tips and information on AdWords

WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal

WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal http://selnd.com/1hB1MBN

searchengineland.com The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week...

Google Analytics Adds "Smart Lists" To Automate Remarketing List Optimization

Google Analytics Adds "Smart Lists" To Automate Remarketing List Optimization http://selnd.com/1eEzEZt

searchengineland.com Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analytics. Smart Lists are primarily...

A Tour of the New Facebook Business Page Redesign - Search Engine Journal

A Tour of the New Facebook Business Page Redesign | Search Engine Journal http://bit.ly/1sJzZDu

www.searchenginejournal.com You may have noticed the new look of the news feed and personal timelines that Facebook rolled out over the past few weeks. It's begun rolling out to busin

Getting the Most out of Google Shopping’s New Features

Getting the Most out of Google Shopping’s New Features | PPC Hero® http://bit.ly/1gdTriZ

www.ppchero.com Soon enough all product listings will transition into Google Shopping, which will become the new standard. It isn’t all bad though. Google Shopping brings a welcome array of new features, empowering...

The Aftermath: Clarifications & Expert Reactions To Google's Move To Secure Paid Search Queries

The Aftermath: Clarifications & Expert Reactions To Google's Move To Secure Paid Search Queries http://selnd.com/OMPlXv

searchengineland.com Yesterday Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on and ad will be dropped from the referrer string...

10 Surprising Facts About “Keyword (Not Provided)” For Paid Search

10 Surprising Facts About “Keyword (Not Provided)” For Paid Search http://selnd.com/1izQKsy

searchengineland.com Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction....

Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation

Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation: http://selnd.com/PZEo60

searchengineland.com Google announced they now support improved schema markup, rich snippets, for location pages. Business Phone Support Schema Google said they now support showing business telephone numbers for customer service, technical support, billing support, and bill payment. For each phone number you markup, you...

This is what happens when Facebook controls the signal, and it defines you as noise

This is what happens when Facebook controls the signal, and it defines you as noise — Tech News and Analysis http://bit.ly/1omIzrY

gigaom.com Brands and prominent users like comedian Rainn Wilson are complaining about Facebook’s algorithm changes and how that forces them to pay money to reach their fans and followers — but Facebook has...

Why "Barnacle SEO" Is Making A Big Comeback In Local

Why "Barnacle SEO" Is Making A Big Comeback In Local http://selnd.com/1myHmfu

searchengineland.com Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally...

New Title Tag Guidelines & Preview Tool

New Title Tag Guidelines & Preview Tool - Moz Blog

moz.com Google's 2014 redesign had a big impact on search result titles, cutting them off much sooner. This post includes a title preview tool and takes a data-driven approach to finding the new limit.

Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock

Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock

selnd.com Google’s Matt Cutts answered in a video what webmasters and site owners should do about their out of stock products on their e-commerce sites. Matt Cutts basically said it depends on the size of the...

4 SEO Benefits of Responsive Web Design - Search Engine Journal

4 SEO Benefits of Responsive Web Design | Search Engine Journal

searchenginejournal.com What are the SEO benefits of going responsive? Here's how responsive web design can help a site to shine in the SERPs.

Big Changes Are Coming To Google Search Results -- Are You Ready?

Big Changes Are Coming To Google Search Results -- Are You Ready? - Forbes

onforb.es Face it: We've gotten too used to our familiar search results. The simple lists, the basic titles, the easy tags and categories; they've all been with us since the dawn of the search engine age. 2013...

The Real Reason AdWords Isn't Working For Many Small Businesses

The Real Reason AdWords Isn't Working For Many Small Businesses

selnd.com By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately,...

Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing

Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing

selnd.com Bing has quietly updated their Webmaster Guidelines to include a stern warning to webmasters who think they can use keyword stuffing techniques to manipulate their rankings and get away with it. The warning...

Inside AdWords: Shopping campaigns now available to all advertisers around the world

Inside AdWords: Shopping campaigns now available to all advertisers around the world

adwords.blogspot.com

Ecommerce SEO: Creating Collections Based On Searches

Ecommerce SEO: Creating Collections Based On Searches - YouMoz - Moz

moz.com Your shoppers deserve more. They can benefit from an experience, a human touch, and the feeling of knowing they're about to purchase from one of the most passionate retailers around. This is where every...

Bing & Yahoo Search Partners Can Work | SEER Interactive

Bing & Yahoo Search Partners Can Work | SEER Interactive

seerinteractive.com There have been plenty of articles questioning the validity and quality of traffic from Bing and Yahoo’s syndicated search partners, and maybe even a few

Experience: The Blog: The Mind-Boggling Lunacy of People Impressed with Esurance's Super Bowl Campa

The Mind-Boggling Lunacy of People Impressed with Esurance's Super Bowl Campaign

experiencetheblog.com Experience: The Blog: Social Experiences that Build Brands

Yahoo Turns To Yelp To Beef Up Local Search

Yahoo Turns To Yelp To Beef Up Local Search

selnd.com According to a report appearing today in the Wall Street Journal (WSJ), Yahoo will be incorporating local content and listings from Yelp into its main search results. As the article points out, Yelp has...

Five Tips to Kill the Competition in Local Search

Five Tips to Kill the Competition in Local Search

selnd.com If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses,...

10 Steps to Audit Any Pay Per Click Account - Search Engine Journal

10 Steps to Audit Any Pay Per Click Account | Search Engine Journal

searchenginejournal.com Find out how to audit a pay per click account in 10 easy steps on the Search Engine Journal!

With Nadella's Appointment, The "Search CEOs" Now Run Google, Yahoo & Microsoft

With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & Microsoft

selnd.com Satya Nadella being named CEO of Microsoft isn’t just big news for Microsoft. It’s big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who...

Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click

Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click

selnd.com This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic...

Common Adwords Mistakes That Are Costing You Money

Common Adwords Mistakes That Are Costing You Money - Business 2 Community

business2community.com Done right, it can be a valuable online marketing tool. It can drive massive amounts of motivated, highly targeted traffic in your direction. It can boost your e-commerce sales and send your online...

Yahoo Adds Local Business Snapshots Next To Search Results

Yahoo Adds Local Business Snapshots Next To Search Results

selnd.com You’re gonna say to yourself, “That looks a lot like Google’s local search results.” I’m talking about the latest interface change that Yahoo has announced: the display of local business information...