Relevant Business Development

Productive Summer! For now, back to school.

Want to read my story? In this anthology, I contributed my original short story "The Death of the God King" that won an Honorable Mention from the Writers of the Future contest judged by David Farland

Here's the summary to see if it piques your interest:

"In the heart of the ancient Maya civilization, the son of a fallen king must embark on a daring mission to overthrow the tyrant ruler who holds his people captive. But how can a mere mortal hope to assassinate a deity, the god king Hunac Ceel?

Set against the vividly depicted backdrop of their crumbling empire and the looming threat of invasion, join Prince Ah Xupan as he navigates treacherous alliances, uncovers ancient secrets, and confronts the very essence of divine power.

Will he succeed in toppling the immortal god king, or will his quest lead to the fall of his entire civilization? This deeply-researched and gripping tale of mytho-historical fiction weaves together themes of power, sacrifice, loyalty, and the timeless struggle for justice against impossible odds."

And mine is just one of the nine stories in the anthology that will instantly transport you to worlds of action-packed adventure, supernatural thrills, thought-provoking sci-fi, and heart-warming narratives of unforgettable characters. The wisdom and intrigue of these nine hand-selected short stories will stay with you forever!

If you're busy building your business, you may be the worst person to recognize the worth of the valuable asset you've created!

That's not me talking, that's the words of our latest client success story who is now selling his agency for a 4X multiple!

It seems like the titles of Coach, Consultant, and Advisor are used almost everywhere you look. And somewhat interchangeably, right?

So, what's the difference? And which one matters to your business?

ᴄᴏᴀᴄʜ
Coach is a term pulled from the extended sports and fitness metaphor. As the name implies, they are focused on improving individual and team performance, especially as it applies to goal setting and accountability. A Coach is best for a specific personal or team result, like Productivity, Sensitivity, or Media Coaching.

ᴄᴏɴꜱᴜʟᴛᴀɴᴛ
Consultants are experts at a particular skill or are task-oriented to achieve a specific, short-term result. In most situations, consultants are hired reactively to solve problems the company isn't able to focus on, like a Hiring Consultant or a Business Growth Consultant.

ᴀᴅᴠɪꜱᴏʀ
Advisors work at a high-level to proactively strategize with a company’s CEO or leadership team. This is typically a long-term relationship providing expertise to help make strategic decisions and think critically about specific issues, such as entering a new market or preparing a business for an exit.

ɪɴ ꜱᴜᴍᴍᴀʀʏ
Most businesses would benefit from any or all three of these roles, but it's critical to know who you're hiring and what they will actually deliver for your business.

For small businesses in particular, I've found that what the business owner actually needs is someone who has been where you're going. A mentor, a guide, a friend and travel companion who's already been where you're trying to go and knows the way.

The right advisor is someone you can just ask, "Hey how did you do this?" Then, let them show you how they did it.

Do you want to sell an agency like yours for millions of dollars? Great. Ask someone who's done it before to "Show me how you did that."

Or better yet, ask them to do it with you. That's the path to guaranteed success, right?

You don't have to know what's coming next.
But a good mentor will. 😉

Do you own a successful business built on the ad agency or service model? We're in weird times. You might have no idea how much your business is actually worth right now to the right buyer!

Even if you're not planning to sell your agency, we'll tell you why you should "Sell Your Agency" with the best reasoning and information available.
We'll be answering the questions:
​
- How do I Prepare for the upcoming Bear Market?
- How can I know how much my Agency is Worth Today?
- Why would I want to sell my Profitable Agency if it's making me Good Money?
- How Much Money should I sell my agency for?
- How could I guarantee it will sell for what it's worth?
- And Sell it in the shortest time? With the most certainty, efficiency, and the highest profitability?
- Plus, we'll answer your specific questions in the Live Q&A portion of the event!
​
Get Your Ticket NOW to Attend our One-time LIVE Virtual Experience
---> https://www.relevantforagencies.com/event

www.relevantforagencies.com Does the Owner of your agency know about this? Or do you know another Business Owner that has been thinking to small about the future of their agency business?

𝐖𝐡𝐲 𝐄𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐒𝐡𝐨𝐮𝐥𝐝 𝐒𝐞𝐥𝐥 𝐭𝐡𝐞𝐢𝐫 𝐀𝐠𝐞𝐧𝐜𝐲

OR "ᴇᴠᴇɴ ɪꜰ ʏᴏᴜ’ʀᴇ ɴᴏᴛ ꜱᴇʟʟɪɴɢ ʏᴏᴜʀ ᴀɢᴇɴᴄʏ, ʏᴏᴜ ꜱʜᴏᴜʟᴅ ꜱᴇʟʟ ʏᴏᴜʀ ᴀɢᴇɴᴄʏ."

You built an agency business. You have invested into it your time, energy, passion, stress, tears, etc. It is like a part of you.

So, here's why you should sell it: All things are born to die.

Yep. I just jumped straight into an existential contemplation of death. And if that wasn’t enough, next I'm going to quote the Dalai Lama—

“𝕀𝕗 𝕗𝕣𝕠𝕞 𝕥𝕙𝕖 𝕓𝕖𝕘𝕚𝕟𝕟𝕚𝕟𝕘 𝕪𝕠𝕦𝕣 𝕒𝕥𝕥𝕚𝕥𝕦𝕕𝕖 𝕚𝕤 '𝕐𝕖𝕤, 𝕕𝕖𝕒𝕥𝕙 𝕚𝕤 𝕡𝕒𝕣𝕥 𝕠𝕗 𝕠𝕦𝕣 𝕝𝕚𝕧𝕖𝕤,' 𝕥𝕙𝕖𝕟 𝕚𝕥 𝕞𝕒𝕪 𝕓𝕖 𝕖𝕒𝕤𝕚𝕖𝕣 𝕥𝕠 𝕗𝕒𝕔𝕖.”
– 𝘍𝘳𝘰𝘮 𝘛𝘩𝘦 𝘋𝘢𝘭𝘢𝘪 𝘓𝘢𝘮𝘢’𝘴 𝘉𝘰𝘰𝘬 𝘰𝘧 𝘞𝘪𝘴𝘥𝘰𝘮 𝘣𝘺 𝘋𝘢𝘭𝘢𝘪 𝘓𝘢𝘮𝘢 𝘟𝘐𝘝

Now, I’m not being morbid when I point out that, in the context of your business, it will eventually come to an end. All things come to an end. But you didn't get into your business to get out of it ... I know. But, if we know an ending is inevitable, why not plan now for the best ending imaginable?

How come we don't want to face the ending? I’ve talked to too many business owners who look at their business as an extension of themselves. I call it focusing on the “own” in ownership.

But you are not your business. Its end is not your end. The business is, at its core, an asset designed to make you money. You own it like you would own any other asset.

Can I share with you the example I use in my consulting to help business owners appreciate this difference?

https://www.relevant4agencies.com/post/why-everyone-should-sell-their-agency

True or False? - Most business owners believe that their business will transition in 10 years or less.

Be honest, the main reason you don't fire those "bad clients" is because it's "good money." That's how we felt, too. Even with the headaches, stress, and unrealistic expectations, we told ourselves it was worth it.

But is your valuable time and energy worth the amount of money this client is paying you? That’s why Relevant has come up with a solution for agency owners to be able to take back control of their business and their lives. ✔️ 👔

Book a call with us to learn about our micro-targeted multi-touch business development system: ➡️ relevantbusinessdevelopment.com/book-call

In today’s world, there are a myriad of opportunities for a buyer to learn about what is available on the market.

As a marketer, it’s important to instill the point of differentiation to your target audience early on. You want the client to be sure that they would like to make the purchase and are motivated to do so.

Want to learn more about scaling your business and generating more sales? Let’s hop on a call here: relevantbusinessdevelopment.com/book-call

The value of the service that your business provides to a client is much greater than the cost they pay you to do that service. 👔💸

Keep this in mind when marketing your business because you cannot put a price on value! Know your worth and success will unfold with that.

Want to learn more? Let’s hop on a call at https://www.relevantbusinessdevelopment.com/book-call

It is essential to be passionate about what you do in order to create a strong, solid, and trustworthy bond with your client.

As you establish long-term business goals together that could potentially be years to accomplish, the love you both have for your line of work will keep you motivated to get to the finish line. 🤝🏼🏃🏽♂️

Let’s hop on a call to find your ideal candidates: relevantbusinessdevelopment.com/book-call.

Are you continually hitting below your sales objectives? 👎❌

Utilize the 4 C’s method to cultivate a solid clientele and optimize on sales. This powerful formula is a recipe for success. 💸

Interested in learning more? Schedule a call here: https://www.relevantbusinessdevelopment.com/book-call

You should never change who you are just to “fit in” -- this is for life AND business!

Your future clients will want to work with you because of who you are, so why change it? Own it!

Schedule a time to chat with me about how we can grow your business: relevantbusinessdevelopment.com/book-call

In business, you dig down before you can build up. And that foundation starts by deciding WHO you want to work with!

Start with who you are and who you can help in order to build your best, most authentic business.

Want help to determine your ideal clients and get them coming to you? Grab time with us here: relevantbusinessdevelopment.com/book-call.

Don’t focus on where you don’t want to go.

It sounds obvious, but it's part of my job to ask people what they want from their businesses and lives and the answers I hear are...

https://www.linkedin.com/posts/shawnbutler_dont-focus-on-where-you-dont-want-to-go-activity-6846802834093043712-7srq

Shawn Patrick Butler, MBA, MS on LinkedIn: Don’t focus on where you don’t want to go. It sounds obvious, but Don’t focus on where you don’t want to go. It sounds obvious, but it's part of my job to ask people what they want from their businesses and lives and...

Most people believe that referrals and word of mouth are the best ways to get new clients...

In fact, referrals and word of mouth are the least reliable, the least scalable, and the least predictable place to pin your hopes for growth.

WOM & Referrals bring you more of the sort of clients you've always worked with, which you feel obligated to accept, or are even completely bad fits.

WHAT OTHER WAYS ARE THERE?

“Half the money I spend on advertising is wasted; the trouble is I don't know
which half.”
-John Wanamaker c. 1920

How important is it to know what your business is going to look like before you start?