DeSoto Cab
Wheelchair accessible & hybrid taxis DeSoto Cab was acquired April 1, 2011 by visionaries who believe that San Francisco deserves premiere taxi service.
Taxi service for San Francisco,
12/09/2017
Tired of losing business to ride-hailing apps like Uber, Lyft and Sidecar, San Francisco's DeSoto Cab is rebranding its 220 cabs to "Flywheel" in an effort to raise awareness of the Flywheel taxi ordering app, and to promote an image generally of the taxi industry as an adopter of cutting-edge technology.-
"This is a counterpunch," said Hansu Kim, an owner of DeSoto, which is one of the city's oldest cab companies. Kim said DeSoto is changing all of its vehicles from a blue-and-white color scheme to bright red, emblazoned with the Flywheel name in white, because the public still doesn't realize that it has long been possible to order taxis through smartphone apps.
"We must let the public know you can book a cab with this technology. If we do that, we think we will retain and can gain back lost ridership," said Kim, who estimates that DeSoto has lost 20 percent of its business to the new breed of ride-hailing apps that enable people to drive for hire in their personal vehicles. Like many in the taxi industry, Kim said it is unfair that such apps operate under relatively lenient state regulations while his company is strictly regulated by San Francisco.
See Also
Flywheel gets $12 million, new CEO to take taxi smartphone app national
Lyft and Flywheel claim usage bump in wake of Uber's bad PR week
DeSoto is making the branding change even though it will still be only one of the taxi companies getting service calls referred from Redwood City-based Flywheel, which is the maker of a smartphone application for ordering, tracking and paying for vetted taxis. The companies will remain entirely separate and aren't investing in one another, Kim said.
Flywheel recently raised $12 million and appointed successful entrepreneur Rakesh Mathuras CEO. Mathur has been aggressively attacking the ride-hailing apps on a variety of grounds, particularly the use of peak pricing by Lyft and Uber. Flywheel operates in San Francisco, Los Angeles, Seattle, San Diego and Sacramento.
04/04/2014
20/08/2013
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19/08/2013
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16/08/2013
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15/08/2013
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12/08/2013
SamTrans consolidating north-south bus lines http://www.sfexaminer.com/sanfrancisco/samtrans-consolidating-north-south-bus-lines/Content?oid=2540285
SamTrans consolidating north-south bus lines SamTrans is making its El Camino Real service so simple that you might discard your bus schedule. The 390 and 391 routes, which run every 40 minutes, are being replaced by one route, designated ECR.
11/08/2013
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10/08/2013
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09/08/2013
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09/08/2013
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07/08/2013
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06/08/2013
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06/08/2013
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05/08/2013
INVESTIGATIVE: Flown, Wined and Dined on Lobbyists' Dimes?
NBC Bay Area : INVESTIGATIVE: Flown, Wined and Dined on Lobbyists' Dimes? The president of one of the most powerful and highly-funded regulatory agencies in the state has accepted all-expense paid trips to some of the world’s most exotic and desired locations, the NBC Bay Area Investigative Unit has found. According to statement of economic interests forms filed with stat...
05/08/2013
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04/08/2013
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04/08/2013
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04/08/2013
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04/08/2013
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02/08/2013
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02/08/2013
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02/08/2013
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02/08/2013
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